Formula One team Williams Racing, through its Williams Esports operation, has partnered with esports company Resolve for an entry into the Rocket League Championship Series Season XI.
As part of the deal, Resolve, a fast emerging, UK-based esports organisation that recently won the UK League Championship and now compete in the Northern League of Legends Championship, will share its knowledge and experience of Rocket League competition with Williams.
“Rocket League has been a topic of discussion around the team for a while now; our people play it; their kids play it – it’s huge. Regardless of whether it’s on track or off it, Williams Racing has an imperative to race and compete, and this is what we’ll be doing with Resolve as we enter the Rocket League Championship Series Season XI. This partnership is incredibly exciting; Resolve have made an impressive start to life as a competitive esports team and we’re looking forward to being a part of that as we continue to take on the world of esports and expand our audience beyond racing,” Tim Hunt, Chief Marketing Officer at Williams Racing, said.
“We’re delighted to work with such an iconic brand. Williams Racing is a big, big name in racing and Formula One and we’re huge motorsport fans. The discussions that led to this partnership revealed that we have more common ground than we could have imagined. We share a similar vision and this deal will not only see this partnership enter Rocket League but will also align our mutual values of promoting talent, health, wellbeing and performance. Obviously, this is also an important opportunity in the marketplace but, business aside, Williams Racing are winners. It’s our intention to channel their expertise, fully, into our pursuit of glory in Rocket League,” Ilias Pajoheshfar, founder and CEO of Resolve, said.