Press Releases – Page 290

BK8 has become the official Global Betting Partner of Huddersfield Town for the remainder of the 2021/22 season

December 23, 2021 Published by EuropeanGaming.eu

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BK8 were founded in 2014 and primarily operate in the Asian market, but is now targeting expansion into other territories. The company has a lengthy relationship with football, previously working with the likes of John Terry and Robin van Persie.

This new partnership will see the company’s logo become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit.

Town join the likes of La Liga clubs Valencia CF, Athletic Club de Bilbao, Villarreal CF, RCD Mallorca and Elche Club de Fútbol in establishing a partnership with BK8 this season.

Huddersfield Town Chief Executive Mark Devlin commented:

“We have spent a lot of time speaking to BK8 in order to understand their values.

“We’ve come to know the central team at BK8, and how they want to operate as a company. BK8 have made a lot of positive moves in recent months and their work with former England footballer Kelly Smith and her charity bears testimony to their efforts.

“We’re confident that they have acted positively and will continue to contribute to grassroot football. Therefore, we are glad to enter into this partnership with BK8 which potentially could grow in the coming years.”

BK8’s European Managing Director, Michael Gatt, explained:

“We are absolutely delighted to have partner with Huddersfield Town as their Official Global Betting Partner and we are thrilled that they have been able to see the positive changes we have made as brand in recent months to make this possible. In fact we do have plans to work with Huddersfield in some grassroots activation in coming months.”

CEO of Outlast Sports, Salauddin Sinnakandu, who brokered the collaboration for BK8, added:

“After the La Liga and Kelly Smith activations we put in place, this deal is very much the next phase of the brand’s strategy to engage in the football market in the UK. Being part of that community, specifically in Europe and Asia, will be the focus in the coming months.”

Bundesliga International and Sportradar extend long-term partnership to further enhance fan engagement with German topflight football

December 23, 2021 Published by EuropeanGaming.eu

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Sportradar is the official provider of betting and streaming services for the Bundesliga and Bundesliga 2 internationally
The longstanding partnership now features a suite of AI-driven fan engagement tools

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar, the leading global sports technology company creating immersive experiences for sports fans, have agreed to a five-year extension of their long-term partnership with a focus on providing fans with greater access to German football’s top leagues.

The Bundesliga is the world’s fastest growing professional football league with more than 1 billion fans around the globe. As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights for moving images from those competitions to its network of sportsbook operators. The agreement further enables Sportradar to continue to collect and distribute live match data, providing its customers with access to a fast, accurate and reliable feed.

Over the course of the agreement, Sportradar will provide bookmakers with a range of innovative tools that will enhance the way fans experience and interact with international Bundesliga content. This includes allowing sportsbook operators to provide their clients with video clips of Bundesliga matches through the Live Video Notification solution, an AI-driven sports video technology that delivers rich media content direct to fans’ mobile phones via an instantaneous push notification.

Finally, Sportradar has launched Virtual Sports Bundesliga, a first of its kind, AI driven virtual sports gaming solution that integrates real match video highlights from 3,500 Bundesliga archive matches to create an interactive gaming experience for fans. A team of more than 100 Sportradar specialist data operators edited 10 years’ worth of video content into dynamic event clips such as players entering the pitch, scoring goals or stepping up to take a penalty.

Robert Klein, Bundesliga International CEO said: “This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence. We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products.”

Ed Blonk, Chief Commercial Officer, Sportradar said: “For the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in market. These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world.”

This deal extends a successful relationship that began more than 15 years ago, with a multi-year partnership that included international broadcast and betting rights.

AstroPay strengthens partnership with Burnley FC

December 23, 2021 Published by EuropeanGaming.eu

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AstroPay, the global leader in online payment solutions, has further strengthened its partnership with Burnley Football Club by becoming Burnley FC Women’s front of shirt sponsor for the remainder of the 2021/22 season and sponsoring the newly installed dugouts at Turf Moor.

The strategic partnership was established at the beginning of the 2021 Premier League campaign, with AstroPay becoming Burnley FC’s official sleeve sponsor. The new partnership with the women’s team further strengthens the company’s positive relationship with the club.

As sponsor of the women’s team, the AstroPay logo will be displayed on the front of Burnley FC Women’s home and away shirts, with the range available to purchase in the Clarets Store soon. In addition, Turf Moor has undergone a range of stadium developments and AstroPay have committed to sponsoring the newly installed dugouts, with their branding visible on headrests and in the technical area.

