Serum-Free Media Market to Expand More Than Twofold by 2030; COVID-19 Pandemic Hindering Progress in Short Term – Persistence Market Research


Serum-free media gives more consistent cell growth and helps eliminate possible errors by minimizing the percentage of uneven growth among cell cultures. Consistency in cell culture coupled with superior cell growth with increased productivity makes it easier to use serum-free media for cell culture growth in biopharmaceutical production, research, and development.

Increasing focus on biopharmaceuticals to treat chronic diseases is fuelling biopharmaceutical production. The contribution of biopharmaceuticals in the healthcare industry is rising due to superior efficacy as compared to conventional drugs. Downstream processes are often regarded as a bottleneck of the biopharmaceutical industry, but it is increasing the usage of serum-free media for cell culture growth. Increasing number of personalized targeted products, rise of advanced manufacturing technologies, continuously improving manufacturing scalability, and alternative downstream processes are some of the key drivers of increasing biopharmaceutical production. Moreover, production of serum-free media is largely concentrated in North AmericaEurope, and some parts of Asia Pacific, whereas, it has limited availability in untapped biopharmaceutical markets such as the Middle East & AfricaLatin America, and some countries of Asia. Thus, it has huge scope for manufacturing to improve availability and provide cost-effective products in Latin America and MEA.

According to a latest report published by Persistence Market Research, the global serum-free media market is expected to witness a CAGR of more than 7% during the forecast period (2020 – 2030), to close in on a valuation of US$ 3 Bn by the end of 2030.

 Key Takeaways from Serum-Free Media Market Study

  • The CHO cell media segment under media type is expected to hold more than twenty percent of revenue share in the serum-free media market.
  • By end user, biopharmaceutical companies held the highest market share in 2019. Serum-free media is significantly used in drug development and cell culture, which is anticipated to drive demand over the coming years.
  • Countries such as the U.S., GermanyIndia, and China are expected to experience significant growth in the global serum-free media market over the coming years, due to increase in drug development activities in these regions.
  • The COVID-19 outbreak has had a negative impact on the global serum-free media market, as a result of lockdowns and closing of manufacturing facilities across regions.

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“Rise in biopharmaceutical industries and demand for cell therapies for cancer treatment will boost the global serum-free media market,” says a Persistence Market Research analyst.

Collaboration & Acquisitions – Key Strategies amongst Market Players

Leading players in the serum-free media market are strengthening their product portfolios by launching new products.

  • For instance, in March 2016, Lonza launched PowerCHO Advance™ Media for improved protein-production yields.

Various players in the serum-free media market are focusing on growth strategies such as collaborations and agreement licences.

  • In June 2018, Fujifilm completed the acquisition of Irvine Scientific Sales Company and IS Japan, leading companies of cell culture media.
  • In December 2019, Sartorius announced the acquisition of a majority stake in cell culture media specialist Biological Industries.
  • In May 2017, Lonza acquired cell and gene contract manufacturer PharmaCell.
  • In April 2017, Thermo Fisher Scientific completed the acquisition of Brammer Bio, a viral vector manufacturer for gene and cell therapies.

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What Does the Report Cover?

Persistence Market Research offers a unique perspective and actionable insights on serum-free media in its latest study, presenting historical demand assessment of 2015 – 2019 and projections for 2020 – 2030, on the basis of media type (protein expression media, stem cell media, hybridoma media, primary cell media, insect cell media, immunology media, CHO cell media, and chemically-defined media), animal source (camelids and sharks), and end user (biopharmaceutical companies, clinical research organizations, and academic research centers), across seven key regions.

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Browse End-to-end Market: Healthcare

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Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.

The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.

BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.

Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”


Save the date for the Gaming Americas Q1 Virtual Meetup (28 January 2021)

Reading Time: 2 minutes announces the date and draft agenda of the first virtual quarterly virtual meetup in 2021.

We are excited to announce that the registrations are open for the Q1 Virtual Meetup which will take place on 28 January 2021.

The title of the first meetup of the year is Gambling Industry Reboot and you can already register here!

As an update to the previous announcement about the virtual meetups, we have made the meetups free to attend.

The aim of the quarterly virtual meetups is to increase the access to quality information, but also provide an excellent opportunity to participate in engaging discussions about the North and Latin American gambling industry.

The draft agenda includes the following discussions:

  • Reclassification of DFS entry fees by the IRS
  • US Legislation Update – Which states to monitor in 2021
  • The synergy between land-based and online operations (Multichannel convergence, omni-channel, availability on mobile)
  • The Gambling Industry on the stock exchange (fanatical evaluations, IPOs, M&As, SPACs, consolidations)
  • The US Gambling Industry seeks innovation (eSports is not the so near future, next generation of sports betting, interactive arenas, betting experience in the future, user experience, sports hospitality, fan engagement)
  • Canada – Online Gaming, onwards and upwards in 2021 (sports betting bill, Single-Event Sports Betting and online gambling licensing)
  • Learning the ropes: The Payments Industry in North America (obstacles of the payment industry in North America and positive news)
  • Blockchain and the Gambling Industry, why are we not talking about it? (time to ditch technophobia in North America, transparency and fairness solutions offered by blockchain, data privacy)
  • Latin America – Regulation updates: Colombia experience, Panama, Argentina, Brazil
  • Debate: Is Latin America learning from the European mistakes?
  • Emerging Latin American markets: Chile, Uruguay, Peru (Lotteries representatives)
  • Top regulators roundtable
  • Focus on the Caribbean region

The final version of the discussions will be announced in mid-January.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during 2021.

Visit the official website of the event to stay up to date with the speaker announcements and register in order to secure your virtual seat!

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).


Red Rake Gaming partners with Rivalo in Colombia

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The industry’s well-known games development company, Red Rake Gaming, has agreed a new content deal with Rivalo for the Colombian market which will see it broaden its presence in the growing Latin American online gaming market.

Rivalo will launch a broad selection of Red Rake Gaming’s localized top performing games in the Colombian market, including its record-breaking Super15Stars – the non-stop, action-packed slot which combines feature games and bonus rounds from all its predecessors in the Super series of games, all of which have been very well received in Latin America.  Additional titles from the Red Rake diverse suite of games includes Million 777; giving players a million ways to win, The Asp of Cleopatra, 1st of the Irish, and Secrets of the Temple, all of which continue to hold top spots across the Red Rake Gaming portfolio.

The partnership is testament to Red Rake Gaming’s commitment to its clients by growing its market coverage and thereby play a key role in aiding their partners deliver on their growth strategies. The collaboration will assist Rivalo in its delivery of providing the best gaming experience to their Colombian players.

Colombia is one of the most recent market entries for Red Rake Gaming following recent several ones, including Belarus and the implementation of the German Toleration Regime and Greek regulatory requirements.

Nick Barr, Managing Director for Red Rake Malta, commented: “We are delighted that Rivalo have chosen to partner with Red Rake Gaming to continue its growth in Colombia. We have always had a strong response to our content in the Latin American market across both our slots and video bingos, so we are highly confident in our being able to deliver significant results for Rivalo. We look forward to our impending launch.”

Alvaro Mosquera, Rivalo’s Country Manager for Colombia, commented: “We are very excited to be launching top performing Red Rake games in Colombia and to partner with a company that offers our Online Casino users great value, performance and entertainment on their varied game portfolio. We look forward to continue to expand our Casino Game offering and to introduce the Red Rake brand and games to our Colombian users and the market as a whole.”