Amusnet to Launch its First-ever Slot Cabinet Series at ICE London 2024

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Amusnet is setting the stage for a new level of gaming excellence to be demonstrated at ICE. The company is going to launch its first-ever slot cabinet series at one of the most anticipated global gaming expos, taking place at ExCeL London, February 6–8.

Thus, the leading international casino solutions company is making a bold statement for its dedication to technology and innovation, elevating its positioning to an all-casino solutions provider. The shift is followed by a new company slogan: “We Master Gaming” which amplifies the high level of expertise and solidifies its leading role in gaming globally.

“The Land-based vertical release marks a new stage of Amusnet’s business development as a company and B2B partner. It is a culmination of our mission to provide a full spectrum of gaming entertainment, catering to a wider audience and diverse preferences. We are presenting our first Type S series of slot cabinets, developed internally by a huge team of professionals with tangible experience in the land-based industry. Our goal is to provide premium experiences to a new segment of players, soon introducing the complete original slot portfolio of Amusnet. We’ve broken new ground and we are looking forward to this exciting journey with a kick-off at ICE,” Ivo Georgiev, CEO at Amusnet, said.

In line with the ICE 2024 concept, Amusnet is bringing to the expo a pure declaration for MORE innovative and premium gaming experiences. Under the impressive kinetic light roof installation, the 625 sqm space of the double-deck booth S4-550 is designed to offer an incredible expo atmosphere both for business and pleasure: 10 premium meeting rooms, lounge areas, 2 bars, one of them a giant one on the ground floor, where visitors can try the exclusive cocktail menu, inspired by Amusnet’s famous slots.

What More to Expect:

Brand New TYPE S Series of Slot Cabinets

TYPE S is the company’s first-ever high-end slot cabinet series, manufactured according to the utmost standards of the global Land-based casino industry. The game portfolio features Amusnet’s award-winning titles such as Fruits & Gold, Drops of Water, 20 Golden Coins and Cocktail Rush. The TYPE S slot cabinet series will be introduced under the headline The Foremost of its Type, bringing together state-of-the-art technology, premium design and exceptional player engagement for an extraordinary gaming experience. The entire ground floor of stand S4-550 will offer various options for visitors to explore all three Type S models and available configurations.

“We hold great pride in the development of our first-ever slot cabinet series. It is a result of an impressive investment and 2 years of relentless dedication to R&D, technical design, construction, software, and game portfolio precision. Do not miss the chance to experience TYPE S firsthand at ICE, explore the thrill, and discover new business opportunities! See you there,” Borislav Marinov, Head of Land-Based Business Development at Amusnet, said.

Impressive Slot Games with Awesome Graphics

The online slot game selection will feature a range of Amusnet’s top-performing titles such as Extra Crown, Secrets of Sherwood and Candy Palace, as well as its latest 5-reel slots Kemet’s Treasures, 100 Golden Coins, Dancing Dead, Cavemen & Dinosaurs, Phoenix Star, 40 Golden Coins. Exclusively at ICE visitors will have the chance to try Amusnet’s upcoming releases Dragon’s Birth and Clover Islands, packed up with special features, such as Buy Bonus, Pick me Bonus, Pots Bonus, Free Spins with Dragon Wheel and Symbol Upgrade.

“The new slot titles that we bring to ICE signify our commitment to delivering even more stunning graphics, captivating animations, and feature-packed gameplay. With its 3 Scatter Symbols, Clover Islands for instance is a top-notch entertainment with various ways to win. Catching the Leprechaun invites players to the Clover Islands Bonus – a Wheel of Fortune that can award 24 different multipliers. The Golden Bonus gives players a chance to win up to 500x their bet. Landing Luck Chest Symbols triggers a Pick Me Bonus game for an opportunity to collect even more amazing multipliers. Join us at ICE to be abreast of the latest developments in the casino world,” Yordan Georgiev, Head of Casino Division at Amusnet, said.

Live Casino Offerings for Even Greater Entertainment

Amusnet will unveil the upcoming Baccarat and Dynamic Sic Bo games, which add to the diverse range of offerings and enhance the high-performing Amusnet Live Casino vertical. Packed with an Asian elegance, lightning-fast gameplay, and immersive real-time streaming, both Baccarat and Dynamic Sic Bo games are hosted by live dealers 24/7 and feature Amusnet’s famous Jackpot Cards bonus game.

