Tag: Ben Fairbank

Vietnam-based RedFOX Labs Joint Stock Company (‘RedFOX‘) has appointed Philip Mostert as its Chief Marketing Officer for its top-level company RedFOX Labs.

The role will oversee all aspects of marketing across the RedFOX Labs’ entities, including its recent company acquisitions.

The strategic hire of Philip Mostert comes at a time of aggressive expansion for RedFOX Labs’ venture companies, including gaming, non-fungible tokens (NFTs), e-commerce, and digital advertising.

RedFOX Labs’ recent acquisition spree of MYMEDIA Digital and streaming and content platform, has seen the company acquire an audience of millions of users across Southeast Asia and a roster of blue-chip clients including Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO, and GrandRoyal.

In addition to the recent acquisitions, RedFOX Labs has secured a number of lucrative intellectual property and partnership deals – starting with the recently announced three-year exclusive multi-media and non-fungible token (NFT) deal with Miss Universe Philippines.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:

“Philip has an unparalleled background in performance growth marketing, having worked across 29 international markets, across all channels and mediums. He’s led global projects, including the 2010 Soccer World Cup, the Standard Chartered Bank global portfolio, and has developed deep partnerships with the region’s leading e-commerce and telco platforms.

“His previous commercial experience in revenue generation across multiple asset streams will ensure that he can take RedFOX Labs to the next stage of growth and unlock the true value of our most recent acquisitions.

Philip Mostert, CMO of RedFOX Labs commented:

“I’m thrilled to join RedFOX Labs, which I believe will be the next behemoth across the fastest growing sectors of e-commerce, gaming and digital advertising.

“I’ve been in the space for over 15 years, and having seen what RedFOX Labs has been brewing up – there is no doubt that this is an opportunity of a lifetime.

“We are only at the beginning of the journey at RedFOX Labs. The opportunities to reach the 306million internet users across Southeast Asia is endless. Almost a third are aged between 25 to 34. They’re platform literate, love digital technology and are thirsty for access. For me, this is the equivalent of being a kid in a candy shop.”

Vietnam based RedFOX Labs Joint Stock Company (‘RedFOX‘) has built on its latest acquisitions of MYMEDIA DIGITAL and a 2nd generation streaming and content platform by preparing to launch its much anticipated RFOX Media venture and lending assistance from leading platform builder, Brian Cu, former Co-founder of Go-Jek, Zalora and GRAB Philippines, Southeast Asia’s leading ride-hailing company.

RFOX Media will be a direct avenue for thousands of influencers to market to the Southeast Asian population across digital platforms that will also encompass video streaming.

The recent acquisition of MYMEDIA Digital will be the first plug-in of RFOX Media – it is a digital marketing platform that connects consumers directly to brands and influencers across food, fashion, sport, and entertainment and its advertisers include global brands such as Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO, and GrandRoyal who market directly to the 35 million users currently engaging in the platform per month.

Brian Cu, one of Southeast Asia’s most prolific platform builders, will assist RedFOX Labs in rolling out the launch of RFOX Media and securing influencers from across the Southeast Asian market to join RFOX Media.

Cu helped build some of the biggest startups in the last decade. While working as consultant of the Boston Consulting Group, he co-founded Indonesia’s most popular ride-hailing app Go-Jek. In 2012, he helped build the online fashion store Zalora Philippines. And In 2013, he co-founded Grab Philippines and served as president until August 2020. More recently Brian has founded and launched start-up Byahe to tackle and disrupt the Philippines transport industry.

Recently Cu also joined the Board of national airline Cebu Pacific in the Philippines as Non-executive director.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs, commented:

“Launching RFOX Media will be a formative piece in our vision. The ability to scale the ventures we are purchasing and plug them into an integrated system, rolling out across Southeast Asia, is what we have been working on relentlessly for two years.“

“We couldn’t be more delighted to have Brian assist RedFOX Labs to launch and scale RFOX Media. Having worked with Brian previously, we know he understands the RedFOX Labs vision. His expertise in building the biggest platform companies across Southeast Asia and also recruiting mass audiences will ensure the rapid growth we expect for RFOX Media.“

“We will aim to roll out first in the Philippines and then focus on other key markets such as Indonesia and Vietnam, while still remaining focused on Myanmar where MYMEDIA began and still continues its journey. We have some very exciting and engaging initiatives for RFOX Media and couldn’t be happier with how it is progressing so far.“

“The Southeast Asian market has 360 million internet users, with almost a third – 104 million – aged between 25 to 34. They are young, highly platform-literate, and have a thirst for technology and digital inclusion.“

“This is who RFOX Media is built for. You can follow RedFOX Labs for further information and details on RFOX Media.”

Brian Cu commented:

“Having watched the RedFOX Labs team working from afar, it is great to see the vision coming together after considerable effort.“

“Digital inclusion is an important topic in Southeast Asia and the media platform RFOX Media are launching, will help people to create, share and monetise their talents.“

“I am happy to help the team realise their goals through the experience I have gained in launching some of the regions biggest companies.”