LeoVegas Group launches LeoVegas.nl in the Netherlands

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LeoVegas Group has launched LeoVegas.nl in the Dutch market through LeoVegas Gaming PLC. The Group was granted a gaming license earlier this year by the Dutch regulatory authority KSA (Kansspelautoriteit), and the launch of LeoVegas.nl marks an important step in the Group’s international growth strategy. Players in the Netherlands will be able to enjoy the greatest igaming experience on verticals such as casino, live casino, and sports betting. 

LeoVegas Group is pleased to announce that LeoVegas.nl has been launched in the strategically important Dutch market through LeoVegas Gaming PLC. The Group was recently granted a five-year gaming license for casino, live casino, and sports betting, allowing LeoVegas, “The King of Casino”, to welcome Dutch players and gain market share as the Group’s international growth journey continues. 

LeoVegas.nl will offer an ever-growing portfolio of entertaining slot games, Dutch-speaking live casino croupiers, and competitive sports betting odds to ensure the greatest igaming experience for players in the Netherlands.

Commenting on the announcement, Gustaf Hagman, CEO of LeoVegas Group, said, “The King of Casino is finally home in the orange kingdom! I am delighted that we are taking steps into the Dutch market. The combination of a well known brand, our platform, and cutting-edge content will make LeoVegas.nl a contender for the leader’s jersey in the Dutch igaming market.”

During 2023, LeoVegas Group has been deepening its commitment to the European igaming market by launching sports betting and igaming brands in Denmark (expekt.dk), Germany (LeoVegas.de) and the UK (BetMGM.co.uk). The Group has also entered into strategic partnerships with top European football clubs such as Champions League finalists Inter and treble winners Manchester City F.C., as well as Newcastle United F.C. These partnerships are increasing brand awareness and visibility in connection to sports, and expanding the Group’s reach with audiences worldwide, supporting the ambition to launch LeoVegas Group as a global provider of the greatest igaming experience for both casino and sports betting.


LeoVegas Group launches “nye expekt” in Denmark, strengthening the sports betting offering

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LeoVegas Group is launching its sports betting brand expekt in Denmark, as part of the Group’s continuing international expansion. This follows expekt’s successful launch in the Swedish market in 2021, where it has grown rapidly to become one of the leading sports betting brands. The launch of nye expekt – the new expekt – in Denmark will strengthen LeoVegas Group’s sports betting offering to Danish customers and is part of the Group’s strategy to launch its brands in new markets and grow in sports betting.

Expekt, one of the Nordics’ oldest sports betting brands, was relaunched in Sweden in 2021 as “nya expekt”, meaning the “new expekt”. Following strong growth, the brand has re-established itself as a leader in sports betting in the Nordics. The brand is now relaunching in Denmark, after a 10-year absence, and Danish customers will benefit from a new smartphone app, competitive odds, and the greatest igaming experience.

Gustaf Hagman, CEO at LeoVegas Group, said “Expekt is one of the strongest brands in the Nordics, and we’re thrilled to be relaunching nye expekt in Denmark with a modern app and competitive odds. We have a clear strategy to expand by increasing the number of brands and markets where we’re present, and we see great potential for growth in sports betting.”

The launch of “nye expekt” will strengthen LeoVegas Group’s position in Denmark, and is part of the Group’s strategy to increase its focus on sports betting. In the past year, the Group has also entered into strategic partnerships with top European football clubs Manchester City F.C and FC Internazionale Milano.


LeoVegas Group granted new nationwide license in Germany

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LeoVegas Group has been granted a new gaming license by the German Federal States’ Joint Gambling Authority (GGL). Germany is one of Europe’s largest igaming markets, and under the new license, LeoVegas will be able to offer and market virtual slots nationwide.

The German Federal States’ Joint Gambling Authority, Gemeinsamen Glücksspielbehörde der Länder (GGL), has granted LVSports Limited, an entity of LeoVegas Group, a new gaming license, enabling the Group to start offering virtual slot machines across all sixteen German states and conduct nationwide marketing. This is a significant opportunity for the Group that provides access to Europe’s largest igaming market.

Gustaf Hagman, CEO at LeoVegas Group, said ”We are looking forward to launching LeoVegas in Germany under the new nationwide license. With our track record of regulated markets, we will ensure the greatest igaming experience with a high level of consumer protection.”


