OpenBet’s customers processed more than 200 million bets across all channels at this year’s World Cup, with more than $2 billion wagered during the month-long tournament. The betting activity demonstrated a 13% increase in bets compared to the 2018 World Cup, solidifying OpenBet’s position as a world leader in delivering the very best in sports betting entertainment during the globe’s biggest sporting events.
The 2022 World Cup has been marked by a high level of engagement, with practically every region of the world represented for the majority of the tournament. This was reflected in record viewing figures, with FIFA estimating that more than 1.5 billion people, 20% of the world’s population, watched the final. Furthermore, the thrilling nature of the game led to a boost of in-play activity – around a third of bets and nearly half of stakes were in-play for the final, representing a significant increase on the figures typically seen.
Jordan Levin, CEO at OpenBet, said: “This year’s World Cup has been a record-breaker in terms of engagement, and we are thrilled to have provided operators and bettors with an experience to match the sporting spectacle displayed in Qatar.
“Alongside a strong performance in Europe, the growth we have seen in North American markets demonstrates our ability to cater to these rapidly regulating jurisdictions, and this also puts us in good stead for the 2026 World Cup, set to be held in the US, Canada, and Mexico.
“The massive figures are further evidence that OpenBet is the partner of choice to deliver on the biggest sporting stages with the scale and reliability to fuel memorable betting experiences.”