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Europe Online Gambling Market Report 2020-2025 Featuring Major Players – Bet365, 888 Holdings, GVC Holdings, Kindred Group, William Hill, and Betsson

November 10, 2020 Published by EuropeanGaming.eu

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The “Europe Online Gambling Market – Growth, Trends, and Forecast (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.

The European online gambling market is projected to grow, witnessing a CAGR of 9.20% during the forecast period (2020-2025).

Growing hardware and software innovations and the rising popularity of casino and sports betting gambling, along with enhanced internet penetration, are expected to drive the growth of the European online gambling market.

The dominating players have been focusing on mergers over the past few years, primarily to increase their stake in the market and to improve profit margins. For instance, Paddy Power PLC and Bet fair PLC merged to form Paddy Power Betfair PLC.

In order to gain a competitive advantage and compete with the established players, companies are developing innovative offerings in the region. For instance, in April 2019, one of the UK’s leading casino companies, 888 Holdings, had signed up a new gaming partnership with software maker, Microgaming.

Key Market Trends

Desktop Devices Holding The Major Share

Online gaming started on desktop computers, and many online casinos still focus most of their development on making sure that players get a smooth and well-presented user-interface experience. Desktops and laptops are considered to be the most convenient devices for online gambling owing to their bigger screen size. This factor provides the gamer with the ultimate online gaming experience.

One of the major benefits of using the desktop as an option to play online casino is that the number of mobile casino games on offer is significantly fewer than desktop gaming. Moreover, some of the mobile casino games only offer a few selections of the deposit options as compared to a desktop site. However, rising penetration of smartphones, owing to its convenience, is affecting the growth and demand for the gambling market operated through desktops/laptops.

United Kingdom Leading The Market

Sports betting in the United Kingdom is provided by the private sector and is conducted within a very competitive market. Online gambling is legal and regulated in the country by the Gambling Commission, which was formed by the Gambling Act of 2005. Online poker, sports betting, casino games, bingo, and lottery-style games all fall under the purview of the Gambling Commission.

As per the data published by OfCom (The Office of Communications, United Kingdom) in 2015, 6% of the users aged between 25-34 and 45-54 years engaged themselves in online gambling at least once in every three months. The second highest age group was between 16 and 24 years, which accounted for 4%. Rizk Casino, 888 Holdings, Casumo Casino, bet365, and LeoVegas are some of the prominent players operating in the UK online gambling market.

Competitive Landscape

Bet365, 888 Holdings Plc, GVC Holdings PLC, Kindred Group PLC, William Hill PLC, and Betsson AB are some of the major players having a significant presence across Europe. nMany online gambling companies rely on third-party providers, such as Playtech, for software solutions. However, some companies choose to backward integrate with technology providers.

For instance, 888 poker heavily invested in developing its own software and online gaming technology, primarily not to rely on suppliers. Similarly, William Hill, a bookmaker company located in the United Kingdom, was focused on backward integration, and thus, acquired Grand Parade, a software development company, in 2016.

Parimatch becomes betting partner of EPIC League

November 10, 2020 Published by EuropeanGaming.eu

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The multinational bookmaking holding Parimatch has become an official betting partner of the second season of international esports series EPIC League in Dota 2. The brand will be integrated into the Russian broadcasts of games held by RuHub studio.

Matches of Epic Esports Events’ EPIC League will be held in two divisions in the Europe/CIS region from October 29 to December 13. The prize pool of the first division is $500 000, and $50 000 is planned for the second one. First division participants are Virtus.pro, NAVI, Alliance, Team Liquid, Nigma, Vikin.gg, OG и Secret.

Stepan Shulga, head of Parimatch esports division: “The second season of the EPIC League promises to be the hottest event of the year. Perhaps the legendary Virtus.pro players under a different tag will be able to meet with the updated roster. A new era of NAVI is finally dawning. Even Team Secret managed to start their performance at the tournament with a loss, although it was impossible to believe in. We are glad to cooperate with RuHub again at such an amazing tournament and are already preparing some pleasant surprises for the audience.”

