Affilka enters into partnership with ProperSix Casino

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Affilka, an Affiliate Marketing Platform developed by SoftSwiss inked a deal with a third-party brand ProperSix Casino. Now SoftSwiss will be providing its state-of-art services to the newly-launched online crypto casino brand.

An affiliate program of ProperSix Casino will be powered by Affilka, providing its users with a unique combination of transparency and functionality including an extremely flexible commissions constructor aimed at optimising marketing expenses.

A new crypto casino ProperSix is entering the market, giving players the chance to play various games online by using their cryptocurrencies. Customers will be able to play with ProperSix tokens or other most known cryptocurrencies, including BTC, ETH and USDT. With the casino having just been launched, 30 new and original games are ready for players from around the world. With many different bonus systems that help achieve the highest payouts, the luckiest players are sure to win big.

Furthermore, after an increasingly effective integration process with Affilka, the client decided to expand the area of cooperation between SoftSwiss and ProperSix by also signing a deal with SoftSwiss Game Aggregator. The project is bound to be fully integrated later in Q2 and will provide ProperSix Casino with a cost-effective, yet very efficient one-stop-shop solution with a wide portfolio of game providers that are constantly replenishing.

Anastasia Borovaya, Product Owner of Affilka commented on this event: “Affilka may be a newcomer among affiliate marketing software providers in the iGaming industry. Yet it keeps on proving itself as a reliable, secure and very strong and cost-effective tool for iGaming operators. We’re super excited to launch this project alongside ProperSix and are looking forward to very productive cooperation!”.

Richard Haverinen, CEO of PROPERSIX OU noted: “ProperSix is proud to announce that it will be collaborating with SoftSwiss Game Aggregator to ensure the best user experience and many more games to get jackpots in. Furthermore, Affilka by SoftSwiss will ensure reliable, safe and trustworthy operation along with high load resistance. The Online Casino is already live, so people are already purchasing ProperSix tokens and getting ready to see if they will be the ones to get the biggest payouts”.



About SoftSwiss

SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About ProperSix Casino

New crypto casino ProperSix is entering the market, giving players the chance to play various games online by using their cryptocurrencies. Customers will be able to play with ProperSix tokens or other most known cryptocurrencies, including BTC, ETH and USDT.


CogniGaming launches two new products to help connect casino operators and slot developers with affiliates and publishers

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iGaming product development company launches Casino Intel and Slots Intel products

Following the launch last year of their landing page tool, CogniLander, iGaming product development company CogniGaming have now launched two new portals called Casino Intel and Slots Intel. These products are designed to provide intelligence and data about online casinos and slots, with the casino operators and slot developers on one side of the system, distributing their information to publishers, affiliates, operators, writers, designers on the other side of the platform. The idea being to streamline the data flow between these parts of the industry, which will in turn maximise time and money efficiencies, as well as data accuracy to enable greater compliance with regulatory bodies’ codes of practice.

CogniGaming is a product development company that’s mission is to fill gaps in the market and resolve common problems in the iGaming industry. They are looking to achieve this by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers across the industry.

Allan Turner, Co-Founder of CogniGaming said “I’m very excited to announce the launch of Casino Intel and Slots Intel. We have been working on these products for quite a while now to ensure that when they’re launched, they’ll be extremely beneficial to the users and the industry as a whole”.

The Slots Intel product helps slot developers to distribute their game data points, image files, video files and more to affiliates/publishers in the industry for free. The Casino Intel product helps casino operators and their affiliate programmes to distribute their casino data points, significant terms, images, videos to publishers for free. On the other side of the system publishers can subscribe to use the product with various levels of subscription, giving different levels of access. Publishers also get a discount if they decide to use both systems simultaneously.

Not only do these products help provide accurate data, but because they use a full database solution CogniGaming also provide APIs to publishers, so that their sites can remain up to data in real-time. Clearly this also provides a huge opportunity for casino operators to bolster their efforts to ensure regulatory affiliate compliance, by supplying complete and accurate data themelves.


Affilka by SoftSwiss enters into partnership with WildTokyo Casino

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Affilka, an Affiliate Marketing Platform developed by SoftSwiss, has concluded a deal with a third-party casino WildTokyo Casino.

A newly launched Affiliate Program “AffRepublic“, provided by WildTokyo Casino, will run on Affilka, enabling its users with a combination of security and all the necessary functionality for efficient workflow and partner cooperation.

Affilka has already shown some amazing results working with a variety of brands operating on the SoftSwiss online casino platform. And now, it keeps on gaining momentum and actively expanding its third-party client portfolio. As in Q4 of 2020 alone, Affilka onboarded 4 new third-party clients and that is just the beginning.

Affilka is an affiliate marketing platform developed by SoftSwiss. A reliable, safe and trustworthy tool for iGaming operators to manage, track and analyze their affiliates and their marketing performance in real-time. The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.