LeoVegas repurchases bonds

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Reference is made to LeoVegas AB’s senior unsecured bonds with ISIN SE0015242854 (the ”Bonds”) and the terms and conditions for the Bonds (the ”Terms and Conditions”).

As announced by LeoVegas by way of a press release on 8 September 2022 and by a notice regarding a Change of Control Event to the bondholders and the agent the same day, bondholders have, as a result of the change of control, had a right to request that LeoVegas repurchases Bonds during a certain time period.

The repurchase offer expired yesterday on 14 November 2022 and has thereby been declared concluded. Bondholders have, in connection with the repurchase offer, accepted repurchases of Bonds in a total nominal amount of SEK 203.75 million. The price for repurchased Bonds is 101.00 per cent. of the nominal amount and will be paid together with accrued and unpaid interest for the Bonds on the settlement date, which will occur on 22 November 2022.

The abovementioned notice to the bondholders and the agent and further information regarding the terms and conditions for the repurchase offer are available at the company’s website,  under Investor Relations.


BetUK announce sponsorship of the All-Weather Championships

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BetUK, part of LeoVegas Group, has announced an exclusive sponsorship deal with Arena Racing Company (ARC), the owners and operators of four of the six all-weather courses in the UK, and pioneers of the Championships. The sponsorship sees BetUK occupy advertising space across 600 races, in addition to naming rights.

Ahead of the tenth season of the All-Weather Championships, BetUK has secured multi-year sponsorship rights to Marathon, Middle Distance, and Sprint races staged during winter meetings at the four ARC-owned racetracks of Southwell, Wolverhampton, Lingfield Park, and Newcastle. The sponsorship deal is for an initial three-year period.

ARC operate 16 racecourses in total across Great Britain, accounting for roughly two-fifths of overall British Racing fixtures. They were a pioneer in the creation of the All-Weather Championships in 2013, established in an effort to promote all-weather racing and encourage owners and trainers to maintain the condition of their horses during the winter months.

As part of the agreement, BetUK banners and adverts will be displayed prominently around these four racecourses, which will reach an audience of both attendees and television viewers, with racecards featuring the brand’s logo, alongside ITV and Sky Racing each broadcasting selected races. BetUK also receives exclusive naming rights to all of the races across the series.

Chris Welch, Chief Commercial Officer at LeoVegas Group, said; “BetUK, Britain’s fastest-growing betting brand, is proud to sponsor The All-Weather Championships in their tenth season. We are thrilled to sponsor 600 races over the next 3 years. As this is our first major Racing sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand. Racing punters are already enjoying over 40,000 live-streamed races from around the world on our site and we are sure this high-profile sponsorship will further cement BetUK as a punters’ favourite”.

Regarding the deal with BetUK, Director of Commercial Strategy & Partnerships at ARC, David Leyden Dunbar, said; “As the All-Weather Championships enter their tenth season, they are now a firmly established part of the British Horse Racing calendar. I’m delighted to welcome our new partner, BetUK, to the Championships and thank them for their support of the Sprint, Middle Distance and Marathon categories. The Championships continue to provide a compelling racing narrative with plenty of exciting action ahead over the winter period taking us through to the crowning of our new Champions on Good Friday with £1 million in prize money on offer”.

The first meeting gets underway at Newcastle Racecourse during the afternoon of October 18th, with BetUK offering exclusive promotions to players ahead of the opening fixture.


LeoVegas partners with Premier League Champions Manchester City

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  • LeoVegas has entered into a new partnership with Premier League Champions Manchester City
  • LeoVegas’ brand will feature on the first team training kit and across in-stadia assets, including the Etihad Stadium
  • The partnership will strengthen LeoVegas Group’s sports betting offering and visibility across the world’s favourite sport, and will give LeoVegas customers access to unique matchday experiences

LeoVegas Group and Premier League Champions Manchester City have today announced a new partnership that will see LeoVegas Group become the Club’s Official Betting Partner in Europe and Canada.

With a long history of collaborating with sports teams, the partnership with Manchester City is a natural choice for LeoVegas Group given they are both leaders in their respective industries.

Through this partnership, LeoVegas Group and Manchester City will create extra excitement around the sport through cobranded content with both the men’s and women’s first teams and, LeoVegas customers will benefit from being closer to club events, including unique matchday experiences.

