Spotlight Sports Group (SSG), a world-leading technology, content and media company, has developed 11 individual content hubs in seven different languages to provide its customers with actionable betting insights throughout the World Cup.
In the past year, Spotlight Sports Group has provided a wide range of clients with content hubs seamlessly integrated into an operator sportsbook for a premium content experience for sports bettors.
The success of previous executions has led to the World Cup hubs being in high demand. Spotlight Sports Group is supplying World Cup content hubs to top tier betting operators in multiple languages, including the dynamic sports betting company, BetKing and 888 Holdings’ (LSE:888) innovative, cutting edge sportsbook, 888sport. The sites themselves are integrated into the various sportsbooks and come with high engagement and localised content built to inform World Cup bettors throughout the tournament.
Built with live odds integration and add-to-betslip functionality the content hubs ensure a seamless user experience and create a true one-stop shop experience for all sports bettors that visit the websites.
Discussing the ability of the content hubs, Spotlight Sports Group B2B Sales Director, Rob Black said: “We know that sportsbooks want to engage their audiences with top quality content. Unfortunately, the wider technical demands of their businesses often get in the way. Leveraging our ability to produce betting-relevant content in any language and for any sport, coupled with our ability to deliver a technical solution allows our partners to provide their audiences with high quality user experiences at a key time during the World Cup.”
Chris Mckenzie, Sportsbook Commercial Director at 888sport said: “For the World Cup we wanted to enhance our product and content for players in the UK and Spain. The ability of Spotlight Sports Group to create content hubs specifically for those audiences allowed us to provide our consumers with rich content that will help provide a truly unique and differentiated experience.”
Adim Isiakpona, Chief Operating Officer of BetKing Nigeria said: “As we prepared for the World Cup, we felt it necessary to provide our audience with high-quality and actionable sports betting content to inform their betting decisions. With this objective in mind, we knew that Spotlight Sports Group could deliver the content we wanted to provide our audiences with and deliver it in a timely manner to provide a top tier experience.”
Spotlight Sports Group content teams are creating bespoke editorial content to preview groups, key markets and individual games. The clients also retain the ability to upload their own content and to promote offers and banners via the content management system throughout the World Cup.