A Chance to Win an iPhone 15 and a Kindle

Amusnet’s booth is traditionally a central hub of expo entertainment offering great atmosphere, music and experience. Moreover, this year all visitors to the expo will have the chance to play an exclusive memory cards game on a giant iTab smart table at the booth lounge area or remotely, by scanning a QR code. The two grand prizes, an iPhone 15 and a Kindle will be given to winners in a lucky draw, executed at Amusnet booth S4-550 at 17:00 on the 6th and 7th of Feb.


BetGames set to present curated content offering at ICE London 2024

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Leading games provider BetGames is set to showcase its extensive, growing line-up of products at ICE London next month.

With the spotlight firmly on its trademark feature-rich games at stand S4-430, BetGames will be presenting its vast portfolio of content, aimed at converting recreational bettors into casino and games players with a variety of different game categories and unique features.

BetGames’ goal is to nurture players organically through a set of specific nurturing pathways – its hugely successful Skyward Crash game, which launched earlier this year, being a key proponent of this strategy.

Leveraging its global reach via licences in several new regions including MGA, South Africa, Canada and UKGC, BetGames aims to bridge the gap between sports and casino players with its products.

Twain Sport brand products T-Basket and T-Kick serve as the ideal gateway to revolutionising the sports betting space, while bespoke versions of games for emerging markets, including a future emphasis on LatAm, ensure a wider variety of players can access the full portfolio.

This blueprint substantially drives player value while reducing casino acquisition costs. And with its whole content library embracing this core feature, BetGames continues to partner with tier-one operators, such as Betway, Entain, Kaizen Gaming, Betano and Hollywoodbets.

Andreas Koeberl, CEO at BetGames, said: “We head to London for the last edition of ICE in the UK before it moves over to Barcelona in 2025 and BetGames has plenty in store for those looking to elevate their player offering with unique, curated content.

“The last 12 months have put us on a positive trajectory. We’re live in new markets, having obtained additional licences, and with new laws changing we’re looking at stepping further into Brazil to bring our brand of entertainment to a massively exciting market. You can expect plenty of key announcements throughout the upcoming months as we continue to expand our portfolio and global presence.


Ray Parlour becomes NetBet UK brand ambassador

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Gaming operator, NetBet, has today announced their latest signing, Ray Parlour as their UK brand ambassador for the 2024 season. His appointment follows the successful launch of NetBet’s new sports betting app this month.

NetBet has been operating in the UK market for several years offering both sports betting and online casino games to their loyal players. Ray Parlour is the first football ambassador the brand has partnered with in recent years. His UK fanbase and expert knowledge of football, horse racing, and golf make him the perfect ambassador in a year full of huge sporting events.

The Arsenal legend notched over 400 appearances for his boyhood club, including being part of the Invincibles squad that won the 2002/03 Premier League title without losing a single match. Known also as the ‘Romford Pele’, Ray is one of the most decorated English players having won three Premier League titles, four FA Cups, a League Cup, and a UEFA Cup Winners’ Cup.

Ray will now appear across NetBet’s sport and casino marketing campaigns, promoting the NetBet brand in a fun, interactive, and responsible way.

The announcement comes following NetBet’s launch of a new sports betting app that is now available on both iOS and Android. The updated app features everything UK sports betting fans will need to enjoy their betting experience, including weekly free-to-play games, daily promotions, and thousands of markets every day across all the top sports and leagues.

On the deal, NetBet UK ambassador Ray Parlour said; “I’m thrilled to be part of NetBet. We’ve got an unbelievable year of sport ahead and NetBet has some fantastic plans for me to get involved with.”

NetBet Managing Director, Marcel Prioteasa said: “We’re delighted to have Ray as part of our team. We know that our players know a thing or two about sport, and with Ray being one of the most loved characters in football, we’re excited for them to enjoy his exclusive content and expert opinion.”

NetBet UK has owned a UK gambling license since 2017 and is owned and operated by NetBet Enterprises Limited. NetBet brands operate across the globe with hundreds of thousands of active players weekly.


