mastercard-becomes-lec’s-new-payment-partner

Mastercard Becomes LEC’s New Payment Partner

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Mastercard has become the official payment partner of the League of Legends European Championship (LEC) for the 2021 Summer Playoffs. As a result of the agreement, which also includes the playoffs in 2022, Mastercard will sponsor a “play of the week” segment during the competition.

“We are proud to partner with the League of Legends European Championship. This builds on our successful global partnership with Riot Games. We want to connect people to their passions and in Europe, the passion of League of Legends esports fans have for the game is indisputable,” Jeannette Liendo, Senior Vice President of Marketing and Communications at Mastercard Europe, said.

“We look forward to curating unique Priceless experiences for fans such as onsite event activations at the Finals of the League of Legends European Championship and other various promotions.”

“Mastercard has become a staple when it comes to professional League of Legends partnerships and we are beyond excited to have them join the LEC family,” Zeynep Gencaga, Senior Manager of Business Development and Partnerships at Europe & MENA, said.

“Their dedication and passion towards delivering top notch content will play an important role in taking the LEC finals fan experience to the next level.”

epic-esports-events-announces-the-dota-2-champions-league-season-3

Epic Esports Events announces the Dota 2 Champions League Season 3

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The tournament operator Epic Esports Events with the Russian Esports Federation support organizes Dota 2 Champions League Season 3. The tournament will be held from August 14 to September 12 with a $50,000 prize pool.

Dota 2 Champions League Season 3 Group Stage participants:

 

  • PuckChamp;

  • Winstrike Team;

  • Team Unique;

  • Nemiga Gaming;

  • Team Empire;

  • Spider Pigzs;

  • Fantastic Five;

  • HellRaisers;

  • V Gaming;

  • Open Qualifier winner.

 

The group stage matches will be played in the Round Robin system in the bo3 format.

The group stage participants with the highest number of points will advance to the playoff stage, where they will compete in Double Elimination bracket, in the bo3 format up to and including the semifinals. The final match will be played in the bo5 format.

Qualifier matches will be Single Elimination bo1 up to the semifinals, from then teams will play bo3. Open qualifiers will start on August 12, teams can be registered by the link.

The Dota 2 Champions League series started on July 19. 5 championships will be organized with a total prize pool of $250,000. The Russian-language tournament broadcast conducted by RuHub Studio, English broadcasts organized by The EsportsBible (TEBTV).

Epic Esports Events has also furthered their partnership with GRID esports who remain as the exclusive data partner for each tournament in the series. GRID will continue using their technology to improve the viewing experience across the broadcasts.

 

GRID Esports GmbH, the leading provider of data solutions for the esports industry, leverages revolutionary technology to embrace data in the digital nature of competitive gaming and overcomes sports specific data challenges. Established in 2018 the company looks to solve data related challenges in esports and provide data services for monetization and fan engagement for tournament organisers & game publishers.

Epic Esports Events specializes in international competitions and is the organizer of the annual EPICENTER Dota 2 and CS:GO tournaments in Moscow and St. Petersburg since 2016. EPICENTER tournaments are watched by tens of millions of viewers around the world, and the organizers have repeatedly been awarded the prestigious EUBEA, Eventex, MarSpo, BISPO, BEMA and Sport Leaders Awards.

Epic Esports Events has been hosting a series of EPICENTER tournaments among the world’s top esports players in Moscow and Saint Petersburg since 2016. EPICENTER competitions are watched by tens of millions of viewers around the world, the finals gather stadiums, and the organizers have repeatedly been awarded the prestigious EUBEA, Eventex, MarSpo, BISPO, BEMA, Sport Business Awards and Sport Leaders Awards.

Epic Esports Events also hosts the regular Epic League, which is attended by esports teams from the CIS and European countries. In different years, EEE has been and continues to be an organizer of international tournaments for brands: Parimatch League, MegaFon Winter Clash, Adrenaline Cyber League, KFC Battle, etc. EEE is a part of ESforce Holding.

Russian Esports Federation (RESF) has been the official governing and representative body for esports in Russia since 2017. In more than 20 years the RESF has held more than 1000 esports tournaments throughout the country with more than 500 000 participants.

