Affiliate Industry – Page 3

SOFTSWISS Jackpot Aggregator Drives Growth for Enchant Affiliates

June 23, 2023 Published by EuropeanGaming.eu

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The SOFTSWISS Jackpot Aggregator now powers jackpot campaigns in all online casinos within the Enchant Affiliates group, enticing players with substantial rewards and vast winning opportunities. The innovative functionality of the multipurpose has played a pivotal role in achieving remarkable success, with 196 jackpots claimed across all three casinos so far, and this number keeps growing.

With its unrivalled technology and seamless integration, the Jackpot Aggregator has proven to be an invaluable asset, captivating players and igniting their passion for thrilling jackpot experiences.

Abo Casino has become the first online brand within the Enchant Affiliates group to leverage jackpots offered by the SOFTSWISS Jackpot Aggregator. Their Call of Jungle campaign succeeded in capturing players’ attention with its impressive jackpot pool, featuring the highest reward of EUR 100,000.

Inspired by the response to their first endeavour, the group took a momentous stride by launching standalone jackpot campaigns for its other two establishments. Now Arlekin Casino and Kakadu Casino have entered the game, offering players the chance to try their luck in jackpot games, with top prizes of EUR 10,000 and EUR 7,000, respectively.

With two licences on board – Curacao for Abo Casino and Arlekin Casino, and MGA for Kakadu Casino – the operator provides its players with a comprehensive selection of payment options across a wide range of games within their portfolios. Now, bolstered by the SOFTSWISS Jackpot Aggregator, the casinos are equipped with the tools necessary to excel in player reactivation, retention and, consequently, achieve steady and continuous growth.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments on the new partnership: “We are delighted to have Enchant Affiliates join our esteemed clientele, placing their trust in our professional team. The Jackpot Aggregator offers extensive and adaptable functionality and launches jackpot campaigns for established and new operators, boosting iGaming business performance. Our commitment is to enhance player engagement and drive the success of these online casinos through our dedicated efforts.”

Marina Kirik, COO at Enchant Affiliates, notes: “We would like to extend our heartfelt gratitude to the SOFTSWISS Jackpot Aggregator team for their unwavering support throughout the launch of the jackpot campaigns. We are confident that the chance to hit the jackpot will captivate players across all three online casinos, elevating their gaming experience to new heights of excitement. We are eagerly awaiting the first results and anticipating a resounding success!”

Through these jackpot campaigns, Enchant Affiliates makes it to the list of 50 brands powered by the SOFTSWISS jackpot solution. Capitalising on the highly adaptable and flexible functionality of multifunctional jackpots, these brands are already reaping the rewards of enhanced financial performance. The new collaboration is reinforcing the Jackpot Aggregator’s clients’ portfolio and expanding the reach of Enchant Affiliates’ casinos, enhancing their competitiveness in the market.

SOFTSWISS will participate in iGB L!VE 2023, scheduled between July 11 and 14 at RAI Amsterdam. Attendees can interact with the SOFTSWISS experts in person and get a first-hand view of the Jackpot Aggregator and other solutions.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Mr. Gamble Welcomes Paul Puolakka as the New Chief Marketing Office

March 10, 2023 Published by EuropeanGaming.eu

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Mr. Gamble, an award-winning online casino comparison platform, has recently announced the appointment of Paul Puolakka as its new Chief Marketing Officer. Puolakka, who brings close to a decade of experience in the iGaming industry, has already started in his new role to help the company boost its reach.

Mr. Gamble’s co-founder Jonas Kyllönen congratulated Paul on his appointment, stating that his extensive knowledge and expertise would help the company continue its impressive growth trajectory.

Puolakka himself expressed excitement at joining the team: “I am thrilled to join such a dynamic and talented team. The company has already earned a reputation as a leader in the online gambling industry, and I look forward to helping drive this success forward.”

As the new CMO, Puolakka will be responsible for overseeing all aspects of Mr. Gamble’s marketing efforts, including branding, acquisition, and retention. He will work closely with both the marketing and sales teams to develop and implement new strategies for driving growth and revenue.

As a leading informational hub for casino comparisons and reviews, Mr. Gamble has earned multiple accolades for its informative content and commitment to transparency. Most recently, the Mr. Gamble team’s coverage of the best online casino bonuses won them the title of the Best Bonus Comparison Affiliate of 2022.

The platform also aims to provide unbiased information about online casinos, bonuses, and payment methods, making it a valuable resource for online gamblers.

