gaming-in-holland-conference-to-address-current-issues-in-dutch-gambling

Gaming in Holland Conference to Address Current Issues in Dutch Gambling

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The twelfth annual Gaming in Holland Conference, which will take place on June 8 at the KIT Royal Tropical Institute in Amsterdam, is perfectly timed to address the latest issues affecting the Dutch regulated gambling market.

Untargeted advertising ban and possible privatization Nederlandse Loterij

On July 1, the long-awaited ban on untargeted advertising of online gambling services will enter into force. This ban, which includes all broadcast, print and outdoor advertising, is expected to have a significant impact on the country’s online gambling market including Netherlands-facing affiliates. Specific guidelines explaining the new advertising rules were published less than two weeks ago.

The Dutch government furthermore announced, in two very recent Parliamentary letters, new explorations into the possible privatization of the Netherlands largest state-owned gambling operator, Nederlandse Loterij, and the implementation of stricter deposit limits.

Relevant speakers

Conference speakers including René Jansen, Chair of the Netherlands Gambling Authority, and Fedor Meerts, Department Head Integrity and Gambling at the Ministry of Justice and Security, are expected to provide additional clarifications.

Dialogue between care organizations and regulated industry

This year’s Gaming in Holland Conference also aims to kick off a more in-depth dialogue between the regulated gaming industry and care and prevention organizations on creating a more sustainable gambling market. Floor van Bakkum, Prevention Manager at Arkin – Jellinek, and Nathalie Smit, Chief Executive Officer of the Netherlands’ national gambling helpline, Loket Kansspel, will share their views on player protection with industry representatives.

ChatGPT and AI

Well-known Dutch tech watcher Remy Gieling will deliver a presentation on ChatGPT and artificial intelligence (AI) in online gambling. Other sessions are dedicated to market and staffing data, operations and affiliate marketing.

“I think it is fair to say that the annual Gaming in Holland Conference has become a fixture in the agendas of all stakeholders in the Dutch gambling market,” the founder of Gaming in Holland, Willem van Oort, said. “As always, we are happy to welcome key decision makers to our event and we are very pleased that they are willing to share their thoughts on creating a sustainable and responsible gambling market; especially at this critical juncture.”

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Honoré Gaming cuts the ribbon on new Senegal office

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Tech and platform supplier continues to establish itself as the go-to provider in Africa with the opening of a brand new facility in Dakar

Honoré Gaming, the leading technology and platform provider to operators serving the fast-growing African market, has opened the doors to a brand new, state-of-the-art office facility in the capital of Senegal, Dakar.

The occasion was marked with a ceremony attended by Honoré Gaming employees as well as members of the senior management team from National Lottery operator, Lonase, with Lonase CEO Mr Lat Diop giving a speech. This was followed by a performance from famous Senegalese singer, Youssou N’Dour.

Honoré Gaming has established itself as the go-to technology partner for land-based and online sportsbook and casino operators in the African region, with a particular focus on French-speaking markets where its operators dominate in the likes of Congo Brazzaville, Chad and of course, Senegal.

The opening of its Dakar office comes at a time when Honoré Gaming continues to focus on French-speaking African markets while expanding into English-speaking African markets and assessing opportunities to deploy its retail and online technology in emerging jurisdictions such as LatAm.

Africa has been on operator radars for a number of years now, but in recent months several tier-one brands have made their move in the region. This has seen a spike in interest from tier-two operators and local betting brands looking to leverage the opportunity on the table.

Honoré Gaming is here to support these brands, and the power players, as they launch their sportsbooks and casinos in each jurisdiction. Its retail and online technologies and platforms allow operators to truly localise and personalise their proposition for each market.

This is crucial to success with player preferences different across the continent and operators having to meet different regulatory requirements in each country they target. Honoré’s solutions have been designed to allow them to do this with ease.

Christophe Casanova, COO at Honoré Gaming, said: “We are delighted to open an office in Senegal we continue to establish ourselves as the leading technology and platform provider in Africa. Senegal is a key market for us and our partners, so it’s great to have a presence in the country from where we can better support land-based and online operators.

