rfox-games-appoints-new-head-of-business-development-to-strengthen-presence-in-southeast-asia

RFOX Games Appoints New Head of Business Development To Strengthen Presence in Southeast Asia

 

Vietnam-based RedFOX Labs Joint Stock Company (‘RedFOX‘) is pleased to announce the appointment of Philip Cahiwat as its Head of Business Development for its venture-level company, RFOX Games.

RFOX Games is a wholly owned subsidiary of RedFOX Labs, the company behind KOGs – the number one selling NFT on the WAX platform.

RFOX Games has released a closed beta version of its game KOGs: SLAM!, a 100% on-chain, mobile blockchain-based game modeled on the 90’s phenomenon POGs. The game is set to progress to open beta in the coming months, along with its marketplace and ahead of a series of interoperable games. Users can get started with their KOGs and join the global community via Discord where weekly sessions for updates and activities cater to the growing user base.

“With his background as co-founder of the largest online game publisher in the emerging markets of the Philippines and Brazil, Phil is perfectly positioned to help further develop RFOX Games business across the region. His extensive network of triple A companies and brands in the gaming space will also open many doors for us to work with prominent IPs.  He will play a key role in building the business around our PLAY TO EARN agenda,” said Fadzly Yusof, General Manager of RFOX Games.

“The internet paved the way for multiplayer online gaming and mobile made gaming instantly accessible. With the advent of blockchain technology, the social currency now has quantifiable value. You put all three together, and you have this brand-new social economy that makes play-to-earn a reality. The modes of participation both as a player and a developer are seemingly limitless but are now just being explored,” said Philip Cahiwat, Head of Business Development of RFOX Games.

“RFOX Games is a pioneer in the space and will create new and interesting opportunities for gamers, content creators, collectors, investors, and developers with the support of Redfox Labs.

“This is why I’m so excited to be here and to be working with such a driven and intelligent group of people. We’ve only just scratched the surface of what’s possible with blockchain technology, and my role would be to educate traditional game publishers and IP holders on how to break down their walled gardens and integrate them into the RFOX ecosystem and this new economy.”

redfox-labs-appoints-new-marketing-chief-as-it-aggressively-expands-its-operations

RedFOX Labs Appoints New Marketing Chief as It Aggressively Expands Its Operations

 

Vietnam-based RedFOX Labs Joint Stock Company (‘RedFOX‘) has appointed Philip Mostert as its Chief Marketing Officer for its top-level company RedFOX Labs.

The role will oversee all aspects of marketing across the RedFOX Labs’ entities, including its recent company acquisitions.

The strategic hire of Philip Mostert comes at a time of aggressive expansion for RedFOX Labs’ venture companies, including gaming, non-fungible tokens (NFTs), e-commerce, and digital advertising.

RedFOX Labs’ recent acquisition spree of MYMEDIA Digital and streaming and content platform, has seen the company acquire an audience of millions of users across Southeast Asia and a roster of blue-chip clients including Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO, and GrandRoyal.

In addition to the recent acquisitions, RedFOX Labs has secured a number of lucrative intellectual property and partnership deals – starting with the recently announced three-year exclusive multi-media and non-fungible token (NFT) deal with Miss Universe Philippines.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:

“Philip has an unparalleled background in performance growth marketing, having worked across 29 international markets, across all channels and mediums. He’s led global projects, including the 2010 Soccer World Cup, the Standard Chartered Bank global portfolio, and has developed deep partnerships with the region’s leading e-commerce and telco platforms.

“His previous commercial experience in revenue generation across multiple asset streams will ensure that he can take RedFOX Labs to the next stage of growth and unlock the true value of our most recent acquisitions.

Philip Mostert, CMO of RedFOX Labs commented:

“I’m thrilled to join RedFOX Labs, which I believe will be the next behemoth across the fastest growing sectors of e-commerce, gaming and digital advertising.

