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Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, today announced a new five-year contract with Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience.

As part of this agreement, Inspired will exclusively provide Betfred with fully integrated managed services for its entire estate of over 5,500 terminals, including installation, remote and field technology support, as well as platform and content deployment. In addition, Betfred has committed to the procurement of 5,000 new Vantage™ server based gaming ready cabinets throughout 2023. The latest edition to the Inspired VLT family, Vantage is powered by an intelligent operating system that features a modern and intuitive next-generation menu with key functionality that drives player game recommendations based on their playing sessions.

“This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward.”

“Inspired has been a trusted key supplier for 20 years with whom we have a very collaborative partnership,” said Mark Stebbings, Betfred Group Chief Operating Officer. “We aspire to provide our customers with the best possible experience and Inspired’s new Vantage cabinet delivers. We have been impressed with Vantage’s results and we are excited for our customers to enjoy Inspired’s best-in-class innovative technology, hardware and content.”

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