Having tapped Puolakka for the CMO role, Mr. Gamble is poised to solidify its position in the industry, with leadership expressing enthusiasm over the upcoming changes.

Better Collective signs its first global media partnership with the digital soccer platform Goal

March 2, 2023 Published by EuropeanGaming.eu

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Better Collective has signed a partnership with the global digital soccer media, Goal. The partnership will run on all domains and in three languages. Goal attract 64 million monthly visitors, to whom Better Collective will provide engaging and commercial sports betting content, innovative technology, and data insights.

The newly signed global partnership with Goal will launch today on March 1, and agrees for Better Collective to run the sports betting section of Goal. Goal is a global digital soccer media brand owned by Footballco, which serves 64 million fans every month with English, Spanish and Portuguese content. Goal is one of the world’s most popular digital soccer destinations, and going forward will also include a betting section with high quality sports content, data insights, betting odds and analysis, run by Better Collective.

The partnership with Goal is Better Collective’s first agreement with a major news source that solely operates digitally. The last couple of years, Better Collective has been fine tuning its media partnership business, which has come to play an important role in the Group’s strategy and performance. Among others, Better Collective is currently partnering with well-established and authoritative news media outlets like The Telegraph and New York Post.

Jesper Søgaard, Co-Founder & CEO of Better Collective: “Partnering with such a well-recognized and renowned media like Goal perfectly aligns with our media partnership strategy and our overall strategy of becoming the Leading Digital Sports Media Group. There is no doubt in my mind that we will be able to benefit from each other’s expertise.”

James Lamon, EVP of Content & Operations for Footballco: “We understand football fans have a diverse range of interests that collectively form their passion for football. For many, betting is a part of that passion. We’re excited to work with Better Collective to offer our fans higher quality stats, analysis, and tips to enhance their betting experience”.

Five Years since Launch Affiliate Annual GGR Grows 60%: Affilka by SOFTSWISS Takes Stock of 2022

February 15, 2023 Published by EuropeanGaming.eu

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This winter Affilka by SOFTSWISS celebrates a five-year partnership with its first client – N1 Casino. On this landmark occasion, the team behind the award-winning affiliate tracking platform reflects on the product performance and reviews the most significant updates for 2022.

With its client portfolio increased by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now provides reliable support to 200+ live brands. Alongside this, affiliates brought 10 million new players to operators during the same timeframe.

AFFILKA’S GROWTH IN NUMBERS

On the whole, 2022 was a rewarding year for Affilka with the following YoY metrics:

Total affiliate GGR increased by 60%
Total player deposits amount increased by 53%
Total affiliate payments increased by 46%

In addition, the previous year was award-winning for the platform. SiGMA Balkans & CIS recognised Affilka as the Best Affiliate Tracking Software of 2022.

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved. Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills. This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform. Affilka shows significant client growth every year, and we are confident that we will perform even better in 2023.”

KEY PRODUCT UPDATES

First off, clients are now offered to leverage a CPL commission model. Compared to the CPA option, which requires specific actions from players upon registration, the CPL model includes payments for all registrations with the possibility to exclude commissions on certain terms. For example, if a player has not been verified or has another account with the casino.

Another significant update is the Reports API tool giving access to real-time statistics on brands, marketing campaigns and player activity via easy-to-use API calls. The tool makes the reporting process quicker and more transparent, giving partners deep project data for making timely adjustments if necessary.

In 2022 the Affilka team made an important addition to its toolbox by launching the Poker Module, which expanded the platform reach by enabling online poker sites in addition to online casinos and sportsbooks.

Affilka’s frontend features have also undergone changes. Now the platform offers a flexible application interface configurator and partner program customisation to match key brand visuals. The most demanding clients can use the Frontend API and build an entire interface from scratch.

WHAT COMES FOR 2023

Despite the fact that the cryptocurrency market faced certain changes in 2022, Affilka’s team highlights the growth of partners’ interest in crypto support and is expanding affiliate platform functionality in this direction. Another trend, based on Affilka’s data, shows that more and more affiliates chose stable coins as USDT for the affiliate payment currency.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “The Affilka team is constantly improving the platform functionality to meet market demands. For those who prefer crypto, in 2022 we launched a cryptocurrency affiliate cashout option in partnership with Cryptoprocessing .com by CoinsPaid. Previously, partners could make payments to affiliates’ crypto wallets in digital coins only. The new feature allows making payments from operators’ fiat bank accounts to affiliates’ crypto wallets. For example, it is possible to pay EUR to USDT wallets or USD to ETH.”