Mikael Lijtenstein, AstroPay CEO said: “We are pleased to strengthen our partnership with Burnley Football Club, through these new sponsorship deals.

“As two innovative organisations, we share a similar ethos of being forward thinking and creative, which is why the prospect of becoming Burnley FC Women’s front of shirt sponsor was so appealing. The club are making great strides in women’s football, and we wanted to be a part of the journey.

“We very much look forward to continuing to develop our partnership with the club and achieving great things together.”

AstroPay, which is also the Official Payment Solution Partner to Burnley Football Club, was founded in 2009 and since then has been successful in providing efficient, secure and reliable digital payment solutions for business and individual customers across Latin America, Asia, Africa, and Europe.

Carl Sanderson Head of Business Partnerships at Burnley FC said: “We are thrilled that AstroPay have further strengthened their support by becoming front of shirt sponsor for the women’s team and by sponsoring the new dugouts.

“The club are committed to growing the women’s game, as is demonstrated through exciting partnership and sponsorships such as this. Women’s football is on the rise and is reaching more people than ever before, it’s an incredibly exciting area to be a part of which is why we are pleased to collaborate with AstroPay on this deal.

“We’re also incredibly proud of the developments within the stadium in recent months and are pleased AstroPay, as a valued partner of Burnley FC, have committed to sponsoring the dugouts too. We look forward to continuing to work closely with them throughout the season.”

The Rank Group appoints Richard Harris as CFO

December 22, 2021 Published by EuropeanGaming.eu

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The Rank Group Plc is pleased to announce the appointment of Richard Harris as Group Chief Financial Officer (“CFO”) and Board director with effect from 1 May 2022. As announced on 17 November 2021, Simon Hay, currently Director of Group Finance, will be interim CFO with effect from 1 January 2022 and will continue in that role until Richard joins the Group.

Richard will join Rank from Foxtons Group plc, London’s leading estate agency, where he has held the role of CFO since June 2019. During his time with Foxtons, Richard helped navigate the business through the financial impact of the pandemic, led a broad range of M&A activities, and delivered significant cost improvement across the business. Prior to joining Foxtons, Richard was Group Financial Controller for Laird plc having previously spent 11 years at Marks and Spencer plc in a number of senior finance roles.

John O’Reilly, Chief Executive of Rank, commented: “I am delighted to announce Richard’s appointment as our incoming Group CFO. His extensive experience across a number of senior financial and operational roles will be invaluable as we continue to deliver the next phase of Rank’s transformation plan. I look forward to welcoming Richard into the Group in 2022.”

Richard Harris, incoming Group CFO, said: “I am delighted to be joining Rank at this exciting time in the Group’s journey. I have enjoyed meeting various members of the team and look forward to working closely with them, John and the Board to deliver the Group’s strategy.”

NEW TOURNAMENT: AFRICA CUP NATIONS

December 22, 2021 Published by EuropeanGaming.eu

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GoldenRace, Virtual Sports and Betting Technologies provider, is presenting its brand new tournament for the African market: the Africa Cup Nations.

This championship is a new and important addition to the company’s already extended list of worldwide leagues and championships. It is already available for retail and online, and has been added to the company’s satellite channel 3.

“We are very excited and proud of this new release, as the African market has always been a key target for our company. We believe in the tremendous possibilities of the gambling industry there, and wanted to create a virtual football tournament especially for our players on the continent,” said Martin Wachter, GoldenRace’s CEO & Founder.

With six groups made up of the 24 national teams that won the qualifiers, a group stage will leave only the best of them to go through to the knockout stages (round16, quarterfinals, semifinals and final).

GoldenRace’s virtual football is the winning product of our portfolio. Day after day, millions of players enjoy its realistic odds and 3D animations, motion-capture technology, high-quality FX, real camera angles, voice-over from professional commentators and familiar layout.

SOFTSWISS Game Aggregator Obtains a Greek License

December 22, 2021 Published by EuropeanGaming.eu

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The SOFTSWISS Game Aggregator has received a Manufacturer Suitability License (A.1), which will allow the company to expand its presence in the Greek market. The Hellenic Gaming Commission (HGC) has ruled that the SOFTSWISS Gaming Aggregator can legally provide B2B gambling services.

The A.1 Category license allows the company to offer its services to gambling operators in Greece for 7 years. According to the licensing conditions at the moment the SOFTSWISS Game Aggregator can legally provide local operators with access to the content from 12 gaming studios.

