oddingg-takes-esports-marketing-to-a-new-level-with-jotun.gg

ODDIN.GG TAKES ESPORTS MARKETING TO A NEW LEVEL WITH JOTUN.GG

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Oddin.gg, one of the leading global providers of esports odds feeds, risk management and iFrame solutions, is making yet another move towards providing the whole spectrum of esports services with the acquisition of the forward-thinking esports betting marketing agency Thousand Lives.

Thousand Lives and Oddin.gg have already had several overlapping clients in adjacent esports sectors, so a robust base for the new endeavor is already in place. The decision to collaborate and bring under one roof an unmatched variety of esports services will maximize value and results for Oddin.gg’s partners and clients.

Oddin.gg will absorb the Thousand Lives esports division and rebrand the new, in-house branch, as Jotun.gg. The new company will focus on 360° marketing services for Oddin.gg’s clients, covering media buying, native integration on top esports websites, influencer campaigns, branded tournaments and many more.

Vlastimil Venclik, co-founder and CEO of Oddin.gg, commented on the new deal:

“For those versed in Norse mythology, Jotun is not an unfamiliar name. A ‘Jotun’ was a member of the race of giants, which certainly reflects the direction we want to take with the new company: a gigantic, 360° approach that will touch on every area of our clients’ esports needs, necessities, demands, and wishes. With Jotun.gg, we are clearly aiming for the stars.”

Nazar Honcharuk, CEO of Thousand Lives, said: “I am beyond excited to work on marketing activities for Oddin.gg’s clients. Their odds solutions are already the best and most numerous on the market, so integrating our advertising opportunities will definitely ensure substantial commercial success for us and our partners”.

Oddin.gg is a world-leading B2B esports betting solutions provider. State-of-the-art esports betting products in the form of odds feeds, risk management and iFrame deliver the most engaging esports betting package with highest uptime on the market. Oddin.gg’s solutions power Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss, and many other sportsbooks and platform providers on a global scale.

 

sbk-to-sponsor-lingfield-derby-and-oaks-trials

SBK to sponsor Lingfield Derby and Oaks Trials

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SBK is delighted to announce that it is sponsoring next month’s Derby and Oaks Trials at Lingfield.

As part of its growing support for horse racing, SBK – the sportsbook app created by Smarkets – has sponsored the Derby and Oaks Trials at Lingfield Park on Saturday 7 May.

SBK will be the title sponsor of the day’s racing at Lingfield and is sponsoring four races on the card – including the listed SBK Derby Trial Stakes and SBK Oaks Trial Stakes, as well as the Group 3 SBK Chartwell Fillies’ Stakes. All four SBK-sponsored races will be broadcast by ITV Racing.

Last year’s running of the Derby Trial featured the winner of the Epsom showpiece, Adayar, while 2019 Derby winner Anthony Van Dyck also won the Lingfield trial.

SBK spokesperson Adam Baylis said: “It’s an honour for SBK to sponsor the Derby and Oaks Trials. In recent years we’ve seen the likes of Adayar and Anapurna feature in these races before going on to create history at Epsom, so we’re really excited to find out whether we’ve got future Classic winners on show again at Lingfield.”

Arena Racing Company’s David Leyden Dunbar added: “We are delighted to once again partner with SBK and welcome them to Lingfield Park for the first time for the Derby and Oaks Trials, which are the highlights of the calendar. The races have had a strong record in producing well-fancied Oaks and Derby contenders in recent years and we very much look forward to the 2022 renewal.”

Racing fans attending next Saturday’s meet can also pick up a complimentary copy of SBK’s in-depth Guide to the Flat Season, featuring multiple stable tours and tipsters’ horses to follow.

The Lingfield sponsorship is SBK’s latest move in racing after the sportsbook app partnered with Ascot for the SBK Clarence House Chase in January, and Doncaster for the SBK Lincoln meeting in March.

