coolbet-joins-the-international-betting-integrity-association

Coolbet joins the International Betting Integrity Association

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Coolbet, part of the Vincent Group acquired in 2021 by GAN, a leading North American B2B and B2C internet gambling company, has joined the International Betting Integrity Association (IBIA). It follows the operator’s approval by the Alcohol and Gaming Commission of Ontario (AGCO) to offer online gambling services in the Canadian province. The operator also holds operating licences in Malta, Sweden and Estonia and joins many of the leading regulated sports betting operators in the world, with IBIA members accounting for over C$160bn (€115bn) in global betting turnover per annum and nearly 50% of all regulated commercial online betting.

Endre Nesset, Senior Vice President of Global Sports at GAN Limited said: “We are very pleased to be part of the IBIA. There is strength in numbers and power in unity, and together with the rest of IBIA’s members we are in great position to help maintain integrity and stop foul play in our industry.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilize its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

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SOFTSWISS Sportsbook Launches New Multi-Brand Back Office

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The SOFTSWISS Sportsbook enhances the capabilities of its clients by upgrading the product’s back office. The new functionality allows operators to manage the betting process more effectively, as well as collect information about the results of different projects in one place. 

Among the top 3 novelties, the Sportsbook team highlights the following:

  • Full real-time statistics 
  • Rich bonus customisation opportunities
  • Multi-brand management: clients have access to all projects and data related to them via one back office

All Sportsbook clients now receive detailed statistics in real-time based on key performance indicators – whether it’s a particular event, sport, market, or another characteristic. This will help to analyse operational efficiency and make timely changes. 

The user-friendly back office system gives a wide range of opportunities for customising bonuses for different types of audiences or events. This not only includes convenient bonus configuration but also the automatic generation of banners, rules, and messages visible to players. 

One of the critical novelties is that all functionalities described above are available for each client’s projects in one place making the management easier and allowing to compare the results of different projects without additional efforts. 

“We always strive to make the interaction between the client and the product more efficient and the new back office allows us to make one more step in this direction. The system of bonus management has become more flexible and helps our clients to analyse the results more deeply. We will continue to develop the back office which will become the foundation for many new features and updates that will delight both clients and players,” commented Alexander Kamenestkyi, SOFTSWISS Sportsbook Product Owner.

In addition to the upgraded version of the back office, the SOFTSWISS Sportsbook will introduce its new content management system (СMS) soon.

With a fast-performing betting interface and high-end customer support, the SOFTSWISS Sportsbook meets the requirements of the modern and powerful software for online betting. Focused on the gamification of the player experience, the solution offers a set of engaging features such as Hunting bonus, Lootbox bonus, and others. 

 

About SOFTSWISS 

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

btobet-expands-its-presence-in-cameroon-with-bet237-deal

BtoBet expands its presence in Cameroon with Bet237 deal

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Aspire Global’s BtoBet has penned an agreement with Ngnatat Sarl Trading, an omnichannel operator based in Cameroon, through its Certified Partner for Africa STM Gaming. The deal will see the operator make use of BtoBet’s sportsbook and PAM platforms to deliver an entertaining sportsbook and casino experience on the Bet237 brand for both the online channels, and its retail network.

Focusing on providing a high standard of UX, Bet237 will be delivering a diverse portfolio of offerings to its players based on local and international sports events, a wide selection of virtual sports, and online and live casino. Bet237 will also be utilising BtoBet’s leading managed trading services for full trading and risk management solutions.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, said: “BtoBet’s cutting-edge sportsbook platform, with its highly flexible approach allows our partners to maintain an edge on the competition in the demanding African landscape. Furthermore, our localised approach, whereby we tailor our solutions to reflect not only the technological differences differentiating one country from another but also from a content perspective, enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market-share.”