“I’ve been in the space for over 15 years, and having seen what RedFOX Labs has been brewing up – there is no doubt that this is an opportunity of a lifetime.

“We are only at the beginning of the journey at RedFOX Labs. The opportunities to reach the 306million internet users across Southeast Asia is endless. Almost a third are aged between 25 to 34. They’re platform literate, love digital technology and are thirsty for access. For me, this is the equivalent of being a kid in a candy shop.”

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Prolific Venture Builder Brian Cu Joins RedFOX Labs To Launch RFOX Media

 

Vietnam based RedFOX Labs Joint Stock Company (‘RedFOX‘) has built on its latest acquisitions of MYMEDIA DIGITAL and a 2nd generation streaming and content platform by preparing to launch its much anticipated RFOX Media venture and lending assistance from leading platform builder, Brian Cu, former Co-founder of Go-Jek, Zalora and GRAB Philippines, Southeast Asia’s leading ride-hailing company.

RFOX Media will be a direct avenue for thousands of influencers to market to the Southeast Asian population across digital platforms that will also encompass video streaming.

The recent acquisition of MYMEDIA Digital will be the first plug-in of RFOX Media – it is a digital marketing platform that connects consumers directly to brands and influencers across food, fashion, sport, and entertainment and its advertisers include global brands such as Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO, and GrandRoyal who market directly to the 35 million users currently engaging in the platform per month.

Brian Cu, one of Southeast Asia’s most prolific platform builders, will assist RedFOX Labs in rolling out the launch of RFOX Media and securing influencers from across the Southeast Asian market to join RFOX Media.

Cu helped build some of the biggest startups in the last decade. While working as consultant of the Boston Consulting Group, he co-founded Indonesia’s most popular ride-hailing app Go-Jek. In 2012, he helped build the online fashion store Zalora Philippines. And In 2013, he co-founded Grab Philippines and served as president until August 2020. More recently Brian has founded and launched start-up Byahe to tackle and disrupt the Philippines transport industry.

Recently Cu also joined the Board of national airline Cebu Pacific in the Philippines as Non-executive director.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs, commented:

“Launching RFOX Media will be a formative piece in our vision. The ability to scale the ventures we are purchasing and plug them into an integrated system, rolling out across Southeast Asia, is what we have been working on relentlessly for two years.

“We couldn’t be more delighted to have Brian assist RedFOX Labs to launch and scale RFOX Media. Having worked with Brian previously, we know he understands the RedFOX Labs vision. His expertise in building the biggest platform companies across Southeast Asia and also recruiting mass audiences will ensure the rapid growth we expect for RFOX Media.

“We will aim to roll out first in the Philippines and then focus on other key markets such as Indonesia and Vietnam, while still remaining focused on Myanmar where MYMEDIA began and still continues its journey. We have some very exciting and engaging initiatives for RFOX Media and couldn’t be happier with how it is progressing so far.

“The Southeast Asian market has 360 million internet users, with almost a third – 104 million – aged between 25 to 34. They are young, highly platform-literate, and have a thirst for technology and digital inclusion.

“This is who RFOX Media is built for. You can follow RedFOX Labs for further information and details on RFOX Media.

Brian Cu commented:

“Having watched the RedFOX Labs team working from afar, it is great to see the vision coming together after considerable effort.

“Digital inclusion is an important topic in Southeast Asia and the media platform RFOX Media are launching, will help people to create, share and monetise their talents.

“I am happy to help the team realise their goals through the experience I have gained in launching some of the regions biggest companies.”

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RedFOX Labs Acquires Video, Content and Streaming Platform

 

Vietnam based RedFOX Labs Joint Stock Company (‘RedFOX‘) has now acquired a next generation content and streaming platform to incorporate directly into the wider RFOX ecosystem.

This is part of an acquisition buying spree, to be built upon the latest acquisition of MYMEDIA Digital: a digital marketing platform that connects consumers directly to brands and influencers across food, fashion, sport, and entertainment and its advertisers include global brands such as Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO, and GrandRoyal who market directly to the 35 million users currently engaging in the platform per month.

