Flytxt’s omni-channel CVM solution enables Mongolia-based Mobicom to elevate customer experience


Flytxt, a leading provider of AI-powered Customer Lifetime Value (CLTV) Maximisation solutions, announced that Mobicom Corporation has started using NEON-dX, their full stack Customer Value Management (CVM) SaaS. The Mongolia-based company is a part of Japanese telecommunications group KDDI and has a subscriber base of 1.7 million.

Mobicom uses the solution to derive actionable customer intelligence and automate omni-channel customer engagement programs aimed at delivering value-added digital experiences to its whole customer base.

“It gives us immense satisfaction to support market leaders like Mobicom in creating lasting customer relationships that drive positive long-term business outcomes,” said Dr. Vinod Vasudevan, CEO of Flytxt. “Our well-trained AI helps subscription businesses gain deeper insights on customer behaviour and adapt their CX decisions and actions on the fly.”

The built-in CLTV AI, analytics, and omni-channel campaign orchestration capabilities of NEON-dX will enable Mobicom to scale up their CVM practice and launch upsell, cross-sell, and retention campaigns faster. Flytxt’s solution also makes it possible for Mobicom to engage with customers on new age digital channels like wallet and content apps. With this, Mobicom aims to increase the adoption of new digital services among their existing voice and data customers.

“We are committed to our vision of using the best-in-class technology solutions to deliver unique game-changing customer experiences,” said Mr. Dulguun Gansukh, Director of Mobicom Product Marketing Department. “Flytxt’s market-proven solution with an advanced AI will help us increase our outreach and promote right value propositions befitting customers’ usage behavioral trends and engagement contexts.”

Flytxt is a trusted technology partner to 70+ digital enterprises across more than 50 countries and top CX platform vendors for CLTV maximisation. Clients and partners use Flytxt’s solutions to drive better business outcomes from different workflows across CX functions like sales, marketing, customer care, and digital services.


Flytxt to deploy its Customer Lifetime Value Management solution across all Orange OpCos in the MEA region


Flytxt, a pioneer in marketing automation and AI for Customer Lifetime Value Management (CLTVM) has signed a group-wide agreement with Orange to deploy its solutions across all the 17 OpCos in the Middle East and Africa (MEA) region.

The solution will harness Flytxt’s market-proven analytics and AI capabilities to provide actionable customer intelligence for marketers like Next Best Offer recommendations to drive hyper-personalized digital experiences across Telco’s channels as well as digital channels.

Orange Group is present in 17 countries across MEA and provides telecom, financial and energy services to more than 130 million customers in the region. Flytxt has already started implementing its solution in countries like MaliSenegalIvory CoastLiberia and Burkina Faso as part of this group-wide deal. 

Mrs. Stéphanie Clemente, the CVM and Marketing Director, Orange MEA said, “Orange wants to be the reference in terms of digital operators in the Africa and Middle East region. Data and AI are at the heart of our innovation model to offer smarter networks, reinvented customer experience and greater operating efficiency. We are delighted to partner with Flytxt for our Customer Value Management activity; their solution aligns perfectly with our goal of delivering personalized customer experience harnessing data and AI. Flytxt solution will also be key to driving digital transformation as their platform will allow us to engage with our customers through not only our digital assets but also social networks.”

Dr. Vinod Vasudevan, CEO of Flytxt, said, “We are delighted to enter into a group-wide engagement with Orange MEA for supplying our award-winning CLTV technology. It is now used by 75+ Telcos and some of the largest CRM and BSS vendors to augment their CX platforms. The AI/ML models that we have developed and trained with curated telecom data over 12 years, provide accurate insights for Telcos to act decisively at any moment across the journey to maximize CLTV.”

Flytxt is one of the fastest-growing Customer Lifetime Value Management solution providers for subscription and usage businesses. The company’s client base consists of more than 100 enterprises across 50 countries, including some of the largest Telcos likes MTN, Zain, America Movil, Vodafone, Hutch, and Ooredoo.


Flytxt Applauded by Frost & Sullivan for Improving Telcos’ Marketing Agility with Its AI/ML Applications


Frost & Sullivan recognizes Flytxt with the 2021 Global Company of the Year Award for its artificial intelligence (AI) in telecom marketing. As the telecommunications industry transitioned from rule-based to augmented/autonomous marketing, Flytxt adapted its technology using AI, data analytics, and machine learning (ML) to enable hyper-personalization at scale.

“Flytxt’s uniquely differentiated software applications and best practices help telco marketers with data-driven decisions that maximize customer lifetime value,” said Hemangi Patel, Senior Research Analyst for Frost & Sullivan. “Its AI/ML applications handle decisions and actions dynamically and contextually, rapidly analyzing high data volumes to arrive at the best opportunities to uplift customer value. Flytxt’s out-of-the-box solutions are easy to deploy and maintain without burdening in-house data engineers and scientists.”

Flytxt’s proprietary CVM technology (data model, embedded analytics, explainable AI, and privacy preservation) is offered through a broad set of solutions used by more than 70 telcos globally. The company helps enterprises to deliver comprehensive data-driven digital experiences via its omnichannel CVM solution packaging AI, analytics, and marketing automation. CVM-in-a-box is a tightly packaged solution for smaller enterprises and business units to benefit from AI-driven marketing rapidly. The CVM accelerator solutions provide AI and analytics purpose-built to augment enterprises’ existing customer engagement systems and achieve the desired CVM goals faster.

“Flytxt’s autonomous and explainable AI applications drive marketing optimization at scale. These applications ensure that enterprises will never miss any opportunity to maximize customer value across numerous micro-moments and contexts,” noted Ruman Ahmed, Best Practices Research Analyst for Frost & Sullivan. “Its AI/ML solutions deliver the right set of decisioning variables and logic to meet changing market dynamics in different markets. With its continued AI/ML innovation and proven results in various use cases across multiple markets, Flytxt emerges as the AI and analytics partner of choice for telcos to drive customer lifetime value.”

Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies and the resulting leadership in customer value and market penetration. The Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.