Alessandro Pizzolotto, Co-Founder and CEO of STM Gaming, said: “Strong GDP growth in sub-Sahara countries are underpinning the local iGaming industry’s growth forecast well above the global rate until 2025. Even though the local landscape is historically dominated by retail betting and land-based casinos, mobile money has provided an entry point for online betting, with numerous operators seeking to capitalise the current digital shift. Throughout the years BtoBet has proven itself as the leading sportsbook platform supplier for Africa, with its technologies meeting the local scenario’s requirements, which differ greatly from those of more mature markets.”

Bet237’s , said: “BtoBet’s experience in the region speaks for itself, especially when it comes to identifying the key traits that distinguish the market on a country-by-country basis. We were looking for a trusted partner that could meet our prerequisites for both the online and retail channels, and I am positive that the Neuron 3 platofrm will allow us to diversify our offering and give us a competitive edge in terms of the experience we provide to our players.”

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Betsson Group: Two Wins at the Baltic and Scandinavian Gaming Awards 2022

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Betsson Group have won two awards at the Baltic and Scandinavian Gaming Awards! Launched in 2019, the BSG Awards ceremony are held as part of the MARE BALTICUM Gaming Summit, the leading boutique style gambling industry conference of the Baltic and Scandinavian region.

This year’s Awards and 5th edition of the MARE BALTICUM Gaming Summit were held on 12th May in Vilnius (Lithuania). The BSG awards aims to reward the hard work of companies within iGaming that are active in the Baltic and Scandinavian region. For a fully transparent process, the final winners of each category are decided by a special voting session during the conference.

Betsson was awarded as the Best Sports Betting Operator in the Nordics 2022, while Betsafe was awarded as the Best Sports Betting Operator in the Baltics 2022.

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France Galop appoints HBA Media in a multi-year media-rights distribution deal

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France Galop has appointed HBA Media as its dedicated global horseracing distribution partner under a four-year agreement.

As horseracing’s foremost international media rights agency, HBA Media will preside over France Galop’s entire racing portfolio to ensure global broadcast and multi-platform distribution for the world-famous Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group 2 racedays.

HBA Media and France Galop will work collaboratively to elevate the quality of its live and produced racing coverage.  There will be renewed emphasis on championing the Qatar Prix de l’Arc de Triomphe – France Galop’s premier event – in productions that will attract new audiences and sports fans to the best of French flat racing.

The announcement follows a string of major acquisitions by HBA Media in the last two years, which included representation agreements with both Ascot Racecourse and Racecourse Media Group (RMG) respectively to manage the international broadcast rights for UK and Irish racing, including the prestigious Royal Meeting, QIPCO British Champions Day, the Cazoo Derby Festival and the Randox Grand National.

HBA Media is responsible for a host of international landmark events, including the Pegasus World Cup, the Saudi Cup, the Dubai World Cup Carnival, the Melbourne Cup, the Breeders’ Cup and the Bahrain International Trophy. The Qatar Prix de l’Arc de Triomphe will join HBA Media’s enriched portfolio to form an unrivalled year-long international racing calendar.

 

Henry Birtles, Chief Executive of HBA Media, said:

“HBA Media is delighted to enter this exciting partnership with France Galop. We are honoured to have been entrusted with managing their illustrious portfolio of events that are watched and loved all over the world.

“Over the past few years, our vision at HBA Media has been focused on the sport of horseracing thriving in an ever-changing media landscape. We are thrilled that France Galop believe in our approach, and we are unrelenting in our mission to showcase this great sport to untapped audiences and secure the best possible global coverage for France Galop and all our clients.”

 

Delphine Violette, Director Commercial and Marketing for France Galop, said:

“We are very excited to be working with HBA Media, who have proven their dedication, commitment and outstanding knowledge of horseracing and media.

“HBA’s enviable portfolio captures the very best of international horseracing and we are delighted that French racing from ParisLongchamp, Chantilly, Deauville, Auteuil and Saint-Cloud Racecourses will be distributed within this unrivalled year-long global racing calendar.”

