Tag: UK

Pragmatic Play, a leading content provider to the iGaming industry, is delighted to announce that it plays a vital role in the relaunch of the iconic Heart Bingo brand, alongside licensed operator BetVictor.

The popular brand has been revitalised by BetVictor, introducing a range of exciting new features provided by Pragmatic Play. The deal marks a continuation of the fruitful partnership between BetVictor and Pragmatic Play, following the operator taking Pragmatic Play’s complete Bingo solution live earlier in the year.

Pragmatic Play’s bingo solution brings tried and trusted new products to market, headlined by Bingo Blast and Drop Pots, as its network grows globally in regulated markets.

The provider’s new feature Reels Room has also gone live and is exclusively available to Heart Bingo players for a limited period before it is rolled out to the network in November – a move that will reinforce the Heart Bingo brand in bringing a fun and fabulous gaming experience to their much loyal audience. This is cemented even further with the coincided Drop Pots games getting well and truly under way in their own dedicated room. Drop Pots is only available on the Pragmatic Play network and offers players 3 different multi-trigger jackpots all available to be won every day!

Claire McDaid, VP of Bingo at Pragmatic Play, said: “Heart Bingo is one of the most recognised bingo brands in the UK and we couldn’t be happier that BetVictor has chosen to partner with us to relaunch and refresh its offering. We’ve worked closely with the team for months to optimise the Heart Bingo offering and ensure their loyal players have a better than ever experience.”

Turlough Lally, Director of e-gaming at BetVictor, said: “Pragmatic Play was the natural choice for our bingo product provider. We’re excited to be partnering with such a well-respected name in the iGaming industry for our next venture and we are fully committed to creating an improved and safer gambling experience in partnership with Pragmatic Play’s market-leading software. Heart Bingo players are sure to love all the new features, games and surprises we have in store!”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

Singer-songwriter named as the brand ambassador for Heart Bingo as part of the brand’s relaunch under Gibraltar-based online gambling company, and B2B solutions provider BetVictor.

Olly Murs first came to the public’s attention in 2009 after finishing runner up in the X-Factor and has since enjoyed a hugely successful career in music and beyond, recording several UK number one hits including ‘Heart Skips a Beat’ and ‘Troublemaker’ and four number 1 multi-platinum selling albums during his 12 year career in the music industry.

The singer-songwriter and presenter is set to become the new face and voice of Heart Bingo, promoting the brand on billboards, online ads, radio ads, and with shared posts to his 4.1M Facebook and 3.6M Instagram followers.

“I’m delighted to be working with Heart Bingo. I have very fond memories of taking my nanna to Bingo in my early twenties, and always admired the joy & community spirit around it. I’m looking forward to meeting the ‘Hearties’ and turning up the feel good at the official home of feel good bingo.”, said Olly Murs.

The partnership will also include video content and personalised messages for players at Heart Bingo, along with competitions to win tickets to his shows, meet-and-greets, and an exclusive branded Olly Murs Slot game and Bingo Room.

Turlough Lally, Director of eGaming at Heart Bingo said of the partnership, “We are thrilled to have Olly Murs on board. He’s the perfect fit, and really turns up the feel good for Heart Bingo. We can’t wait for him to meet, and get to know, our Heart Bingo Community”

The Young Gamers and Gamblers Education Trust (YGAM) has recently achieved the Trusted Charity Mark Level 2 award recognising the exceptional work it does as a third sector organisation.

YGAM was assessed against the 11 standards of effective practice in Trusted Charity, including in governance, leadership and management, managing staff and volunteers and managing money, and proved to meet all standards. Trusted Charity is part of the National Council for Voluntary Organisations (NCVO) and is the only UK quality standard designed to help third sector organisations operate more effectively and efficiently.

Caroline Gallagher, Director of Quality Assurance at YGAM said “We are pleased to receive this recognition following a vigorous external assessment. As a registered charity, one of our key priorities is to maintain outstanding governance, systems and management together with continual improvement. This achievement demonstrates the exceptional level to which the charity is currently operating at and reflects the professionalism we have in our fantastic staff team.  The robust processes which we have implemented ensure our independence is strong and our standards are high.”