The new video and streaming platform will plug straight into RedFOX Labs’ other ventures, and will be the backbone for bringing content creators and consumers together in an interactive way.

RedFOX Labs now has a direct avenue for thousands of influencers to market directly to the Southeast Asian population across digital platforms that will also encompass this new video streaming platform.

The Southeast Asian market has 360 million internet users, with almost a third – 104 million  aged between 25 to 34. They are young, highly platform-literate, and have a thirst for technology and digital inclusion.

The video and streaming platform has some of the most advanced features of any content distribution application, including live interaction with content, live and evergreen overlays, embeddable call to actions, optimisation for mobile networks including an advanced compression system for bandwidth optimisation and is content agnostic.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:

This video and content platform is one of the most critical plug-ins we are bringing to the RedFOX ecosystem.

“This acquisition is a pure plug and play model for RedFOX Labs. Our expertise is in scaling technology and building integrations and interoperability to add exponential value to the platform.

“The platform allows for live, on-demand, linear and scheduled broadcasts and content delivery, with the added bonus of having evergreen overlays, meaning that regardless of when a video is watched, there can be live price feeds or status updates being broadcast to the consumer that is relevant to the time they are watching. It is also content agnostic meaning we can utilise it for video, audio, photos, animations, interactive widgets, documents and even ecommerce plug-ins.

“We will now be able to roll out similar but enhanced versions of the platform across IndonesiaPhilippines and Vietnam and interactively connect a roster of blue chip clients to the tech savvy Southeast Asian audience.

“The demand for the service regionally is felt on both the client and user side and we will now fill that void as we bring the latest in influencer video content to the consumers, with a few upgrades and enhancements that encourage participation and provide user rewards.

“The token value of $RFOX will be further realised with these integrations and scaling advanced and proven revenue streams. What we are clicking together with these acquisitions is very exciting for the token holders and the community in general.”

$rfox-token-backs-itself-with-revenue-generating-assets-and-millions-of-users-with-latest-acquisition

$RFOX Token Backs Itself With Revenue Generating Assets And Millions Of Users With Latest Acquisition

 

Vietnam based RedFOX Labs Joint Stock Company (‘RedFOX’) has made its first significant investment as a venture builder with its acquisition of MYMEDIA Digital.

MYMEDIA Digital is Myanmar’s largest digital marketing platform that connects consumers directly to brands and influencers across food, fashion, sport and entertainment. It is one of the most heavily visited platforms in the country.

Its advertisers include global brands such as Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO and GrandRoyal who market directly to the 35 million users engaging in the platform per month.

Through this acquisition, RedFOX gains a football and sports app that has nearly 100K downloads and content channels for Style, Health, Tech, Sport, Business, Cars and Food.

Remarkably, more than 20 million minutes of video content is viewed each month with MYMEDIA  users.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:

“This acquisition is a pure plug-and-play model for us at RedFOX Labs. Our expertise is in scaling technology and building integrations and interoperability to add exponential value to the platform.

“This acquisition will allow us to build out the equivalent platforms in Vietnamthe Philippines, and Indonesia with a Rolodex of global advertisers already using MYMEDIA Digital who are chomping at the bit to get exposure to these other countries in Southeast Asia.

“The Southeast Asian market has 360 million internet users, with almost a third – 104 million – aged between 25 to 34. They are young, highly platform-literate, and have a thirst for technology and digital inclusion.

“They would use MYMEDIA Digital in a heartbeat – it just doesn’t yet exist in those countries. Our team’s focus on building and scaling technology is the bread and butter of RedFOX Labs.

“This is what RedFOX Labs has been working towards for two years and we are now hitting these acquisition goals.

“In 2019 alone, the Southeast Asian internet economy saw $100B in transaction volume. COVID-19 would have exponentially increased the transactional capability over 2020 as there was a marked shift to digital purchasing.”