calvin-ayre-closes-investment-in-bitcoin-sv-experiential-reality-(xr)-company-transmira

Calvin Ayre closes investment in Bitcoin SV Experiential Reality (XR) company Transmira

Transmira, Inc., the Raleigh-based start-up company pioneering Experiential Reality (XR) technology, today announces that it has closed an investment from noted technology entrepreneur, Calvin Ayre – founder of venture capital firm, Ayre Group Ventures and blockchain conglomerate, CoinGeek. The investment will be used to support the growth of Transmira and its Omniscape™ platform, which leverages the unique capabilities of the Bitcoin SV network and blockchain. Terms of the deal were not disclosed.

Transmira is leading the development of XR technology, which blends Augmented Reality (AR) and Virtual Reality (VR) features into a single XR Metaverse. The company is the developer behind Omniscape, an XR and spatial computing platform that leverages location-based data to create new commercial campaigns and experiences for brands, businesses and smart cities. Transmira is in the process of integrating Bitcoin SV with Omniscape, with the Bitcoin SV blockchain set to handle micropayments and tokenization for the platform, enable better data management capabilities, in addition to introducing new data functions that effectively enable monetisation of user activity, virtual items, location information, digital real estate and more.

With its unbounded scaling, greater data capacity and super low transaction fees (the median transaction fee on the Bitcoin SV network is less than 1/100 of a U.S. cent), the Bitcoin SV network is the only blockchain that can facilitate the realisation of the monetised XR world Transmira envisions for Omniscape – a concept previously only possible in works of fiction, like the OASIS in Ready Player One – where gameplay, virtual items, and user interactions can all be assigned a monetary value, enabling players to earn and exchange real money inside the virtual XR world. This can only be achieved with Bitcoin SV, which adheres to Satoshi Nakamoto’s original vision to massively scale Bitcoin to become a global data ledger for enterprise, in addition to functioning as an efficient peer-to-peer electronic cash system.

Speaking on today’s announcement, Robert Rice, founder and CEO of Transmira, commented:

“We are very excited to join the Ayre family of investments and the Bitcoin SV community. This gives us a powerful competitive edge, as well as the technical sophistication required to build Omniscape on-chain at global-scale. With Bitcoin SV, we can monetize AR and VR experiences securely, with speed and scale unparalleled in the industry, while driving seamless integration of 5G, IoT, and artificial intelligence. This enables advanced next-generation applications for augmenting smart cities, sports venues and stadiums, esports, tourism, hospitality, experiential marketing, commerce and more. This is future technology, today, built for a better tomorrow.”

Speaking on his investment in Transmira, Calvin Ayre, founder of Ayre Group Ventures and CoinGeek, said:

“I am a big believer in new digital worlds, and an even bigger believer in Bitcoin. Transmira is combining these two technologies to monetize its new XR Metaverse, recognizing that this is only possible with Bitcoin SV due to its massive scaling powers and restoration of Bitcoin’s original design.  I am pleased to support Transmira as it creates innovative new augmented and virtual reality experiences for everyone to enjoy.”

most-watched-call-of-duty:-warzone-twitch-streamers-of-2020

Most Watched Call of Duty: Warzone Twitch Streamers of 2020

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Unikrn finds Dr Disrespect STILL in top 10 despite ban as NICKMERCS tops list

The king of Call Of Duty: Warzone streaming in 2020 has been crowned by esports betting site Unikrn.

After an unprecedented year of lockdowns and quarantines, streamers have seen their numbers skyrocket.

And no more than NICKMERCS, who according to the stats has been watched for 53 million hours during his time in Verdansk this year – more than double TimTheTatMan in second place.

One anomaly that sticks out is that Dr Disrespect still features in 8th place.The Doc was mysteriously banned from Twitch back in June and has since reconvened his streams on YouTube – but his numbers keep him in the top 10.

Tfue has made a surge to take the 5th spot this year and boasts the second highest number of followers on Twitch.

While Symfuhny is up to 3rd this year after attaining just over 700,000 followers from streaming Warzone this year.

A spokesperson for Unikrn said: “NICKMERCS remains the king of Call of Duty streaming after picking up nearly one million Twitch followers in 2020 from his Warzone content. He’s now the go-to guy for updates and hacks, keeping his content engaging and relevant to his audience.

“Though the real story here is Dr. Disrespect still featuring in the top 10 after a strange set of circumstances. If he ever does make a triumphant return to Twitch like Ninja has, we could see the Doc competing with NICKMERCS for next year’s crown.”