SBK boasts a roster of several racing ambassadors, including trainer George Boughey and jockeys Sean Levey (pictured below) and Nicola Currie.

rewire-partners-with-paysafe-to-drive-financial-inclusion-for-migrants-through-cash-management

Rewire partners with Paysafe to drive financial inclusion for migrants through cash management

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Leveraging Paysafe’s eCash solution Paysafecash, Rewire is set to provide financial services to cash-reliant migrant communities across 17 European countries

Rewire, a cross-border financial services platform tailored to the unique needs of migrant workers from developing countries in Asia and Africa, has partnered with leading specialised payments platform, Paysafe to enable access to financial services for cash-reliant consumers across the UK and Europe.

Rewire promotes financial inclusion by providing access to the financial services migrants need in their country of origin and in their new home such as remittance services, local payment accounts (IBAN), debit cards, cross-border family accounts, insurances, bill payments and more. The integration of Paysafe’s eCash solution, Paysafecash, enables Rewire customers to deposit cash into their online accounts, which can in turn be used to fund their financial activities. The service is now available in the UK and will soon be rolled out across another 16 European countries*.

Global migration trends indicate that the migrant population is growing at a faster pace than the general population, meaning that each year, the number of people who migrate is higher than the number of births1. As the world population shuffles and people from developing countries manage to work hard in wealthier countries in order to gain financial security for themselves and their families, industry figures still indicate that approximately two billion people worldwide remain unbanked and cannot access traditional financial services2. This is exactly where the joint vision of Rewire and Paysafe, to include migrants in the financial systems, comes in.

There are more than 200,000 Paysafecash payment locations across nearly 30 countries worldwide, and close to 90,000 payment locations in the 17 European countries where the Paysafecash deposit option will be available for Rewire customers. To deposit cash into their accounts, Rewire customers simply select Paysafecash as the top-up method online or via their mobile app and choose the exact amount to be deposited. This generates a unique barcode for the transaction, which is then scanned at the point-of-sale terminal at a nearby Paysafecash payment location. They can make the payment in cash to complete the transaction and the amount immediately gets credited to their Rewire accounts.

Guy Kashtan, Co-Founder and CEO at Rewire, commented, “Partnering with Paysafe to incorporate Paysafecash as part of Rewire’s solution makes perfect sense as our customers are generally an underbanked population that need to digitise their cash in order to manage it on Rewire’s platform. Paysafecash allows our customers to fund their accounts using cash, which is an essential aspect in extending the reach of our services and making them more accessible for these financially underserved communities. Paysafecash’s extensive global network of payment locations makes it the ideal partner for us to support financial inclusion of migrant workers with easily accessible online services and fair fees, particularly for their cross-border needs.”

Udo Müller, CEO of Paysafe’s eCash division, added: “We are extremely pleased that our partnership with Rewire allows us to leverage the unique advantages of our Paysafecash payment solution to support migrant communities in Europe and make much needed financial services more accessible. When you complement our extensive network of payment locations with strong partners that provide essential services, you end up with a really impactful solution that answers the pain points of a significant portion of society.”

evolution-launches-super-andar-bahar,-indian-classic-with-added-massive-multipliers

Evolution launches Super Andar Bahar, Indian Classic with added massive multipliers

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Evolution today announced the launch of Super Andar Bahar, a unique online version of the traditional Indian card game that includes optional, super-engaging side bets for the chance of multiplied payouts of up to 4,000x.

In the main game, players simply predict on which side of the table – the Bahar side or the Andar side – a card will be dealt that matches the first-dealt card, referred to as the ‘Joker’ or sometimes the ‘house card’. Evolution’s new online version is faithful to the traditional game but adds ten entirely optional, easy-to-understand side bets. The aim in the side bets is to predict when the matching card will be dealt and offer the potential for greatly multiplied wins with between one and five random multipliers being randomly applied to the side bet odds in every game round.