Sergey Barkhudarian, commercial director of ESforce Holding: “Over the years of our cooperation, Parimatch has shown itself to be one of the most reliable partners. We are glad to work with a company that is seriously interested in the development of esports — and this is proved by the rich history of our joint activities. We are confident that the second season of the EPIC League will open a new and exciting page in this story.”

Green Jade Games Releases Troll KO

November 10, 2020 Published by EuropeanGaming.eu

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Green Jade Games has released its latest knock out slot, Troll KO. The game takes players to the heart of an enchanted forest where they must defeat the trolls to claim their treasures.

The Knock Out feature allows players to knock symbols out of the reels to create a cascade effect. Line up three or more Loot Box symbols horizontally to trigger the game’s bonus features, which include free spins, instant cash or a combination of the two.

The Knock Out series from Green Jade is one of the three different types of games produced. The business is still focused on developing its Arcade Skill games, KO slots and slot games. The KO slots really give players a hand in the outcome of the round.

Betixon Secures UK Gambling Commission Licence

November 10, 2020 Published by EuropeanGaming.eu

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Games studio Betixon has received a Casino Software and Game Host licence from the UK Gambling Commission.

The licence will enable the group to go live in Europe’s biggest igaming market once it has finalised a number of agreements with a number of leading UK-focused operators.

“We are delighted to have received our UK Gambling Commission licence. It not only demonstrates our ongoing strategy to increase our global footprint but also our commitment to working within regulated markets. We are extremely proud of our games portfolio, including our upcoming, first series of premium games Fortune Breakers, which will be jam packed with intensive graphics and features. We can’t wait to share this with operators as we continue our stride into new markets,” Lior Cohen, co-founder and CTO of Betixon, said.

Betsafe Embarks on its First Esports Sponsorship

November 10, 2020 Published by EuropeanGaming.eu

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Betsafe has just announced that it has signed a three-year sponsorship agreement with GODSENT, a Swedish professional esports organisation. Through this agreement, Betsafe became exclusive betting partner to GODSENT as well as the Headline Sponsor for the CS:GO (Counter-Strike: Global Offensive) Division.

Kim Ekelund, Head of Marketing Sweden at Betsson Group said, “esports has been gaining a lot of momentum in the past couple of years and the global pandemic has further cemented its place. With all major sporting competitions being postponed during spring, more attention was directed towards esports, adding to its mainstream appeal.

“For this sponsorship we chose Betsafe, one of our most adventurous and sportive brands. Going forward, I believe there’s still a lot of progress to be made in the esports arena and this sponsorship between ambitious GODSENT and Betsafe is a concrete example of our commitment towards the future of esports.”

“We are very proud that Betsafe, with its long tradition of investing in extraordinary content and sponsorships, has signed this long-standing commitment with us. GODSENT is an extremely ambitious organisation and Betsafe matches that perfectly. They will become an important driver of our CS:GO division and will be a great strategic partner as we grow into a tier-one organisation,” says Ludwig Sandgren, CEO of GODSENT.

This is Betsafe’s first sponsorship within esports and initially, the focus will be on CS:GO, one of the most known video games which sees two teams play against each other. CS:GO is also the most-watched esports title amongst bettors in Europe. Besides brand exposure and financial support, the agreement will put great emphasis on close collaboration and social media activation, aiming to add an extra flavour to all esports fans, whether it is odds and betting or behind the scenes series. The agreement has been facilitated through a partnership between GRID Esports and GODSENT and will include data-rich and relevant content for GODSENT’s upcoming matches.

Red Rake Gaming partners with Ously Games

November 10, 2020 Published by EuropeanGaming.eu

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Red Rake Gaming, a leading online casino games supplier, expands its social casino vertical with the partnership with Ously Games.

Ously Games is currently operating in the social gaming space focusing on acquiring players across the German and Netherlands markets. Coming from a strong and experienced background in social gaming, Spin Arena, the companies main brand, is sure to bring the best player experience and games offering to its players.

