Tag: Affiliate Industry

referon-celebrates-sigma-presence-with-5-star-award!

ReferOn celebrates SiGMA presence with 5 Star Award!

November 25, 2023 Published by
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SiGMA is time for celebration as ReferOn wins Rising Star of the Year award from 5 Star Media!

ReferOn, the state-of-the-art affiliate management platform for the iGaming industry, celebrated its first presence at SiGMA Malta Europe with numerous partners and client meetings and is delighted to announce that it won the Rising Star of the Year award from 5 Star Media for 2023!

Exhibiting at an iGaming conference and expo for the first time since launching in February, ReferOn welcomed clients and prospects at its stand and showcased the Rising Star of the Year award it won from 5 Star Media’s Starlet Awards.

David Harris, Tech Team Lead at ReferOn, commented:

“SiGMA Malta Europe was a fantastic event for ReferOn. The event was not only valuable for the significant potential arising from the meetings held, but also because SiGMA fosters an environment where like-minded individuals can deeply understand the market and discuss all its aspects in an ideal setting. This can be in relation to the iGaming market’s weaknesses or areas for growth and it generates a continuous flow of ideas for improvement on all sides. ReferOn was no exception to this and this gave us plenty of food for thought to grow into 2024.”

ReferOn’s platform is focused on ease-of-use, speed and leveraging its state-of-the-art technology for the benefit of affiliates. By joining the platform, affiliates benefit from ReferOn’s brand new features such as Dynamic Reporting, user-friendly dashboards and Instant API Reports.

referon-to-showcase-state-of-the-art-affiliate-platform-at-sigma-malta-europe-2023

ReferOn to Showcase State-of-the-Art Affiliate Platform at SiGMA Malta Europe 2023

October 30, 2023 Published by
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State-of-the-art affiliate management platform ReferOn will showcase the most modern platform for iGaming affiliates at SiGMA Malta Europe from November 14 to 16

ReferOn, the state-of-the-art affiliate management platform that launched in February this year looks forward to exhibiting at this year’s SiGMA Malta Europe from November 14 to 16 and welcoming existing and prospective partners at stand 2138 in Malta’s Mediterranean Maritime Hub.

Following on from its standout appearance at the SBC Summit in Barcelona and recent agreements with 2rbo Affiliates and 247Partners, ReferOn is looking forward to expanding its partner network by showcasing the latest features and updates it has brought to its platform.

Affiliates and program managers from across the iGaming industry will be able to discuss and experience the unique features that ReferOn offers.

* Dynamic Reporting: Affiliates are able to collect all their traffic data in a single report and get up-to-date analytics in one click. With ReferOn, affiliates get all their reports in one place, providing them with enhanced control and ease of use.

* Company Grouping: No matter how many users are licensed with ReferOn, they don’t need separate logins for their accounts. Instead they can manage them all under a ‘master’ account and follow each account’s key metrics or view information across the whole organization.

* Simple Reward Flow: Rewarding is made easy with ReferOn’s easy-to-launch reward schemes that are flexible and can be customized. Whether they are looking at independent deal calculators (IDC) to offset reward plans within the same account, users can choose reward levels for their affiliates in a minute.

* Dashboards: All this information is produced in simple data-driven dashboards that are easy-to-use and enable powerful and fast reporting.

“ReferOn is a state-of-the-art platform with a number of unique functions that help elevate affiliate management needs,” the Technical Team Lead for ReferOn, David Harris, said. “Reach out to us to learn how it can help you.”

“The ReferOn platform is all about optimization and helping our partners maximize their revenues and operations,” the Product Manager for ReferOn, Vlad Bondarenko, said. “This functional consistency delivers scalable infrastructure, quicker load and response times and being able to handle traffic spikes without affecting performance.”

Come and meet ReferOn at stand 2138 and find out how to take your affiliate game to the next level.

discover-affiliate-software-must-haves-in-affilka’s-checklist

Discover Affiliate Software Must-Haves in Affilka’s Checklist

October 13, 2023 Published by
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Streamlined operations, seamless payment processing, and comprehensive reporting are key factors in attracting top affiliates who generate high-quality traffic. Translating its expertise into client knowledge, Affilka by SOFTSWISS shares key insights to consider while searching for an excellent affiliate management software provider.