Nick Snow, Trusted Charity Programme Manager, NCVO said “We are delighted for the trustees, staff and volunteers of YGAM that they have achieved the Trusted Charity Mark Level 2. We know that organisations using the Trusted Charity standard benefit by having better governance, better systems and procedures and better quality of services for their users and it is great that the community of Trusted Charity users is growing”.

YGAM has established an organisation Quality Management System across the entirety of the charity to ensure consistent and impactful delivery. The charity is led by a Board of Trustees who are all independent of the gambling industry and who all give their time voluntarily. Within their tight governance structures, YGAM also have a Finance, Audit & Risk Committee who scrutinise all our donations and support the Senior Leadership Team to ensure that at no time is our independence compromised. The charity encourages all donations are sent via the Charities Aid Foundation (CAF) which brings in an additional level of governance and scrutiny.

All the YGAM resources, training and education programmes have been externally scrutinised, challenged, evaluated and quality marked by a wide range of organisations including City & Guilds; National Council for Voluntary Organisations and Clearview Research. A critical part of all these evaluations is being able to demonstrate clear independence and show evidenced-based approaches.

Bet UK, a part of LeoVegas Mobile Gaming Group, has today announced a treble of new horse racing associations, with the addition of leading National Hunt trainer, Neil Mulholland and celebrity horse racing enthusiast Vogue Williams as brand ambassadors together with a TV commercial to be aired on Sky Sports Racing.

This is the first time Bet UK has created a dedicated omni-channel horse racing campaign and is working with the trio to become the preferred choice for sports betting players around the major UK and Irish horse racing events.

Matt Bramley, UK country manager at LeoVegas Group says: “We are delighted and excited to be creating such a high-profile horse racing campaign, a move that demonstrates our commitment to establishing Bet UK as a major player in the sport.”

The aim of the campaign is to blend both knowledge and instinct; Neil Mulholland is one of the best and the most respected new breed of trainers in the UK with a first-class and beautiful set up at Conkwell Lodge Racing Stables whilst Vogue Williams is a celebrity horse-racing enthusiast who has been around horses all of her life and recently trained to be a jockey.

It is hoped that Neil’s knowledge and insight will allow the creation of compelling and engaging content over the coming months whilst Vogue will help attract new horse racing fans to the British mobile-first brand.

The Bet UK TV commercial was shot at Neil Mulholland Racing at Conkwell Lodge Racing Stables near Bath and is due to be aired on Sky Sports Racing on 1 October 2021.

“I am excited to be partnering with Bet UK. My aim has always been to continuously grow the horse racing fan base by making it more accessible and fun for all. The Bet UK brand values of sociable, fresh, accessible and on the go align well with what we are both looking to achieve.” said Neil Mulholland.

“I loved my experience of learning how to race a horse a few years ago and I have massive respect for both trainers and jockeys alike – the hours are really demanding plus there is a huge amount of love and preparation ahead of race days. It’s such a tough job. Being asked to be involved in the Bet UK campaign has been a real honour, and I can’t wait to get started.” added Vogue Williams.

AstroPay, the global leader in online payment solutions, is pleased to announce a new partnership within The Premier League, the top level of English football, with Wolverhampton Wanderers F.C. (Wolves).

The partnership provides global brand visibility and AstroPay profile raising among sport fans around the world. AstroPay will not only be visible on the pitch-side LED advertising at the Premier League matches, but the brand will activate with a suite of partnership rights.

The partnership complements AstroPay’s recent announcement to re-energise its sponsorship deal with Burnley Football Club, which saw it become the Clarets’ official payment solutions partner and sleeve sponsor for the 2021/22 season.

Mikael Lijtenstein, CEO of AstroPay, said: “Like many UK and international football fans, we are excited to start the new season of the world’s most watched football league. The English Premier League has always been very competitive, popular, and global, which sees brands using the event as the perfect vehicle for driving brand awareness, interest and revenue.

“We are thrilled to begin our new partnership with Wolves. They’re an ambitious club with an exciting development and it matches the global spirit of AstroPay.”

Wolves’ general manager for marketing and commercial growth, Russell Jones, said: “We are excited to work alongside AstroPay as we welcome them into our pack ahead of what promises to be a really exciting new Premier League season.”