SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting products, has secured a deal with Sky Betting and Gaming to deliver premium racing content to the online operator.
Sky Bet customers will have the opportunity to access live streams of exclusive horse and greyhound racing through SIS’s Watch and Bet model, which enables bettors to view first-class racing content without the need to place a bet prior to the event.
SIS’s Live Racing content will allow Sky Bet to expand their racing offer through a mix of live international horse racing from the likes of Latin America, Mauritius, the United Arab Emirates and across Europe, as well as UK and Irish greyhound racing.
Paul Witten, Commercial Director at SIS, said: “We’re very excited to have agreed this deal with one of the UK’s most successful online operators and look forward to being able to provide Sky Bet’s customers with an engaging betting experience through our premium horse and greyhound racing.
“The Watch and Bet model is becoming increasingly important in today’s marketplace for online sportsbooks looking to drive increased engagement with their customers.”