Affiliate marketing software provider, PartnerMatrix, and SlotsCalendar, the IMDb of online slots, have just signed a partnership, raising awareness about the tools operators and affiliates can use to create a more secure environment.
PartnerMatrix and SlotsCalendar will launch various marketing initiatives, covering topics such as security in affiliate marketing, player orientation in affiliate marketing, the latest tools and techniques in enlarging affiliate presence, and more. The partnership will allow both teams to initiate marketing campaigns, reach new audiences and promote affiliate solutions.
Levon Nikoghosyan, CEO of PartnerMatrix, says: “This partnership holds great importance because it allows us to raise awareness of important topics. We remember how SlotsCalendar entered the market a few years ago and seeing the company reaching such high ranks in affiliate marketing is very motivating. The SlotsCalendar team continues putting tremendous efforts into creating a robust network of iGaming enthusiasts and business representatives, and thanks to this, they have a bright future ahead of them.
“However, SlotsCalendar doesn’t hold interest only for players- many big casino operators and B2B companies are very interested in appearing in the SlotsCalendar’s directories. For PartnerMatrix, this is an excellent chance to create a dialogue within a quality audience and promote our tools and solutions to a bigger audience.”
Viorel Stan, CEO of SlotsCalendar, comments: “The lack of active dialogue on specific topics has led to the vulnerability of some niches. We deal with numerous risks daily, and as soon as we figure out how to deal with some challenges and get used to them, other issues appear. Our partnership with PartnerMatrix will create a more dynamic platform for solving problems related to security, payments, transparency in doing business.
“We will continue to raise important topics and share the experiences of both of our companies. I am sure that our cooperation will bear fruit not only for both of our companies but also for many other industry players.”