Streamer

Hours watched

Followers gained from COD/WZ

Total Followers

1st) NICKMERCS

53,240,623

931,494

4,709,625

2nd) TimTheTatMan

25,117,905

453,425

5,840,907

3rd) Symfuhny

20,373,565

711,367

2,766,968

4th) Swagg

20,024,098

729,456

1,090,840

5th) Tfue

14,786,241

523,195

9,645,614

6th) TeePee

12,809,453

208,116

575,746

7th) HusKerrs

12,382,659

378,824

526,475

8th) DrDisrespect

12,213,359

234,485

4,450,718

9th) Cloakzy

10,464,006

367,821

2,346,622

10th) MontanaBlack88

10,191,693

201,323

3,173,633

*Stats provided by Unikrn & Twitch. Data correct as of 11/12/20

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Paytm First Games Sees 200% Growth in User Base and 4x Increase in Gameplays During H1 2020

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Paytm First Games has reported 200% growth in its user base and 4x increase in gameplays during the first half of 2020. Currently, Paytm First Games has over 25 million monthly active users and is expecting to cross 40 million in the next 2 months.

“There has been a 200 per cent growth in our user base and a 4X increase in gameplays in the first half of this year. Fantasy Cricket, Rummy, Ludo witnessed the highest engagement on the platform. What is interesting to observe is that while a large chunk of our monthly active users belongs to metropolitan cities, there has been an increasing contribution of the new users from tier-II, tier-III, and the rest of India towns,” Sudhanshu Gupta, COO of Paytm First Games, said.

Even gaming habits have gone through a drastic transformation as the average age group of online gamers has increased from 18-35 years to almost 18-55 years. “The engagement time has increased to almost 45 minutes for an average user. Also, mobile gaming has become a way of socialising with friends and family members as a means of community entertainment,” Gupta added.

Paytm First Games started small by adding a few games at a time on the main Paytm app itself. “It soon gained massive popularity among our users. From quickly entering the app to make payments, availing services, or ordering on the platform and exiting, we saw more users sticking around to play games and staying on the app for much longer. Slowly our games platform became so big and promising that it only made sense to branch it into a separate app and expanding the number of games,” Gupta said.

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GINX TV Enters into Partnership with Mobalytics

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UK-based esports multiplatform operator GINX TV has entered into a strategic partnership with esports analytics start-up Mobalytics. The deal will see GINX and Mobalytics join efforts to create exclusive content to be distributed on ginx.tv, the fast-growing digital platform dedicated to esports natives.

“Mobalytics’ innovative and very high quality approach to providing useful tips provides a powerful proposition for our ever-growing community of players. This new relationship with Mobalytics is a significant step in GINX’s ambitions to provide an exhaustive, video-focused coverage of gaming and its competitive side to players. It naturally complements our already wide proposition of news, event-coverage, guides and TV shows dedicated to esports lifestyle,” Solenne Lagrange, Marketing and Creative Director for GINX, said.

konami-announces-partnership-with-ss-lazio

Konami Announces Partnership With SS Lazio

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As “Official Partner of the Team”, eFootball PES and SS Lazio will be tightly integrated through in-game and real-world activations

Konami Digital Entertainment, Inc. has announced that Società Sportiva Lazio (SS Lazio), the top-tier Italian football club, is the latest to join their partner club program for the eFootball PES franchise.

KONAMI’s franchise will be one of the few real-time football simulation games to feature the fully-licensed, authentic recreation of SS Lazio. As an “Official Partner of the Team”, KONAMI receives extensive rights to the team name and crest, team kits, select club Legends, and a wide array of marketing opportunities.

As already featured in this year’s eFootball PES 2021 SEASON UPDATE, SS Lazio and their stadium, Stadio Olimpico, have been recreated in-game to the highest standards.

To celebrate the partnership, PES 2021 console and mobile players who log in between 10/12/2020 15:00 UTC and 16/12/2020 23:59 UTC will receive Lazio club Legends, Paul Gascoigne and José Marcelo Salas Melinao, as a bonus.

Founded in 1900 and based in Rome, Società Sportiva Lazio has competed at the highest level of Italian club football for most of its history. “I Biancocelesti” (The White and Sky Blues) have won the Italian championship twice, the Coppa Italia seven times and the Supercoppa Italiana three times.

KONAMI’s latest partnership announcement for the eFootball PES franchise follows previous Italian deals including the Italian Football Federation.

Naoki Morita, President at Konami Digital Entertainment B.V. commented: “Through our new partnership with SS Lazio, it is our strong belief that we can reach an even broader range of football fans and gamers in Italy and beyond. We’re looking forward to a long and successful partnership.”

Dr. Claudio Lotito, President of Società Sportiva Lazio said: “I welcome the entry of the KONAMI brand into the SS Lazio Family with great pleasure. I am sure that the partnership will lead us towards the development of projects that will allow Lazio to increase its notoriety and visibility at an international level.