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888sport extends agreement to sponsor the NFL

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888sport, the innovative, cutting-edge sport division of 888 Holdings plc, is delighted to announce that it has agreed a new sponsorship agreement with the National Football League (NFL) to continue as its official sports betting partner in the UK & Ireland until 2025.

Under terms of the new agreement, 888sport will expand upon its highly successful partnership with the NFL, which has spanned across the last two seasons. For the highly anticipated London fixtures, which are set to take place at Tottenham Hotspur Stadium and Wembley Stadium later this year, fans can expect to see the 888sport logo visible on the exterior of the stadium and throughout the fan zones, as well as on LED advertising boards during the games itself. This will be supported by a strong brand presence on all TV matches and highlight shows.

In line with the Group’s strategy to create entertaining, content-rich experiences for players, 888sport will become the exclusive presenter brand of the NFL’s apps and Fantasy products including Pick’em, the Super Bowl Challenge and Draft Predictor. Across its social channels, 888sport will also broadcast unique and engaging video content, filmed in partnership with the NFL and will offer fans exclusive prizes, including official merchandise and tickets to upcoming Super Bowl events.

The new agreement between 888 and the NFL cements the duo’s longstanding relationship, which has included a previous partnership with NFL team the New York Jets  – the first partnership of its kind between a pure digital gaming company and an NFL team.

Kieran Spellman, VP – Head of Sport at 888sport, commented: “We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking  forward to continuing our work with the NFL and cannot wait for the start of the new season.”

Pedro Barreda, Director International Marketing and Head of Sponsorships, at 888sport, commented: “This partnshership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL’s official betting partner for many years to come.”

Michelle Webb, NFL UK Senior Director, Commercial, at the National Football League, commented: “We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”

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OpenBet Hellas Leads The Way With Great Place To Work® Hellas Recognition

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OpenBet Hellas, the world leader in sports betting entertainment, has been awarded official certification from Great Place to Work® Hellas, once again recognising its development hub as leading workplace to drive forward product innovation.

The OpenBet Hellas team based in Athens consists of experienced and highly skilled operations, technology, trading and product experts. This talented group continues to thrive in an exceptional working environment, providing them with the scope to produce pioneering enhancements across OpenBet’s unrivalled sports betting technology, content and services.

This latest acknowledgement underpins the company’s commitment to achieve a workplace culture that encourages forward-thinking concepts and a drive for innovation, which is reflected in OpenBet’s industry leading position, confirming why it is the partner of choice for many of the world’s top sportsbook operators.

The Best Workplaces™ list is curated by Great Place to Work®, an international institute that annually rewards companies that aspire to offer their employees exceptional working conditions.

Nikos Konstakis, Managing Director of OpenBet Hellas, said: It is fantastic to be recognised again by Great Place to Work® Hellas as a prominent employer in Greece. A lot of great work comes out of our Athens development hub, and we are constantly striving to enable our employees to have the best possible environment to work in.

“Our industry-leading team is the most adept in the in the market and we will continue to support them in every way possible, as we continue to redefine the next generation of sports betting entertainment.”

Mike Kelly, Chief Human Resources Officer at OpenBet, said: “This is an excellent achievement that reinforces the positive workplace culture that we work hard to provide for our team of AllStars.

“As we build on our mission to facilitate the best sports betting experiences for players worldwide, creating a working environment that inspires our talented workforce to perform at their best is crucial. This approach across all our locations worldwide enables us to attract quality talent and further evolve our overall product proposition.”

a-look-at-altenar’s-player-specials-and-what-these-features-bring-to-the-industry-standout-sports-betting-software

A Look At Altenar’s Player Specials And What These Features bring to the industry-standout sports betting software

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The use and addition of Player Specials in sports betting is becoming an increasingly popular addition to sportsbook offerings, and this is because it often draws bettors to an operator’s website under the assumption that they will receive something positive in turn for their long-dedicated custom for an operator’s site.

With the growing emergence of a North American iGaming market, where more states have begun to pass legislation for lottery, gambling and betting, operators are harnessing player specials to secure a healthy audience of bettors and the trends have traversed the waters.