Anastasia Borovaya, Affilka Product Owner at SoftSwiss said: “2021 has just begun and here comes one more astonishing achievement for Affilka! Our winning combination of built-in payment processing, ultra-flexible commission constructor and easy-to-use interface will aim at making new AffRepublic a highly efficient affiliate program. Looking forward to the start of our very fruitful cooperation with WildTokyo!”

WildTokyo commented on the partnership: “For a long time we were looking and thinking about which software provider to choose for launching our business and Affiliate Program “AffRepublic”. After much deliberation, a decision was made in favor of SoftSwiss. Their platform combines smart technology with stylish simplicity and ease of use, as well as all the necessary functionality for effective work and cooperation with partners. We’re excited to be partnering with Affilka and looking forward to the start of our cooperation”.



Catena Media appoints Michael Daly as new CEO

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The Board of Directors of Catena Media plc announces that Michael Daly has been appointed CEO of Catena Media effective March 1, 2021. Interim CEO Göran Blomberg then resumes his position as Chairman of the Board and Öystein Engebretsen resumes the role of Board Member.

Mr. Daly has been in charge of Catena Media’s US operations since April 2018 and during this time this market has grown into a highly profitable business. Prior to this role he held numerous positions within the iGaming and the Casino industry, such as Executive Vice President North America for GAN, CEO Automated Cash Systems, and Vice President Online Gaming SHFL Entertainment.

“It has been exciting working with Catena Media’s US growth engine these last few years,” said Daly. “And now the opportunity to work directly with all our global teams is even more exhilarating, as it is a much bigger growth engine.”

“I have great trust and confidence in Michael as new CEO of the company,” commented Göran Blomberg, Interim CEO. “He is a true leader with a deep knowledge of the company as well as the business. His achievement in developing the US market speaks for itself and I am convinced he is the right person to take Catena into the next development phase.”

“Mr. Daly has an excellent track record and The Board is confident that he will lead Catena Media into a phase of further growth,” added Öystein Engebretsen, Interim Chairman of the Board. “The Board also thanks Mr. Blomberg for his commitment and contribution during the transition period.”


XLMedia Announces Plans to Recover Casino Vertical

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Global digital performance publisher XLMedia has provided an update for the year ended 31 December 2020.

For the Full Year 2020, XLMedia expects to deliver revenue of approximately $54.5 million and adjusted EBITDA of approximately $11.5 million (excluding transformation costs and share-based payments).

As detailed in the first half results in September, the Company is pursuing a multi-track approach to recovering the Casino vertical, where a number of sites were penalised by Google early in 2020. This process is being carried out in conjunction with a fundamental rationalisation of the asset portfolio, significantly reducing the overall number of sites and upgrading the quality of those remaining, with a concentration on highly-engaging content and enhanced functionality to drive increased traffic and build consumer loyalty.

The approach to recovering the Casino vertical is an orderly combination of, i) submitting to Google for reconsideration certain sites which have been rebuilt in-house or in conjunction with a partner, ii) developing some entirely new sites, where this is the better strategic option, iii) de-indexing sites which are immaterial and may have a negative impact on the authority of the premium websites, and iv) disposing of sites which no longer fit with the direction of the business.

“We have now completed the core development work on all the rebuilt sites we will take forward and have commenced the submission process to Google for reconsideration. To date, we have been successful in having the penalty removed for three of the ten sites we wish to recover,, and Learnings from both successes and initial rejections are being applied to the ongoing refinement of the remaining sites and we will resubmit those sites in due course. We will provide a further update on the Casino recovery process with the Financial Results for the Year Ended 31 December 2020, currently expected on 13 April 2021,” XLMedia said.


Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying

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Kaizen Gaming, is further expanding its core team by welcoming its new member, Mr.Claus Jansson, the newly appointed  Head of Affiliate Marketing and Media Buying of the company. The move is part of the company’s strategic approach for local and international growth, including both Stoiximan and Betano brands.

This new addition to the team reflects the company’s growing focus on creating a global strategy with regards to Affiliate Marketing and Media Buying. Mr. Jansson will be responsible for the planning and implementation of this project that involves both Stoiximan and Betano brands, across all markets. He is part of the group’s senior management team and reports to Mr. Panos Constantopoulos, CMO, Kaizen Gaming.

Claus Jansson previous post was Head of Commercial for Better Collective an internationally sports betting media company, with 12 offices around the world and a portfolio that includes more than 2,000+ websites and products across 30+ languages. He has also worked as a consultant in Betfair Denmark and other companies in the industry. He is a graduate of Roskilde University in Denmark.

Mr. Panos Κonstantopoulos, CMO, Kaizen Gaming, stated: ‘we are pleased to welcome Claus to Kaizen Gaming family. I am sure he will thrive in communicating the company’s great dynamics and values while developing new, innovative ideas. Along with Claus, we hope to further enhance our approach regarding Affiliate Marketing across all markets of operation. His knowledge and experience in the sector offer great value to our company and is a testament to our growth.

Mr. Claus Jansson said: ‘It’s a great honor for me to be part of one of the most prominent and fast-growing GameTech companies in Europe. Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.


PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

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EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.

Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”

As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.