The spirit with which KONAMI has worked in these difficult months to create a collaboration that will be winning is beautiful. We will be happy to work with KONAMI to promote activities aimed at developing and increasing the awareness of the Lazio brand as soon as the pandemic allows it. The values ​​of KONAMI, world leader in games, are fully married to the spirit of the Lazio family by developing together to also benefit the wider community of Lazio fans and video gamers. It is great when two international brands come together to create and develop added value”.

paco-rabanne-becomes-epic-league-broadcast-partner

Paco Rabanne Becomes EPIC League Broadcast Partner

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Paco Rabanne partners with this season’s main esports Dota 2 tournament — EPIC League. The Invictus men’s perfume will be presented during the international championship with a $500 000 prize pool. The competition among the strongest teams in the world will become a podium for introducing the esports audience to the aroma of strength, pride and victory — the Invictus bottle is made in the form of a trophy cup.

The brand’s advertising campaign was developed by Starcom media Agency (part of Publicis Groupe Russia) together with ESforce Holding and Bridge A[gency]. During the EPIC League final part, which will be held from December 8 to 13, partners will organize large-scale integration of Invictus into the virtual world and tournament media space.

Polina Protsevskaya, Senior Digital Manager, Starcom:

“Bearing in mind the Paco Rabanne strategic goals and the global benchmarks, we have found an innovative approach to expanding the Invictus brand positioning. The spirit of competition is in the brand’s DNA, but the perfume category has been poorly represented in esports until today. This is why the brand entered this territory and immediately became a partner of the largest esports tournament of the current Dota 2 season — EPIC League”.

Sergey Barkhudaryan, Commercial Director, ESforce Holding:

“One of the esports industry dynamic growth indicators is the interest of the largest companies from completely different areas. We thank Paco Rabanne for their trust in implementing this landmark collaboration and are happy to help such a vivid brand communicate with the esports audience”.

Irina Putintseva, CEO, Bridge A[gency]:

“Invictus is an ancient aestheticized masculinity and the will to win. A trophy that the conqueror has already appropriated and keeps on the shelf. The visual embodiment of the bottle in the form of a сup is a perfect match for the tournament style, because gamers have an uncompromising thirst to win. They are persistent in everything.

We are pleased and happy that today such advertising campaigns destroy the stereotypes that perfumes are far from the usual Russian guy, on the one hand, and that esports athletes are always blinkered and unkempt, on the other hand. And it’s great that such advertising campaigns open your eyes to reality and make visible the heroes of the esports world, who value not only their skills, but also the impression they make and how they are perceived by the world around them. After all, they win not only on the virtual fields, but also in the real world”.

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IESF Enters Global Partnership with DLA+

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The International Esports Federation (IESF) and DLA+ Architecture & Interior Design (DLA+) have entered into a global partnership to establish guidelines for the design of Esports venues.

DLA+ will become an exclusive Certifying Agency for Esports facilities on behalf of IESF as well as an Official Advisor to IESF.

The Esports Venue Standardisation Guidelines will define spatial and technical requirements of Esports facilities and establish regulations and procedures for Esports venue certification.

The focus of standardising Esports venue guidelines is to satisfy the needs of fans, players, media and operators, as well as identifying requirements to promote efficient, functional and safe environments for Esports events.

“The DLA+ IESF partnership will explore the unique characteristics of Esports activities and environments, both technical and physical, and leverage those qualities to promote this fast-growing sport. As sports and entertainment venue design experts, we will establish standards which will offer an efficient process and clear guidance to create a positive experience for fans, players, media, and operators. Our goal is to ensure that all Esports venues provide the conditions necessary for high-quality competition, production, and presentation of Esports games and events, both in-venue and through various forms of media,” Sung Jung, DLA+ Associate and Sports Practice Leader, said.

“We at IESF are excited to provide our members with the Esports Venue Standardization Guidelines to aid them in their consideration and design of Esports facilities for fans and players. The guidelines will be a significant resource for our global members and will also help our efforts creating an international standardization in various disciplines alongside the stakeholders of the Esports ecosystem,” Vlad Marinescu, President of IESF, said.

simplicity-signs-multi-year-sponsorship-agreement-with-redragon

Simplicity Signs Multi-year Sponsorship Agreement with Redragon

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Simplicity Esports and Gaming Company has signed a 30-month-long sponsorship agreement with Redragon, a global manufacturer and distributor of headsets, mice, keyboards and gaming accessories.

The sponsorship will include over $170,000 in cash and over $10,000 worth of gaming equipment for use by Simplicity Esports’ League of Legend franchise, playing under its Brazilian subsidiary brand Flamengo Esports.