Earlier this year SOFTSWISS obtained a Greek B2C gaming license for its first partner project in the Greek iGaming market. According to the legislation, the license is intended to operate in Greece and is available to players with Greek passports, IDs and bank accounts, as well as permanent residents of the country.

The official operation on the territory of Greece became possible after the adoption of new regulations by the country government in October 2019. As a result, the Hellenic Gaming Commission (HGC) opened the application process for new online gaming licenses at the end of 2020. The new rules provide for two types of operating licenses: for online gambling and for online betting. The new rules provide for both B2C operating licenses and B2B online gambling solution provider licenses.

“Obtaining a Greek gaming license was the result of SOFTSWISS’ long and hard work, which over the years has accumulated extensive experience and understanding of the iGaming market. Recognising the needs of our clients, we are constantly moving towards development and finding new solutions. One of them was getting local licenses, which allows SOFTSWISS to expand its presence in new regions. This summer we already opened a Greek market with a B2C gaming license. Now with the new B2B license local operators will be able to enjoy the benefits of the SOFTSWISS Game Aggregator. We have a lot to offer to the local gambling industry, so I am sure there are a lot of interesting projects and partnerships ahead of us”, comments Andrey Starovoitov, COO at SOFTSWISS.

About SOFTSWISS

The Game Aggregator API connects over 11,000 games from 170+ game studios to casino, sports betting and poker brands via a single integration.

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

iSoftBet joins forces with Slotegrator in comprehensive content deal

December 22, 2021 Published by EuropeanGaming.eu

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iSoftBet, the leading online games supplier and content aggregator, has partnered with Slotegrator in a deal that will see its collection of slots added to the platform’s solution.

More than 150 of iSoftBet’s proprietary slots will be available to operators that use Slotegrator’s APIgrator offering, including recent releases Tyrant King Megaways, Golden Gallina and the award-winning Moriarty Megaways.

Operators that utilise iSoftBet’s products on the platform can also use the comprehensive array of player engagement solutions, including InGame, to elevate and enhance their user experience and engage audiences in a more meaningful way.

The agreement marks further commercial success for iSoftBet, with Slotegrator present in regulated territories across the globe, as the supplier continues to expand its footprint in key markets, with recent deals including Jokerstar in Germany, and LeoVegas and Octavian Lab in Italy.

Lars Kollind, Head of Business Development at iSoftBet, said: “Bringing our unmatched gaming experiences to players all around the world is a clear focus for us and by partnering with Slotegrator we’re able to widen our reach further than ever before.

“With a comprehensive operator network, our best games can now be enjoyed in key regulated markets, so it is a very exciting deal for us.”

Ayvar Gabidullin, Leading Sales Manager at Slotegrator, said: “iSoftBet’s extensive collection of Hold & Win and Megaways games are enjoyed by players all over due to their immersive environments, powerful imagery and engaging gameplay. We’re thrilled to be able to add this to our comprehensive offering and look forward to reaching new heights together.”

True Grit Redemption – NOW LIVE!

December 22, 2021 Published by EuropeanGaming.eu

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Revenge is in the air with Nolimit’s latest slot, True Grit Redemption

Nolimit is known for developing characters with a feisty and enthusiastic demeanor that mirrors the game’s developers, and this one is no exception. Following their most recent heroic release, Legion X, straight from the battle field, we now find ourselves in the middle of a Western adventure that seeks vengeance and justice for Grit Girl, whose father was robbed from her; True Grit Redemption.

The story is set in 1873, and it tells a tale about a little girl’s father’s murder and her cherished recollections of him. Players will go on an adventure alongside Grit Girl and her daring crew, seeking vengeance for her father’s sake whilst being tested on their inner true grit. Can you fight off the obstacles thrown at you?

True Grit Redemption presents a 6×5 reel set layout with a total stimulated max pay-out of 20220x if you manage to catch the killer and make him pay. The slot’s featured mechanics are well-known: xNudge®, xWays®, and Infectious xWays®. Reel Split, Transform Em’, Grit Girl to bring out the inner grit, Torture Spins to widen your senses, and more; all elements that will help you in your search!

Per Lindheimer, Product Owner at Nolimit City, said: “Grit is a huge part of the Nolimit City mentality. We’ve worked hard the last few years punching upwards towards the big dragons out there – and grit is needed to stay in the fight during those times. To release a game with the same geist, set in a time when life was harsh, feels like a perfect match. And rest assured, we’ll keep fighting, we’re just getting warmed up…”

True Grit Redemption will be available to all Nolimit City partners from December 21st, 2021.

