Global online betting and gaming company Betway, has signed a three-year deal with German football club FC Schalke 04, becoming the Royal Blue’s new premium partner.
The partnership, which commences on July 1, will see the brand have a presence around the VELTINS-Arena for the next three seasons.
This announcement further highlights the bookmaker’s status as a huge supporter of the biggest teams around the world, adding to their ever-growing portfolio of sponsorships.
Maik Brodowski, Betway’s Head of Marketing for Germany said: “It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football. We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.
Alexander Jobst, Schalke’s board member for Marketing, Sales & Organization: “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany. We are delighted to have gained a strong partner in Betway in this everchanging competitions.”