First and foremost, Affilka’s experts recommend paying attention to the range of technical features a provider could offer and the adaptability of solutions. They should align with specific operator requirements and be highly customisable. Below are the essential features that are imperative for cutting-edge affiliate platforms.

  • Versatile and flexible commission options. Operators should be able to craft their payment programs based on various criteria, including the initial deposit amount, wagering thresholds, gaming revenue, and more, encouraging a wider range of affiliates to promote their products or services.
  • Payment module. Ideally, this module should integrate all necessary payment systems via API, enabling one-click payment processing.  Alternatively, an acceptable approach involves having a transparent process for transferring payment data from the affiliate to the operator, with the operator efficiently handling all payments.
  • Comprehensive reporting. Operators should have the possibility to analyse traffic efficiency across various parameters such as brands, partners, campaigns, countries, traffic sources, players, currencies, and periods. This analysis should cover a range of metrics, including clicks, registrations, deposits, game activity, NGR, and conversions. What else matters is the frequency of data updates: the more, the better. The platform should also support postbacks, accommodate affiliates’ custom tracking parameters, and offer  API and various data extraction methods.
  • Highly-reliable infrastructure. The top priority is to maintain the uninterrupted functionality of affiliate links, ensuring potential players access iGaming brands without fail. A provider should offer a robust visit-tracking system that handles high traffic loads, guaranteeing high availability and reliability.
  • Robust data protection and excellent customer support. Swift responsiveness, effective issue resolution, a proactive approach, and the agility to devise solutions are frequently undervalued yet absolutely essential for achieving sustained success.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “Finding the right provider for your affiliate software is the basis for initiating a successful journey in affiliate marketing. Convenience and speed of integration, fast set-up, and the ability to migrate historical data are undeniable advantages of a prospective provider. A transparent commercial offer without hidden fees, when you get all the stated functionality without additional charges for individual modules, also reflects the reliability of your chosen partner.”

Undoubtedly, the team behind Affilka has harmoniously incorporated all of the described features into their product, showcasing their dedication to creating a superior offering. This combination ensures the product excels in delivering the best possible results.

first-look-games-adds-reflex-gaming-to-its-platform

First Look Games adds Reflex Gaming to its platform

October 5, 2023 Published by
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Studio ramps up game promotion via award-winning platform that directly connects developers and affiliates

Reflex Gaming has become the latest developer to get serious about game promotion after joining First Look Games, the powerful and sophisticated platform that directly connects studios and affiliates.

As a fully paid-up member of First Look Games, Reflex Gaming gains access to a brandable library where it can upload information and assets for each of its titles which can then be accessed by a network of approved affiliates.

Reflex Gaming can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Reflex Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to create content ahead of time, building hype around the title before it hits the market. This is something Reflex Gaming will do with its latest game, 8 Balls of Fire.

8 Balls of Fire takes players to the South Pacific and to the tiny island of Pyro Tiki where they can discover a closely held secret – a volcano that can deliver massive wins. The game is set across six reels and three rows with 20 paylines active and comes packed with features such as Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus and more.

Elliott Resnick of First Look Games, said: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.

“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.

“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”

Mat Ingram, CPO at Reflex Gaming added: “We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.

“As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience.”

boomerang-sportsbook-at-sbc-summit-barcelona:-simplifying-affilate-business-and-initiating-great-collaborations

Boomerang Sportsbook at SBC Summit Barcelona: Simplifying Affilate Business and Initiating Great Collaborations

September 22, 2023 Published by
Reading Time: 2 minutes

 

Boomerang Bet underscored its position as an industry collaborator, offering to go beyond the usual market conditions by providing a personal approach and complete automation of business processes, along with ease of interaction for its partners.

Boomerang Sportsbook showcased its global potential to European and international partners at the recently concluded global betting and iGaming show, SBC Summit Barcelona. In the dynamic betting industry, Boomerang Sportsbook stands out with a simplistic yet efficient approach to traffic management. The brand unveils a streamlined partnership format, facilitating rapid global transactions with an annual payout turnover of €30,000,000. This collaboration is strengthened by transparent payout structures, adaptive to various business scales without earning limitations. Boomerang provides continuous multilingual support through dedicated support managers and detailed analytics tools, fostering mutual growth and success.

Boomerang Sportsbook’s expertise in converting clicks into deposits promptly sets it apart in the sector. This dedication not only simplifies various processes but also eliminates the need for partners to have in-depth   understanding of  betting.

