The SOFTSWISS Sportsbook, a cutting-edge sports betting software platform, has recently become an official partner of the renowned Sportradar Integrity Exchange, one of the world’s leading anti-match-fixing organisations. This dynamic partnership aims to safeguard the integrity of sports betting and ensure a fair and trustworthy experience for all enthusiasts. 

Partnering with the Sportradar Integrity Exchange comes with a host of benefits and collaboration advantages that prove invaluable in the fight against sports corruption. One notable offering is the provision of insightful reports and overviews equipped to tackle the pressing issue at hand.

For example, monthly and quarterly reports on global match-fixing activity provide the most up-to-date information on prevailing trends in result-fixing across the world. Also, the partnership perks include overviews of suspicious activity, which act as early warning systems against any questionable betting patterns. 

Another advantage is that Sportradar’s partners receive quarterly overviews of the Sportradar Integrity Exchange activity, giving a glimpse into the inner workings of anti-match-fixing efforts. What is more, they gain access to annual trend reports with a data-driven overview of the match-fixers’ targets. These insightful reports are instrumental in empowering risk management teams to effectively investigate and prevent suspicious activities.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, shares: “We are committed to maintaining the highest standards of transparency, fairness, and ethical conduct. By teaming up with the Sportradar Integrity Exchange, we are taking a proactive stance against match-fixing, safeguarding the integrity of sports, and fostering a secure betting environment for all stakeholders. Together, we are determined to make a positive impact on the sports betting industry.”

The cooperation involves regular monitoring of relevant information regarding sports corruption, match-fixing, anti-doping and safeguarding. Also, the Sportsbook team will take an active role in gathering and analysing data from public sources to provide intelligence about specific situations involving individuals or organisations. In a two-way information exchange, Sportradar’s partners receive regular reports on global suspicious activity, markets targeted by match-fixers, unique problem areas to be aware of, insider information and regulatory support.

The SOFTSWISS Sportsbook provides an array of exclusive industry bonuses and the capability to launch engaging jackpot campaigns. With the recent update to the Sportbook’s content management system, clients can now effortlessly and swiftly customise and modify all forms of content on their sports betting websites, enjoying seamless personalisation and flexibility.

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

BK8 have extended their partnership as Official Training Wear partner with Burnley FC for the upcoming season.

As part of the agreement, BK8 branding will continue to feature on the men’s and women’s training wear and on LED signage across Turf Moor and via the Club’s digital channels.

The global betting brand were announced as Official Training Wear partner of Burnley FC in August 2022 and through the partnership supported the community activities of Burnley FC in the Community, the Club’s official charity.

The company were keen to make a positive impact in the local community and donated funds to support the award-winning charity’s projects across the health and wellbeing space.

Ahead of the new campaign, BK8 have pledged their support to various Club charity activities over the course of the season.

Stuart Hunt, Burnley FC Director said: “Through our extended partnership with BK8 we look forward to collaborating and growing our brands together for the upcoming season.

“In addition to the training wear sponsorship, the company are supportive of our charitable activities and are passionate about growing women’s football, which are key strategic areas for us as a Club. We look forward to developing these areas together throughout the partnership.”

BK8 EMEA Managing Director, Michael Gatt said: “We are thrilled to further strengthen our strategic partnership with Burnley FC, a Club that exemplifies resilience and has shown great determination in achieving success throughout last season.

“The tenacity of the Club aligns perfectly with our company’s ambition. We are excited to continue collaborating with Burnley, both on and off the pitch, as we jointly develop initiatives within the community. The progress we have made over the past year inspires us to continue driving meaningful change, and we are committed to making a lasting and positive impact through our partnership.”

Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment, who facilitated the partnership collaborations, added: “We are delighted to witness the successful continuation of this partnership. We are fully committed to fostering a strong, collaborative relationship and expanding this exceptional collaboration with the club and the brand.”

It was announced earlier last month that BK8 have entered into a multi-year partnership with Aston Villa FC, seeing the brand becomes the new Principal and Front of Shirt Partner.

BK8 have pledged to contribute to a local charity in Birmingham for every adult third shirt sold as part of the brand’s initiatives with Aston Villa. This collaboration builds on BK8’s previous work in mental health awareness and marks the beginning of several future collaborations with the club.