“Africa has been a market of interest for a number of years now, but there is real momentum across the region with more and more brands wanting to get in on the action. Our platform and suite of solutions have been designed specifically for Africa, allowing operators to deploy sportsbook and casino experiences that not only meet but exceed player expectations.

“That we can no offer this from an office based in the heart of Senegal is a major milestone for Honoré Gaming and sets us up for continued success.”

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SANDSOFT GAMES ANNOUNCES SECOND ‘PRESS START’ INTERNSHIP PROGRAM

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Sandsoft Games – the mobile-first game developer, publisher and investor powered by AAA talent, is thrilled to announce the launch of the second season of its pioneering internship program, Press Start. Available to local residents with an interest in getting into the games industry, the full-time internships aim to foster and nurture exceptional talent for the gaming industry in Saudi Arabia.

Following the success of the first Press Start initiative which began in December 2022, aspiring games industry professionals are once again invited to embark on the journey of creating a playable mobile game within a span of six months. Aligned with Vision 2030, the Press Start initiative has been engineered to nurture diverse local talent and provide a boost to the regional games industry. The Press Start cohort will receive support from Sandsoft’s leading industry experts in various areas, allowing them to specialize in one of three disciplines: design, art, or coding.

Successful applicants will work from Sandsoft’s flagship Riyadh Studio, with access to cutting-edge equipment and resources. Press Start is overseen by a team of esteemed games industry veterans who have contributed to renowned gaming franchises like Candy Crush Saga, FIFA, World of Tanks, Need For Speed and more, including Sandsoft’s Head of Studio in Riyadh, Yahsir Qureshi.

Yahsir Qureshi commented:

“Riyadh is a city full of exceptional, diverse talent and love of gaming. It’s our job to identify this talent and help nurture future leaders who will shape the legacy of the KSA and global games industries. The tremendous success of our original Press Start program has been immensely rewarding for both the participants and Sandsoft Games as a whole, with a number of interns expected to join us as full time team members. Initiatives such as Press Start play a significant role in boosting employment prospects in the region and we can’t wait to welcome a new cohort to our Riyadh studio.”

Basem Alasmar, Game Designer at Sandsoft Games and member of the inaugural Press Start program, continued:

“When I first saw the program on LinkedIn, I was immediately drawn to the idea and the challenge it presented. Working in a gaming company has always been a dream of mine, so I was naturally intrigued. What captivated me even more were the experienced individuals at Sandsoft Games and the impressive game titles they had worked on. Their expertise and track record truly impressed me. This program continues to inspire me to strive for greatness, pushing me to create amazing things, learn extensively, and enhance my skills in my chosen field.”

Press Start is open to Saudi Individuals of any age and educational background who have a demonstrable interest in game development and are available to work in Riyadh. Applications are open until July 7, 2023, at 23:59 AST.

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Casino Guru Awards presents The Most Ethical Approach to Marketing category

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Casino Guru Awards’ 2nd edition is coming back on the core promise to provide one of the most equitable and fairest formats for industry stakeholders to distinguish their companies across numerous categories focused on responsibility and customer care. Since the first event, Casino Guru Awards has been actively thinking how to best capture the myriad efforts put into making the industry a better, safer, and more transparent place for consumers and businesses.

This has led the team to introduce The Most Ethical Approach to Marketing, nominations for which are now open. Companies applying in this category will have the opportunity to demonstrate that they apply robust standards to their advertising practices in making their gambling messages heard.

