Tag: Press Releases

Rebranded iGaming casino platform provider and aggregator Groove has announced another significant partnership, this time with Bombay Live, a brand that delivers a truly VIP live casino experience and innovative products.

Since launching in 2020, Bombay Live has grown quickly and positioned itself as a pioneer in the luxury casino space.

IGA Live Casino of the Year 2023 Bombay Live focuses on delivering premium live casino products, with its team of global industry experts seeking to develop sophisticated high-tech products that appeal to players across the world.

With its recent rebranding, Groove now has a fresh new appearance as it sets out on its mission to become a fully-fledged worldwide content and sports-betting supplier, which the Bombay Live partnership further reinforces.

Groove’s new website, has been built as part of the refresh process, and the burgeoning game portfolio available with a single-API integration currently comprises over 15,000 games, with more than 100 new games being added each month from a roster of more than 100 top content partners, which Bombay Live is happy to join.

In the run-up to SiGMA Europe next month in Malta, Groove has taken the opportunity to sign a raft of specialist content providers, including Bombay Live, that will automatically feature on Groove’s new data-driven B2B Recommender, which helps operators sift content and match it most effectively to markets.

As a global content provider, Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games.

Taago Tam, CPO at Bombay Live, said: “By partnering with Groove, we gain access to an established operator cluster, while opening doors to new opportunities and, importantly, reaching a wider audience who get instant access to our innovative content, ensuring high levels of player engagement and retention. Being recognised as an IGA award-winner has definitely meant we can court best-of-breed content providers like Groove.”

Yahale Meltzer, COO and co-founder at Groove, said: “We’ve unveiled an amazing selection of world-class content partners this year and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”

MiFinity, a leading provider of digital payment solutions, is pleased to announce its strategic partnership with BetWinner, one of the world’s largest iGaming operators specialising in sports betting and online casinos. This exciting collaboration allows BetWinner to expand into new markets by integrating the MiFinity eWallet into its cashier, offering an unparalleled payment experience to its players.

BetWinner players can now enjoy a best-in-class payment experience, choosing from over 75 payment options to fund their eWallet. MiFinity’s app and desktop experience is localised in 21 languages and offers the ability to create up to nine wallets in any of 17 different currencies, providing BetWinner with a payment solution aligned with its global expansion strategy.

“We are delighted to support BetWinner’s global growth and provide their players with the MiFinity eWallet. This partnership showcases our commitment to providing merchants with innovative solutions that help them reach players in new markets, and to our customers who want secure, efficient and user-friendly payment solutions that enable them to play on popular gaming sites.” Paul Kavanagh, CEO of MiFinity

By incorporating MiFinity’s eWallet into their cashier, BetWinner empowers its global player base with unparalleled flexibility. The MiFinity eWallet is available in over 225 countries and offers a wide range of local payment methods, allowing players to fund their iGaming accounts conveniently and securely. This partnership opens doors to new markets and enhances the player experience, ensuring a competitive edge for BetWinner in key markets.

BetWinner has established itself as a global powerhouse in the iGaming industry, offering an extensive range of sports betting opportunities and online casino games. With a reputation for innovative offerings, the partnership with MiFinity further cements BetWinner’s dedication to delivering an outstanding gaming experience by providing players with a robust, secure, and convenient eWallet option.

AdInMo, the in-game advertising platform that gets ads into mobile games in a way that players love today unveils a new integration with global mobile game publisher and developer, Kwalee to further expand its more than 1 billion game downloads.

AdInMo’s adtech powers hybrid monetization. As well as driving incremental revenue for Tow N Go with immersive in-game ads, Kwalee’s innovative integration of AdInMo’s SDK enables in-game cross-promotion in the popular simulation game.

The CrossPromo feature elegantly encourages Tow N Go players to seek out other Kwalee games, to keep mobile game players enjoying and engaging within Kwalee’s own walled garden.

The InGamePlay ad placements appear in the game as roadside digital billboards, posters and building ads that morph seamlessly into prominent parts of the Tow N Go world. With AdInMo’s cutting-edge technology, they are fluidly integrated into the game design and blend in seamlessly with the game’s natural environment.

With more than 1 billion downloads and 30 million active monthly players worldwide, an integration with AdInMo was a logical move by Kwalee to maximise revenue opportunities that could be generated in-game for its high quality stable of games.

AdInMo’s Head of Supply Lewis Horgan said, “We increase monetization, retention and acquisition opportunities for publishers and of course always make sure gameplay is interruption free, so it remains truly enjoyable for players. The simulated real-world environment of Tow N Go is ideal for immersive in-game ads and with our SDK’s CrossPromo feature Kwalee is able, in an innovative way, to raise awareness of their other excellent games.”

Kwalee’s Head of Publishing William Cox remarked, “Collaborating with AdInMo has set a new benchmark in in-game advertising for us at Kwalee. Through this innovative integration, we’re not only amplifying our monetization capabilities but also enhancing the user experience. The way the InGamePlay ads naturally blend into the Tow N Go environment is a testament to how advertising should evolve in mobile gaming. It’s a fusion of creativity and technology, ensuring our players remain engaged, while we continue to drive our mission of reaching and entertaining every mobile player in the world.”

Tow N Go is available to download at Apple App Store and Google Play store.