During the SBC Summit, Aleksandar Tolsuzov, Key Account Manager-Operator at Raketech Group, a newly assimilated business partner stated, “I’ve been closely monitoring Boomerang Sportsbook’s progress for a great while. Their pioneering approach and consistent growth have piqued my interest. The SBC Summit Barcelona was the ideal venue to solidify our partnership, which I consider one of my most significant to date. I look forward to the heights this collaboration will reach.”

Initiating a contract with Boomerang is a streamlined process, concluded within a few hours, facilitating quick business promotions. Once onboard, partners can anticipate unwavering support, testament to Boomerang’s dynamic and adaptable business model, guaranteeing uninterrupted communication and exhaustive assistance to global partners through its 24/7 multilingual support service.

Boomerang is broadening its reach to foster meaningful dialogues and connections, particularly in the Emerging Europe region, including Central and Eastern Europe. This initiative, focused on inclusivity and democratic principles, aims to fuel innovation and growth, encouraging both social and economic progress in emerging markets.

“The SBC Summit Barcelona was focal point in affiliate discussions for us, serving as a platform for meaningful interactions with our partners, understanding their visions and expectations. We’re committed to maintaining an open line of communication, ensuring that our collaborations are mutually beneficial. It’s all about steering our partnerships towards shared success,” – Vitalii Prokofev, CEO of Boomerang Partners Boomerang Sportsbook, commented.

affiliate-roulette:-bridging-the-gap-in-the-igaming-affiliate-industry

Affiliate Roulette: Bridging the Gap in the iGaming Affiliate Industry

September 9, 2023 Published by
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Affiliate Roulette, the groundbreaking platform for iGaming Operators and their Affiliate Managers, has officially launched, setting a new
standard for the iGaming Affiliate industry. Designed to bridge the gap between Operators and Affiliates, the platform offers a unique space for verified Operators to rate, review, and share performance data about any Affiliate Company they’ve collaborated with.

About Affiliate Roulette

Affiliate Roulette is not just another review site. It’s a community–driven platform that thrives on the participation and contribution of its members. The platform’s mission is to streamline affiliation, eliminating the guesswork from decision–making processes and providing a single source for both Operators and Affiliates to promote, interact, and collaborate, building mutually beneficial relationships.

Benefits for All

For Operators, the platform is a goldmine. It saves time, reduces overhead, and offers insights into an affiliate’s past performance, ensuring informed decisions. The platform also provides a space for Operators to add new affiliates, leave feedback, or request insights.

Affiliates, on the other hand, gain a platform to showcase their brand, build a reputation, and directly connect with potential customers. With features like company profile uploads, rankings, reviews, and exposure through newsletters, Affiliates can establish a trusted industry rating.

What Sets Affiliate Roulette Apart

Drawing inspiration from Trustpilot, Affiliate Roulette aims to be the primary source for both Operators and Affiliates to meet and build relationships. With no current regulations on affiliates and no public platform for past work reviews, Affiliate Roulette fills this void, ensuring transparency and trustworthiness.

Founder’s Vision

With over five years in the iGaming industry, the founder of Affiliate Roulette recognized the need for a platform that could foster genuine connections between Affiliates and Operators. “Bridging the gap between Operators and Affiliates has always been our vision. We’re here to be the trusted source for Operators to find and review affiliates, essentially becoming the Trust Pilot of iGaming Affiliates,” says the founder.

Impressive Launch Figures

In just three weeks since its launch, Affiliate Roulette has seen an addition of over 400 Affiliate Profiles and received 50+ rankings and reviews. The response has been overwhelmingly positive, with many praising the platform’s innovative approach to addressing industry needs.

Special Launch Promotions

To celebrate the launch, Affiliate Roulette is offering free membership for Operators and their Affiliate Managers. Affiliates can submit a basic company profile for free, with premium services available at a nominal monthly fee of €25. Featured Spots and Premium Site Placement upgrades are also available for Affiliates looking to be seen.

Testimonials

“The platform is exactly what the industry needed. It’s a brilliant idea that’s already making waves,” says an early user.

raketech-announces-second-quarter-2023-results

Raketech Announces Second Quarter 2023 Results

August 19, 2023 Published by
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Raketech has announced its financial results for the second quarter of 2023.