This category aims to recognize iGaming companies that showcase a strong commitment to responsible marketing practices. Our judges will be evaluating the style and content of marketing efforts and materials, such as newsletters, social media campaigns, and others, with a clear focus on ethical marketing practices and responsible messaging. Apart from Casino Guru’s own judges, all applicants will be evaluated by an external panel of industry experts with vast experience in marketing, including:

  • Shane Stafford, Interim Head of Channel Marketing at Three Ireland
  • Martin Calvert, Marketing Director at ICS-digital
  • Dmitry Belianin, Chief Commercial Officer at Parimatch
  • James Bennett, Group Communications at EveryMatrix

The jury will weigh in on the strategies and tactics used by all nominees to promote their products and services. Applicants will be expected to clearly and unambiguously demonstrate how their marketing materials promote their brands while also accurately representing the risks associated with gambling and offering truthful and transparent information that is not ambiguous.

Casino Guru Awards Project Lead Daniela Kianicová, who is also one of the judges for the category, said: “The introduction of The Most Ethical Approach to Marketing category is a continuation of our ongoing commitment to making sure that we create a format that is ground-breaking and addresses the most urgent aspects of our industry, and shine light on the true torchbearers that have unflinching attitude towards doing the right thing.

We are looking forward to seeing robust examples of marketing ethics that put the consumer front and center and provide accurate, truthful, factual, and unambiguous information. An experienced panel of marketers will be weighing in to help shortlist, evaluate, and ultimately pick a winner in this important category.” 

Nominations for Casino Guru Awards opened on May 152023, and will be going through October 312023. Shortlisted companies will be revealed on December 12023, when the voting for Voice of the People category will begin as well. The official event will take place in February 2024.

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LeoVegas Group granted three licenses to offer gaming software in Sweden

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LeoVegas Group has been granted three five-year licenses by the Swedish Gambling Authority—known as “B2B licenses”— to develop and offer gaming software in Sweden. These licenses, effective from 1 July 2023, have been granted to the Group’s game studio Blue Guru Games and two platforms. Licenses are a prerequisite for providing software to licensed operators and an important step to prevent unlicensed gaming companies, consequently strengthening channelisation in the Swedish gaming market.

Since its inception, LeoVegas Group has experienced rapid growth, evolving from an operator into an integral player within the igaming industry’s value chain via game and platform development. Effective from July 1, 2023, under the Swedish Gambling Act, companies involved in the manufacture, provision, installation, or modification of game software utilised in online gaming are required to possess a license.

LeoVegas Group has now been granted three five-year licenses—referred to as “B2B licenses”—by the Swedish Gambling Authority. These licenses have been conferred upon the Group’s game studio Blue Guru Games, as well as the Group’s two platforms (PAM).

Gustaf Hagman, CEO of LeoVegas Group, said “We welcome the introduction of B2B licenses, a decisive step towards mitigating the impact of key gaming software being simultaneously provided to licensed operators and unlicensed operators targeting Swedish players. With the new regulations in force, it is now critical that authorities focus on those suppliers deliberately undermining the Swedish licensing system by facilitating unlicensed gaming“.

The 2019 initiation of Swedish gaming licenses marked a significant reform to regulate and supervise gaming companies operating in Sweden. This reform fortified regulations pertaining to marketing and consumer protection, while also ensuring substantial gambling tax revenues. The success of the B2B licensing system heavily depends on the Swedish Gambling Authority’s capacity to restrict key gaming software intended for licensed Swedish companies from simultaneously being used by unlicensed operators seeking to attract Swedish players.

On 1 May, LeoVegas Group announced its intentions to acquire game developer Push Gaming, which is also licensed by the Swedish Gambling Authority and holds two B2B licenses. The acquisition is expected to be completed in the third quarter of 2023.

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Azerion Q1 2023 results and progress with the consolidation and integration of previous acquisitions

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Azerion announced its Q1 2023 results. Additionally,  Azerion has announced its significant progress with the consolidation and integration of previous acquisitions.