Endorphina’s 2021 wrap-up!

December 21, 2021 Published by EuropeanGaming.eu

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Endorphina has had a great year in 2021. Take a look at their personal recap of what they’ve achieved as a company in the past year!

In 2021, Endorphina released 20 fascinating slot games, 2 more than they’ve previously released in 2020. We hear that Endorphina hopes to push this number even higher in 2022. With every game, Endorphina mentions that they are constantly thinking about their players to craft games that match with as many tastes and styles as possible. In addition to this, Endorphina tries to incorporate elements of surprise so that every slot game remains different and catchy. For example, their hit game Joker Stoker, which released in June, has shown some great growth indicators such as the total number of spins which keep on increasing!

Endorphina has also climbed up the ladder and shown its leadership in terms of partnerships. Endophina’s games have been added to more than on 750+ online casinos worldwide while entering new markets. They plan to keep this initiative going strong in 2022 by continuing to grow and enter even more markets.

In 2021, Endorphina’s professionals have participated in more than 20 interviews to various global media. We’ve heard that they are absolutely thrilled to be able to share their ideas, insights, and plans with the rest of the iGaming industry.

For Endorphina, it’s clear that 2021 has been a massive success. Their hardworking team and striking games have also been acknowledged and appreciated by independent experts. For example, Endorphina has been shortlisted in prestigious awards such as SBC, Europe Gaming Awards, and Casinobeats. They were also hon-ored to win in the category of the best game developer in 2021 by UGW!

Jan Urbanec, CEO at Endorphina, shares, “It has been a grandiosely successful year. Massive growth is the most accurate description. We had high hopes for some of our releases, but what we saw exceeded expecta-tions. From this year releases, we now can say that there are three additional stable top performers in the En-dorphina portfolio, across all markets. We went live with some of the most successful operators in the industry, as well as with a large number very promising starting ones.

Our team grew and more specialists joined our ranks. We are proud that Endorphina is attracting the best people available on the market.”

GameBake named a Red Herring Top 100 Europe Winner

December 21, 2021 Published by EuropeanGaming.eu

Reading Time: 2 minutes

GameBake, the fast-growth tech company that takes video games to global app stores and social media platforms, today announces that it has been named by Red Herring as one of the leading startups in Europe.

Red Herring Top 100 Europe recognises and celebrates the innovations of Europe’s leading businesses. Selected from approximately 1,200 companies each year, it has become a mark of distinction for identifying promising companies and entrepreneurs.

The GameBake distribution platform soft launched in May 2021 and has already onboarded almost 50 games, helping them access app stores, social media platforms and web-based gaming services worldwide. It is at the forefront of the ‘instant gaming’ trend where gaming content is seamlessly made available to users of platforms such as Snap and Facebook (Meta). In November 2021, GameBake was awarded a significant grant from Innovate UK, the UK’s innovation agency.

Michael Hudson, CEO and Co-Founder of GameBake, said:

“Being named as one of the leading startups in Europe is amazing recognition for the GameBake team, who have absolutely smashed it this year. From our launch earlier this year we have partnered with dozens of games and platforms to get games to where they’ll add value for users and, in turn, revenue for developers. It’s great to be recognised by Red Herring alongside the likes of Onfido and Blacknut. Bring on what is panning out to be an epic 2022!”

Alex Vieux, publisher and CEO of Red Herring, said:

“In 2021, selecting the top achievers was by no means a small feat. In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early in the European tech ecosystem. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe GameBake embodies the vision, drive and innovation that define a successful entrepreneurial venture. GameBake should be proud of its accomplishment, as the competition was very strong.”

Tag: Press Releases

BK8 has become the official Global Betting Partner of Huddersfield Town for the remainder of the 2021/22 season

Bundesliga International and Sportradar extend long-term partnership to further enhance fan engagement with German topflight football

AstroPay strengthens partnership with Burnley FC

The Rank Group appoints Richard Harris as CFO

NEW TOURNAMENT: AFRICA CUP NATIONS

SOFTSWISS Game Aggregator Obtains a Greek License

iSoftBet joins forces with Slotegrator in comprehensive content deal

True Grit Redemption – NOW LIVE!

Endorphina’s 2021 wrap-up!

GameBake named a Red Herring Top 100 Europe Winner

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