Flytxt Applauded by Frost & Sullivan for Improving Telcos’ Marketing Agility with Its AI/ML Applications


Frost & Sullivan recognizes Flytxt with the 2021 Global Company of the Year Award for its artificial intelligence (AI) in telecom marketing. As the telecommunications industry transitioned from rule-based to augmented/autonomous marketing, Flytxt adapted its technology using AI, data analytics, and machine learning (ML) to enable hyper-personalization at scale.

“Flytxt’s uniquely differentiated software applications and best practices help telco marketers with data-driven decisions that maximize customer lifetime value,” said Hemangi Patel, Senior Research Analyst for Frost & Sullivan. “Its AI/ML applications handle decisions and actions dynamically and contextually, rapidly analyzing high data volumes to arrive at the best opportunities to uplift customer value. Flytxt’s out-of-the-box solutions are easy to deploy and maintain without burdening in-house data engineers and scientists.”

Flytxt’s proprietary CVM technology (data model, embedded analytics, explainable AI, and privacy preservation) is offered through a broad set of solutions used by more than 70 telcos globally. The company helps enterprises to deliver comprehensive data-driven digital experiences via its omnichannel CVM solution packaging AI, analytics, and marketing automation. CVM-in-a-box is a tightly packaged solution for smaller enterprises and business units to benefit from AI-driven marketing rapidly. The CVM accelerator solutions provide AI and analytics purpose-built to augment enterprises’ existing customer engagement systems and achieve the desired CVM goals faster.

“Flytxt’s autonomous and explainable AI applications drive marketing optimization at scale. These applications ensure that enterprises will never miss any opportunity to maximize customer value across numerous micro-moments and contexts,” noted Ruman Ahmed, Best Practices Research Analyst for Frost & Sullivan. “Its AI/ML solutions deliver the right set of decisioning variables and logic to meet changing market dynamics in different markets. With its continued AI/ML innovation and proven results in various use cases across multiple markets, Flytxt emerges as the AI and analytics partner of choice for telcos to drive customer lifetime value.”

Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies and the resulting leadership in customer value and market penetration. The Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.

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