Besides developing and promoting esports, Russian Esports Federation participates in practical and scientific research and develops educational bases and programs for the industry.

espl-2021:-delhi-deputy-chief-minister-launches-team-delhi-dukes

ESPL 2021: Delhi Deputy Chief Minister Launches Team Delhi Dukes

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Delhi Deputy Chief Minister Manish Sisodia has unveiled the second team of Esports Premier League (ESPL) 2021. The Delhi-based franchise has been named as Delhi Dukes. Earlier ESPL had announced the first franchise side Hyderabad Hydras.

Sisodia also launched the official jersey of the team, which will be representing the national capital in the country’s first-ever franchise-based Esports league.

“I congratulate India Today Group for their efforts to grow Esports in the country. I hope the Delhi team win the tournament,” Deputy CM Sisodia tweeted after the launch.

Apart from Delhi and Hyderabad, an eight-team league will see other teams representing Mumbai, Chennai, Kolkata, Bengaluru and states Punjab and Rajasthan competing in the final stage of the event.

“It’s an honour for us to reveal the team’s name and official jersey by the state’s Deputy Chief Minister Mr Manish Sisodia. Delhi’s fans have now got a chance to stand by the team through their journey and cheer for them, so it is imperative for us to make them feel special. It’s also a very proud moment for all of us at ESPL to see the logo of the first franchise-based Esports league on the arm. We cannot wait for the final phase of the league where all eight state teams will battle it out to get the crown. I wish the team all the very best,” said Vishwalok Nath, Director of ESPL, who was also present during the launch in a closed event at the Delhi Chief Minister’s Residence.

euro-2020-boosted-efootball-commercial-tournaments

EURO 2020 boosted efootball commercial tournaments

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The world of esports is expanding dramatically. More people join streaming platforms to both watch and show the world their esports battles. According to Newzoo, experts expect the global games’ live-streaming audience to reach 728.8 million this 2021, signifying a 10% growth compared to 2020.

And the betting industry couldn’t just ignore that snowballing trend. Sportsbooks have added esports betting to their offers, so fans of PC and console games won an opportunity to make money on the content they’re keen on. Moreover, esports betting has become a ‘plan B’ for traditional sports enthusiasts and bettors during COVID-19 lockdowns and postponed sports events.

The fact is, efootball is one of the most popular sports video games today. Betting operators have increased the number of esports events on their websites. For instance, the number of ESportsBattle efootball matches streamed by one of the leading betting operators has increased x3 from December 2020 to June 2021.

But does all of that mean that if sports events come back, esports betting will slow down?

Someone might think that yes, it will. However, it is not that obvious. The 2020 UEFA European Football Championship caused a boost in betting on efootball events.

According to Statista, during May 2021, 26% would rather be on a gambling website to check odds, bet, or cash out while watching EURO 2020. The number of people placing bets on ESportsBattle’s efootball events before the EURO 2020 matches was the highest in 2021.

ESportsBattle analysts had witnessed a boom in views and odds placing on efootball matches between 6 AM to 12 PM UTС. So right before watching UEFA’s EURO 2020, viewers were placing bets on ESportsBattle’s events. The key reason: efootball betting gives bettors a chance to feel more involved in the whole process, just like they participate in the real championship every day.

The main difference between football and efootball is that football has seasons. In contrast, efootball is quite the opposite, it is 24/7 tournaments, constantly updated match formats, favorite players, and gripping competitions featuring well-matched teams.

Of course, during EURO 2020, the interest in efootball has increased, which shows the correlation between major sporting events and esports tournaments. Traditional sports will always drive the esports industry.

The sports industry is one of the entertaining and recreational types of content that can still draw the attention of millions of viewers concurrently. And indeed, the esports industry appears to be entering an exciting period of its development. But still, traditional sports accumulate more views boosting esports as well .

However, it’s just a matter of time.

charlotte-tilbury-beauty-steps-into-the-gaming-industry-with-girlgamer

CHARLOTTE TILBURY BEAUTY STEPS INTO THE GAMING INDUSTRY WITH GIRLGAMER

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The collaboration marks the cosmetics brand’s first move into Gaming and Esports

GIRLGAMER has partnered with Charlotte Tilbury Beauty, a world-renowned, female-led brand that empowers everyone to look and feel like the best, most beautiful versions of themselves through award-winning skincare and makeup, to bring leading cosmetics, activations, and masterclasses to female gamers around the world.

