Tag: partnerships

Ellipse, a leading sports data and analytics company, behind the likes of CricViz and TennisViz, has announced a multi-year partnership with Racecourse Media Group (RMG).

The partnership will see Ellipse’s data engineering and analytics specialists, combined with AI and machine learning, bring a new dimension to how fans consume and understand horse racing – the first project of its kind for the sport.

Ellipse will work alongside RMG in using tracking data to generate a suite of analytics, modelling new performance indices and pre-race and post-race insights, known as RaceiQ metrics. The objectives of the partnership are to create new and engaging data insights to demystify horse racing performance, plus provide new ways to present the sport to existing and new fans of the sport.

Ensuring cutting-edge metrics are developed, with racing fans at its core, is vital to the project and, to that end, Ellipse and RMG have been working with some of the biggest names from across the racing industry.

The group includes former champion jockey and leading broadcaster Ruby Walsh, the unmistakable voice of ITV’s racing commentary, Richard Hoiles, recently crowned HWPA broadcaster of the year, Lydia Hislop, and Racing TV presenter and analyst Angus McNae. We are also delighted to announce that former jockey Page Fuller has joined Ellipse and will take the role of Lead Editorial Analyst for RaceiQ.

One of the RaceiQ metrics, Lengths Gained Jumping (LGJ), has recently been introduced to Racing TV’s coverage and determines how well a horse has jumped throughout a race compared with its rivals and therefore if it affected the outcome of the race.

Roderick Grafton, MD – Horse Racing at Ellipse said: “We’re delighted to be working on such an innovative project with RMG. The opportunity to combine our data science expertise with the knowledge of legends in the sport will allow us to produce RaceiQ metrics that will bring a deeper level of insight and understanding to racing audiences. Lengths Gained Jumping is the first such metric and we are thrilled with the interest it has received so far.”

Guy Evans-Tipping, CEO of Ellipse commented: “We are extremely excited to be partnering with RMG on this first-of-its-kind project in horse racing. Ellipse has proven experience in delivering innovative analytics metrics across sports and our aim with horse racing is to attract and engage a new audience. The team are hugely excited about innovating new performance metrics for RMG’s audience. It is a unique opportunity to demystify horse racing and will no doubt uncover new angles and narratives in the sport.”

Martin Stevenson, CEO of RMG, added: “This partnership with Ellipse will herald a new chapter in how we understand and engage with the sport of racing. Ellipse has shown how, through the likes of CricViz in cricket, sport can be brought to life with innovative data and analytics. We look forward to working together to engage with existing fans and attract new fans to the sport by using data to help predict how races might be run and won, which will also prove a valuable betting tool.”

Established localised European operator to leverage Kambi’s market-leading Complete sportsbook in Belgium and Netherlands as part of long-term agreement

Kambi Group plc (Kambi), the world’s trusted sports betting partner, has signed a long-term sportsbook partnership with Bingoal, a leading operator in Belgium and the Netherlands, to provide its award-winning Complete sportsbook to Bingoal across its online and retail channels.

Under the terms of the agreement, Bingoal will replace its current third-party sportsbook provider with Kambi’s best-in-class sports betting technology and services, which will be integrated with Bingoal’s proprietary player account management system.

Kambi’s cutting-edge sportsbook will power Bingoal’s online operations in both Belgium and the Netherlands as well as its extensive retail network of over 350 betting outlets and press shops in Belgium. The launch of Bingoal’s new and improved sportsbook is expected to take place in the second quarter of 2024.

Kambi was selected by Bingoal as its new sportsbook provider due to its proven track record of success with existing partners in regulated European markets including Belgium and the Netherlands, which benefit from Kambi’s high-performance sports betting platform and innovative products such as Bet Builder and AI-powered trading capability.

As a family-owned company with more than 30 years’ industry experience, Bingoal has grown to become one of the leading sports betting and gaming brands in its home country of Belgium as well as developing a strong presence in the Netherlands where it launched online in October of 2021.

“We are delighted to announce our new agreement with Bingoal, an established European operator with a strong brand and a legacy of industry success that spans more than three decades,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylen, said. “This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets and we look forward to supporting Bingoal by driving its online and retail success to new heights.”

“We are excited to partner with Kambi and to integrate its best-in-class sportsbook into our operations,” the Chief Executive Officer for Bingoal, Joeri Impens, said. “Kambi’s sportsbook is known for its high level of performance and innovation and we believe that the addition of its award-winning technology and services will be crucial as we look to fulfil our sportsbook ambitions in both Belgium and the Netherlands.”