Thanks to collaboration, Ously Games will have access to the full portfolio of top performing Red Rake Gaming games which have already demonstrated their strong performance across the region through its real money gaming partners. Popular market titles, including the Super Series of games which have non-stop action through its rich feature and bonus games, as well as the industry first, 1 million ways to win genre, which resonates well with players from all across the globe.

Social Gaming was Red Rake Gaming’s first vertical entry to the gaming industry, having been in the space for over 10 years, shown through the interaction and engagement ingrained in their portfolio of content.

Nick Barr, Managing Director for Red Rake Malta, commented on the partnership stating: “We are delighted to continue to build on our already proven social gaming vertical and excited about the partnership with Ously Games. They have been active in the vertical for numerous years driving various successful brands and we believe Spin Arena will be no exception to their success.”

Jochen Martines, CMO for Ously Games, added “Ously Games are focused on delivering the best player experience by giving our players diverse, engaging and feature rich casino content which this partnership delivers. Both companies have successfully operated in the social gaming space for many years which will ensure a long, thriving collaboration.”

1X2 Network Integrates its Full Suite of Slots and Table Games with Twin Casino

November 10, 2020 Published by EuropeanGaming.eu

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1X2 Network has integrated its full suite of slots and table games with popular online casino brand Twin.

The integration, facilitated by GIG and Microgaming, will see titles from the developer’s 1X2gaming and Iron Dog Studio subsidiaries be made available to Twin’s players for the first time.

Twin will also launch its very own Branded Megaways slot. The innovative concept allows operators to create a bespoke Megaways title that captures the look, feel and ethos of their brand.

Jack Brown, Sales Director at 1X2 Network, said: “It’s great to see slots and table games from 1X2gaming and Iron Dog Studio stocked in the Twin game lobby.

“Twin shares the same ethos and approach as we do, and that is to provide players with the best online casino experience that they return to time and again.

“We are especially pleased that Twin will also launch a Branded Megaways slot – these games have proved to be incredibly successful with the operators that have launched them to date.

“I expect Twin to enjoy even greater success with its Branded Megaways slot and look forward to a long and successful partnership with the casino, its management team and its players.”

Kasper Bach, Head of Casino & VIP at Twin, said: “One of the key ingredients in a successful online casino is the quality and variety of the games offered, which is why we go to great lengths to form partnerships with the best providers available, resulting in an astounding game portfolio to offer our customers.

“To that end, integrating content from 1X2 Network was an absolute no brainer for us, as was developing our very own Branded Megaways slot.

“It has been a pleasure working with 1×2 Network and adding its games to our lobby and we look forward to seeing our players score some mega wins on our very own Branded Megaways slot.”

BETBY Adds Tennis to Betby.games Esports Range

November 10, 2020 Published by EuropeanGaming.eu

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Innovative sports betting supplier BETBY has grown its cutting-edge esports Betby.Games range with the addition of Tennis competitions.

With games centred around iconic tennis tournaments, BETBY’s unique AI-driven esports product will feature the world’s top tennis players, and as with other titles in the provider’s collection of games, all markets will be available 24/7.

Each match is set to last up to 40 minutes, as each set lasts just three games rather than the traditional six, while tiebreaks are also shorter than in real life. Three matches will take place simultaneously and over 3,000 events per month and 15 new markets will be to be added to BETBY’s offering.

Tennis joins classic competitions such as Football and Basketball in the supplier’s impressive selection of esports products, as well as innovative Rocket League tournaments, with combat sports also to be launched in the near future.

The supplier’s complete offering continues to go from strength to strength, growing significantly in the previous 12 months as the provider looks to broaden its product portfolio.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “The growth of our Betby.Games range has been a real highlight for us this year and we are delighted to add Tennis to the list of AI-focused competitions in our portfolio.

“Betby.Games products bring a completely new dynamic to the esports world with its enjoyable gameplay, while remaining instantly recognisable for bettors of all tastes.