The partnership will include a series of digital activations as well as collaborations on future global campaigns and GIRLGAMER events, starting with an exclusive masterclass ‘Level Up Your Glam’.

“Charlotte Tilbury’s exciting collaboration with GIRLGAMER brings well-deserved recognition to the female gaming communities’ continued growth, helping gamers integrate their unique style into their streams”, says Andreia Neto, Partnerships Manager of the GIRLGAMER Esports Festival.

The masterclass will be held on August 16th, 8PM CET by Charlotte Tilbury skincare and makeup experts, broadcasted live at GIRLGAMER’s Twitch channel – twitch.tv/girlgamer

One lucky viewer will have the chance to WIN the complete masterclass kit containing over £800 of Charlotte Tilbury products by participating on a giveaway currently active on social media!

 

microgravity-announces-mgl-–-call-of-duty:-mobile-tournament

Microgravity announces MGL – Call of Duty: Mobile tournament

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Microgravity Ventures Private Limited, a facilitator of world-class gaming hubs and eSports tournaments in India announced its much anticipated Microgravity Gaming League- MGL Call of Duty: Mobile, Team Deathmatch tournament. The company is hosting this Freedom Month Special edition eSports tournament on 21st& 22nd August 2021, in partnership with Battlefy. The format will be selection-based where registered teams will compete against each other in a single eliminator format-based tournament in 5v5 multiplayer mode. Anyone above the age of 16 years will be eligible to participate in this tournament. This year, Microgravity has announced a prize pool of Rs. 1,00,000 and gaming vouchers.

The registration for the two-day eSport tournament will go live on 3rd August on the Microgravitysite to all mobile gaming enthusiasts. This year’s MGL Call of Duty: Mobile will be carried out in three phases. The qualifier rounds will be held on 21st August, while the quarter-finals, semi-finals, third place and grand finale will take place on 22ndAugust. A maximum of 256 teams can take part in this tournament and will be selected on a first-come-first-serve basis.

Talking about the tournament, Samrat Das Gupta, Head Marketing, Microgravity said, “Weare very excited to feature Activision Blizzard’s thrilling game- Call of Duty: Mobile in Microgravity Gaming League’s Freedom Month Special. This entire month will see us offer a slew of exciting offers and experiences both at our gaming hub as well as in the online gaming space. This tournament is exclusively designed to fuel the growth of and power on the mobile-first gaming ecosystem in the country. Our aim is to provide the online gaming community with support and motivation to pursue their passion, with an extra emphasis on the participation of women gamers. The pre-registration phase has already marked a great success among the gaming fraternity. We have also announced a prize pool of over Rs. 1 Lakh. We look forward to an exciting tournament and wish all the participants the best of luck.”

Microgravity has announced a prize pool of over Rs. 1,00, 000, which includes Rs. 35,000 for the winners, Rs. 25,000 for 1st runner-up, Rs. 15,000 for 2nd runner-up, Rs. 5,000 for Top Fragger and Rs. 5,000 for Most Assisted Kills. The company, in continuation with the #ItsHerGame campaign launched on International Women’s Day, has also announced a special prize for women gamers taking part in the tournament. The #GamerGoddesses crown will be given to the top-ranked all-women team with a winning prize of Rs. 20,000. Additionally, 5 lucky viewers will get a chance to win vouchers of Rs.1,000 each for their unconditional support.

Microgravity successfully organized three online gaming tournaments across PC, Mobile and Play Station which gained significant traction amongst digital gamers. In May 2021, MGL FIFA 2021 was tournament was held which drew significant engagement from FIFA wizards with 3,000 registrations and 4 million impressions from across the country.MGL Free Fire was held during the month of August and September 2020 with over 2.2 million impressions and over 20 thousand participants. Similarly, MGL Call of Duty: Mobile was organized in December 2020 and reported over 8 lakh impressions.

f1-esports-comes-to-ea-games-in-mobile-racing-game-with-huge-prizes-up-for-grabs

F1® Esports Comes to EA Games in Mobile Racing Game With Huge Prizes Up for Grabs

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  • First F1® Esports tournament comes to Real Racing 3 game this August
  • Exclusive prizes up for grabs, including the chance to attend a Grand Prix
  • Update will also see new F1® 2021 liveries added to the game

    For the first time ever, fans will be able to compete in an F1® Esports tournament from 3 August in partnership with Firemonkeys Studio, an Australian-based creative studio of Electronic Arts (EA). Players of Real Racing 3, the mobile game that has set a new standard for simulation racing games, will get the chance to win exclusive prizes in the latest update, including tickets to the Grand Prix.

