Reading Time: 2 minutes


HSV and AdmiralBet continue to go down the same path. As an exclusive and official sports betting partner, AdmiralBet has already been at HSV’s side since 2019. The long-standing partnership has now been extended until 30 June 2024.

Within the extended partnership, AdmiralBet is present on the premium video and LED boards in the Volksparkstadion. The company also supports content formats on HSV’s digital channels, such as the popular AdmiralBet Challenge. For the second half of the season, HSV and AdmiralBet have also come up with a new and interactive fan tool: In the AdmiralBet numbers game, fans can test their knowledge of HSV on every matchday and compete with their friends.

“The cooperation between HSV and AdmiralBet is characterised by reliability and mutual trust, which is illustrated by the extension of the partnership to a total of five years. It is exciting to see how joint projects that combine both business areas lead to creative content formats for our fans,” says Jonas Boldt, CEO of HSV Fußball AG.

Florian Hermann, Director Marketing & Operations of NOVO INTERACTIVE GmbH, based in Rellingen near Hamburg, on the extension of the partnership: “It is a great honour for us to continue to be a partner of HSV. The previous cooperation with the traditional club has absolutely fulfilled our expectations. HSV and AdmiralBet share values such as team spirit, the will to win and fair play. The fans and the passion for football are our focus. We also underline this with the extension of the sponsorship. We are therefore pleased to be able to continue the trusting partnership in the coming season.”

Johannes Haupt, Senior Director Team HSV of the marketer SPORTFIVE, added: “We are very pleased about the contract extension with AdmiralBet. The trust placed in us to extend the contract at an early stage once again underlines the great charisma of Hamburger SV as well as the associated diverse advertising opportunities within the framework of a partnership that has been successfully lived for many years.”

Get involved!

Get Connected!
Connect with like-minded people, start groups, share files and documents, create group video meetings, attend conferences, and more.


No comments yet