Though it seems that Altenar, a sportsbook software provider, are offering unique Player Specials unrivalled by anything on the market today and as bettors grow ever-more aware of sports betting trends, it’s up to providers like Altenar to adapt and implement the changes needed for operators and gamers to be happy.

Before looking at what Altenar’s Player Specials can entail, it’s prudent to explain what some of the benefits can be for operators and bettors in using Player Specials.

Most bettors, whether accustomed to the sports betting world or play occasionally, are often drawn to Player Specials because they reduce or entirely eliminate any kind of complication in betting. For this reason, Player Specials are extremely popular and can draw new gamers to your site instantly as Altenar produce some of the simplest Player Specials, and this is the core magic that brings bettors back to a site again and again.

The benefits of Player Specials doesn’t end at their simplicity … Mirroring Altenar’s plethora of content, Player Specials also allow a pocket of variety that draws new and seasoned bettors to the website, especially as Altenar’s sportsbook also offers Esports in line with a growing market for virtual gaming.

By using Player Specials, operators are able to attract next generation gamers who aren’t always fans of traditional sports or sports betting and bring with them the realisation that in offering Player Specials, bettors are receiving amazing value for their money … If they’re good enough to attract other sport-adverdent gamers.

With Player Specials being one of the most popular offerings for bettors, Operators are lining up to harness Altenar’s forward-thinking specials that are flexible to bettor needs and eventually, will ensure that bettors return to your site and Altenar’s software for the best Player Specials on the sports betting market.

Altenar’s Industry-Leading Sports Betting Example For Player Specials

Altenar’s player specials host an offering in major soccer/football championships and events, as well as, Basketball events, American Football games and Baseball, where the bettor is able to select a host of markets to bet on player specific outcomes, like goals or points.

You can discover more about Altenar, Player Specials, sportsbook software and other features by visiting their website today and learning why Altenar is where stability meets flexibility.

entain-&-arc-appoint-working-peer-lord-lipsey-to-chair-new-premier-greyhound-racing-joint-venture

Entain & ARC appoint working peer Lord Lipsey to chair new Premier Greyhound Racing joint venture

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Newly-launched entity, a joint venture between Entain and Arena Racing Company, announces working peer and former Chair of British Greyhound Racing Board as Chairman

Premier Greyhound Racing, a newly-launched joint venture between Entain, the global sports betting, gaming and interactive entertainment group, and Arena Racing Company have appointed Lord Lipsey as Chair.

Premier Greyhound Racing aims to deliver the market-leading greyhound racing product best serving racegoers, owners and trainers by delivering increased welfare standards and investment.  It will promote the sport as a betting medium to drive revenues for operators, revitalising the sport in the process.

Premier Greyhound Racing will represent the interests of a total of 14 of Britain’s 20 official and regulated greyhound racing tracks. From January 2024, the company will offer a comprehensive package of racing both to digital and retail betting operators and their customers, worldwide from the nine Arena Racing Company and Entain stadia along with five independent tracks (Kinsley, Pelaw Grange, Sheffield, Swindon and Yarmouth).

Working peer Lord David Lipsey returns to greyhound racing following his four-year spell as Chair of the then-named British Greyhound Racing Board between 2004 and 2008.

David Lipsey has been a greyhound racing enthusiast for nearly half a century. He has owned several racing greyhounds and two greyhounds – Zac and Brenda – were adopted by him and his family.

As well as his involvement with running the sport he was a trustee of the Retired Greyhound Trust (now Greyhound Trust). Some five years ago he was called in by then Sports Minister Tracey Crouch to negotiate a new deal between Greyhound Racing and the bookmakers which resulted in a £2m a year boost to the sport’s finances, by working with digital operators to secure their contributions to the voluntary greyhound levy scheme.

