challengermode-partners-with-opera-gx-to-set-up-world’s-first-grassroots-esports-organisers-fund

Challengermode partners with Opera GX to set up world’s first grassroots esports organisers fund

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Leading global esports platform Challengermode has teamed up with multi-platform web browser Opera GX to create the world’s first grassroots esports fund, with the aim of  accelerating the growth of small emerging esports organisers in the UK, US and Germany. Think local sports clubs but for esports.

With a focus on supporting grassroots esports organisers in US, UK and Germany through prize pools Opera GX and Challengermode will enable these gaming communities to scale up and cut costs while simultaneously providing them with a scalable platform to reduce overheads.

Unlike other grassroots esports funds that largely focus on providing individual players a path to pro, Challengermode and Opera GX’s offering is focused on the ground level infrastructure that is needed to foster long term esports engagement – increasing accessibility and the staying power of small scale esports initiatives. The initial round will focus on organisers in Valorant, CS:GO, League of Legends and Teamfight Tactics.

Philip Hübner, Chief Business Development Officer at Challengermode said: “Grassroots esports communities act as the introduction to esports for thousands of players around the world. But because of the evolving nature of the esports space local and third-party efforts organisations are often fragmented, underfunded, and lack the polish you’d expect from an established sport. These are pain points we want to eliminate with this fund, empowering esports organizers to easily create their own dedicated space for their community, reducing their costs and giving players a respectable prize pool.”

Maciej Kocemba, Product Director of Opera GX: “Opera GX has a long association as a browser of choice to complement gaming, so partnering with Challengermode to encourage the next generation of esports players is a natural fit for us. So much of the money and attention in the esports industry orbits around the very top tier of competition, with little trickling down to the grassroots level. We want this fund to give grassroots organisations real staying power, making them institutions similar to existing local sports clubs.”

A total of $30,000 will be distributed to the various organisers through the fund, with external platform support provided by Challengermode to streamline setting up tournaments and competitions.

esports-media-inks-partnership-with-rogue-energy

Esports Media Inks Partnership with Rogue Energy

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Esports Media Inc, has signed a partnership with Rogue Energy, the popular gaming drink manufacturer.

Rogue Energy offers healthy energy and focus supplement drinks in different flavours.

Christian Bishop, Esports Media Inc.’s founder, said:

“Rogue Energy has done amazing work establishing their brand in gaming. This is a great opportunity for us to work with them and continue supporting esports.”

Zac Dudzik, Co-Founder of Rogue Energy, added:

“We here at Rogue Energy are thrilled to partner with Esports.gg and support the competitive Esports scene with this new and unprecedented media company.”

 

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BETER now provides CS:GO matches in new format

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Sports & esports betting provider BETER has expanded its offer with a new format of CS:GO events. Now operators have an opportunity to get live streaming, live data and odds for 1×1 CS:GO matches of ESportsBattle tournaments. The number of 1×1 CS:GO events reaches 1,400 every month. Previously, ESportsBattle had only 5×5 and 2×2 CS:GO matches.

This new format was designed to provide CS:GO players with an unparalleled gaming experience and viewers with captivating and spectacular events.

1×1 CS:GO format includes:
1×1 games (Bo3)
daily matches from 9:00 p.m. to 3:00 a.m. UTC+2
45 maps per day
average duration of map — 10+ minutes

“ESportsBattle’s fast CS:GO matches, which are powered by BETER, not only increase spectators’ engagement and enable them to make more bets on dynamic content but also maximize the revenue growth of betting operators,” said Alex Barkar Co-Founder and CEO of BETER company.

“CS:GO is one of the most popular esports disciplines in the world. ESportsBattle is continually expanding its horizons by constantly testing new game formats to provide operators with relevant and fast content,” he added.

ESportsBattle — esports platform that includes commercial efootball, ebasketball, eice hockey, CS:GO 24/7 tournaments, popular in 150+ countries, non-commercial efootball league, educational project, and own media with events’ overviews popular with players, fans, bettors.

BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.

ninjas-in-pyjamas-and-mercuryo-partner-up-to-put-a-spotlight-on-cryptocurrency

Ninjas in Pyjamas and Mercuryo Partner up to Put a Spotlight on Cryptocurrency

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Legendary Swedish esports organization Ninjas in Pyjamas (NIP) and cryptocurrency infrastructure company Mercuryo have joined forces for BLAST Premier Spring Finals to onboard the esports community to the future of finance. Mercuryo is well-recognized in the financial industry as a rapidly growing cryptocurrency infrastructure company that provides global access to fast, secure, and affordable money transfers. Working together with industry leaders, Mercuryo designed a range of payment solutions to accelerate growth and boost businesses worldwide.

“This partnership with Ninjas in Pyjamas is crucial for us as a company and the entire fintech industry. Esports and fintech have a lot in common; passion, problem-solving, and the ability to think several steps ahead. In gaming, this set of skills can secure victory. In the financial industry, they help drive innovation,” said Petr Kozyakov, CEO at Mercuryo.

The partnership over BLAST Premier Spring Finals features, among other things, a video content series of three episodes, focusing on how Mercuryo can boost your performance and the similarities between gaming and the crypto sphere. Ryan Tinslay, Senior Manager Strategic Partnerships at Ninjas in Pyjamas, concludes:

“We’re so excited to start working with Mercuryo during our BLAST Premier Spring Finals campaign. It’s no secret that cryptocurrencies have continued to rise as both a payment and investment model, with increased availability to use crypto across more and more vendors globally. It’s still an area that can seem daunting for many to get into and really understand. That’s why we’re partnering with Mercuryo – to offer our fans the opportunity for a more secure, low-cost and easier way to transfer any of their fiat currency into crypto.”

esports-technologies-appoints-igaming-industry-veteran-mark-thorne-as-chief-marketing-officer

Esports Technologies Appoints iGaming Industry Veteran Mark Thorne as Chief Marketing Officer

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New CMO Brings Decades of Valuable Commercial and Marketing Leadership Experience, Completes Executive Team Spearheading Planned European Market Entry
Esports Technologies, Inc., a leading global provider of advanced esports wagering products and technology, today announced the appointment of accomplished gaming industry veteran Mark Thorne as its new Chief Marketing Officer. Thorne brings nearly 20 years of industry experience to the executive team, having served in leadership roles with Betfair (LON: FLTR), GVC (LON: ENT), Betfirst, Bonnier Gaming, and Twin.com.
In this newly created role, Thorne adds to the existing heavyweight executive team driving Esports Technologies’ new market entries. He will aim to leverage his commercial and marketing expertise to further build the company’s brand, reputation, audience and revenue as well as expanding licensing while ensuring regulatory compliance. He will report directly to Aaron Speach, Esports Technologies CEO.

Speach said, “As we continue to expand globally, Mark’s detailed understanding of the markets we currently operate in, along with those in which we plan to operate, makes him a natural fit for us. His experience in the industry brings an important dimension to our leadership team as we drive Esports Technologies to its full potential. He has already proven to be an important advisor and an excellent lead for our growing marketing team.”

Thorne said, “Esports Technologies is one of the most exciting and promising players in the esports wagering space with ambitious plans, a clear roadmap and the ability to be agile and deliver rapidly. The momentum and potential for growth is both undeniable and astounding as is the caliber of the team. Post-IPO, the company has already launched the free-to-play app ESG (Esports Games), entered into impressive strategic partnerships, and expanded the Gogawi territory significantly. I look forward to joining the team and adding value to an already well-oiled machine.”

Thorne’s arrival heralds the opening of Esports Technologies’ Malta office, from which he intends to build a team to assist with European market entries, working closely with the Esports Technologies operations office in Dublin. He speaks four languages and holds degrees in computer science engineering and biochemistry.

dota-2-and-cs:go-global-mega-quest-with-a-prize-fund-of-$15-000-starts-in-june

Dota 2 and CS:GO global mega quest with a prize fund of $15 000 starts in June

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The worldwide Digital Pass mega quest for gamers starts on June 1st and will last two months. The possibility to exchange in-game success for physical goods: a variety of devices and hardware, merchandise, and much more. According to the event organizer, the EXTREMUM esports brand, the prize fund is $15,000, and the grand prize – a custom gaming PC worth $ 3,000.

The quest participants need to accumulate the required amount of points (basically, the in-game currency – DP Coins) to receive their prizes. The tasks not only include achievements in Dota 2 and CS:GO, but also social media activity, watching videos, quizzes, searching for Easter eggs and codes.

