Author: EuropeanGaming.eu

Gaming Corps welcomes one of the world’s most recognisable operators to its increasing list of partners after agreeing a deal with Betfair Casino.

Under the terms of the partnership, Gaming Corps’ diverse portfolio of games will be integrated into Betfair Casino’s platform, with an initial focus on LatAm and the potential to expand into further territories.

Betfair was founded as a betting exchange in 2000 and Betfair Casino launched in 2006. The platform offers various casino games, including Slots, Table games and Live Dealer games. The brand is part of Flutter Entertainment; the largest sports betting and gaming company in the world.

In an exclusive agreement, Gaming Corps will provide Betfair Casino with bespoke branded versions of its successful Penalty Champion and other Mine games.

In addition, Betfair Casino will be able to offer Gaming Corps’ full range of existing content to its players, which includes Crash, Table and Slot games, as well as Plinko. Players can enjoy some of Gaming Corps’ thriving recent releases such as Raging Zeus Mines, 9 Jokers Stick and Spin and Wild Woof, as well as classics like the Coin Miner and Jet Lucky series.

Mats Lundin, Gaming Corps’ Director of Sales, said: “This is a hugely significant moment for us as a company, and I am thrilled to welcome Betfair — one of the world’s biggest gaming brands — on board. Betfair has become a well-established brand in LatAm, and we will be delighted to provide our first-class games to players in those markets, including exclusive editions of our notorious Penalty Champion game among others.

“What makes this partnership so exciting for us is that it has the potential to grow and develop by moving into more markets, and I really look forward to the opportunities this presents to both parties.”

Stefano Buse – Commercial Director Gaming, Betfair International said: “Gaming Corps has become one of the flagship providers in LatAM. Its wide variety of titles will be a fantastic addition to our offering, especially the Crash, Mines and Plinko games. Our operations in LatAm are very important to Betfair Casino, and we are very happy to offer our players Gaming Corps’ full games suite, including in some cases our own branded versions of games. We look forward to working with Gaming Corps and the development of this partnership.”

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables iGaming companies to keep up with technological advances, says Yoel Zuckerberg, Chief Product Officer at Soft2Bet.

Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to their bottom line.

Reasons behind this mode of thinking include:

• tech development and integration projects can be costly and time-consuming,
• companies may view their products and the revenues they generate as satisfactory, and
• not feel the need to call on their tech resources to implement these features.

At Soft2Bet gamification has been a priority from day one. We call it Motivational Engineering: this focus on engineering is not accidental – technology is one of the main drivers of iGaming growth and we ensure we harness its power for the benefit of our partners.

In addition, a strong argument can be made that the industry’s legacy platforms and lack of innovation are causing it to fall behind other mainstream online sectors.

Proof by numbers

So how does Soft2Bet’s Motivational Engineering benefit our operators?

Our Betinia brand operates in Denmark and Sweden, two of Europe’s most respected iGaming markets that demand strong legal and regulatory compliance from their stakeholders.

In the past 12 months, Betinia recorded a 65% increase in gross gaming revenues (GGR) when compared to non-gamified brands.

• The adoption rate of the features was 60%, showing strong topline engagement from players.
• On a more granular level, nearly half of the players who engaged with the features deposited larger amounts and deposit frequency was 30% higher.
• Players’ lifetime values were also up: average revenue per user (ARPU) was up 70% for 50% of those who engaged with the gamification features and the GGR they generated increased by more than 60% compared to non-participants.

Full integration

One of the reasons our Motivational Engineering technology is successful is because it is fully integrated throughout our Player Account Management system and delivers a comprehensive gamification solution that produces impressive GGR, LTV and ARPU returns for our partners.

This performance is the result of this seamless integration with our in-house platform, which includes our robust back office, dedicated games studio, payment gateway, and solutions tailored for both retail and online environments.

Changing mindsets for the digital age

We often hear that many operators and suppliers, including many of the best-known brands in our sector, rely on tech that is outdated and not up to the requirements of the new digital age.

This means there is a great deal of legacy technology operating in the industry and this materially impacts its ability to deliver the cutting edge solutions that directly impact your bottom line as an operator. So as an iGaming supplier to operators worldwide, how does Soft2Bet address these issues?

• Transformational: Soft2Bet turns challenges into opportunities through tech innovation. Our platform is based on agile and modular microservices such as a payment gateway, bonus engine, GSP gateway, enhanced affiliation and marketing tools, CRM tools, and, as a key advantage that is unique to Soft2Bet, our proprietary Motivational Engineering gamification engine, which greatly enhances gameplay and boosts revenues.
• Changing a conservative mindset: As an industry, online gambling is actually very conservative and many operators, suppliers, startups or consultants often make the point that this mindset needs to change.
• Outdated platforms: Many of the platforms’ frameworks are outdated, non-scalable or have serious tech issues such as being monolithic, full of old templates, manual bonusing tools or an inability to integrate new features quickly.
• Keeping up with trends: Technology plays such a key role in our sector that we must keep up with B2B and B2C trends, such as new channels, gameplay niches and combining mobile casual gaming with real money gaming.
• Rewarding journey: In many ways, gamification is an ongoing journey. It includes implementing a tech revolution that harnesses the capabilities of microservices, AI, web3, casual gaming or new channels. It can take time and resources to complete, but the rewards are significant.

