SV Werder Bremen has announced a new partnership with online bookmaker 188BET for the Asian market. The deal will see 188BET’s famous logo appear on the club’s match shirt sleeves from the beginning of February 2021 in all Bundesliga and DFB-Pokal matches.
The two-year agreement will see 188BET and Werder Bremen work together to engage with Asian sports fans. The two parties will collaborate to create branded digital content using the Bremen-based club’s crest, players and the wohninvest WESERSTADION home ground. Supporters will also get the chance to win “once-in-a-lifetime” experiences through the partnership.
The 188BET logo will also appear on the club’s LED boards, match day interview backdrops and social media channels in Asia.
“188BET are a well-established and forward thinking company, which is an important addition to our partnership roster. They are an exciting brand that aims to bring together the sports betting audience in Asia and we are tremendously proud to be part of this journey,” Klaus Filbry, chief executive officer at Werder Bremen, said.
“Today, 188BET announces its new partnership with the Bundesliga football club Werder Bremen for the Asian market. At 188BET, we recognise the importance of football to our customers, in particular interest in the Bundesliga. Over the next two years, 188BET looks forward to a successful partnership with Werder Bremen,” Nigel Singer, managing director of 188BET, said.
“We are very happy to see such a well-established brand as 188BET joining Werder Bremen as a new partner and sleeve sponsor. The cooperation shows the strength of the Werder Bremen brand on an international level and offers big potential to all parties,” Marco Sautner, Managing Director of Werder’s exclusive Marketing Partner Infront Germany, said.