Tag: Sports Betting

BetitRight’s in-play product continues to thrive as the sports betting analytics company enters the second year providing its market-leading bet prompt service to bookmaker Betfred.

Over the past 12 months data taken from several operators and organisations reveals that 24% of sports bettors who engaged with the in-play content added to their bet-slip. Furthermore, there was a 450% increase in usage of the product by customers between launch and the end of the football season.

BetitRight’s innovative in-play product brings together predictive models, with live event feeds and bookmaker price feeds to create engaging in-play bet prompts on all the headline fixtures.

The analytical capability of BetitRight has enabled Betfred’s customers to benefit from valuable insight into rich data to help them ‘bet better’ on Europe’s top competitions.

Betfred has been able to introduce the in-play service for over 50 football markets, with 10-25 prompts generated per match only of the most interesting, engaging and relevant content. BetitRight is currently working on additional in-play products to help even more bettors ‘bet better’.

Henry Newman, Sporting Risk Co-Founder, said: “We’re delighted with the feedback we’re getting on the product from our partners and will build on these solid foundations in 2022 by improving the existing product. On top of this we are building new products, to help all who engage with our in-play offerings, bet better.”

Spotlight Sports Group has today announced a new three-year agreement with bet365 to supply the sports betting giant with expanded international horseracing content via the recently launched Superfeed content engine. The new deal sees bet365 increase its horseracing content offering with key data from US and French racing.

With Superfeed customers can avail of Racing Post data and content from all major international racing territories. The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.

The new agreement means customers across all of bet365’s domains, including those licenced across North America, have access to the best Racing Post content to create a distinctive betting experience for bet365’s customers.

Spotlight Sports Group provided expert independent content to bet365 customers on all UK and Irish racing for a number of years. The extension of the international partnerships adds to this and the recent launch of South African racing content in 2020.

Spotlight Sports Group Account Director, Daniel Smith spoke about the continued relationship between bet365 and Spotlight Sports Group and how growing the partnership was important for both businesses. ”We’ve worked with bet365 for a number of years and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world. We know the value customers place on our content and we’re delighted bet365 continue to offer this support to their customers for new territories.”

Racing Post content, via Superfeed, is available for UK and Ireland, France, US, South African, Hong Kong and UAE racing with more global territories to be added soon. All international content can be accessed through a single integration from Superfeed.

Spotlight Sports Group releases the inaugural edition of ‘BetTech Ecosystem’, a research piece reviewing the major suppliers across the sports betting and iGaming industry. 

Spotlight Sports Group (SSG), a leading technology, content and media company specialising in sports betting and fantasy sports has today released its inaugural review of the sports betting industry ‘BetTech Ecosystem 2021’.

At the centre of the research is a visual that showcases six segments (platform providers, trading, e-commerce, data, content and iGaming) and the major businesses that feature in each. The research summarises who the suppliers are across the industry and highlights the extensive M&A that has taken place in recent years.

The study was conducted internally by a team of Spotlight Sports Group researchers and with the support of independent industry experts. The research focuses on the regulated European and North American markets.

Discussing the first edition of the ‘BetTech Ecosystem’, Spotlight Sports Group Head of B2B Marketing, Alan Davis said: “What we’ve created is a state-of-play overview of the major suppliers in Q4 2021 as a visual and report, allowing industry professionals a chance to view the sector from a number of different perspectives.’’

Davis continued: “What is most interesting from the research is how the major players have been growing the number of segments they’re in through innovation or acquisition. It’s striking when you view how some businesses feature multiple times and that is sure to grow. The pace of change within the industry has presented significant challenges while compiling the visual, in what we believe to be the first of its kind for the iGaming industry.”