Q1 2023 highlights

  • Resilient growth in the Platform and Premium Games segments, with Net revenue of almost € 113 million, up from € 94 million in Q1 2022. Adjusted EBITDA of almost € 9 million up by 48% compared to Q1 2022, reflecting improved margins due to accelerated integration of previous acquisitions, as well as cost optimisation.
  • Upgraded expected annualised cost savings to at least € 15 million from at least € 10 million, excluding any effects from foreign exchange. The expected savings are compared to the January 2023 baseline.
  • Launch of Performance by Azerion, enriching campaigns across all features and platforms, driving increased performance across the full advertisement funnel.
  • Roll out of proprietary ad format Oneskin, an integrated rich media native product that creates a highly scalable feature on the Azerion Platform.
  • Expanded brand licensing partnerships with SmileyWorld, Mattel and L.O.L. Surprise! O.M.G. Fashion House™ to create engaging in game branded advertising content in metaverse social games Habbo, Hotel Hideaway and Woozworld.
  • Successfully completed the legal merger between Azerion Holding B.V. and Azerion Group N.V. to simplify financial reporting.

CEO Umut Akpinar said: I am pleased with our continued growth in underlying profitability in Q1 2023. We made significant progress integrating previous acquisitions and further optimising our operations, whilst releasing new products and services to our current and new advertising and publisher partners. We are working hard to make our platform more efficient, better serving our clients, increasing our resilience and positioning us to capture exciting market opportunities. We expect to continue improving our underlying profitability in Q2 2023, which provides us confidence in achieving our strategic and financial objectives for 2023 and beyond.

Azerion makes significant progress with the consolidation and integration of previous acquisitions

Today, Azerion has shared further details on the progress made in consolidating and integrating previously acquired businesses, which led to the launch of new products, market expansions, technological improvements and expected cost savings.

Azerion’s initiatives to integrate and consolidate the different technologies, teams, brands, offices, and back-office activities have progressed well in Q1 2023 and are expected to result in annualized savings of at least EUR 15 million compared to January 2023 baseline. This is a significant improvement to the previously communicated expectation of at least EUR 10 million annualized savings.

After its listing on Euronext Amsterdam in early 2022, Azerion completed several acquisitions, most of them during the second half of last year. Since the beginning of 2023, Azerion has set out as one of its priorities to accelerate the integration of past acquisitions and make Azerion’s platform more efficient and fit to scale up later in 2023. Below some examples of successful integration initiatives:

Ad sales

Over the last few years Azerion has built direct sales capabilities and expertise across various markets, working closely with advertisers and media agencies to maximise their results.

  • Infinia (audience targeting technology with local direct sales presence in the Iberia and LATAM regions – acquired in March 2022) was rebranded into Azerion and completed the integration of teams, offices and back-office. Furthermore, Infinia’s technical capabilities to create and target audiences to better reach exact audiences has been integrated and shared with other regions and Azerion offices.
  • Hybrid Theory (audience targeting technology with local direct sales presence in the UK, US and APAC regions – acquired in November 2022) has rebranded into Azerion and also merged all its teams into the Azerion teams for the relevant markets. As with Infinia, their technology and knowledge are now used group wide to offer our clients expertise and execution in brand performance marketing.
  • Mmedia (local direct sales presence in the Netherlands – acquired in October 2022) has been further integrated in the Dutch operation, merging sales, publisher and monetization expertise into the Dutch operation.

Overall, the sales teams in the UK, Germany, France, Nordics, US, Italy and Benelux regions have further integrated offerings and products and are increasingly selling easy-to-use, brand-safe and competitively priced solutions to advertisers and media agencies, so that they can reach affordable audiences at scale everywhere and receive better outcomes.

Adtech

Azerion continuously invests in launching creative ad formats and optimising its advertising technology. The focus has been on innovating with unique proprietary ad formats as well as using technology to reduce complexity for advertisers and publishers.

  • TargetSpot (audio ad format technology – acquired in November 2022) has enabled its audio supply technology into Azerion’s wider SSP platform. Product development has been centralized in Amsterdam, while teams in the US and Belgium have been integrated into the relevant Azerion teams. Offices and back-office activities have been merged and centralized.
  • Vlyby (video ad format technology – acquired in October 2022) has integrated into Azerion’s German operations. It also further integrated with previously acquired company Zoomin (video development) to offer smart content propositions to advertisers and publishers. This new video product is currently under expansion.
  • Madvertise (mobile advertising technology – acquired in July 2022) has been integrated into Azerion’s French and German operations, including teams and back-office.

