Tag: UK

Former Inspired Entertainment Chief Commercial Officer Steve Rogers joins list of high-profile backers of United Kingdom affiliate marketing product provider

• 20SHOTS’ unique business model and marketing offering are attracting major investors in both the world of venture capital and the betting and gaming sector
• Rogers joins a prestigious line-up of 20SHOTS investors, bringing with him more than 25 years’ experience in the industry
• Rogers will accelerate 20SHOTS’ growth by bolstering commercial and execution capabilities

Global affiliate marketing product provider 20SHOTS has strengthened its portfolio of industry backers as former Inspired Entertainment Chief Commercial Officer – Virtual Sports, Steve Rogers, joins the impressive portfolio of industry investors.

Rogers, who has, during his time in the sector, helped broker deals with the likes of Shaquille O’Neal, Mike Tyson, the NFL and the NBA, joins a roster of tech and gaming heavyweight backers.

Fellow investors include:

• Animal Capital, a VC based in Los Angeles that has invested in several sports betting businesses including Underdog Fantasy
• Jasper White, former Chief Executive Officer for sports betting company Gambit Research who now runs a hedge fund focused on the betting industry
• John Pettit, previously Group Commercial Director for both Ladbrokes and Gala Coral and now Chief Commercial Officer for Playtech BGT Sports
• Alex Donohue, founder and Managing Director for Press Box PR

Speaking about the new partnership, the co-founder and Chief Executive Officer for 20SHOTS, Jacob Kalms, said Rogers’ industry knowledge and connections were a welcome addition, accelerating expansion plans across multiple markets including Latin America, the United States and the United Kingdom.

“Our ambition is to become one of the leading affiliate marketing technology platforms and attracting the right strategic investment from the gaming industry and beyond is a key part of this plan,” Kalms said. “Rogers’ investment bolsters our capabilities in terms of not only commercial growth but smooth integration of our increasingly diverse range of products with our partners. He will also play a key role in developing our offering for a range of markets, working in conjunction with our existing team and investors, both in and out of the gaming industry.”

“Over my 25 years in this industry I have seen how innovative technology and product development from specialist marketing platforms have improved commercial capabilities for operators, affiliates and other parties,” Rogers said. “I believe 20SHOTS has the potential to accelerate how operators recruit and retain customers, particularly in a changing regulatory environment, using the power of fantasy sports to stand out in a crowded marketplace.

“I am looking forward to working with Jacob, the 20SHOTs management team and other investors to accelerate the growth of its product roadmap and expansion into new territories to usher in a new era of growth for the company.”

The central importance of the ICE Consumer Protection Zone (CPZ) has been put into sharp focus with confirmation that Andrew Rhodes, Chief Executive at the Gambling Commission will officially open the pioneering feature at 11.30am on Tuesday 6th February.

The official opening will follow the donation of £41,000 to a safer gambling charity selected by CPZ supporters and donors. The sum which has been generated courtesy of contributions made by leading brands comprising Light & Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech takes the total raised by CPZ supporters to £238,000 over the last four years.

Reflecting on the development of the Consumer Protection Zone Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement said: “The CPZ was created at the suggestion of the Gambling Commission’s Tim Miller and it is therefore totally appropriate that the 2024 edition, the last to be held in London prior to our relocation to Barcelona next year should be opened by the Commission’s Chief Executive, Andrew Rhodes.

“ICE became the first b2b gambling exhibition to include an area on the show floor dedicated to safer gambling. Since its launch in 2018 the CPZ has grown in both size and status to the extent that post-show research has confirmed it as the most popular ICE feature by show visitors.

“The 2024 edition of the Consumer Protection Zone is the biggest on record comprising 20 booths showcasing technology and solutions providers alongside the industry’s leading safer gambling charities. It remains the perfect place for all sectors to learn and share insights as to how we can deliver safe gambling experiences for players.”

Tracy Skenandore, Vice President of Corporate Social Responsibility at Light & Wonder, stated: “At Light & Wonder, we are committed to serving as responsible corporate stewards driven by purpose. With the best interest of our employees, players and communities at the forefront of our work, we are dedicated to investing in charities that support our communities, foster sustainability, support responsible gaming for our players, and which build a diverse and inclusive culture where equity and belonging can thrive. It’s for all of these reasons we have chosen to support the Consumer Protection Zone as a donor, alongside our industry partners, to support worthy charities in both the UK and internationally that will make a lasting impact.”

