Groove to showcase new technology in London

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iGaming casino platform provider and aggregator Groove will hit the road early in 2024 at ICE in London to join 40,000 other attendees from 150 countries from the 6th to 8th February.

ICE London at ExCeL London is the biggest B2B gambling industry event in the world and features games creators, distributors, operators, retailers, innovators, trade associations, strategic bodies and regulators, essentially representing every gaming vertical including platform and aggregation where Groove has carved a solid reputation over the past years.

Now in their eighth year serving the global iGaming community, Groove has long been recognised as deploying stable and reliable technology tied to world-wide solutions as a leading content provider.

Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games.

Groove’s recent rebrand gave the company a new look as it embarked on its journey positioned as a full-on global content provider, announcing new partnerships throughout the year as more content became available in the targeted jurisdictions.

Groove’s new website,, was built as part of the aggregator’s refresh process earlier this year, and the blossoming game portfolio available with a single-API integration now comprises over 15,000 games, with more than 100 new games being added each month from a roster of more than 100 top content partners.

Some of Groove’s dynamic marketing tools include; free spins, tournaments, promotions, jackpots, quests and everything gamification.

While the company is rightly renowned for its technological solutions around crypto, sweepstakes, and reverse proxy, amongst others, it’s the innovation around Groove’s data-driven information, such as insightful reports, the new recommender and a host of smart lobby tools that have been grabbing the headlines in recent months.

Yahale Meltzer, COO and co-founder at Groove, said: “We’re delighted to be attending and showcasing our ground-breaking technology amongst the world’s biggest igaming developments. Last year, we brought along our new data-driven B2B Recommender to the stand and it immediately got traction as a result of its exposure at ICE, so next February we aim to bring another round of award-winning technology.”

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