The LeoVegas brand will feature across in-stadia assets at both the Etihad Stadium and Academy Stadium, in addition to appearing on the men’s first team training kit sleeve for the 2022/23 season. The partnership will enable LeoVegas to reach a wider global audience, and it is a part of the Group’s ambition to offer the greatest igaming experience.

Gustaf Hagman, CEO of LeoVegas Group, said “LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club. Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”

Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, said: “Manchester City are pleased to welcome LeoVegas Group as our newest partner. We look forward to working together to bring fans and customers even closer to the club. Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.



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On the 7 of June LeoVegas was contacted by the Swedish Economic Crime Authority due to a preliminary investigation concerning suspected insider trading in the company’s shares. LeoVegas is fully assisting the authorities in their investigation.

No employee, member in the management team or board member in the Company has been notified about any criminal suspicion. The Company has no further information to provide. All questions concerning the preliminary investigation need to be directed to the Swedish Economic Crime Authority.


LeoVegas Group increase usage of safer gambling tools in Sweden and Denmark

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LeoVegas Group is launching personalised, on-site messages in the Swedish and Danish markets, following a successful rollout in the UK. Messages will educate customers about a range of safer gambling tools accessible through the sites and promote their use. On-site messaging is a proven way of increasing customer usage of safer gambling tools and developing more sustainable customer relationships, as part of LeoVegas Group’s safer gambling strategy.

LeoVegas Group launched personalised on-site messaging to UK-based customers in the autumn of 2021, educating customers about safer gambling tools. Data from the launch has shown that the messaging leads to an increased use of safer gambling tools and to deposit limits being maintained or lowered, and that these effects are greater for those customers identified as at risk of developing harmful gambling behaviours.

Using artificial intelligence, the Group’s risk model identifies those customers most at risk of developing harmful gambling habits, and then provides details of safer gambling tools and encouragement to set their own limits via personalised messaging. Content and urgency vary based on the customer’s individual gambling behaviour and history, and messages are given a prominent position on the game pages – a space that is otherwise used for promotions and new games. The launch is part of LeoVegas Group’s ongoing strategy to develop more sustainable customer relationships through an increased focus on safer gambling.

Gustaf Hagman, CEO of LeoVegas group said, “We are thrilled that our on-site messaging has proven successful in the UK – not only in driving engagement with our safer gambling tools but also by having a positive effect on customer behaviour and helping to drive forward our quest for more sustainable customer relationships. By rolling this feature in Sweden and Denmark, we will continue to make gambling at LeoVegas Group even safer.” 

Personalised messaging is now live in Sweden and Denmark on LeoVegas, Expekt and GoGo Casino brands. The service was already available on all brands in the UK and will be rolled out to additional markets in the near future.


Invitation: LeoVegas Group first quarter 2022 results presentation

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LeoVegas Group will publish the interim report for the first quarter 2022 at 08:00 CET on 5 May 2022. The results will be presented at a webcast and conference call hosted by Gustaf Hagman, CEO, and Stefan Nelson, CFO, at 09:00 CET the same day, followed by a Q&A session.

Or by telephone at:

  • SE: +46 (0) 8 50 69 21 80
  • UK: +44 (0) 20 71 92 80 00
  • US: +1 63 15 10 74 95
  • Confirmation code: 6260157#

A recording of the webcast and presentation materials will be available at www.leovegasgroup .com following the presentation.



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In accordance with the principles for appointment of the Nomination Committee of LeoVegas AB adopted by the Annual General Meeting on 11 May 2021, the Nomination Committee shall consist of five members appointed by the four largest shareholders. The fifth member shall be the Chairman of the Board.

Based on the above, the Nomination Committee ahead of the Annual General Meeting has been determined to consist of the following persons, who together represent approximately 17 percent of the number of shares and votes in the Company as per 30 September 2021:

  • Anders Fast, appointed by Gustaf Hagman
  • Malcolm Lilliehöök, appointed by Torsten Söderberg
  • Pontus Hagnö
  • Robin Ramm-Ericson
  • Per Norman, Chairman of the Board

The Nomination Committee’s recommendations will be presented in the Notice of the 2022 Annual General Meeting as well as on the Company’s website.

Shareholders who wish to submit proposals to the Nomination Committee may do so by email to [email protected]. In order for the Nomination Committee to be able to consider a proposal, it must submit well in advance of the Annual General Meeting, but by 1 February 2022 at the latest.

LeoVegas’ Annual General Meeting will be held in Stockholm on 19 May 2022.