Tag: Affiliate Industry

N1 Partners Group establishes a strategic collaboration with SOFTSWISS to carry out the integrated organization and management of jackpots for iGaming.

N1 Partners Group becomes the first client of the multi-purpose new solution – SOFTSWISS Jackpot Aggregator.

“Solution SOFTSWISS Jackpot Aggregator opens up unique and truly inexhaustible opportunities in the iGaming industry. And I’m glad that the first client to use this product is N1 Partners Group. In our work, we always pay special attention to the innovation of the proposed solutions and the benefits they could give to our clients. We created and devised Jackpot Aggregator on the basis of our desire to develop the industry and make it more appealing to the audience. We believe in our innovative approach to become the gamechanger in the industry, and we’re bound on ensuring that our clients’ interests are met in full. N1 Partners Group has made an excellent choice to become our first client. After all, SOFTSWISS always offers only the best solutions for the growth and development of its customers’ and partners’ projects,” – comments Ivan Montik, Founder of SOFTSWISS.

Due to the unique opportunities for organization of jackpots, their management and the ability to toggle individual settings provided by the product, N1 Partners Group has the ability to combine any groups of players from all its projects into their own global jackpots.

Connecting SOFTSWISS Jackpot Aggregator has already increased gaming activity on N1 Partners Group projects and attracted a new audience of players.

“We believe that connection to SOFTSWISS Jackpot Aggregator takes our projects to the next level: players can participate in jackpot draws by playing their favorite online casino games. By improving projects, we focus on the interests and needs of the audience and follow the industry trends, thus increasing the uniqueness of our projects,” – notes Yaroslav Laptev, Chief Product Officer of N1 Partners Group.

SSG adds Publisher Solutions products to its global proposition to meet the needs of the emerging opportunities within the media landscape

Spotlight Sports Group (SSG), a technology, content and media company specialising in sports betting and fantasy sports, has announced its expanded B2B product portfolio. The addition of Publisher Solutions reflects Spotlight Sports Group’s ongoing work with media owners and aligns with its recently launched US proposition.

The new suite of products ranges from easy-to-integrate betting widgets to fully managed affiliate solutions that are designed to deliver actionable content to drive engagement and incremental revenues. The new solutions utilise state-of-the-art modular affiliate technology and leverage Spotlight Sports Group’s unique heritage in creating industry-leading sports betting media.

The catalyst for new product development follows research from Nielson that 55% of sports fans declare an interest in sports betting. With some traditional digital revenue streams approaching maturity, media companies can use Spotlight Sports Group’s Publisher Solutions as a viable route to accelerate revenue growth.

The suite of products contains a range of services from affiliate management to content creation, to performance tracking and analysis, all of which is managed by Spotlight Sports Group. This allows media companies to simply plug in the unique solutions to their platforms in up to 70 languages.

Discussing the new-look offering and website, Spotlight Sports Group’s Head of Digital B2B Will Fyler said: “We are ready to expand our global value proposition, especially given the recent acquisition of Alarm Sports Network. As well as a global website refresh to reflect our growing proposition, we are delighted to present a range of new products such as our Turnkey Affiliate Solutions, Smart Widgets and Free-To-Play games that cater for media companies globally.”

Fyler added, “Sports fans are interested in sports betting and, given the global growth of betting, there is a significant opportunity for media publishers to provide their sports audiences with great content and products while also increasing revenues.

We also know that providing betting-related content and products effectively is labour intensive and difficult. However, as a media company operating Racing Post among other brands, we are in a fortunate position that over the last 30 years we have built up the range of skills to achieve this and so we can now offer bespoke Publisher Solutions tailored to any media company’s audience.”

Affilka by SOFTSWISS continues its market expansion with a new client Globalbet Affiliates. The newly established affiliate program is launched by sportsbook & casino brand Globalbet, operating on a Curacao licence. The Globalbet Affiliates program will run on the Affilka platform and will benefit from a variety of competitive advantages. 

The Globalbet Affiliates program launched on Affilka on July 27 as a fully operational beta. The partner program is now ready to announce its official launch. The integration follows Affilka’s July milestone of 100 brands on the platform. Having already signed new clients this month, Affilka is steadily growing its clientele.

The Globalbet Affiliates program is a lucrative platform that is open to both new and seasoned affiliates. 

The affiliate program offers its partners incredible tools and resources to help them thrive as well as highly competitive commission rates, flexibility at premium rates and rewards such as prizes and special rates for top performers. It includes Affilka staples such as easy payment processing, special bonus code features and a flexible commission constructor. 

Affiliates can quickly get started in 3 easy steps and immediately concentrate on what they do best – promotion, traffic generation and business growth.

Commenting on the new partnership, Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, said: “The Affilka team is happy to welcome Globalbet Affiliates to our family. These guys work hard to deliver the most transparent and diverse affiliate program – and that fully aligns with our values here at Affilka. Here’s to a new fruitful cooperation!”

The Head of Marketing at Globalbet Affiliates also commented on the deal: “Globalbet Affiliates is excited to announce its recent partnership with Affilka by SOFTSWISS! We’re glad to be launching our affiliates program with Affilka, as it is a highly intuitive solution that was designed and built with operators and affiliates in mind. The account managers at SOFTSWISS are also very proactive, responsive, and reliable, helping with any query there may arise.”