“Our diverse product offering has continued to bear fruit for us, as well as our client-centric business approach, so the expansion of our Betby.Games offering is something we are very proud of and look forward to more success in the vertical.”

The entire BETBY esports collection can be smoothly and swiftly integrated and active for an operator via an API integration.

Yggdrasil signs content deal with Fortuna Entertainment Group

November 10, 2020 Published by EuropeanGaming.eu

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Yggdrasil expands its strategic content footprint in Central Europe through agreement with Fortuna Entertainment Group

Yggdrasil, the leading global publisher of online gambling content, has signed an agreement with Fortuna Entertainment Group, one of the leading operators in Central Europe.

Fortuna is active in a multitude of European markets and will soon see its player base enjoy Yggdrasil’s roadmap offerings go live in territories such as Slovakia, Romania, and the operator’s home nation of the Czech Republic.

The deal will give Fortuna access to all of Yggdrasil’s proprietary, best in class slot content, including latest releases such as Hades, Jackpot Express, the acclaimed Viking series, and innovative content such as Neon Rush Splitz, Lucky Neko Gigablox and Multifly.

Yggdrasil will also supply Fortuna with its full portfolio of YG Masters titles, a program that enables leading independent slot suppliers to produce innovative games and accelerate their global strategy by using its revolutionary GATI technology.

Fredrik Elmqvist, CEO at Yggdrasil, said: “We are delighted to partner with Fortuna, the largest operator group in Central Europe. Through this deal we will swiftly grow our presence significantly in the Czech Republic, Slovakia and Romania.

“We have a very strong roadmap and are confident that Fortuna and their player community will enjoy our innovative, well known and exciting game titles. Both parties will now focus on the integration and planning for successful go live.”

Nicklas Zajdel, COO at Fortuna Entertainment Group, said: “Yggdrasil has a sterling reputation as one of the premier game providers in the industry so we couldn’t be happier to integrate their content.

“With innovative mechanics and thrilling themes, its varied games portfolio will be fantastic for our customers and we can’t wait to see their reaction.”

Tom Horn Gaming goes live with Max Entertainment brands

November 10, 2020 Published by EuropeanGaming.eu

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The latest link-up sees the supplier deliver its content to Max Entertainment’s two brands – its flagship Slotty Vegas and Pay N Play casino GoSlotty, while their sister brand VulkanBet is set to follow suit shortly. The partnership with MaxEnt will further Tom Horn Gaming’s presence in many regulated markets in Europe where the provider lauds momentum with its games proving to be an instant hit with players.

“We continue to focus on growing our existing business relationships and delivering unique content to operators in regulated markets. I am confident that this partnership with Max Entertainment will be a great success for both companies and together we will see continued and robust growth going forward,” noted Ondrej Lapides, CEO at Tom Horn Gaming.

Karl von Brockdorff, Head of Brand at Max Entertainment added: “Tom Horn Gaming’s portfolio is packed with titles that are known worldwide for their high quality and thrilling mechanics. Adding their fresh and entertaining slots to our casino suite was therefore an obvious decision. With Tom Horn on board we continue to further our portfolio with exceptional gaming content, while expanding our offering effectively in our target markets.”

With robust performance in 2020, Tom Horn Gaming continues its global expansion efforts, asserting confidence that a number of partnerships and integrations secured with top tier operators and aggregators in the past months will positively impact their results going forward.

Author: EuropeanGaming.eu

Europe Online Gambling Market Report 2020-2025 Featuring Major Players – Bet365, 888 Holdings, GVC Holdings, Kindred Group, William Hill, and Betsson

Parimatch becomes betting partner of EPIC League

Green Jade Games Releases Troll KO

Betixon Secures UK Gambling Commission Licence

Betsafe Embarks on its First Esports Sponsorship

Red Rake Gaming partners with Ously Games

1X2 Network Integrates its Full Suite of Slots and Table Games with Twin Casino

BETBY Adds Tennis to Betby.games Esports Range

Yggdrasil signs content deal with Fortuna Entertainment Group

Tom Horn Gaming goes live with Max Entertainment brands

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