“At certain times, users will have a chance to get exclusive EXTREMUM merch, expensive Dota 2 and CS:GO skins, computer gadgets, and a monitor,” explained Ilya Krivulets, the Chief Brand Marketing Officer. «There are no restrictions for purchasing prizes, simply earn points and keep an eye on the dates of drops. Players over 13 years old from all around the world can participate. It’s important to understand that the value of a particular task decreases as all participants complete the quest – so the fastest and most attentive players will be able to accumulate the most amount of points».

Moreover, players can unite into clans and complete team tasks. There is also an in-game clan rivalry feature, material trading, and much more.

“We launched our first global cyber quest last year, and the results exceeded our expectations. The event united over 10,000 players from all continents, and the social media community has reached over 230,000 subscribers» – explained Evgeny Kuzmin, the Sports Director at EXTREMUM. «We would be glad if this year’s big quest will help many people have a great time in our post-COVID world, where many countries are still on lockdown, and travel options are limited».

The Digital Pass event starts on June 1st and will last up to August 1st. Participant registration is open at pass.extremum.gg

efootball-is-seeing-a-great-boost:-how-it-has-become-a-business-?

Efootball is seeing a great boost: How it has become a business ?

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The COVID-19 outbreak has significantly impacted engagement and spending levels in 2020 and reshaped the gaming industry.

The lockdowns in the first half of 2020 affected nearly everyone’s way of working, and game studios were no exception.

It is expected that the games market will continue to rise in the following years, exceeding $200 billion at the end of 2023. By then, Newzoo forecasts the games market to grow with a +7.2% CAGR between 2019 and 2023 to $204.6 billion.

Daily online content consumption around the world has risen since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes.

Increased content consumption also created the demand for fast and high-quality content formats in the betting industry.

And today, efootball games gain momentum because it’s the most snowballing game among esports.

The number of views EsportsBattle has significantly increased in 2020: from 4M in June to 22M in December. According to EsportsBattle estimates, it’s expected that by 2023 it will exceed 100M.

Stable and numerical broadcasts of esports events that boosted the gaming, esports and betting markets began to enjoy particular popularity.

Moreover,  fast commercial 24/7 tournaments of ESportsBattle attract the attention of bettors in more than 150 countries and meet the industry’s need for fast content. Platform’s product ESportsBattle Football is one of the most popular efootball tournaments in the world. Organizers hold up to 4 events simultaneously and more than 10K matches/month with up to 10 minutes average duration each.

It is worth mentioning that the grand total of matches per 2020 was more than 225k, although in 2019 this figure represented almost 63k.

tier-one-entertainment-lands-major-deal-with-groupm

Tier One Entertainment lands major deal with GroupM

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Tier One Entertainment announced their partnership with the world’s leading media investment company, GroupM. As the first and only Philippine esports and gaming company GroupM is partnered with, this is a landmark moment that opens a wide array of avenues for Tier One and the Gaming Entertainment industry to grow and expand.

Southeast Asia’s leading esports company Tier One Entertainment has inked a major deal with the world’s leading media investment company, GroupM. With this landmark partnership, Tier One Entertainment hopes to accelerate the growth of the company and the gaming entertainment industry as a whole.

It’s been a long term goal of Tier One Entertainment to partner with GroupM. We are glad to have reached a point wherein our backend team can experience working with the best and brightest in the advertising industry. We look forward to a productive and meaningful working relationship as we bring esports and gaming to the forefront of mainstream advertising.” – Joanne Llavore, CCO of Tier One Entertainment

Upon its launch, Tier One Entertainment stated that ‘bridging the gap between gaming and mainstream’ is one of its core goals. To them, the GroupM partnership will enable Tier One to pursue that goal more actively than ever, leveraging the fact that GroupM owns three of the five top media agencies and has access to some of the biggest brands on the planet. Through this partnership, the touchpoint between brands and gaming talents becomes more streamlined which then allows more mainstream brands to understand and leverage the commercial power of esports and gaming.

Despite its rise as a phenomenon, esports and gaming largely remains an endemic sponsor-dominated industry, especially in Southeast Asia. Tier One hopes that with GroupM’s considerable network and resources, they can work to change this, bringing more eyes to the industry and their talents.