Q2 2023 Financial Highlights

  • Q2 of 2023 reached an all-time high in terms of revenues, totaling EUR 17.6 million (EUR 11.3 million) with an organic growth of 56.0% (-4.0%).
    • A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, primarily driven by continued strong contributions from Casumba.
  • Revenues from Betting Tips & Subscriptions were down by 6%, essentially in line with last year, somewhat impacted by currency effects.
  • EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba.
  • The AGM approved a dividend to shareholders corresponding to EUR 0.094 per share. The first of two installments was distributed to the shareholders in May.

Subsequent Events After the End of the Period

  • Revenues in July 2023 amounted to EUR 6.9 million (EUR 3.9 million).

CEO Oskar Mühlbach Comments on the Quarter

Raketech continued to deliver strong growth during the second quarter of 2023, with total revenues of EUR 17.6 million, another all-time high for the group, corresponding to an organic growth of 56% Y/Y. A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, resulting in an EBITDA of 5.5 million, up by 45% from the same period last year. Based on the strong first half of the year, we remain confident about our recently upgraded full-year guidance for 2023. Whereof revenues are expected to amount to EUR 65-70 million, excluding acquisitions, EBITDA is expected to come in between EUR 23-25 million and free cash flow is expected to increase to EUR 13-15 million.

Revenues from Affiliation Marketing, our largest business area, accounting for 59% of total revenue, grew by 28%, primarily driven by continued strong contributions from Casumba. Furthermore, the Sub-Affiliation business area, providing SaaS solutions and club commercials to affiliates, had an exceptionally strong quarter, driven by favourable market development, with Latin America and the Nordics leading the way. Revenues from Betting Tips & Subscriptions were essentially in line with last year, somewhat impacted by currency effects.

EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba. The EBITDA margin was 31.1%, compared to 33.6% in the corresponding quarter of last year, as an effect of the increased contributions from Sub-affiliation/Network, to the groups’ market and product mix.

During the quarter, AffiliationCloud, our affiliation infrastructure solutions as a service (SaaS) offering, continued to deliver according to our long-term operational plan even though revenue growth was somewhat soft and the business area still is small in absolute numbers, compared to our other business areas. We aim to accelerate growth during the last part of the year.

Our geographical position within Affiliation Marketing remained stable compared to last quarter. But as an effect of our Network business being particularly successful in Latin America and the Nordics our revenues from these markets increased more than others on group level.

The calculation period for the majority of the contingent considerations relating to the acquisition of Casumba is coming to an end in December. The calculation period is 18 months in total and considering there are only 5 months remaining, only exceptional events would lead us to change the provisioned amount for this part of the earnout significantly.

July revenues amounted to EUR 6.9 million (EUR 3.9 million), mainly driven by continued strong growth in Casumba and Sub-affiliation/Network.

Strengthened by the recent successful development in Casumba and Sub-affiliation/Network, I look forward to driving progress within our strategic growth initiatives, focusing on our flagship products, accelerated US growth and AffiliationCloud.

In conclusion, I would like to thank our strong dedicated teams across the globe, helping our clients to stay ahead of the game. I am confident that we are well-placed to leverage the opportunities ahead and position ourselves as the first choice in the growing iGaming affiliation market.

raketech-appoints-jacob-fellander-as-head-of-ir-&-corporate-communications

Raketech appoints Jacob Felländer as Head of IR & Corporate Communications

August 11, 2023 Published by
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Raketech Group Holding appoints Jacob Felländer as Head of Investor Relations and Corporate Communications effective August 7th. He joins the company from a similar role at Maximum Entertainment.

“We welcome Jacob to our team, where he will be working in close collaboration with me and the Executive Management Team to shape and lead Raketech’s Investor Relations strategy going forward. On the back of the strong tailwinds we see for iGaming Affiliation services, and for Raketech’s investment case, we believe that the timing is right to further enhance our engagement with existing and new investors”, says Oskar Mühlbach, CEO of Raketech.

Jacob Felländer has spent his career at the intersections of communications, finance, and content creation within innovation and tech. Raketech’s combination of financial communications, affiliate marketing, and technology, offers a perfect match. Prior, Jacob focused on reshaping and transforming the communications models for clients at Accenture and FTI Consulting and as Digital Communications Manager at Sweco Group. Jacob holds degrees in Public Relations & Investor Relations from New York University and in Innovation and Entrepreneurship from Stanford University.

a-game-changer-in-affiliate-management-systems:-meet-referon-at-igb-amsterdam

A Game-Changer in Affiliate Management Systems: Meet ReferOn at iGB Amsterdam

July 8, 2023 Published by
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ReferOn, the new state-of-the-art affiliate management system, is all set to redefine the affiliate marketing landscape at the upcoming iGB Live Amsterdam on July 11-14, 2023. It brings unparalleled functional consistency, user-friendliness, transparency, and accessibility to the foreground, setting a new benchmark for the industry.

