Tag: partnerships

ESA Gaming, the innovative games provider, has taken its EasySwipe™ portfolio of non-traditional content live in Italy for the first time with highly-regarded local operator Sisal.

The supplier’s EasySwipe™ offering includes highly popular Goal Mine and Basketball Mine, as well as a range of classic casino content, with more titles expected to be released this year including Rocket Racers, ESA Gaming’s first crash-style game.

The selection of ultra-lightweight games is designed specifically for super-fast performance in open sessions, allowing players to swipe in and out, without disrupting the sports betting experience.

ESA Gaming’s pioneering EasySwipe™ portfolio allows operators to increase their cross-selling capacity, without cannibalising revenue channels. This enables sportsbooks to prolong screen time and increase player lifetime value, while providing the highest quality of games.

The deal furthers ESA Gaming’s foothold in the Italian market as well as its wider global expansion strategy across regulated markets, helping partners to cross-sell at a lower cost and creating an unrivalled betting experience for players.

Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “It is a great moment to see our EasySwipe™ offering go live in the Italian market, a concept we believe the local players will really enjoy.

“Partnering with Sisal is something we are really excited about. They have large share of the Italian market with an impressive track record of providing their customers with top class products which has now been extended to include a simple and fast portfolio of cross-sell titles.”

A cooperation has been established between PopOK Gaming and Timeless Tech, drawing two prominent iGaming content providers together.

The parties have agreed on entering into a business partnership with the integration of PopOK Gaming’s slots, live casino games and instant games into the Timeless Tech’s platform and the provision of new stunning solutions to its audience.

With its unique suite of games featuring catchy designs, vivid colours, dynamic animations and pleasing sound effects, PopOK Gaming intends to create an even more involving gaming environment for players and hence breathe new life into the partners’ businesses, making a significant contribution to their revenue growth.

All in all, this fruitful collaboration is mutually beneficial: PopOK Gaming gets a chance to make its lucrative solutions available for new people, and Timeless Tech gets an opportunity to acquire and delight customers in a fresh and captivating way. This will lay the basis for many further successes.

PopOK Gaming CEO, Karen Gulkanyan, commented: “We are beyond happy to be partnering with Timeless Tech, a leading iGaming software provider. This partnership is profitable for all parties involved, and I believe it will be so successful that in the future we will work together on other products as well.”

B2B casino games supplier Kalamba Games has partnered with leading affiliate platform First Look Games. The deal will ramp up the distribution of game information and increase visibility with affiliate outreach on its rich portfolio of game content.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates with its community collectively boasting over 20 million casino players around the world. It gives publishers in the affiliate space access to accurate game information, assets and content approved for use direct from the studios.

Kalamba Games says the partnership will help it leverage its affiliate efforts in the most efficient way possible, increasing exposure for new titles, such as the newly released Rumble Ratz Megaways^TM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded Megaways^TM.

The partnership will give Kalamba access to the innovative First Look platform, which already has direct access to more than 800 approved affiliates.

Kalamba Games was formed in 2016 with a mission to disrupt the igaming market through a powerful combination of innovative content and promotional tools. Today, it is more than just a leading development studio. It has become a technology provider and distributor via its own BullsEye RGS, offering distribution and promo tools with a focus on regulated markets.

Gareth Dando, Kalamba Games marketing director, said: “As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”

Tom Galanis, managing director at First Look Games, said: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. We look forward to helping support them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”  

Sportradar Integrity Services, a unit of Sportradar , and a global supplier of sport integrity solutions and partner to over 150 sports federations and leagues, today announced a bet monitoring agreement with European Table Tennis Union (ETTU).

Under the terms of the multi-year agreement, matches in the European Championships, and Men’s and Women’s Champions League, amongst other key events, will be monitored by Sportradar Integrity Services via its Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system which has been independently assessed and verified by experts in the field of sports betting and integrity. The UFDS successfully monitored the 2022 European Championships in Munich last month already.

Through the UFDS, betting patterns on European Table Tennis competitions will be analysed for abnormalities by a global team of qualified integrity experts, and any suspicious matches will be reported, allowing critical visibility into potential match-fixing threats. Sportradar Integrity Services has detected more than 7,500 suspicious matches during the past 17 years with over 800 of these taking place in 2022 alone.

European Table Tennis Union acting president Pedro Moura said: “Protecting the integrity of European Table Tennis is a top priority, so it is vital that there are robust measures in place in to safeguard our competitions from match-fixing. Through this partnership, men’s, women’s and youth events are all now being monitored through the UFDS. Sportradar has a proven track record in the sports integrity industry, and their expert bet monitoring capabilities will play a crucial role in helping to protect the integrity of European Table Tennis events”.

Sportradar Integrity Services Managing Director Andreas Krannich added: “We have witnessed ever-growing integrity threats over the years, particularly due to recent global events, as well as an increased betting interest in sports such as table tennis and are excited to have entered into this partnership with the European Table Tennis Union. At Sportradar, we are fully committed to assisting our sporting partners’ efforts to detect and prevent such threats and look forward to supporting the integrity programme of the European Table Tennis Union in the years ahead”.