Dr Michael Auer, Managing Director of OpenBet’s Neccton, added: “We are delighted to support the Consumer Protection Zone at this year’s ICE London. The CPZ has the latest developments in player protection and safer gaming at its core, and its donations make a significant difference to charities supporting positive play and tackling gambling-related harm each year. At Neccton, we continue to develop the most up-to-date player protection tools and contribute to the wider discussion around responsible gaming using research-informed insights, which is why we are thrilled to be part of this year’s line-up of speakers at the CPZ. The last year has been pivotal in the global regulatory landscape and we expect the Zone to be a major focal point for many ICE attendees.”

Bitline By Ibanera, is gearing up for its debut at ICE London 2024, where casino industry innovation takes center stage. The anticipated event is scheduled to unfold from February 6 to 8, 2024, at the prestigious ExCeL London.

About ICE London 2024: A Stage for Innovation

ICE London 2024 stands as the epitome of global gaming and gambling, attracting industry visionaries and trailblazers. Over three dynamic days, the event will showcase ground-breaking technology, strategic insights and unparalleled networking opportunities.

Bitline By Ibanera: Redefining the Casino Experience

Under the leadership of co-founder and Chief Executive Officer Richard Jones (pictured), Bitline By Ibanera is poised to revolutionize the gaming payments landscape. The Bitline platform facilitates direct access to casino chips from cryptocurrency and digital asset holdings within physical casino environments. This innovative solution empowers cryptocurrency owners to access liquidity swiftly, without triggering taxable events, presenting a game-changing paradigm for the global casino payments industry.

“We are thrilled to unveil Bitline at ICE London 2024,” Jones said. “This marks the beginning of a new era for casino payments and we are excited about our ability to bring this technology to Europe.”

Join Bitline By Ibanera at ICE London 2024 at Booth #N2140.

MiFinity, the award-winning iGaming eWallet, will be showcasing its payment solutions at ICE London next month. Focusing on the iGaming industry, MiFinity has significantly enhanced its payment offerings in the last twelve months providing iGaming companies and their players with a best-in-class payment experience.

“We’ve been busy since ICE London 2023,” the Chief Executive Officer for MiFinity, Paul Kavanagh, said. “As well as launching our new mobile app and desktop experience, integrating new partners and introducing new products, we’ve also won Best Cross-Border Payments Service at the recent Payment Awards. So, we’re looking forward to sharing these developments with our partners and delegates at this year’s event.”

Meet MiFinity on Stand N5-300

ICE London, February 6 to 8 at ExCeL London, is one of the largest gaming industry events of the year with over 600 solutions experts and over 45,000 gaming professionals meeting to learn, inspire and network.

The MiFinity team will be on stand N5-300 to showcase its award-winning cross-border payment services including its PayAnyBank service that allows customers to send payments directly to bank accounts in over 130 countries and territories. This service is suitable for high and low transaction volumes, making it a convenient way to transfer funds to your players accounts in their preferred currency while avoiding expensive FX fees.

The team will also be sharing MiFinity’s direct bank transfer service, which was introduced after last year’s ICE. MiFinity Direct Bank Transfer leverages open banking to allow players to deposit funds to their eWallet and on iGaming sites directly from their bank account. This optimises the user experience and ensures maximum transaction success rates.

MiFinity has a commitment to developing customer-centric payments solutions and a best-in-class user experience. This approach is exemplified in the latest version of MiFinity’s mobile app and desktop experience as well as its new website launched in November of 2023.

iGaming operators who have integrated MiFinity’s payment service into their cashier find this customer-centric approach translates into tangible benefits, improving customer acquisition, engagement and retention. A streamlined payment experience utilising the MiFinity iFrame alongside innovative payment service like the MiFinity eVoucher increases conversion rates and enhances the overall player experience.

MiFinity Affiliates will also be at ICE London to share details of its affiliate programme and MiFinity Bonus site. Paying the highest commissions in the industry, it’s another reason to visit stand N5-300 and meet the MiFinity team.

Meetings with the MiFinity sales, marketing and affiliate teams can be pre-booked by clicking this link or drop by stand N5-300 during ICE London to discuss how MiFinity can help your brand.