SoftGamings to Ignite the iGaming Revolution with Pioneering Tech at ICE London 2024

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SoftGamings is gearing up towards another ICE London event — arguably the hallmark of all iGaming conferences on the continent, with more than 45,000 visitors and exhibitors expected in attendance.

During the ICE London 2024 from February 6-8, which will be the last ICE event in London before it moves to Barcelona, SoftGamings will occupy Stand N5-310, inviting industry professionals to explore their technological advancements and potential partnerships. Among the solutions to be presented by the SoftGamings team, the innovative game aggregation platform, a cornerstone of SoftGamings’ offerings, which facilitates the seamless integration of a diverse array of over 10,000 games from 250+ industry’s foremost developers, is the focal point.
Additionally, the company will demonstrate its standalone Bonus System, which is designed to empower operators with robust promotional tools and actionable insights aimed at increasing player acquisition and retention.

ICE London’s motto for the upcoming event is “ICE Gives you MORE,” and the overall tone is that iGaming professionals can expect more connections, more inspiration, and more learning. Be sure that all of that and even more awaits at SoftGamings’ stand N5-310.


Ready, Steady, ICE! GR8 Tech Is Coming to London

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GR8 Tech, a dynamic iGaming provider of high-performance Sportsbook and Casino platform, is attending the ICE London 2024 exhibition on February 6-8. Moreover, on ICE week’s Monday, February 5, GR8 Tech will also visit the Global Gaming Awards EMEA 2024 ceremony. The company is shortlisted for the “Breakthrough Company of the Year” category, and the CEO Evgen Belousov is a member of the GGA’s judging panel.

GR8 Stand S9-165: 200+ square meters of fun and business

GR8 Tech’s huge stand S9-165 will feature a networking area where visitors can meet the team and learn the basics about the company’s products and services, as well as a business lounge for more in-depth discussions. Operators will have the opportunity to talk with top management and business development, as well as with various product and tech experts, asking questions and gathering first-hand insights.

The networking area of the stand will also feature a real Formula 1 race car with VR experience for anyone to participate – and, of course, great gifts for the top performers.

Also, GR8 Tech will hold the GR8 Quiz – an engaging activity with an opportunity to win Formula 1 Grand Prix tickets. Subscribe to GR8 Tech LinkedIn to stay tuned for all the updates about the Quiz: date, time, and more.

GR8 Sportsbook in focus and much more to explore

GR8 Tech is simply the best when it comes to sportsbook business. Coming from this part of the industry, we use all our experience and a fantastic sportsbook-first platform to turbocharge betting brands worldwide. At the same time, it has much more potential, so we welcome anyone interested in its capabilities. Own Feed, in addition to top providers; own Trading Services; top-of-the-line Risk Management; iFrame version; unique margin management, and much more – long story short, GR8 Sportsbook is indeed great.

And operators can safely bet: if GR8 Tech can do sportsbooks so well, more straightforward casinos are a breeze.

So come to the GR8 Stand at ICE London – let’s have some fun and talk business. Book a meeting with sales and connect with our team beforehand at:


Betby to Showcase Innovative Sportsbook Tools in London

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10th January, 2024. Betby, the innovative sportsbook supplier is poised to make a significant impact at the upcoming ICE London as it will be unveiling a portfolio of AI-based tools allowing for a more efficient and effective management of sportsbooks.

At a high-tech exhibition booth in the sports betting section which features an increased footprint from last year, Betby will also be showcasing its premium sports betting technology and services which allow its partners in four continents to differentiate and out-grow their competition in a more effective and efficient management of their operations.

Betby’s new AI-based tool developments focus on:

● Churn and LTV prediction

● Risk Management Automation

● Sportsbook Personalisation, and

● Prompt-based Business Intelligence Reporting

Betby’s commitment to excellence has been recognized with the prestigious SiGMA Europe Award for Best Mobile Sportsbook Provider. This accolade underscores Betby’s achievements in delivering a mobile sportsbook experience that stands out in the industry.

Eva Berkova, Betby’s Chief Operating Officer, said: “We’re delighted to be attending and showcasing our ground-breaking technology in what is the industry’s most anticipated expo. Last year, we unveiled the automated and more powerful risk management segmentation tools and the successful Tournament Widget. Now we look forward to launch our latest tools which together with our sportsbook solution will empower even further sportsbook operators with top-level management capabilities whilst providing users with a seamless and more immersive betting experience.”

