Tencent Cloud Supports World Rowing to Deliver Virtual Indoor Rowing Championships to Global Audience


Tencent Cloud, the cloud business of Tencent, today announced its support to World Rowing, the international governing body of the sport of rowing, to deliver its first-ever ‘virtual’ sports competition in real-time to rowing athletes from around the world as well as global audience.

Both parties have also inked a Memorandum of Understanding (MoU) to deepen long-term collaboration which will strategically leverage Tencent’s enormous ecosystem and advanced cloud technologies.

As the exclusive cloud services sponsor of the virtual “2021 World Rowing Indoor Championships“, Tencent Cloud will provide global livestreaming, video-on-demand and other technological support for the event which will take place from 23 to 27 February.

Moving forward, World Rowing will also collaborate closely with Tencent Cloud to enhance live video production, signal-distribution, communication and promotion of World Rowing’s future sports events. This includes the 2021 World Rowing Championship in Shanghai in October through Tencent Cloud’s live video broadcasting solutions and well-established global infrastructure. Both Tencent Cloud and World Rowing also plan to build a stronger relationship by tapping into Tencent’s wider ecosystem overlaying social media, sports, e-commerce and more.

Poshu Yeung, Vice President of Tencent Cloud International, said, “The pandemic has completely changed the rules of the game in every single sector, and digitalisation has become more critical than ever. We are honored to leverage our expertise on this front to support World Rowing to present its first-ever virtual indoor championships seamlessly to audience worldwide. With our determination to explore closer and stronger collaboration in the long run, Tencent Cloud is dedicated to facilitating the digital upgrades of World Rowing, our valued partner in the sports industry.”

Matt Smith, World Rowing’s Executive Director, said, “Even though we are all facing challenging times, the Covid-19 pandemic has caused tremendous growth in our Indoor rowing community because it embraces not only ‘water’ rowers but many others who have taken up the sport for the great full-body health and fitness it offers. For the first time, our 2021 World Rowing Indoor Championships will be held virtually and, with Tencent Cloud’s support, we know that we can deliver a video production worthy of its Championship status. Our global rowing community is a strong and substantial one so we are very pleased and proud to now be joined by one of the world’s leading tech companies which will help us continue to grow and promote this great sport.”

Tencent Cloud is a secure, reliable and high-performance public cloud service provider with advanced infrastructure and a resilient environment. As proof of its wide range of market applicability and experience, among Tencent Cloud’s recent achievements in virtual conferences and events content delivery are its participation in the UNESCO Global Education Coalition, the United Nations 75th anniversary, the 127th China Import and Export Fair, Paris Fashion Week, the 4th World Intelligence Congress, the Global Tourism Economy Forum and Melon Music Awards 2020.


Tencent Cloud powers up Global Tourism Economy Forum’s first-ever hybrid edition


Tencent Cloud, the cloud business of Tencent, today announced its support of the Global Tourism Economy Forum · Macao 2020 (GTEF or the Forum), which will be held in a hybrid (online & offline) format for the first time ever under the “New Normal”, to break through geographical and time zone barriers for global audience. Hosted by the Secretariat for Economy and Finance of the Macao SAR Government, the 9th edition of GTEF will take place on December 9 under the theme of “Solidarity and Innovation: Reshaping Tourism in the New Global Economy”. The forum powered by Tencent Cloud will be presented in 3 main sessions starting with a GTEF Welcome Session from 12:15 to 14:30 (GMT+8), followed by the Main Program at MGM Macau to be live broadcast at GTEF official website from 14:30 to 19:15 (GMT+8). The entire program will be replayed from 12:15 to 19:15 (GMT+1) for global audience.

Norman Tam, General Manager, International Business Group of Tencent, said, “Going online has become more essential in sectors such as the MICE and tourism industries as the digital trend pushes further upward under the new normal. We are glad to extend our collaboration further with GTEF this year, providing broadcasting and online business matching solutions to help businesses in the travel and tourism sector to go global and be more connected. We look forward to enabling more organizations in the tourism sector and other industries to capture opportunities through Tencent Cloud’s advanced technologies and innovation in the future.”

Pansy Ho, Vice Chairman and Secretary-General of GTEF, said, “Due to the pandemic, this year’s planning efforts for GTEF have faced many challenges. But as an international tourism city, a World Centre of Leisure and Tourism, as well as a core city of the Greater Bay Area, Macao kept its promise in holding the GTEF annually. Such determination reflects GTEF’s commitment to maintain its responsibility towards global citizens, to promote Macao, its motherland, and the world’s sustainable development of the tourism economy. GTEF will continue on in full-force in the spirit of solidarity and innovation, using technology to hold a hybrid online and offline format to breakthrough geographical and time zone barriers, allowing attendees from all corners of the world to attend the Forum. Together, we join hands to explore innovative solutions, embracing the ‘New Normal’ of the tourism economy.”

Moderated by 4 celebrity hosts, Martina FuchsCarol YuLiu Xin, and Anita Mendiratta, the forum brings together more than 40 Chinese and international government, industry, and academic leaders to discuss the development of world tourism in the face of the pandemic and explore important insights and innovative technology on tourism under the “New Normal”. This year’s event marks the second collaboration between GTEF and Tencent Cloud since 2019. GTEF 2020 is utilizing Tencent Cloud’s live broadcasting and online business matching capabilities to bring the event to a wider audience in real time.

  • Live Video Broadcast and Video-On-Demand: Through Tencent Cloud, the GTEF will allow the conversation on tourism economy to go beyond geographical boundaries and provide businesses a way to go global more effectively. Integrated with the GTEF website, the forum programs will feature livestreamed video feeds in four languages, viewable by audience members from mainland ChinaHong KongMacaoAsia and all over the globe. The event will also be available after its live broadcast via video-on-demand.
  • Online Business Matching and Networking Platform: With business matching opportunities being an integral part of the annual GTEF, the segment is set to be held online this year leveraging Tencent Cloud’s solution, allowing businesses to connect without boundaries. Assuring higher efficiency, GTEF participants are able to register and make appointments as well as business matches on a dedicated online platform before the event. Successful matches will be notified via SMS, and would be made to conduct their online interaction via VooV Meeting, a seamless online conferencing tool powered by Tencent Cloud.

Through the support from Tencent Cloud’s innovative technologies, GTEF engages more industrial leaders to exchange insights on the global tourism development, reaches to global audience, opens up opportunities for local businesses to develop new partnerships and explores business leads in the industry around the world, remotely and seamlessly.