Todd Haushalter, Chief Product Officer at Evolution, said: “Central to our product strategy is giving players everything they want and even some things they don’t know they want. We are delighted to have done just that by bringing a super-special version of the Indian classic Andar Bahar to Evolution’s live casino. Andar Bahar is well known throughout India and it’s a great game how it is. However, we could not resist the temptation to spice it up a little with a series of side bets that allow players to win astronomically high multipliers, which is something we felt was missing from this superb game.”

Haushalter continued: “I think players are going to appreciate how we kept the base game traditional in every way but added this fun twist as an optional side bet. And there’s more to come! To further support this market, we will be launching another popular Indian card game, Teen Patti, later this year.”

tvbet-expands-its-presence-in-poland-through-a-deal-with-gobet

TVBET expands its presence in Poland through a deal with GoBet

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Live games provider TVBET has announced a new deal with Polish bookmaker Go+Bet to expand its presence in Europe. Under the agreement, three chosen games will be available for betting for Go+Bet’s clients.

TVBET is committed to sustained growth in Poland, and the recent partnership with Go+Bet is yet another step in that direction. The B2B provider is known for offering odds-based live games and lotteries, which have been adapted for the online streaming format. TVBET games are broadcast around the globe from a single studio located in Warsaw, Poland. And now punters may try betting on three TVBET live games at Go+Bet bookmaker.

Go+Bet is a fairly young online bookmaker that already offers various entertainments for punters. Among Go+Bet offerings, players may bet on sports like football, basketball, hockey, tennis, darts, etc, esports, virtual sports. Along with the usual bets like on the winner of a given game, broker allows predicting the number of corners, who will get a yellow card, who will score a hat-trick or a penalty, etc. And from now on, Go+Bet players may bet on three TVBET live card games:

  • BlackJack – one of the most famous and popular card games in the world, the goal of which is to predict which side will score 21 points or the closest number of points to 21.
  • Teen Patti – an Indian game, which is similar to Poker.
  • Poker – a popular live-game that follows the well-known rules of Texas Hold’em Poker.

Mateusz Banaś, GO+Bet Marketing Director, has commented: “As GO+Bet, we are delighted that in the very core of our business we partner with the acclaimed international TVBET is definitely an important element in our player entertainment portfolio. We want to maintain a high level and surprise customers, giving them even more. We want to eliminate the gray area by offering, as the only ones in Poland, play without taxes for all games, without any additional requirements, and we boast the widest sports offer for all competitions. We want to change the situation in the market in accordance with our motto: #zmieniamyzasadygry”.

It should be recalled that not so long ago TVBET launched Poker specially for the Polish market. All these steps are maid to strengthen the provider’s position in its homeland, Poland. While adding TVBET games into the portfolio, the Go+Bet bookmaker will diversify its portfolio and attract even more bettors.

 

gibraltar-to-host-first-ethical-gambling-forum

Gibraltar to host first Ethical Gambling Forum

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Gibraltar will play host to the World’s first Ethical Gambling Forum on 18th & 19th May on the Sunborn Yacht Hotel.

Aimed at those who work in or support the industry, this year’s theme is “Ethical Behaviours in Times of Change: Meeting the Environment, Social & Governance (“ESG”) Agenda 2022”. The organisers aim to highlight Gibraltar as a highly-regulated gaming and gambling jurisdiction, showcasing both local and international talent.

Supported by the Gibraltar Gambling Commission and the Gibraltar Betting & Gaming Association, keynote speakers include Joel O’Loughlin, ESG Foundation, Martin Lycka, SVP for Regulatory Affairs and Responsible Gaming at Entain and Dr. Michael Auer, Data Scientist, Psychologist and Gambling Researcher, Maris Catania, Head of Responsible Gaming & Research at Kindred and Prof Daniella Tilbury, Gibraltar’s Commissioner for Sustainable Development. Many others will be involved on various panels where current, ethical challenges will be discussed. Local panellists include Andrew Lyman, Gambling Commissioner, Christina Guiffre, Head of Product and Diversity & Inclusion Lead at Lottoland, Andrew Montegriffo, Partner at Hassans, Leah Carnegie, CPO at Lottoland and Paul Foster of Crucial Compliance and the GBGA.

