Tag: Western Europe

Veloce, the UK-based next-gen sports ecosystem, has recorded over half a billion views across its YouTube channels in one month for the first time. The landmark continues the growth of the Veloce’s fanbase that can watch and support their favourite gamers and drivers as they compete around the world within one ecosystem.

• In four years, monthly viewers have grown from 27,000 to 500m
• In the last year alone, monthly viewing has grown 150% from 200m to 500m
• Veloce’s new TikTok channel alone has 140m monthly views
• 35m subscribers across Veloce channels on YouTube

Rupert Svendsen-Cook, CEO of Veloce Group, said: “To hit half a billion monthly views in under four years is special. With other channels like TikTok we are going over 640 million a month. That just shows you the appeal Veloce has but also the growth of Esports and other future focussed sports.

“We are talking about a huge, young audience, engaging with sports, both physical and digital, in a new and different way. We think it is the future of how fans will consume sports in the future, around the world. We are going to keep building that ecosystem for our fans and giving them the great content they want.”

Veloce, based in a studio in West London, have grown from their founding in 2018 as an Esports team with three employees to one of the fastest-growing modern media and sports rights holders in the UK with over 40 employees and teams competing at the cutting edge of the future of sports.

Veloce Group’s teams compete in future focussed sports, both physical and digital, championing sustainability and gender diversity. In motorsports, Veloce compete in Extreme-E – attracting partners like E.ON – and won the W Series last season with Jamie Chadwick.

In Esports, Veloce operates over 10 teams, both under the Veloce umbrella itself and across partner and joint venture operations, including Mercedes F1, McLaren, Quadrant (with F1 driver Lando Norris) and Yas Heat. Further, Veloce has over 60+ gamers competing across titles such as Official F1 Game, Forza, GT Sport, DiRT Rally and Project Cars.

Red Bull Home Ground, the one-of-a-kind pro VALORANT Invitational is set to return for its third iteration, bringing together some of the world’s most elite teams to battle it out for victory in a unique ‘Home and Away’ format, from December 9th-11th. As an official part of the VCT Off-Season Tournaments fans & players alike can expect VALORANT action at its highest level.
 
The tournament will bring eight teams from across the globe to battle it out, including a star-studded international lineup of the best VALORANT teams, and two qualifier spots for teams to earn a once-in-a-lifetime chance to test their mettle on the global stage. The event will take place in a venue steeped in recent live event history as Red Bull Home Ground comes to the heartbeat of the Manchester music scene, ‘Victoria Warehouse’. It will feature a futuristic neon underground aesthetic, a live audience to create a truly immersive atmosphere, and brought to life for digital audiences across the globe and in several languages on Twitch and YouTube.
 
Red Bull Home Ground pioneers a pulse-racing Home and Away structure that puts an exciting curveball on the traditional VALORANT format. In the best-of-five matches, both teams pick a “home ground” to play on for the opening two maps. Rewarding tactical awareness, map knowledge and wider map usage, if a team wins both opening “home” and “away” matches, they automatically win the tie, while a stalemate will default the tie to the traditional best of format.
 
For the first time, teams from North America are set to make their debut as they join the Home-and-Away fray to pit themselves against EMEA’s best teams. With the promise of truly exciting trans-Atlantic matchups, Red Bull Home Ground will see EMEA vs NA rivalries reignited again after September’s VALORANT Champions 2022 in Istanbul. Already lining up to be one of the most exciting global showdowns in esports this year, the Manchester competition will provide EMEA and NA teams one last opportunity in 2022 to settle their scores.
 
Going into its third edition, Red Bull Home Ground is the premier pro Red Bull event for VALORANT and, alongside Red Bull Campus Clutch – an open global VALORANT tournament for students –  encapsulates the brand´s continued commitment to support the VALORANT community and uplift its competitive ecosystem, from a grassroots level with an array of local initiatives to the very highest echelons of esports.
 
Looking toward the event, Red Bull Player and last year’s Red Bull Home Ground MVP, Mehmet Yağız “cNed”, said: “Being on Red Bull Home Ground was fun for our team. Last year, I gave it my all to earn the title of tournament MVP, and this year, my team and I are prepared to top that effort. Wait for it! ”
 
Red Bull Home Ground has teamed up with industry leaders to produce an unforgettable experience for players & fans alike. AGON by AOC, a global leader in gaming monitors, is the Official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors. AMD joins as Technology Provider, ensuring the high-performance computing that will push the boundaries of the tournament.
 
Red Bull Home Ground will be broadcast from Victoria Warehouse in Manchester and live on twitch and YouTube. The event will also be broadcast by a variety of co-streamers in multiple languages, with details to be revealed soon.
 
Check out redbull.com/homeground for more information.