Don’t miss the opportunity to explore Betby’s data-driven solutions. For more information one can write on [email protected]. Betby also invites operators to visit its booth at S1-130 to engage with its team, experience live demonstrations, and discover how the company is shaping the future of the sportsbook industry.


Groove to showcase new technology in London

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iGaming casino platform provider and aggregator Groove will hit the road early in 2024 at ICE in London to join 40,000 other attendees from 150 countries from the 6th to 8th February.

ICE London at ExCeL London is the biggest B2B gambling industry event in the world and features games creators, distributors, operators, retailers, innovators, trade associations, strategic bodies and regulators, essentially representing every gaming vertical including platform and aggregation where Groove has carved a solid reputation over the past years.

Now in their eighth year serving the global iGaming community, Groove has long been recognised as deploying stable and reliable technology tied to world-wide solutions as a leading content provider.

Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games.

Groove’s recent rebrand gave the company a new look as it embarked on its journey positioned as a full-on global content provider, announcing new partnerships throughout the year as more content became available in the targeted jurisdictions.

Groove’s new website,, was built as part of the aggregator’s refresh process earlier this year, and the blossoming game portfolio available with a single-API integration now comprises over 15,000 games, with more than 100 new games being added each month from a roster of more than 100 top content partners.

Some of Groove’s dynamic marketing tools include; free spins, tournaments, promotions, jackpots, quests and everything gamification.

While the company is rightly renowned for its technological solutions around crypto, sweepstakes, and reverse proxy, amongst others, it’s the innovation around Groove’s data-driven information, such as insightful reports, the new recommender and a host of smart lobby tools that have been grabbing the headlines in recent months.

Yahale Meltzer, COO and co-founder at Groove, said: “We’re delighted to be attending and showcasing our ground-breaking technology amongst the world’s biggest igaming developments. Last year, we brought along our new data-driven B2B Recommender to the stand and it immediately got traction as a result of its exposure at ICE, so next February we aim to bring another round of award-winning technology.”


Boomerang Digital make first acquisition with IHL Tech joining the UK industry’s newest brand

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Boomerang Digital, the new streamlined gaming solutions business created by Andrew Ludlow and his partners from Air Dice has got off to a perfect start announcing its first strategic acquisition within a week of launch.

The first acquisition to join the growing Boomerang Digital family is IHL, the compliance and self-exclusion innovator established by Peter Hannibal, Howard Gant and Paul Harris in 2016. IHL join fellow technology brands NRM, ISD and Big Deal Games all of which have been incorporated under the Boomerang Digital umbrella.

Outlining what makes IHL such a ‘perfect fit’ for the business, Andrew Ludlow said: “It’s all about the three P’s – namely people, philosophy and the IHL platform. Factor in the ability to leverage IHL’s skills, knowledge and experience into other parts of the Boomerang business and it’s very clear that this represents a strategically important acquisition. The equity holders boast relationships, networks and connections established over three decades – a history which has its own unique value.”

He added: “Compliance, which is where IHL’s core strengths sit, is fundamental to the regulatory framework our customers operate under and is a key requirement not just in the UK but across jurisdictions where gaming is legal or poised to become legal. Significantly, IHL’s customer portfolio includes leading consumer-facing brands across the Arcade, Bingo, Casino, Holiday Park and Motorway Service Area sectors. I believe that as part of Boomerang IHL will be able to achieve its targets faster and in a more efficient manner. Philosophically we are very much aligned and I look forward to working alongside Peter, Howard and Paul as they write the next chapter in the IHL story.”

Reflecting on the development IHL Chairman Peter Hannibal said: “I think this represents great news for our customers, for the growing team at Boomerang Digital and of course for the IHL team. Being integrated within the Boomerang Digital business will release the potential that’s in the business courtesy of having access to a bigger team and to greater resource.

“Being part of a bigger but still independent enterprise will undoubtedly accelerate business growth. It is a wonderful opportunity for us to work alongside Andrew and the rest of the Boomerang team and a fantastic way to enter 2024. We can’t wait to meet with our loyal customer-base in the New Year and share the exciting strategies and plans that we will be implementing as part of the Boomerang Digital family.”



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PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.

James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.

The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.

Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.


From Track to Triumph: Ex-Professional Runner Lauren Fleshman’s Good For A Girl Wins Best Sports Book of 2023

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  • Lauren Fleshman is crowned the William Hill Sports Book of the Year 2023, taking home a £30,000 cash prize 
  • In the Award’s 35-year history, Good For A Girl marks the first women’s memoir to receive the prize 

Lauren Fleshman’s book, Good for a Girl: My Life Running in a Man’s World has been crowned the 2023 winner of the William Hill Sports Book of the Year Award, picking up a prize of £30,000 at an official ceremony today (30 November), at BAFTA, 195 Piccadilly, in London.

The announcement makes history as it is the first book about women in sport, authored by a woman, to receive the world’s most prestigious sports writing prize.

The US champion’s part memoir, part manifesto documents Fleshman’s story of falling in love with running as a girl, battling devastating injuries and self-doubt, and daring to fight for a better way for female athletes. Drawing not only on her own story, but also on emerging research on the physiology and psychology of young athletes, Fleshman gives voice to the often-silent experience of the female athlete and argues that the time has come to rebuild our systems of competitive sport to allow women to perform at their best.

A panel of independent judges from the world of sports and journalism, chaired by author and journalist, Alyson Rudd, undertook a rigorous judging process, reviewing more than 150 entries down to the winning book.

The Judges praised Good for a Girl for its “heartfelt narrative” and “compelling writing”, as well as its crucial advocacy for reform in sports for young women. Renowned sports broadcaster, Matt Williams, declared Fleshman’s book “not just one of the best sports books that I’ve read this year, but one of the best books full stop.”

Receiving the William Hill Sports Book of the Year Award trophy and a £30,000 cash prize today, Lauren Fleshman said: “Having a woman being elevated for telling her own story is rare, and we need a lot more of that.  That’s why awards like this are so important.  I came here optimistic, but then convinced myself I had no chance when I looked at the shortlist.

“I am delighted to be the winner of this prestigious award. I hope it makes sport better for the future of women and girls.”

Alyson Rudd, Chair of the Judging Panel for the William Hill Sports Book of the Year Award, said: “We had such an exceptionally high-quality shortlist this year, and selecting a winner was no small feat. For the first time, women’s books dominated, showing that more women are being commissioned to tell their stories, with many bravely tackling challenges within the sporting world.

“Good for a Girl is not only a must-read book on the challenges that women face in sport but a moving and informative memoir that will grip those who are not athletics fans. Lauren Fleshman exposes and shatters myths with disarming honesty and exceptional writing – it is a wonderful read and thoroughly deserving of the title William Hill Sports Book of the Year Award 2023.”

The New York Times Bestseller, and now William Hill Sports Book of the Year Award winner, highlights the challenges women face in competitive running, exposing the flaws in the sports structure that is failing young women as much as empowering them. Through her drive for change, Fleshman confronts the misogynistic origins of sports, and even her sponsors, and addresses the concerning decline in girl’s participation once they hit puberty. The narrative also explores the struggles faced by female collegiate athletes, such as injuries, eating disorders and mental health issues.

The five authors on the shortlist, alongside Lauren Fleshman, receive £3,000 and a leather-bound copy of their book. They are:

  • Althea: The Life of Tennis Champion Althea Gibson by Sally H. Jacobs 
  • Concussed: Sport’s Uncomfortable Truth by Sam Peters 
  • Kick The Latch by Kathryn Scanlan 
  • Unbreakable by Ronnie O’Sullivan  
  • Unfair Play: The Battle for Women’s Sport by Sharron Davies with Craig Lord 

Having secured the 35th winner of the William Hill Sports Book of the Year Award, Lauren Fleshman joins an impressive list of previous winners, including last year’s champion Jeremy Wilson. For the second consecutive year, a book centred on women’s sports clinches the award. Fleshman becomes the third woman to be awarded the prestigious prize joining former winners Anna Krien and Laura Hillenbrand.

The William Hill Sports Book of the Year Award first took place in 1989 and is now the longest-established competition in the industry. It is dedicated to rewarding excellence in sports writing and is the world’s most prestigious award in the sector.

Entry to the 36th William Hill Sports Book of the Year Award is now open. For more information about the Award and to enter, please visit: