Tag: Sports Betting

FIBA, the International Basketball Federation, and Philippines-based J9 have announced a new partnership until 2024 in which the Global Partner will present the FIBA Basketball World Cup 2023 Trophy Tour as well as boost awareness of the sport on its extensive platforms.

The brand J9 has become FIBA’s 10th Global Partner and will take the FIBA Basketball World Cup trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA’s flagship competition.

As another part of the agreement, J9 will receive key commercial rights across FIBA competitions, including the FIBA Continental Cups for both men and women, the FIBA Women’s Basketball World Cup 2022, and FIBA’s pinnacle event, the FIBA Basketball World Cup 2023.

J9, as FIBA’s Official Global Betting Partner, sees globalization as an important focus and it provides a world-class gaming experience to its global users. The company will use FIBA’s platform to launch and boost awareness of its brand J9 across all FIBA events globally and connect with millions of basketball fans around the world. In addition, J9 will utilize FIBA’s top-level domain .basketball to promote basketball related corporate social responsibility activities on its portal J9.basketball.

Frank Leenders, FIBA Media & Marketing Services Director General, said: “We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA’s goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9.”

Managing Director of J9, James Chen, expressed his confidence in the partnership with FIBA by saying: “It is a great honor for us to become a Global Partner of FIBA and to have the opportunity to contribute to the development of basketball globally. With our innovative and digital ways, we are sure that we will be able to help FIBA deliver the charm and joy of basketball to more fans across the world.”

This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.

The Portuguese Women’s Basketball League will receive, during the next 3 years, the same sponsorship pay as the men’s competition. The amount, which reaches a total investment of 3 million euros for both competitions, results from the partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal. Both the men’s and the women’s competition will be called Liga Betclic, making it an iconic case of sports equality at international level.

After making the headlines last month with Neemias Queta becoming the first Portuguese Basketball player to reach the NBA, the Portuguese Basketball Federation didn’t stop here. “We saw the opportunity to be the first to take this step and set an example,” says Manuel Fernandes, president of the Portuguese Basketball Federation. “It’s important for us as a brand to contribute to the discussion, to break down stereotypes that have long prevented women athletes to have equal pay,” says Pureza Sousa, Betclic’s Portugal country Manager.

The goal of this collaboration is to up the game on both leagues, providing the same conditions for athletes as well as helping both competitions evolve to present themselves as top European and world-wide leagues, where the draft of new talent and visibility of renowned players is essential.

This initiative is the result of a close cooperation between the Portuguese Basketball Federation and Betclic Portugal and their shared vision to implement a new paradigm for basketball, regardless of being practiced by men or women. Both entities hope that this unique initiative in the international sports landscape will have ramifications throughout the world and will contribute to equal opportunities and equal pay in sports.

The world’s trusted sports betting partner will support new BetCity.nl online sportsbook brand as regulated market opens on 1 October

Kambi Group plc has signed a multi-year partnership with Dutch operator BetEnt to support the launch of the company’s BetCity.nl-branded online sportsbook in the newly regulated Netherlands market.

The deal will see BetCity.nl leverage Kambi’s award-winning technology and expansive sports betting offer, as well as its expertise in the areas of compliance and sports integrity.

BetCity.nl is a new sports-only brand launched by a management team and underlying shareholders with years of experience in the land-based casino sector, owning assets including Amsterdam-based Casino City.

As announced by the Dutch gaming regulator yesterday (29 September), BetEnt was among the first operators to receive a licence to offer online gambling and will therefore launch on day one upon the market opening tomorrow (1 October).

Kristian Nylén, CEO, Kambi, said: “Kambi is delighted to have been selected as the exclusive online sportsbook provider to BetCity.nl and provide the support for them to launch on day one of the market opening.

“The Netherlands will be extremely competitive but the combination of Kambi’s technology and sports betting know-how with BetEnt’s sports-first strategy leaves the BetCity.nl sportsbook well placed to succeed.”

Melvin Bostelaar, CEO, BetEnt, said: “We are proud to partner with a world-renowned company like Kambi which is widely regarded as one of the market’s best sportsbook providers.

“It is exciting to enter the regulated Dutch market with such a first-class partner who fully supports and has an unrivalled track record in our values of compliance and sports integrity.”

Sales Director to bring wealth of B2C and B2B expertise to support tier one operator partners

 Betbazar, the gaming industry’s leading global sales house, has appointed business development heavyweight Stanislav Mykhailov as its Sales Director, following a phenomenal surge in success across its portfolio of products over the last year.

With a remit of leading the team’s global sales campaigns from this week’s SBC Summit Barcelona and onwards, Stanislav is set to prove to be an integral asset for the company’s continued B2B expansion as it continues to boost its revenue streams across multiple supply verticals.

With over six years of experience in the gambling industry across both B2C and B2B, Mykhailov boasts an impressive roster of experience across VIP retention, player engagement, UX, UI and acquisition.

Tasked with leading the company’s global sales efforts, which serves multiple tier one clients including Bet365, William Hill and Fortuna Entertainment Group, Mykhailov’s appointment coincides perfectly with the restart of live conferences for the gambling industry – with his attendance already scheduled for SBC Summit Barcelona and iGB Live!.

Commenting on his appointment, Alexander Iaroshenko, CEO at Betbazar said: “Stanislav is one of the best experts around when it comes to knowing exactly what tier one operators need to engage the modern player.

“Bringing a skillset that covers every key area of our product portfolio, I’m sure that Stanislav will prove instrumental to our continued success through the rest of 2021 and beyond.”

Stanislav Mykhailov, Sales Director at Betbazar added: “Betbazar are at such an impressive stage in their already fast-paced business growth. It is such an exciting business model, and I can’t wait to get more involved, as well as ensuring that we continue fantastic the progression that’s already been made.

“Betbazar are a hard-working and dedicated team that works seamlessly together in order to achieve its goals and I’m proud to accept this position to be a bigger part of the process.”

Dedicated to sourcing the market’s best products to deliver unmatched efficiency to operators, Betbazar has established itself as the ultimate industry matchmaker. The company specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.