Publisher sees early successes in hybrid-casual gaming generate more than $20m per game
Voodoo, the world’s number-one mobile games publisher in terms of downloads, has successfully pivoted its model to making hybrid games, which combine stickier gameplay mechanics with improved monetization opportunities.
With this strategy, Voodoo has already built a portfolio of ten mature and resilient games generating $20m to $100m revenue each per year. The publisher is now building a portfolio of games with even stronger potential, some of which are expected to exceed $100m in annual revenue in the coming years.
Voodoo has shifted its whole organization and ways of working from hyper-casual to hybrid since 2022, focusing on strong gameplays within the battle and puzzle genres, to reach higher playtime and retention. The shift includes setting up a Casual Team that works on the games with the strongest potential of the portfolio to increase retention and monetization opportunities of the games.
“The Casual Team within Voodoo was built among experts in the area,” the Casual Games Vice-President for Voodoo, Alvaro Duarte, said. “They are in charge of ensuring that today’s batch of hybrid games remain successful and relevant for the next five or ten years to come.”
Voodoo’s hybrid approach is supported by a pool of best-in-class studios, both internal and external to Voodoo, with an excellent track record and a high level of execution to work on new gameplays. After games are launched, teams with an expertise and a background in casual gaming work on the meta features to reach higher levels of margin per user. Meta features are additional in-game content that supports or complements the core gameplay. The approach is also supported by a different strategy for user acquisition and monetization of the games, one that fits better with these kinds of games.
Voodoo’s mega-hits include Mob Control and Collect’em All (the first successful games with a hybrid-casual approach), casual titles from the acquired studio Beach Bum (e.g. Lord of the Board and Rummy Stars) and early hyper-casual successes with very strong gameplay that have benefited from the hybrid approach (e.g. Hole.io and Paper.io 2).
Voodoo’s success in developing mega-hit games that are both highly engaging and profitable is a game-changer in the mobile gaming industry. With a portfolio of successful titles and a strategy that is optimized for making resilient games with massive revenue potential, Voodoo is poised to become the go-to partner for game development studios looking to create the next big hit.
“With this new approach and Voodoo’s unique capacity to make mega-hits that are resilient over time, we believe there are huge success opportunities for mobile game development studios that are partnering with us,” said Charles Andréani, Core Vice-President for Voodoo.
Voodoo is looking for experienced and talented game development teams that are dedicated to creating the next $100m hit game. To partner with Voodoo in its mission to create highly profitable hybrid games, contact [email protected].