Tag: Sports Betting

Stats Perform and Women’s Sports Group today released independent research via YouGov to help sports media, sponsors and sportsbooks understand the rapidly emerging potential of women bettors and betting on women’s sports.

Conclusions from the research suggest that women’s tennis continues to soar in popularity and that women’s football is now in the top four sports of any gender watched or followed by regular men and women bettors but that it is characterised by a relative lack of associated betting options.

It also indicates that small adjustments by the sports media and betting industries would unlock significant new growth for themselves and the broader women’s sports ecosystem.

The landmark study covered 2,500 women and 2,500 men sport bettors and includes further insights such as:

• Women’s sport appeals equally to men and women bettors
• Regardless of gender, bettors want more opportunities and information to bet on women’s sport
• Women are active, under-served bettors who enjoy the social aspect of betting
• Over 90% of regular men and women bettors expect to watch the same or more women’s sport in the next twelve months
• Men and women bettors on women’s sport consume more sport in more places, especially online and on mobile apps

“This transformative research, conducted in collaboration with Stats Perform, marks a huge step in the evolution of women’s sports betting,” the Data and Integrity Specialist for Women’s Sports Group, Delilah Fenner, said. “The study presents undeniable evidence that all bettors want more opportunities to bet on women’s sport and that women are active, under-served bettors. This powerful data unlocks previously untapped revenue streams to set a new standard for the industry and we’re excited to be part of this change.”

“This research was a logical follow-up to the macro women’s sport research published with the IBIA last year, which was very well received,” the Chief Commercial Officer for Stats Perform, Alex Rice, said. “We hope this latest study will help our partners in the sports media, sponsorship and betting industries establish themselves now as leaders in the women’s sports space, increasing its audience and coverage whilst also bringing investment into the sector. The opportunity is there for those who are willing to invest now.”

To view the full research please visit www. StatsPerform. com/Womens-Sports-Betting.

Flutter Entertainment is pleased to announce the extension of its B2B partnership with leading French operator PARI MUTUEL URBAIN (PMU), deepening a relationship between the two companies that began in 2010.

The extended partnership will see Flutter provide PMU with a multi-channel B2B Sportsbook Platform with market leading customer products and associated operational services. This is in addition to the continued provision of event management, fixed odds pricing, and risk management services as PMU benefit from the global trading ecosystem and trading expertise deployed for all of Flutter’s B2C and B2B brands.

PMU will become the first external brand outside of the Flutter Group to operate on this unique solution, and as part of this expanded partnership, they will benefit from Flutter’s continued investment in our B2B Sportsbook Platform and sports trading capabilities, as the scalability of the offering allows for seamless product rollouts across all brands operating on the platform.

Tom Bowry, Chief Strategy Officer at Flutter, said: “We are delighted that PMU have chosen to extend our partnership and become the first external brand to adopt our B2B Sportsbook platform. This Sportsbook solution has been developed through a relentless focus on innovation and is powered by the exceptional expertise derived from our global portfolio of brands. We are excited about our B2B Sportsbook capabilities and the opportunities available to us in the future as we continue to invest to meet evolving customer needs and expectations.”

Emmanuel Vacher, e-commerce Director at PMU, said: “PMU.fr is the undisputed leader in the online horse racing betting market and also offers sports betting and poker. In sports betting, we were looking to simplify our architecture through a turnkey solution and to concentrate our efforts on Marketing and CRM . Flutter’s offering meets this need. Alongside them, we are now engaged in a multi-year partnership. Our common objective is, thanks to the expertise and technological capabilities of Flutter, to have within PMU.fr a leading Sports betting offer, services and user experience -such as for horseracing- and to gain market share”.

Number One horse race betting operator in Europe and third largest worldwide, PMU’s main activity is to market bets on horse races in a responsible and trusting environment. With 1,100 employees, the company operates in France (via its 14,000 retail outlets and French racecourses as well as on the Internet) and internationally with more than 120 partners across more than 50 countries. Horse race betting represents more than 90% of PMU’s business. Operating since 1930, PMU also diversified into sports betting and poker when the French online gaming market was opened to competition in 2010.

The result of PMU’s activity is fully redistributed to the French horse racing associations in charge of organizing the races, a total contribution of €835 million in 2023. A technological, useful and committed company, PMU finances the French horse racing industry, ensuring its sustainability, as well as supporting the direct and indirect jobs in the horse racing industry in France.

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, and Kambi Group plc, the world’s trusted sports betting partner, announced that they have signed an agreement to integrate Inspired Virtual Sports products into the Kambi sportsbook platform. This integration will allow Kambi’s partners to leverage Inspired’s Virtual Sports line-up. Kambi undertook a rigorous competitive procurement process before ultimately selecting Inspired as its exclusive Virtuals Sports provider.

“We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class Virtual Sports games,” said Brooks Pierce, Inspired President, and Chief Executive Officer. “We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”

“Kambi Group is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Kambi sportsbook platform,” said Jamie Mckittrick, SVP of Commercial Operations at Kambi. “This partnership illustrates the openness of the Kambi platform and elevates our cutting-edge sportsbook offering with the very best Virtual Sports technology.”

Inspired’s multi award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries. Inspired has the largest and most diverse content portfolio currently available, including the most popular sport for every market. Over the last five years, Inspired’s Virtual Sports have seen big growth in North America with the introduction of basketball, football, the first-ever women’s soccer game, and baseball.