Besides that, in 2023 operators would seek tools generating detailed player reports and audience behaviour forecasts, to be able to quickly respond to the change. Another trend typical of Affilka’s partners is obtaining local and exotic licences such as Greek, Bulgarian and Comorian.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Gaming Innovation Group completes acquisition of AskGamblers

January 31, 2023 Published by EuropeanGaming.eu

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Gaming Innovation Group Inc. (“GiG”) signed an agreement to acquire the casino affiliate websites Askgamblers, Johnslots, Newcasinos and several smaller domains from Catena Media Plc., ref. announcement from GiG on 15 December 2022. GiG has today completed the acquisition and will consolidate these assets as from today.

GiG Media is eagerly anticipating the operational and commercial opportunities of the well regarded affiliate website AskGamblers, now that the transaction has closed. Management is focused on elevating the performance of this asset and has a clear strategy in place to implement GiG Media’s innovative technical SEO and marketing technology, along with Askgamblers’ extensive knowledge. GiG aims to drive substantial growth and maximize profitability through renewed focus on the Askgamblers domain, with the goal of increasing revenue and EBITDA in the near future.

Richard Brown, CEO of GiG said: “We are thrilled to add another top casino affiliate site to our portfolio, and believe it holds immense growth potential. The acquisition also broadens our geographical footprint and increases revenue diversity both geographically and client wise, reducing the overall operational risk.”

The transaction is carried out through a share purchase by Innovation Labs Limited (GiG Subsidiary) of the totality of the issued shares of Catena Publishing Limited and Catena Media doo Beograd. The consideration (on a cash free and debt free basis) is €45,000,000, of which €20,000,000 is paid today with the remaining balance to be paid in two installments on 31 January 2024 (€10 million) and 31 January 2025 (€15 million).

Ringier Sports Media Group Launches Digital Sports Media Platform Sportal.gr

January 18, 2023 Published by EuropeanGaming.eu

Reading Time: 2 minutes

The Ringier Sports Media Group (RSMG) has launched sportal.gr, a digital sports platform offering sports fans in Greece video-first based news, commentary, analysis, interviews, statistics and live results, bundled in a state-of-the art product experience.

The content focus of sportal.gr will stretch beyond football and basketball to tennis, volleyball, athletics, motorsports and more. The digital platform is based on the strategic expertise and technical solution of RSMG, which since its incorporation in May 2022 includes Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor (GSP.ro) in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Sub-Saharan Africa, as well as a strategic partnership with the globally leading LiveScore Group. The RSMG’s mid-term goal is to build sportal.gr into a leading media player in the Greek sports market.

Sportal.gr will be technically based on the internationally leading content management system Sportal365 and will be adapted in terms of design and user experience to the successful sports platforms GSP.ro, sportal.rs and sportal.hu.

Stilian Shishkov, Senior Partner of RSMG and CEO of Sportal Media Group: “I am very pleased that RSMG is today further expanding the presence of its media brand sportal beyond CEE and Africa, in Greece with the launch of sportal.gr. We will offer Greek sports fans very rich sports content combined with powerful customization and loyalty tools, all powered by our Sportal365 content management system.”

Christos Christou, former General Manager of the leading Greek sports platform Sportdog, will build up the ambitious project from scratch as Managing Director of sportal.gr. Together with well-known editorial leaders and a highly motivated young team of around 25 journalists, he will position the sportal.gr brand in the top tier of the Greek sports media market.

Christos Christou said: “I am excited that the RSMG joins the Greek market with a strategic vision for sports media in general and for sportal.gr in particular. The RSMG combines high quality sports journalism and media knowledge with tech-driven publishing solutions. This, combined with our experience in Greek sports media, will transform sportal.gr into a leading digital brand for all the sports fans in Greece and a valuable partner for the sports segment advertisers. Greece has an excellent sports culture and a large, passionate fan base. We are highly motivated to establish sportal.gr as a new brand in a highly competitive environment and to reach a top position among sports media in the country. Sportal.gr will offer novel and creative marketing and advertising solutions for various customer groups and companies – also in conjunction with the other eight sports platforms belonging to the RSMG.”

