10bet becomes principal partner of Lamontville Golden Arrows
At an event held in Durban, South Africa, yesterday, the Lamontville Golden Arrows announced 10bet, a global online sportsbook and games operator, as its new major sponsor in a deal that will cover both the club’s main and reserve teams over the next three years. The 10bet logo will proudly grace the front of shirt of the Lamontville Golden Arrows’ home and away kits.
Recently, 10bet also became the official betting partner of South Africa’s national men’s team, ‘Bafana Bafana’, which finished in third place at the recent 2023 Cosafa Cup.
“As Lamontville Golden Arrows, we are delighted to welcome on board our new sponsor, 10bet, to kick start the 2023-2024 season,” read a statement from the Lamontville Golden Arrows. “We are proud to be associated with a sponsor like 10bet, a sponsor that believes in our vision, values and goals. This partnership will also give us an opportunity to engage with our football fans across the country. We are grateful to 10bet for entrusting our brand to carry its message and connect with our supporters throughout the country,”
“Golden Arrows is a brand with a rich history, strong presence and support and is a perfect complement to our own growth ambitions here at 10bet SA,” the Chief Revenue Officer for 10bet SA, Michelle Henriques Colborne, said. “The club aligns closely with our business goals, passions and values and, with this partnership, we hope to foster a stronger connection and visibility with its fans and to share and support their passion with one of South Africa’s esteemed teams.”
10bet SA has great ambitions to expand its presence and strengthen its sponsorship portfolio within the country.
“Our partnership with ‘Bafana Bafana’ is one based on pride, passion and the love of the beautiful game,” Colborne said. “‘Bafana Bafana’ is an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement and positively impacting communities; an ideal fit for our growing brand locally.”