Lord Lipsey brings a wide-ranging set of chairing and directorship experiences to the role, spanning entertainment, regulatory affairs, the betting and racing industries. He is currently a member of the board of horseracing’s Starting Price Regulatory Commission

Commenting on his appointment, Lord Lipsey said: “As an owner, and a supporter of greyhound racing, I am taking a part-time professional role within the sport I love. I look forward to representing it and its stakeholders to improve welfare, safeguard integrity and raise competition standards to industry-leading levels.

“Greyhound racing remains a hugely popular British tradition- on the latest figures the sixth-biggest spectator sport, welcoming millions of enthusiasts through its doors.

“Under the leadership of the Greyhound Board of Great Britain (GBGB), it has established itself as both a great night out for younger audiences and fast-moving and absorbing off-course, digital entertainment. Premier Greyhound Racing believes that it has a huge potential both as a sport and a betting market, offering stakeholders a sustainable and commercially valuable product in the long term.”

Commenting on Lord Lipsey’s appointment, Richard Lang, Director of Commercial retail at Entain, speaking on behalf of Premier Greyhound Racing said: “Lord Lipsey brings a vast and varied experience both in and outside of the greyhound racing and betting industries, which will prove vital in unlocking the potential of the sport through the platform we will provide it with in Premier Greyhound Racing.

“Lord Lipsey is a lifelong supporter and advocate of greyhounds, the sport and its stakeholders and shares our commitment to invest in and raise welfare, integrity and racing standards.

“We look forward to working with Lord Lipsey to ensure British greyhound racing flourishes and enjoys a sustainable future, remaining a core product our customers enjoy for the long term, benefitting all stakeholders.”

Mark Bird, Chief Executive of the Greyhound Board of Great Britain commented on the appointment: “We welcome the appointment of Lord Lipsey as Chair of Premier Greyhound Racing, not only for his obvious industry knowledge, insight and experience but also for his welfare credentials.

“Having worked with him previously as part of the negotiations for an increase in the voluntary levy, I am delighted that he has taken up this position with a commitment to greyhound welfare.”

honore-gaming-names-new-chief-financial-officer

Honoré Gaming names new Chief Financial Officer

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Audrey Bouctot joins cutting-edge online sportsbook and technology provider tasked with streamlining its financial department

Honoré Gaming, the innovative online sportsbook platform and technology provider, has strengthened its senior management team with the appointment of Audrey Bouctot as its new Chief Financial Officer.

Bouctot has more than 15 years’ experience in corporate finance having worked as a financial controller for organisations across a range of industries including the automotive and energy sectors. She has also worked with several investment funds.

She joins Honoré Gaming from Poulehouse, a non-tech food industry start-up where she held the role of Chief Financial Officer.

As Chief Financial Officer at Honoré Gaming, Bouctot has been tasked with developing and growing the technology provider’s financial department. This includes streamlining processes, undertaking monthly closing (fast close), monitoring costs and setting KPIs.

Honoré Gaming has emerged as a leading provider of turnkey sportsbook solutions to operators targeting French-speaking countries across the fast-growing African market.

Its omni-channel solution covers retail and online with a powerful back-office where operators can manage all activity. Its platform is also fully customisable so that operators can ensure they meet the exact needs of players in the markets they target and also stand out from their rivals.

Christophe Casanova, Chief Operating Officer at Honoré Gaming, said: “We are thrilled to announce that Audrey has joined Honoré Gaming as Chief Financial Officer and for us to be able to leverage her experience in corporate finance as we continue to grow.

“That Audrey’s experience comes from outside of the sector is an added bonus, allowing us to take on board new perspectives and learnings from other industries and use this to help drive forwards with our own ambitious plans.

“I know that Audrey will be a key player in the direction we take the business and I look forward to working with her closely.”

Audrey Bouctot, Chief Financial Officer at Honoré Gaming, added: “It is a huge honour to join Honoré Gaming as CFO and to be given the responsibility of overseeing the company’s financial department.

“I am excited by the challenge of working within a new industry but believe my knowledge and experience put me in good stead to not only achieve but surpass the goals I have been set.”