Key themes include:

  1. How you manage your environmental impact to have a positive influence on the planet which your stakeholders, regulators and customers will love.

  1. Values-based approach to your work to foster your people, culture, and products to have positive social impact in communities in which you work and society at large.

  1. Strengthen your corporate governance work, particularly around safer gambling and ESG Reporting.

Nigel Birrell, CEO of Lottoland commented: “We are pleased to be the primary sponsor of Gibraltar’s first industry-wide gaming and gambling conference. ESG is central to not only how we operate externally but also how we behave and engage with our people. We are looking forward to hearing what other industry experts are doing in this field and also sharing the journey that we have been on.” Other sponsors and exhibitors include Hassans, Gibtelecom, Crucial Compliance, nChain and RiskScreen.

The event is already gathering broad interest and, with gambling conferences taking place regularly around the World, the Ethical Gambling Forum hopes to put Gibraltar on the conference map, along with the well established KPMG e-Gaming Summit.

Further details and the conference agenda is available on www.egf.events and tickets are priced at £175 for both days or £99 for one day, including lunch and refreshments.

goa:-after-3-years,-gaming-commissioner-for-casinos-to-get-powers

Goa: After 3 Years, Gaming Commissioner for Casinos to Get Powers

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Three years after Goa appointed a dedicated Gaming Commissioner to oversee the state’s casinos, official rules designed to streamline and regulate casino operations are finally ready for approval.

The Home Department has finalised its casino rules and submitted them to Chief Minister Pramod Sawant for final approval – a significant step forward for the local industry.

Despite appointing the Gaming Commissioner more than three years ago in March 2019, the absence of any framed rules has until now meant that his duties were not defined.

However, once approved, he will assume full control over Goa’s casino operations, including its six offshore casinos, including licensing, tax collection, the issuance of entry tickets to customers and what games can be offered. He will also have the ability to order casinos closed should there be any breaches.

jeffbet-sportsbook-&-casino-launches-in-key-markets

JeffBet Sportsbook & Casino Launches in Key Markets

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Online sportsbook and casino, JeffBet has officially launched, with licences from the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA), on the Progress Play platform.

Offering customers a wide range of sports betting verticals and key products such as InPlay betting, plus a diverse casino boutique that includes all of the latest slots, progressive jackpots and live dealer games in addition to scratchcards and table games from some of the leading software providers in the industry.

Also, JeffBet boasts a comprehensive choice of payment methods for customers, including Visa, MasterCard and Maestro plus payment gateways such as PayPal, Neteller and Skrill, Paysafecard, PayviaPhone, BitcoinZondaPay and many more.

New customers can benefit from a range of differing welcome packages across both sports and casino as well as being able to enjoy promotions on a regular basis.

Upon launch, a spokesperson revealed: “We are delighted to see the site go live after so much hard work and we really believe that there is a gap in the market to challenge the big brands and turn this into a show of force.”

He continued: “With many sportsbooks and casinos getting acquired in recent years, there are only a couple of big, standalone brands left in the UK market and this is where we feel that we can make a push and offer our target customers value and quality above anything else.”

 

sale-of-opap’s-minority-interest-in-the-betano-business

Sale of OPAP’s Minority Interest in the Betano Business

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OPAP S.A. has announced that its 100% subsidiary, OPAP Investment Limited (OPAP Investment) has executed a share purchase agreement with Rubidium Holding 2 Ltd, a fully owned indirect subsidiary of SAZKA Group a.s., for the sale of its 36.75% minority interest in the business activities of Kaizen Gaming Limited (KGL) outside Greece and Cyprus (the Betano Business).

