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Hacksaw Gaming and Caesars Digital Partner to Launch Online Casino Games in Ontario

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Launch brings Hacksaw Gaming titles to Caesars Palace Online Casino and Caesars Sportsbook & Casino in Ontario

Hacksaw Gaming today announced its first market launch with Caesars Digital in North America, in the regulated iGaming province of Ontario, Canada. The new partnership marks the exciting launch of new games on Caesars Palace Online Casino and Caesars Sportsbook & Casino in the province.

This new partnership, a first between the two companies, will bring familiar titles to online casino players and will be followed by a dedicated roadmap for additional launches in more jurisdictions in 2024, showcasing the entire Hacksaw Gaming catalog. The first release of games includes Hacksaw Gaming classics Wanted Dead or a Wild, RIP City, Hand of Anubis and Mines.

“Forging partnerships with new faces is always an exciting time but the influence of Caesars Digital is one we pride,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said. “Launching this partnership in Ontario is the perfect place to begin our journey.”

“Hacksaw Gaming brings an exciting catalog of games to our platforms that should provide a thrilling experience for our players,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matthew Sunderland, said. “We’re excited to see how our players engage with this content in Ontario and in jurisdictions in the future through our new partnership.”

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IGT to Introduce Self-Serve Lottery Terminals in Ontario via 15-Year Contract with OLG

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, was chosen by the Ontario Lottery and Gaming Corporation (OLG) following a competitive procurement as the primary technology provider of self-serve lottery terminals.

This agreement marks the first time that self-serve technology is expected to be available to lottery players in Ontario. The contract will run until June 2027 and includes 10 additional one-year contract extension options. Subject to further government approvals, terminals will begin to be installed in retail locations in the second half of 2023.

“As OLG embarks on the next evolution of lottery play in Ontario, we will work with key partners like IGT to deliver responsible, secure and convenient access to player-favorite lottery games. The introduction of self-serve lottery technology throughout Ontario would allow us to continue to drive sales and maximize revenue for provincial priorities for the benefit of the people of Ontario,” Duncan Hannay, President and CEO of OLG, said.

“IGT is excited to partner with OLG to responsibly enhance the player experience in Ontario with the debut of our self-serve lottery terminals. As the largest lottery in Canada, OLG consistently leads the charge in modernizing the player journey for its customers. IGT’s self-serve technology complements OLG’s goals for innovation and provides added convenience, functionality and unrivaled experiences for players,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.

Under the terms of the contract, IGT will provide OLG with 1400 GameTouch 28 self-serve lottery terminals for deployment at lottery retailers across Ontario. The GameTouch 28 terminals are built on more than 30 years of experience designing and deploying some of the industry’s most advanced self-serve solutions. The terminals include responsible gaming functionality and AODA-compliant accessibility features such as a pin pad and audio jack to enhance convenience for all lottery players. Throughout the duration of the contract, additional self-serve terminals such as IGT’s GameTouch Draw may also be installed.

In addition to the self-serve lottery terminals, IGT will provide OLG with its OpenRetail terminal software application, ShowMaker multimedia content creation and management system, and retailer advisory services.

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LeoVegas partners with Premier League Champions Manchester City

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  • LeoVegas has entered into a new partnership with Premier League Champions Manchester City
  • LeoVegas’ brand will feature on the first team training kit and across in-stadia assets, including the Etihad Stadium
  • The partnership will strengthen LeoVegas Group’s sports betting offering and visibility across the world’s favourite sport, and will give LeoVegas customers access to unique matchday experiences

LeoVegas Group and Premier League Champions Manchester City have today announced a new partnership that will see LeoVegas Group become the Club’s Official Betting Partner in Europe and Canada.

With a long history of collaborating with sports teams, the partnership with Manchester City is a natural choice for LeoVegas Group given they are both leaders in their respective industries.

Through this partnership, LeoVegas Group and Manchester City will create extra excitement around the sport through cobranded content with both the men’s and women’s first teams and, LeoVegas customers will benefit from being closer to club events, including unique matchday experiences.

The LeoVegas brand will feature across in-stadia assets at both the Etihad Stadium and Academy Stadium, in addition to appearing on the men’s first team training kit sleeve for the 2022/23 season. The partnership will enable LeoVegas to reach a wider global audience, and it is a part of the Group’s ambition to offer the greatest igaming experience.

Gustaf Hagman, CEO of LeoVegas Group, said “LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club. Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”

Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, said: “Manchester City are pleased to welcome LeoVegas Group as our newest partner. We look forward to working together to bring fans and customers even closer to the club. Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.

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Bojoko doubles down in the US and Canada

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Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”