Recently Affilka inked a deal with a multi-brand affiliate program TruePartners, which successfully moved from a different third-party platform last month. Affilka’s recent growth testifies to the software product’s capabilities and the quality service offered by the team behind the brand.

About SOFTSWISS 

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform Affilka, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

Affilka by SoftSwiss is excited to announce the official launch of the brand’s own website. The website launch comes in hand with Affilka coming close to partnering with over 100 diverse projects, with many new ones coming later this summer.

Coming from its parent brand, SoftSwiss, Affilka’s team boasts expertise of 10+ years in the iGaming industry. The affiliate management solution was once part of the SoftSwiss Online Casino Platform, yet in 2018 it evolved into a stand-alone product. The affiliate marketing solution officially began operating under the Affilka brand name in November 2020.

Over just a couple of years of operation in iGaming, Affilka has garnered a versatile client portfolio, providing its services to almost 100 clients. The solution has grown beyond being just another affiliate marketing tool, into a product that delivers value to its clients. Affilka by SoftSwiss allows iGaming operators to establish efficient and trustworthy relationships with their affiliate partners, acquire new players, and grow revenues.

Affilka is highly flexible and customisable, delivering a broad range of features including built-in payment processing, as well as a flexible commission constructor (CPA, RevShare, Hybrid). The commission plans can also be custom tailored using a number of qualifiers and parameters to define reward terms. The platform is also very proud of its wide array of S2S postbacks, which enable tracking data on multiple types of events including player registration, first deposit, any deposit, player qualification, prequalification, and disqualification as well as net gaming revenue.

Anastasia Borovaya, Affilka Product Owner at SoftSwiss, commented: “We’re on cloud nine to be announcing the launch of our very own website for Affilka! The new website will comprise all you need to know about our innovative product plus serve as a hub for expert materials on affiliate marketing and the iGaming industry in general. Visit our new website and experience it now for yourself!”.

Check out Affilka’s brand-new website today!

About SoftSwiss

SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

iGaming product development company launches Casino Intel and Slots Intel products

Following the launch last year of their landing page tool, CogniLander, iGaming product development company CogniGaming have now launched two new portals called Casino Intel and Slots Intel. These products are designed to provide intelligence and data about online casinos and slots, with the casino operators and slot developers on one side of the system, distributing their information to publishers, affiliates, operators, writers, designers on the other side of the platform. The idea being to streamline the data flow between these parts of the industry, which will in turn maximise time and money efficiencies, as well as data accuracy to enable greater compliance with regulatory bodies’ codes of practice.

CogniGaming is a product development company that’s mission is to fill gaps in the market and resolve common problems in the iGaming industry. They are looking to achieve this by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers across the industry.

Allan Turner, Co-Founder of CogniGaming said “I’m very excited to announce the launch of Casino Intel and Slots Intel. We have been working on these products for quite a while now to ensure that when they’re launched, they’ll be extremely beneficial to the users and the industry as a whole”.

The Slots Intel product helps slot developers to distribute their game data points, image files, video files and more to affiliates/publishers in the industry for free. The Casino Intel product helps casino operators and their affiliate programmes to distribute their casino data points, significant terms, images, videos to publishers for free. On the other side of the system publishers can subscribe to use the product with various levels of subscription, giving different levels of access. Publishers also get a discount if they decide to use both systems simultaneously.

Not only do these products help provide accurate data, but because they use a full database solution CogniGaming also provide APIs to publishers, so that their sites can remain up to data in real-time. Clearly this also provides a huge opportunity for casino operators to bolster their efforts to ensure regulatory affiliate compliance, by supplying complete and accurate data themelves.

Affilka, an Affiliate Marketing Platform developed by SoftSwiss, has concluded a deal with a third-party casino WildTokyo Casino.

A newly launched Affiliate Program “AffRepublic“, provided by WildTokyo Casino, will run on Affilka, enabling its users with a combination of security and all the necessary functionality for efficient workflow and partner cooperation.

Affilka has already shown some amazing results working with a variety of brands operating on the SoftSwiss online casino platform. And now, it keeps on gaining momentum and actively expanding its third-party client portfolio. As in Q4 of 2020 alone, Affilka onboarded 4 new third-party clients and that is just the beginning.

Affilka is an affiliate marketing platform developed by SoftSwiss. A reliable, safe and trustworthy tool for iGaming operators to manage, track and analyze their affiliates and their marketing performance in real-time. The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.

Anastasia Borovaya, Affilka Product Owner at SoftSwiss said: “2021 has just begun and here comes one more astonishing achievement for Affilka! Our winning combination of built-in payment processing, ultra-flexible commission constructor and easy-to-use interface will aim at making new AffRepublic a highly efficient affiliate program. Looking forward to the start of our very fruitful cooperation with WildTokyo!”

WildTokyo commented on the partnership: “For a long time we were looking and thinking about which software provider to choose for launching our business and Affiliate Program “AffRepublic”. After much deliberation, a decision was made in favor of SoftSwiss. Their platform combines smart technology with stylish simplicity and ease of use, as well as all the necessary functionality for effective work and cooperation with partners. We’re excited to be partnering with Affilka and looking forward to the start of our cooperation”.