The purchase price comprises:

  • an upfront cash consideration of €50m, on a debt free and cash free basis; and
  • performance based earnout payments for financial years 2022, 2023 and 2024, to be paid in 2023, 2024 and 2025, respectively.

The purchase price corresponds to the fair market value of OPAP Investment’s 36.75% interest in the Betano Business, as such has been evaluated by an independent financial advisor. The Betano Business has been accounted under the equity method and contributed EBITDA losses of €0.4m in OPAP’s FY 2021 financial results.

The announced transaction reflects OPAP’s strategic focus on maintaining and strengthening its leading position in the Greek and Cypriot online gaming markets.

The closing of the transaction is conditional primarily upon (i) the receipt of all regulatory approvals required, and (ii) the corporate separation of the Betano Business from KGL’s business activities in Greece and Cyprus (represented by its remaining stake in Stoiximan Ltd).

OPAP will retain its 84.49 % combined stake and sole control over Stoiximan Limited and its online gaming business in Greece and Cyprus under the brand “Stoiximan”.

university-of-plymouth-academics-working-with-ygam-to-improve-education-on-loot-boxes

University of Plymouth academics working with YGAM to improve education on Loot boxes

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Academics from the University of Plymouth are linking up with the Young Gamers and Gamblers Education Trust (YGAM), an award-winning education charity, to develop educational material focused on the financial and psychological harms related to Loot boxes and videogaming monetization.

A report by researchers at the universities of Plymouth and Wolverhampton, found that loot boxes are “structurally and psychologically akin to gambling” and that large numbers of children are opening loot boxes.

Loot boxes are video game-related purchases with a chance-based outcome, with half of the £700 million of total revenue generated in 2020 coming from just 5% of the buyers. Due to similarities with gambling, they have come under increasing scrutiny from media, academics and policymakers, leading to several jurisdictions – including The Netherlands, China and Australia – to introduce legislation on loot boxes. However, they are not covered by the 2005 Gambling Act in Great Britain, due to the lack of perceived monetary value of potential winnings. YGAM contributed to the UK Government’s call for evidence on loot boxes in 2020 with a decision on any new regulation expected this year.

Dr Helen Lloyd and Dr James Close are now working with the team at YGAM, to examine how best to translate the knowledge generated from their work into educational and interventional materials aimed at those most vulnerable to harms, including children, young people and at-risk cohorts such as those with special educational needs and disabilities (SEND).

As well as the development of additional PSHE materials for schools, tailored educational approaches for specialist service providers will also be developed through a series of engagement and planning workshops, aimed to design, tailor and customize educational delivery for each context. Each group will comprise of up to 15 key individuals representing relevant organisations and community groups to learn, develop and create a knowledge exchange action plan facilitated by the University of Plymouth team.

Dr Helen Lloyd, who is leading the project, said “We are grateful to the University of Plymouth for funding us to work with YGAM and providers of services for vulnerable adults and children in the Southwest. Working in partnership with our wider stakeholders to use research generated knowledge helps us support the important work that they do, but also makes research relevant and timely. Working in this way we can tackle some of our most pressing societal issues whilst also creating local benefit.”

Kev Clelland, Director of Programme Engagement at YGAM, said, “We’re delighted to be working with the University of Plymouth team. The study supports our commitment to ensuring all our programmes are evidence-led and external evaluations are used to further enhance our work. The subjects of loot boxes and videogame monetization feature heavily in the public and political conversations on gambling and they also form a key part of our education workshops and our resources. The conclusions of this important piece of work will help to strengthen our approach.”

The collaboration continues YGAM’s commitment to an evidence-led approach to its education programmes aimed at preventing gambling and gaming harms. The charity provides training and resources to a range of professionals who have influence over young people including teachers, youth workers, health practitioners, university staff and community leaders.

The project will begin in May 2022.

 

Source: YGAM