    3 August also sees the launch of the third season of Formula 1® content in Real Racing 3, bringing the latest F1® 2021 liveries and drivers to the game, so fans can download and play the most up-to-date cars, tracks and events.

    “Formula 1 is the biggest motorsport in the world, and we are excited to continue to bring not only the most authentic Formula 1 content on mobile to Real Racing 3, but also the world-first F1 RR3 Esports Global Challenge to our players and fans,” says Joe Donoghue, General Manager of Firemonkeys Studio.

    Ellie Norman, Director of Marketing and Communications at Formula 1®, commented: “We’re very excited to be bringing F1 Esports to Real Racing 3, as we continue to build our presence within the mobile gaming landscape. We hope the competition will see more people than ever before engage with F1 Esports on mobile as they battle it out for fantastic prizes.”

    The F1® Esports tournament will run from 3-24 August and is the latest move from Formula 1® as it continues to explore and expand in the mobile gaming and esports space. Players will take part in a bespoke esports event to try and win the unique F1® R3 Esports Challenger vehicle, which can then be entered into the brand new F1® Esports time-trial event.

    Those entered into the new F1® Esports event, will have the chance to win a selection of exclusive prizes, including tickets to a Grand Prix.

waverider-and-galaxy-racer-announce-global-partnership

Waverider and Galaxy Racer announce Global Partnership

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The new entertainment company and burgeoning gaming brand are joining forces to launch new products

Waverider and Galaxy Racer (GXR), one of the fastest-growing esports organizations in the world and headquartered in Dubai, announced a global partnership to develop merchandise and stories from GXR’s content creators, including powerhouses AboFlah, Dyler, and Naji Elqaq.

This partnership will allow Galaxy Racer to build exciting products and concepts for its roster of famed creators using Waverider’s expertise in design and storytelling, by offering fans access to a variety of products and experiences entailing merchandise, apparel, and stories that include comic books, manga, and animation.

Waverider is an IP content creation and management company centered around pop culture and entertainment, that looks to build a new style of experiences and products for consumers. Led by CEO Arafaat Ali Khan, co-founder of Middle East Film and Comic Con- the largest pop culture event in the region based in Dubai, and President Guenther Hake, a veteran in the entertainment industry bringing years of experience from the Walt Disney Company, Oriental Dreamworks, and MINDstyle. The company is set to launch a new wave of consumer experiences, events, an e-commerce platform and more.

Their creative team is spearheaded by renowned UK-based artist Des Taylor. Des’ impressive credits include creating art for DC Bombshells, Dr Who, Archie comics and Star Trek where he will bring his unique artists insights to all of Waverider’s projects.

Galaxy Racer is one of the fastest growing esports and lifestyle companies in the world, with the biggest esports and content presence in the Middle East and Southeast Asia. Galaxy Racer possesses a diverse international roster of 11 teams and 20 content creators including AboFlah, Dyler and Naji Elqaq, with a reach of over 160 million followers, and over a billion monthly views. GXR strives to be the central hub for the new digital generation under the leadership of CEO Paul Roy.

Commenting on the partnership, Paul Roy, CEO of Galaxy Racer, says, “We’re delighted to be partnering with a company with the leadership of Waverider. We’ve seen huge demand for a new style of consumer products and stories for our content creators, and their team has the vision and expertise to create something special for our roster’s fans.”

Arafaat Ali Khan, CEO of Waverider, added, “We’re really excited to be working with Galaxy Racer and it’s diverse set of creators to create products and stories that are not only authentic, but truly reflect the creators aesthetic, ethos and style. We’re confident that the fans will be seeing a side of these content creators that will blow their minds!”