Curated content

One of the key elements of Azerion value proposition is to offer unique reach to advertisers. In order to bring audiences together at scale, Azerion develops its own digital content and partners with thousands of digital publishers. Over the last few years Azerion has built publisher monetization capabilities and expertise, working closely with publishers to maximise their results.

  • AdPlay (publisher monetization services – acquired in November 2022) has integrated into Azerion’s operations in Italy and has been chosen as Azerion’s publisher monetization services offerings for the Italian market.
  • Takerate (publisher monetization services – acquired in October 2022) has merged into Adplay, generating the efficiencies relating to sales teams, operations, analytics, development and back- office.

Overall, Azerion is further consolidating its publisher monetization services into a single stack. The first step was to consolidate the offerings per region (Italy: Adplay; France: Adverline; US and Nordics: Pubgalaxy; DACH, Benelux and UK: Mmedia; Nordics: Keymobile). Full global integration is expected to be initiated later in 2023.

Next steps

The integration efforts are expected to continue through Q2 and Q3 2023 to make Azerion’s platform more efficient and ready to further scale up. These efforts will include the roll-out of the acquired products and services across all Azerion regions to ensure one single set of offering to advertisers and publishers, as well as rebranding of products and entities and legal mergers and acquired subsidiaries. More updates will be provided over the course of 2023.

roobet-unveils-metaverse-expansion,-ushering-in-a-new-era-of-player-centric-entertainment

Roobet Unveils Metaverse Expansion, Ushering in a New Era of Player-Centric Entertainment

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Roobet, the trailblazing entertainment brand known for its innovative approach to online gaming, is thrilled to announce its launch in the Metaverse, marking a paradigm shift for the future of digital entertainment. By embracing immersive virtual environments, web3 and blockchain technology, and a commitment to nurturing a strong sense of community, Roobet aims to revolutionise the gaming experience and cater to the next generation of gamers.

 

Roobet’s presence in the Metaverse solidifies its position at the forefront of the future of entertainment. Leveraging the power of decentralisation and web3 innovations, Roobet offers a truly unique and interactive gaming and socialising platform, where players can engage, connect, and create memorable experiences.

 

“We are challenging perceptions of what online casinos can do,” said Roobet’s co-founder Matt Duea. “We’re ushering in a new era full of possibilities based on the benefits of decentralisation for players and creators. We’ve created a fun and secure space to hang out which gives players the freedom to define their own experience. We know brands have been reluctant to put control in the hands of their community – but we’ve never been afraid to be first, and as we seek to revolutionise the future of entertainment, we’re excited to break free from traditional constraints and offer a truly community-centric experience that celebrates creativity, interactivity, and self-expression.

 

The future of entertainment starts now, and at Roobet, we’re leading the charge.”

 

Players will be able to access the Roobet Metaverse experience following its launch on June 2 by visiting Roobet.land. Roobet’s Metaverse experience will be hosted in Decentraland, which is supported on all desktops and laptops. Roobet has chosen to host its Metaverse experience in Decentraland, given their shared ‘true crypto’ values – favouring decentralised governance and community participation, it provides a truly welcome space for gamers to participate in virtual worlds that  put enjoyment first and foremost.

 

Once players log in, either as a guest or through any of the supported wallets, there’s a whole world at their fingertips – choosing how and when they attend different events, interact with other gamers, and play their favourite Roobet games, including their viral hit Crash, which recently inspired Roobet’s Chief Ganjaroo Snoop Dogg to create his own unique house game on Roobet.com, Hot Box.

 

To kick off the launch, Roobet has curated activities that will encourage players to explore the Metaverse for the first time, which includes a scavenger hunt with cash prizes, opportunities to earn Roo tokens which unlock limited edition commemorative NFT wearables, and a weekend competition that will test players’ courage as they play an immersive interpretation of their hit game Crash.