Robin Lingg, Chairman of the Board of Directors of RSMG, said: “From a global perspective, sports media are increasingly a kind of melting pot for sport-savvy audiences, sports gamers and advertisers. Swiss-based Ringier AG is investing in this highly attractive segment and wants to become a top player globally by uniting leading digital sports media brands under the umbrella of the RSMG. Today, these are Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Africa. Our investment in the British LiveScore Group at the end of 2022 was a decisive step to develop innovative products based on common technologies in the future and to benefit from the exchange of know-how. We believe in a growing sports media market in Greece. I am very much looking forward to seeing sportal.gr grow.”

Clarion confirm shortlist for 2023 iGB Affiliate Awards

December 16, 2022 Published by EuropeanGaming.eu

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The industry’s outstanding individuals, brands, games, networks, tech and campaigns have been recognised in the iGB Affiliate Awards shortlist which has been released by events media business Clarion Gaming.

The Awards, which take place on Thursday 9 February and are an integral part of the iGB Affiliate London experience, highlight the ‘best of the best’ across a broad range of categories comprising Best Poker Affiliate; Best Sports Betting Affiliate; Best Casino Affiliate; Best Bingo Affiliate; Best Crypto Affiliate; Best Affiliate Manager; Best Affiliate Programme; Best Affiliate Network; Best Tech for Affiliates; Best Tech for Affiliate Programmes; Best Digital Agency; Marketing Campaign of the Year; Rising Star; Best Newcomer; Innovation Award; Affiliate Employer of the Year; Safer Gambling Initiative of the Year and Game of the Year.

The Awards are being held at The Troxy, London’s iconic art deco venue. The theme, ‘Made in NYC’, will form the backdrop to the black-tie event which comprises a three-course sit-down dinner and an entertainment-packed after party.

iGB Portfolio Director Naomi Barton, believes the Awards serve to shine a light on the success and achievements of the affiliate world. She stated: “Elaine Gardiner, who has a distinguished career in the affiliate world described the iGB Affiliate Awards as being a celebration of the outstanding talent that exists in the industry and an opportunity for smaller organisations and individuals new to the business to be recognised for their contribution.

“Certainly the iGB Affiliate Awards categories reflect the talent which underpins the industry and which is driving its development. We have had huge interest across the categories and the quality of the shortlist and the newcomers this year alongside our current customer base reflect an industry which is continually raising the bar in terms of creativity, standards and professionalism. The Awards are purely for the igaming affiliate world and are a central part of the iGB Affiliate London experience.”

Looking ahead to February’s show she added: “Occupying a total of 11,800 square metres of floor space the show will be 22% bigger than the 2022 edition which was held in April. The great news for the igaming affiliate community is that we will eclipse the success of iGB Affiliate London 2022 both in terms of its physical size as well as the number of exhibiting and sponsoring organisations. We are on track to exceed April’s total of 176 participating companies, a strong indicator of how much this event is needed and wanted. Our purpose is to champion fresh new thinking with iGB Affiliate London delivering access to new strategies, new partnerships and new sectors, all culminating in new business opportunities.”

Game Lounge Injects Kawaiiness to Flagship Japanese Website

December 9, 2022 Published by EuropeanGaming.eu

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Malta-based Game Lounge rebranded and redesigned its Japanese online casino affiliate website to target the local audience better and stay ahead of competitors.

The rebranding saw the brand name change from JapaneseCasino to JAPACASI as a commitment to Japanese users’ tendency towards word blends.

Japanesecasino .com was first launched in Japan in 2016 with the vision of a European product embedded in Japanese ideas. Following a market growth spurt, it was apparent to the company that the current Eurasian UI/UX of the website had to undergo an extensive redesign to stay ahead of its competitors in this ultra-competitive market.

Game Lounge’s Team Japan, consisting of seven native Japanese nationals, felt the new design should capture the overwhelming sensory experience that Japanese consumers are accustomed to with animated banners, clashing colours, vivid images, and a more central focus on the current Kawaii characters.

Jonas Cederholm, CEO of Game Lounge, said: “Localisation is crucial for any international company operating in a variety of countries. While this has always been at the forefront of our approach, we felt we could go further by rebranding and redesigning.

“At Game Lounge, we are privileged to have seven Japanese working for the company, and it made sense for us to listen to the team and work on how we should adapt to attract more local punters with our understanding of the nuances of the market.”

Rika M., Site Manager for Japan, said: “I received much intimate feedback from our partner casinos about the type of advertising they want for their brands in this unique market, which has allowed us to create a new website that has better conversion elements in this market.”