With advanced features such as dynamic reporting, interactive dashboards, robust rewarding, media tracking, API reports, and a customizable ad-serving platform, ReferOn promises efficiency like never before. Where complex processes take several steps in conventional systems, ReferOn streamlines them into a few clicks.

ReferOn stands out with its rewarding engine, facilitating personalized rewards management. This feature and a streamlined mechanism for tracking payments and invoices ensure swift administration. Users gain complete control over their data and can choose the information they share with their partners.

Moreover, ReferOn’s reporting tool offers tailoring at multiple levels – from brands and companies to campaigns and geographical areas. With easily toggled groups and date breakdowns, users gain the power to make data-driven decisions quickly.

With seamless brand integration and data provider linkage under a single platform, ReferOn delivers clarity and flexibility like never before. Its intuitive dashboards give users a quick and comprehensive overview, making data navigation a breeze.

David Harris, Affiliate Program Tech Team Lead at ReferOn, commented, “We currently have 4 partners on ReferOn, and both the growth rate and interest in the system have been incredible. The team behind the product really put in the hours to make it happen, and it’s amazing to see how far we have come since ReferOn’s launch in February. We look forward to growing our partner base and continuing to serve and support all of our clients for many years to come. We aim to connect with many current and potential partners at the upcoming iGB Amsterdam and let everyone know that ReferOn is a viable and note-worthy platform in the market.”

Experience the transformative potential of ReferOn at iGB Amsterdam. The team is eager to connect, demonstrate the system’s capabilities, and discuss how ReferOn can revolutionize your affiliate marketing strategy.

 

About ReferOn

The state-of-the-art affiliate management system ReferOn is a cutting-edge solution for optimizing your affiliate marketing program. With advanced features such as dynamic reporting, interactive dashboards, robust rewarding, media tracking, API reports, and a customizable ad-serving platform, ReferOn offers unparalleled efficiency, while its intuitive interface and flexible settings make working with it incredibly easy and satisfying.

To find out more about ReferOn, visit https://www.referon.com/

affilka-by-softswiss-partners-with-boomerang

Affilka by SOFTSWISS Partners with Boomerang

July 7, 2023 Published by
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Affilka by SOFTSWISS, the cutting-edge affiliate iGaming software, announces its partnership with a big-name client, Boomerang.  This collaboration marks the launch of the ‘Boomerang Partners’ affiliate program, strengthening the operator’s portfolio of eight global online casino brands.

The ‘Boomerang Partners’ affiliate program is designed to meet essential market requirements, ensuring a seamless experience for affiliates. The program facilitates the stable withdrawal of funds to popular payment systems, including cryptocurrencies. Affiliates can expect a swift onboarding process with a remarkable two-hour turnaround time. Moreover, the program offers a variety of deal types, including CPA, Revenue Share, and Hybrid Intuitive, empowering affiliates with diverse options to maximise their earnings.

The Boomerang team highlights the following key reasons for choosing Affilka’s functionality to launch their affiliate program:

  • Effortless integration with partners
  • Intuitive interface
  • Quick support
  • Helpful tips for enhancing user experience
  • In-house wiki database

The Boomerang team shares its feedback on the launch: “We would like to express our gratitude to the Affilka team for their exceptional support throughout the process. The integration was smooth and efficient thanks to their clear, professional and quick responses to all our queries .”

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “Affilka has achieved remarkable progress in the iGaming industry. This success is evident through the prestigious awards we have received and the valuable partnerships we have forged with market leaders. These accomplishments undoubtedly highlight Affilka’s value, competitive edge, and broad market appeal. Our unwavering commitment to excellence drives us to continually push the boundaries and deliver outstanding results for our clients.”

SOFTSWISS is eagerly preparing to present its latest product updates and highlight the unique software advantages at the upcoming iGB L!VE exhibition, taking place on 11–14 July in Amsterdam, Netherlands.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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