Motivational Engineering in practice

The Soft2Bet products that feature our gamification tools include Bonus Crab, a real time claw machine with toy prizes that can be converted into bonuses and Betinia Stadiums, a highly localized gamification engine that links engaging sports with stadium building in different virtual cities.

City Builder type of game, our top solution, combines a Roman city builder with an online casino experience, while our latest feature BattleSlot is a next-level gamification engine that combines online slots with a card game and enables players to capture new territories by winning slots battles and receive bonuses for each win.

Sumsub, a full-cycle verification platform, today announces the first integrated solution for user verification, anti-fraud and compliance in gaming enabling both platforms and operators to seamlessly cover the entire player lifecycle and maximize revenue while staying compliant with all regulations and guidelines.

With this launch, Sumsub is the first vendor to provide a holistic verification solution covering player onboarding, gaming-specific fraud prevention, and compliance. The solution’s four pillars to ensure full-cycle verification include:

1. Fast and secure Player Onboarding in full compliance with 220+ jurisdictions worldwide. It allows gaming platforms to onboard users in less than 30 seconds leveraging KYC/AML, age verification, and proof of address (PoA) checks. Additionally, Sumsub’s Non-Doc Verification provides swift onboarding in selected countries enabling users to only need to enter an ID card number, without scanning any documents.

2. Fraud Prevention to fight scams such as bonus abuse, affiliate fraud, and account takeover in real-time based on specific rules preventing fraudsters and all suspicious users from making deceitful action, thus reducing reputation risks and fraud-related losses.

3. Player Risk Profiling and Analytics module, aimed at catching at-risk behavior fast with dynamic scores that flag suspicious activities through “play and spend” behavioral patterns (like deposit frequency or average bet amount) and customizable rules.

4. Responsible Gaming (RG) Compliance, a first-in-the-market automated solution based on Sumsub’s Transaction Monitoring system and global compliance expertise, offers a set of rules to help gaming operations detect potential addictions and stay compliant with RG requirements.

“Gaming operators are overwhelmed with the need for separate solutions such as verification, bonus abuse prevention and player risk analysis. Often verification and anti-fraud vendors offer solutions initially developed for other industries like fintech. But they do not correspond to gaming companies’ specific needs as they are not tailored to the user profile which is completely different in gaming. So platforms are left with no choice but to develop these solutions in-house,” comments Jacob Sever, co-founder and Chief Innovation Officer at Sumsub. “Now Sumsub launches the first full-cycle verification platform for gaming, providing sets of rules that are fully customized to the industry, player geographies and user profiles in gaming. Player Risk Profiling and Analytics module is incorporated into the solution, further reinforcing our support for gaming operators’ and platforms’ needs in reducing risk. Previously, we launched our automated Responsible Gaming solution to help gaming companies stay fully compliant with RG regulations.”

Sumsub customers’ success stories prove the claimed efficiency of the company’s solutions for the gaming industry: Kaizen Gaming significantly boosted onboarding automation – from 15% to 70%, and increased its overall verification performance by 350%; Yolo Group grew users’ pass rates by 142%; and CopyBet decreased players’ time to value from 24 hours to less than 10 minutes.

To learn more about Sumsub’s full-cycle gaming solution, please go to https://sumsub.com/gambling/

Cross-sector strategic body The Gambling Business Group (GBG) has announced that it will stage the second edition of its High Street Hub at ICE 2024 the world’s largest gaming expo which takes place across 6-8, February at ExCeL London.

The High Street Hub provides an opportunity for visitors to network with colleagues from the land-based sector and engage with the policy debate set against the backdrop of the UK government’s White Paper on Gambling Reform.

Confirming details of the feature, Peter Hannibal CEO of the Gambling Business Group stated: “The Hub is an opportunity to host our members and ICE visitors from around the world, share updates on the work that’s being undertaken on consumer care, compliance and self-regulation, see first-hand the new technologies being deployed in retail betting and gaming venues and discuss the proposals for gambling reform.”

Expanding on the role of the GBG and what visitors can expect at ICE, he added: “The Gambling Business Group is the strategic representative body for the land-based, in-person sector of the industry. Our members are drawn from across the ecosystem of suppliers and operators active in bingo, betting, arcades and casinos.

“The GGB Hub will serve as a meeting place for stakeholders from within and outside the industry and we will be inviting local authorities, government departments, regulators and elected political representatives to be part of the experience.

“ICE is a world class event and represents the most exciting opportunity of the year to share thinking with pre-eminent thought leaders in the gambling space.”

ICE Show Director Andy Ventris added: “The feature was very well attended at ICE 2023 and we are delighted that the Gambling Business Group is returning in 2024 with another strong presence. The Hub underlines our status as the industry exhibition which represents every gambling vertical and covers every global jurisdiction.”

The Gambling Business Group will be confirming a programme of initiatives taking place on each day of ICE.

Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be an historic edition of the world’s largest and most international gaming expo can be secured at https://ice.reg.buzz/step/1?ticket=exhibition-pass.