The website already has an established collection of Kawaii characters, which have become recognisable mascots for the brand in Japan. With the new JAPACASI, these characters are further developed with more affluent personalities and more prominence to resonate with the local culture.

JAPACASI is a testament to the chemistry between the Japanese team and the brilliant European and international minds of Game Lounge’s Malta office.

Apidae Digital introduces new affiliate ranking tool apiRank

November 8, 2022 Published by EuropeanGaming.eu

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Apidae Digital, the acquisition marketing specialist, has launched apiRank, a pioneering new tool that identifies the top affiliates in any market and by product.

Through bespoke methods, apiRank provides operators with a refined and vetted list of the top SEO affiliates in their chosen market and for specific products, significantly saving resources and optimising company’s affiliate strategies.

The result from tailored keyword research is collected in the apiRank platform, combining all metrics and competitive insight across related sources, producing an initial shortlist.

The result is further refined and reviewed, generating a unique list of affiliates relevant to operators’ specific requirements.

Lastly, Apidae’s affiliate marketing team assess the result and creates a scoring system of how well the ranked affiliates measure up to the target keywords, presenting a complete list of the top companies for the country.

Available across a large number of regions and products, the new tool will benefit start-ups as well as more established operators set to enter new markets or simply looking to optimise their affiliate approach.

The Apidae Digital team will be attending SiGMA Europe in Malta November 14^th – 18^th where they will be available for meetings to showcase the apiRank tool.

Matthew Fleri Soler, Acquisition Marketing Consultant at Apidae Digital, said: “Our experienced affiliate team has time and time again been asked about who the top affiliates are in certain markets for specific products and we know that this can be a real headache for operators.

“We are thrilled to launch apiRank and to now be able to provide a defined method that gives a fair assessment of the affiliate list that operators are looking for, ranking them in order, and saving businesses time and resources to focus on more important tasks.”

HighStakes Announces the Main Event & Progressive Deposit Bonus

October 25, 2022 Published by EuropeanGaming.eu

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HighStakes, the pioneering online gaming platform, has unveiled an industry-first progressive deposit bonus scheme.

The initiative generously rewards players based on how much they add to their account, with greater bonuses applied incrementally for bigger deposits. The scheme is the latest addition to the platform’s clearly defined strategy of outperforming the industry by attracting and retaining players through innovation.

The rewards span all verticals across HighStakes’ comprehensive service. These include free sportsbook bets, tournament tickets for poker, casino cashback and other bonuses such as 27% Rakeback paid weekly.

In addition to the industry leading deposit offer, HighStakes is running a poker series between Oct 27th to Oct 30th with over $165,000 in Guaranteed Prizes. The Main Event has a $100 Entry and boasts a generous, and likely to overlay $100,000 prize pool. This Series combined with the Progressive Deposit Bonus offers amazing value to poker players. Users can qualify through a series of daily step tournaments without risking a cent.

HighStakes’ Charlie NG said: “Our progressive deposit bonus scheme is a real game-changer that yet again illustrates our leading role at the cutting edge of the iGaming industry.

“Through innovations likes our poker platform and original games, affiliates and partners can be confident HighStakes is a gaming site where average user lifetime value will be significantly longer than sites that only cater to one specific language or vertical.”

HighStakes, which debuted earlier this year, incorporates ground breaking technology, multiple payment methods and a first-class portfolio of content, including bespoke games, titles from leading developers and access to major poker tournaments with bespoke software built on top of proprietary technology from leading poker software solution provider EvenBet Gaming.

Tag: Affiliate Industry

SOFTSWISS Jackpot Aggregator Drives Growth for Enchant Affiliates

Mr. Gamble Welcomes Paul Puolakka as the New Chief Marketing Office

Better Collective signs its first global media partnership with the digital soccer platform Goal

Five Years since Launch Affiliate Annual GGR Grows 60%: Affilka by SOFTSWISS Takes Stock of 2022

Gaming Innovation Group completes acquisition of AskGamblers

Ringier Sports Media Group Launches Digital Sports Media Platform Sportal.gr

Clarion confirm shortlist for 2023 iGB Affiliate Awards

Game Lounge Injects Kawaiiness to Flagship Japanese Website

Apidae Digital introduces new affiliate ranking tool apiRank

HighStakes Announces the Main Event & Progressive Deposit Bonus

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