While we have made great strides towards bringing gaming and esports to more mainstream audiences, the fact that a company like GroupM chose us as a partner is a real game changer. This shows that the advertising industry is finally confident and believes in the power of esports in Southeast Asia.” -Tryke Gutierrez, CEO of Tier One Entertainment

This partnership also comes at an opportune time, as Tier One looks to expand to more countries in 2021 and beyond. GroupM will be instrumental in mirroring the model of success that Tier One pioneered in the Philippines to other countries across the region. They will ideally allow Tier One to scale up at an unprecedented rate.

“Seeing the growing interest for e-sports in the Philippines, it is naturally becoming a new venue for our clients to reach out to new customers. With our partnership with Tier One, we are able to have access to premium content and a team of experts, which will be highly beneficial to our overall proposition. We are already starting to offer this new content to all our clients through INCA, our Content Performance solution.” -Laurent Goirand, Head of Digital at Group M

With GroupM behind them and a year of big plans in tier One’s calendar, it will be exciting to see where they can bring their signature brand of #TrulyTopTier culture next.

sports-brand-hummel-partner-with-fifa-community-brand

SPORTS BRAND HUMMEL PARTNER WITH FIFA COMMUNITY BRAND

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Hummel Announced as Official Kit Partner For 2022 FIFA Esports Season

FUTWIZ, the ultimate FIFA community brand with more than a million registered users, today announces their partnership with leading sports and lifestyle brand hummel to become the Official Technical Supplier and Retail Partner for the FUTWIZ FIFA 2022 esports season.

The legendary Danish brand has a proud sports history and is one of the most recognised sports brands in the world, and the FUTWIZ team is excited to be partnering with a true heritage sports & lifestyle brand as Official Technical Supplier and Retail Partner. The new hummel designed kit will be launched along with a range of Team FUTWIZ esports apparel via a brand-new Team FUTWIZ store, which will be operated by The Elite Group.

Dan Bellis, Co-Founder and CEO of FUTWIZ says, “We’re delighted to be partnering with hummel, not only are they a prestigious brand with a rich heritage but from very early on it was clear that hummel recognise the huge potential that FIFA esports offers. We’re looking forward to creating some fantastic bespoke Team FUTWIZ products together with hummel’s innovative design team, along with our shared vision surrounding both physical and digital opportunities we’re naturally very excited to being able to let our community and fans get their hands on the new product range!!”.

CEO Allan Vad Nielsen of Hummel said, “We’re extremely honored to partner with the FUTWIZ Esports team. The new partnership represents another major statement for hummel in the world of esport and underlines the strategic importance of this fast-growing industry. This is also a global partnership with significant potential for further expansion, and we are looking forward to strengthening our association with the sport even further in the coming years.”.

Formed in 2012, FUTWIZ is a FIFA Ultimate Team Community brand featuring player databases, squad builders, packs, drafts, plus its world class FIFA esports team.

The Team FUTWIZ FIFA 20 kit was worn by hundreds of thousands of players and used in tens of millions of matches in FIFA 20, it continues to draw attention from gamers for its good-luck properties, with many fans on social media supposedly drawing great player items when wearing the Team FUTWIZ kit.

pandascore-becomes-an-official-data-partner-of-esic

Pandascore Becomes an Official Data Partner of ESIC

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Esports data provider Pandascore has become an Official Data Partner of ESIC. Pandascore will work with ESIC and its network of members to identify and investigate suspicious betting behaviour in the esports market.

As an Official Data Partner, Pandascore will contribute to the monitoring of betting market behaviours to uncover data-driven insights which will contribute to ESIC’s overall ongoing risk monitoring activities.

“We are excited to further expand ESIC’s growing network of Official Data Partners with the entrance of Pandascore as ESIC’s latest Official Data Partner. Reliable data is at the centre of ESIC’s ability to effectively administer its Integrity Programme. Partnering with reliable data providers that possess an integrity mindset, like Pandascore, is a step towards more effective administration of a global integrity framework,” Stephen Hanna, ESIC’s Director of Global Strategy and Partnerships, said.

“Partnering with ESIC is a milestone moment for PandaScore, solely driven by our commitment to combat match-fixing and uphold our industry’s integrity to the highest standards. Through the power of high-quality data, we hope to be a key contributor to the successful implementation of ESIC’s Global Integrity Framework, ensuring the sustainable growth of our burgeoning esports industry,” Flavien Guillocheau, CEO of Pandascore, said.