 

Roobet is committed to ensuring the safety and well-being of its community in its existing offering, and in the Metaverse, whilst upholding and protecting player and creator freedoms. To maintain a positive and inclusive environment, best-in-class moderation and security measures have been implemented including selective moderation protocols and profanity filters, fostering an environment conducive to fun and respectful interactions.

 

Roobet’s foray into the Metaverse represents a bold step into the future of gaming and community engagement. By embracing cutting-edge technology, fostering inclusivity, and delivering unforgettable experiences, Roobet continues to redefine the gaming landscape.

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SOFTSWISS Gears Up for iGaming NEXT Valletta’23

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SOFTSWISS, a technology company that provides software and solutions for the iGaming industry, joins the highly anticipated event iGaming NEXT Valletta 2023. The event will take place on 21–22 June in the beautiful city of Valletta, Malta.

SOFTSWISS is excited to return to Malta, where the company made a lasting impression on the iGaming industry and local community last year. During SiGMA Europe 2022, SOFTSWISS left its mark by launching a hot ‘chilli pepper’ promotional campaign, which created buzz among attendees and islanders. 

The activities conducted in Malta last year demonstrated SOFTSWISS’ desire to shine brightly and uniquely in the region, and as a result, the industry leader createdBringing the Heat’ promotional campaign,  which helped build knowledge about the company and increase brand awareness among key stakeholders.

At iGaming NEXT Valletta, Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, will be a speaker in an engaging panel discussion. With professionals from tech and other companies, Valentina will discuss different approaches on working with negative perceptions and adapting to the ever-changing landscape of regulatory requirements, as well as providing effective ways to work with negative public sentiment.

The event attendees will have a unique opportunity to learn more about SOFTSWISS and its cutting-edge products and solutions.  Meeting the company’s experts, visitors will explore iGaming’s hot trends, learn more about the company’s innovative solutions and discover the unique service that SOFTSWISS is recognised for.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, comments: “We are thrilled to join iGaming NEXT Valletta’23! This event is an excellent platform to engage with industry peers and share our extensive expertise. We look forward to contributing to the expert discussions and showcasing our solutions to an incredibly diverse and refined audience.

SOFTSWISS invites all attendees to book a meeting at booth A4 to explore the company’s range of products, engage with the team, and discover how SOFTSWISS can help drive success in the dynamic and ever-evolving iGaming industry.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Exclusive Q&A w/ Nick McDonald, Account Director at Fujitsu

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Can you introduce yourself and tell us about your role at Fujitsu?

My name is Nick McDonald, and I am an account director at Fujitsu focused on iGaming.

 

Can you tell us about Fujitsu and its background in iGaming?

Fujitsu has been working with customers globally in the iGaming industry for around 7 years. In that time, we have continued to grow and evolve our offerings in this space and can now provide and deliver iGaming technology solutions alongside our partners in over 100 territories. Our latest campaign is also being supported by Intel, one of the leading tech companies in the world, with their experience helping us to take our iGaming campaign to the next level.

 

Can you tell us more about the iGaming products that Fujitsu provides?

There are a number of different offerings we have in the iGaming space. Our core is manufacturing data centre technology, focusing on hybrid cloud, servers, storage, and similar technologies.

However, how we deploy and support these tailored to iGaming companies sets our products apart. One of our primary offerings is PRIMEFLEX. This tried and tested technology solution has helped customers change how they approach cloud and data storage.

One of our main goals is to assist customers on their Cloud journey.  Many customers are in an area of Cloud Chaos right now, and we can help support them and work alongside them to help them navigate this and find new solutions in helping them choose the right cloud for the right workload.

We support this journey for iGaming customers by enabling them to utilise our Uscale offering. This allows customers to have their own on-premise technology infrastructure but consume it as a service, giving them the best of both worlds.

 

Your services to iGaming companies are largely based on data. Tell us about that

The amount of Data generated in the iGaming space is huge. We at Fujitsu, alongside Intel and our ecosystem of partners, can help iGaming companies by utilising skillsets and technology platforms to get the best value from that data and ensure any data generated is kept secure and compliant.