Stay tuned for more exciting announcements from Waverider and Galaxy Racer!

luckbox-announces-partnership-with-cashtocode

Luckbox announces partnership with CashtoCode

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Real Luck Group Ltd. (TSX.V: LUCK) (OTCQB: LUKEF) (the “Company”) and its subsidiary companies doing business as “Luckbox” (the “Group”), an award-winning provider of licensed, real money esports betting, is pleased to announce a partnership with Funanga to leverage its CashtoCode payment solutions.

The partnership will allow players to make instant and secure cash deposits at Luckbox via more than 150,000 retail locations across Europe and international markets. Customers can do so without providing bank or credit card details, and the closed loop system means that codes cannot be shared or transferred by users, thereby mitigating fraud. Luckbox players will also have the option to deposit using the CashtoCode eVoucher solution, a reliable and safe online payment alternative to cards and eWallets.

Luckbox Head of Payments Boris Kostadinov said: “We are thrilled to partner with Funanga to be able to offer our players further secure and streamlined payment options. Our proprietary product sets us apart from the competition and allows us to cater for a new generation of bettors in a way that traditional sportsbooks don’t. Our focus for the first half of 2021 has been an intense and necessary phase of improving our platform and offering frictionless payment methods is an important part of the customer journey to make player acquisition and player retention as efficient as possible.”

“There will always be customers who prefer to pay in cash, for privacy, self-control and security reasons. It’s why all leading iGaming operators are exploring cash deposit options to add to their payment ecosystems,” said Funanga CEO and co-founder, Jens Bader. “We’re thrilled to be working with Luckbox, a brand known for its commitment to the user experience and the implementation of new technology. It feels like vindication for our product’s usability and innovative approach to cash.”

budapest-beckons-for-veloce-racing-as-chadwick-targets-return-to-top-step

Budapest beckons for Veloce Racing as Chadwick targets return to top step

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Reigning champion and rookie team-mate Tomaselli all fired-up for Hungary 

W Series arrives in Budapest for Round 4 of the 2021 championship this weekend (30/31 July) as the evolving title fight resumes and Veloce Racing sets its sights on a return to winning ways at the Hungaroring.

The London-based outfit has enjoyed a successful start to its maiden W Series campaign, with reigning champion Jamie Chadwick picking up victory at the second instalment of the Austrian double-header, swiftly followed by a popular home podium at Silverstone less than two weeks ago.

Rookie team-mate Bruna Tomaselli, meanwhile, has impressed in her first three events finishing just outside the top ten in Rounds 1 and 3 while the second race in Austria yielded a third in qualifying and a fifth at the chequered flag.

Following her Silverstone podium, Chadwick now sits second in the overall standings just six points behind compatriot Alice Powell, but the 23-year-old is looking to snatch the top spot back this weekend.

The Hungaroring is yet another new W Series venue in 2021 and the iconic 2.722-mile circuit is sure to produce thrilling racing up and down the ultra-competitive field.

Jamie Chadwick, Driver, Veloce Racing commented: 

“It’s great to be going racing again after just one weekend off. I think it’s really important to keep that momentum rolling and not to lose focus.

“The Hungaroring is a circuit I’ve always wanted to race at but never had the opportunity, so I can’t wait to get on track! Obviously, I’ve brushed up on my knowledge in the simulator so that has helped with my preparation.

“We have to go into this weekend on the front foot. Alice [Powell] did a fantastic job at Silverstone but now we have to come back stronger and fight for the win if we want the championship lead back.”

Bruna Tomaselli, Driver, Veloce Racing said: 

“We’re heading to another brilliant venue this weekend. The Hungaroring is like a giant kart track so we should see some great racing and hopefully we’ll be able to pick up some more points.

“The season has gone well so far. Considering this is only my fourth race, I’m quite happy with two finishes just outside of the points and a fifth. Of course, there’s always room to improve so hopefully we can mix it at the front this weekend.

Mariella Bailey, Team Principal, Veloce Racing added: 

“Veloce Racing has had such a positive start to the season. We didn’t know what to expect coming into our first single-seater championship, but it has exceeded all expectations.

“Bruna [Tomaselli] has been taking huge strides every time she’s out in the car so we’re all excited to see what she can do in the coming races. Jamie is obviously in the hunt for the title, she’s got a battle on her hands as Powell is looking really strong so I believe the experience of winning the title in 2019 will prove vital.”