Vibra Gaming expands global reach with Groove

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Leading LatAm content and software services provider integrates content portfolio to Groove network to access multiple regulated markets

Vibra Gaming, the go-to games, and platform developer for the LatAm region, has partnered with aggregation and platform specialists Groove to further its global reach across a multitude of regulated markets.

Vibra’s best performing bingo and table games, slots and branded casino slots, classics and content compatible with lottery providers will be added to an extensive library of games curated on Groove’s GroovePlay platform. This includes Vibra’s portfolio of highly successful localised games including Piggy Cash, Mystic Joker, Wild Gems, Quake, Patagonia Wild, Fruity 7, Condorito and Popeye, among others.

Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay) are supported by one of the best technical teams in the industry.

GroovePlay adds more than 100 new games every month thanks to a diverse group of carefully selected game partners such as Vibra Gaming. Due to its attractive value proposition, Groove has been able to establish itself as a benchmark for an operator cluster that includes tier one operators and beyond.

Earlier this month Vibra Gaming claimed the Silver award at SBC Latinoamerica Awards 2022 adding to last year’s SBC LatAm Rising Star in Sports Betting & Casino award.

The Silver prize was awarded for its unique ‘Scratch-a-lot’ product based on instant lottery mechanics. This enables players to experience the adrenaline of the ‘scratch and win’ concept while also enjoying the entertainment of slots in jurisdictions that allow lottery products.

Vibra Gaming has emerged as one of the industry’s most exciting and innovative content studios and aligns with Groove’s mission to help player-focused iGaming operators ‘find their groove’ by accessing trailblazing end-to-end platforms, expertise, and personalised support to create engaging and valuable user experiences.

This year, Groove marks six years of providing operators with its leading turnkey and aggregation services and continues to strengthen partnerships with a wide range of stakeholders, including payment processors, automated KYC, affiliate networks, AI, and the finest game developers in the world.

Ramiro Atucha, CEO, Vibra Gaming, said: “We are thrilled to work with Groove. This is a fantastic opportunity for Vibra Gaming to further increase our potential across a multitude of mature, developing, and emerging markets via a dynamic ecosystem of operators and casino brands clustered around Groove.”

Yahale Meltzer, COO and co-founder at Groove, added: “The iGaming industry in LatAm is rapidly expanding and, as one of the industry’s pioneers, we are dedicated to providing our operator cluster with the widest possible selection of proven, best performing games. We are delighted to integrate Vibra’s portfolio and make it available to our customers for the first time. Vibra’s leading position in LatAm is a positive strategic component that will drive further growth across this growing region.”

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