“Redragon has been a great partner for us, since Simplicity Esports entered Brazil earlier this year with the acquisition of Flamengo Esports. We will proudly display their logo on the sleeve of our jersey to be seen by our dedicated fans, social media followers, and content watchers. We still have three available jersey sponsorship activations to sell, including the coveted center chest location that comes with a Master Sponsorship,” Jed Kaplan, CEO of Simplicity Esports, said.

leeds-united-partners-with-ninjas-in-pyjamas

Leeds United Partners with Ninjas in Pyjamas

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English professional football club Leeds United has entered into a partnership with iconic esports organisation Ninjas in Pyjamas.

After two successful tournaments, the Premier League recently announced the launch of a third season of ePremier League and NiP will now be supporting the club in its efforts to win the ePremier League EA SPORTS FIFA 21 Tournament.

“This partnership with Leeds is an exciting milestone for Ninjas in Pyjamas. Our iconic clubs share similar histories of transformation and core values when fighting our way back to the top of our sports,” Hicham Chahine, CEO of Ninjas in Pyjamas, said.

“We looked for a premier club with an ownership that was ready to go deep into esports – with the ambition of making an impact, integrating efforts on sports performance, fan activation and commercialisation. We are very thrilled about this FIFA journey together, and keep your eyes open for more exciting announcements in the upcoming weeks,” Hicham Chahine added.

“Promotion to the Premier League has given the club some amazing opportunities so far, with involvement in the ePremier League Tournament the latest chance for the club to grow and impress,” Paul Bell, Executive Director of Leeds United, said.

“Just as Marcelo has done with the men’s first team, we intend on making our presence in the ePremier League known and being competitive straight away, creating a partnership with NiP gives us a fantastic foundation to do so,” Paul Bell added.

team-vitality-launches-in-india

Team Vitality Launches in India

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Team Vitality, the leading esports teams in Europe, today officially announces the launch of its India operations. The expansion sees Team Vitality plant roots in Mumbai, and partner with some of the biggest content creators in India, including YouTube sensation Nischay Malhan. The organisation first raised the prospect of a significant presence in India earlier this year, and launched its Indian social media last month. Today marks the reveal of Team Vitality’s first plans for the expansion, as it furthers its commitment to the growth of esports and gaming in the region.

Team Vitality’s immediate focus is on building its local presence and community in order to establish a deeper connection with its fans in India. Team Vitality has partnered with gaming content creators Nischay Malhan, Rachit Yadav, Nitin Chougale and Saloni Kandalgaonkar whose respective YouTube channels i.e. Live Insaan, Rachitroo, Classified YT, and Mili kya Mili, have a combined following of 1 crore (10 million). The content creators will host a variety of engaging events and contests across their social media channels, as well as on Team Vitality India’s Facebook and Instagram pages.

Following Team Vitality’s first move into the Indian gaming space, the organisation is committed to creating a purely competitive branch in 2021, with the ambition of becoming the best esports organization in the region. Further details on the competitive expansion will be revealed soon, following the initial launch which will see the team build a robust foundation and community in India.

Headquartered in Paris, France, Team Vitality is home to eight top performing teams across nine games, and over 50 athletes from 13 nationalities. With its presence in India, Team Vitality is poised to help the country’s gaming enthusiasts unlock their competitive potential. Team Vitality’s Counter-Strike: Global Offensive (CG:GO) roster recently took the No.1 position in HLTV World rankings, establishing themselves as the best team in the world. The organisation is one of only ten teams in the League of Legends European Championship (LEC) franchise and reached the World Championship in 2018, and its Rocket League team won the 2019 World Championship. In addition, Team Vitality is partnered with mainstream brands across an array of industries such as Red Bull, Corsair, adidas, Renault, etc.

CEO of Team Vitality, Nicolas Maurer, speaking on the occasion said, “Team Vitality constantly strives to build winning teams on the international stage. Our entry into India is a big milestone for us and part of our endeavour to conquer the world of esports. Our mission here is to not just build professional teams but to also make ourselves the most aspirational esports brand in the country. We’re very keen to engage with our fans in India via our content creators before competing in the biggest local tournaments with our incoming professional teams.”

Amit Jain, Principal of the Rewired.gg, venture fund that has invested €34 into Team Vitality, commented, “We believe that esports is one of the world’s fastest growing industries today with India having a huge untapped base of gaming talent just waiting to be discovered. The continuous success of Team Vitality promises a huge opportunity for growth in this market. We are well on our way to building one of the world’s first billion-dollar esports teams.”

Randall Fernandez, General Manager, Team Vitality India, commented, “This is an interesting time to enter India and the arrival of Team Vitality is welcomed with great optimism and excitement. With professional esports significantly picking up in India, our approach will include finding new talent at a grassroots level and offering them the opportunity to join Team Vitality. We will then focus on bringing their performance up to the standard of our global esports athletes, not least at our world-class V.Hive HQ in Paris and our resident training facilities at the Stade de France.  Expect to see new Indian esports stars winning tournaments as part of Team Vitality very soon.”