 

In terms of compliance and regulation, how can Fujitsu help iGaming companies?

Fujitsu, alongside our ecosystem and software partners, can stand up and support varying technology stacks in all regulated territories today. They can approach markets knowing they are backed up and supported by one of the largest global IT providers in the world.

 

Fujitsu is committed to sustainability, can you tell us more about that?

As a company, we have made a significant commitment to sustainability and have implemented various initiatives to address environmental and social challenges, The company’s sustainability vision is centred around the concept of ‘Human-centric Innovation’, aiming to leverage technology to create a more sustainable and prosperous society. Our partners must share this vision, which is why we work closely with Intel on our iGaming products.

 

Who are you currently working with in the iGaming industry?

We currently work with a handful of the largest platform providers in the iGaming space, and we have predominantly been focused on these for the past few years. We are now beginning to look for more customers to help in this space following the success we have seen with our products.

 

Why should iGaming companies choose Fujitsu?

One of the biggest reasons iGaming companies choose to work with Fujitsu is our flexibility. We do not have a one-size fits all approach with our technology. Instead, we work with a range of Hybrid and Cloud software vendors to help customers on their journey.

We also have a huge ecosystem of partners we can work with regarding delivery or hosting within territory backed up by support from Fujitsu, one of the world’s largest Global IT service delivery companies. We continue to be very people-centric and understand the need to pick up the phone and speak to someone about being able to deliver different forms of technology somewhere quickly.

 

Moving forward, how will you evolve your offering?

Fujitsu, with support from Intel, will continue to invest in our Hybrid Cloud offerings and our growth in the iGaming industry.  AI will also be a big growth area for us, helping to create technology stacks and solutions for AI. We also want to ensure customers are looking at AI for the right reasons and delivering these solutions for the better.

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EUROPE’S TOP EA SPORTS FIFA 23 PROS FACE OFF IN $280K eCHAMPIONS LEAGUE FINALS ON JUNE 7 IN ISTANBUL

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Competitors Head to Istanbul to Hoist the eCL Trophy Ahead of 2023 UEFA Champions League final and Earn Their Spot at the EA SPORTS FIFA 23 Global Series Playoffs

The eChampions League (eCL) approaches its pinnacle with the eCL Finals on June 7 in Istanbul, Turkey. In the leadup to the 2023 UEFA Champions League final, Europe’s best EA SPORTS™ FIFA 23 competitors will look to take home their share of the $280,000 USD prize pool, the coveted eCL trophy, and European glory.

“EA SPORTS FIFA esports continues to offer players and fans unique and exciting ways to celebrate their love of football,” said Sam Turkbas, Sr. Director, Esports & Commissioner, Football Esports, Electronic Arts. “We look forward to closing out another successful season of the eChampions League, in Istanbul with a live audience, featuring epic Finals matchups on the virtual pitch”.

After two previous events of high-stakes competition this season, the pool of over 1,000 hopefuls has been narrowed down to eight, who will face off live on stage at Turkey’s ESA Espor Arena. Gameplay kicks off as four competitors on the brink of elimination clash through an additional qualifying round in the lower bracket, while the four top-seeded competitors vye for a direct spot in the semi-finals through the upper bracket. The eventual eCL champion will get the unique opportunity to hoist the trophy live from the Atatürk Olympic Stadium in the evening of the UEFA Champions League final on June 10. Both the winner and runner-up will also punch their ticket to the EA SPORTS FIFA 23 Global Series Playoffs, while the third and fourth seeds have a chance to qualify through the Play-Ins.

In addition to cheering on their favorite competitors, fans in attendance will have an opportunity to engage with a number of onsite activities. Attendees will be able to take photos with the UEFA Champions League trophy ahead of the eCL Finals and see football legends and UEFA Champions League winners Kaká and Ruud Gullit, who will also be joining the event and broadcast.