Tag: partnerships

Award-winning slots studio AvatarUX has bolstered its distribution network following a partnership with fast-growing B2B game provider and aggregation platform, REEVO.

The partnership will see hugely popular titles such as CherryPop^TM and MonkeyPop^TM launch across REEVO’s partner operators, as the demand for the award-winning PopWins^TM and MultiPop^TM mechanics continue to soar.

AvatarUX’s full portfolio of games will be rolled out onto REEVO’s leading aggregation platform, as the studio continues to grow its distribution and list of new partnerships across multiple key markets.

AvatarUX joins an expanding collection of studios on REEVO’s aggregation offering, which has grown significantly since the start of 2023 to include a number of market leading games providers.

REEVO has 70+ game providers with more than 8,000 games, including slots, table and crash titles as well as live gaming experiences. This extensive collection is sourced from esteemed third-party suppliers, with support for free rounds. Continuing its commitment to improvement, REEVO plans to add 60+ new game providers in 2023.

Nicola Longmuir, CEO at AvatarUX, said: “We’re very pleased to partner with REEVO and add our portfolio of top-performing content to its ever-growing aggregation offering.

“We’re in a period of strong commercial growth and partnerships like these allow us to expand our distribution to new markets and target new players.”

Petra Maria Poola, Head of Sales at REEVO, said: “AvatarUX’s PopWins^TM games swiftly established themselves as must have titles when they launched, and the hype has only grown since then.

“Our customers will love getting access to this premium content, and we’re delighted to confirm this partnership with one of the brightest brands in iGaming.”

SEOBrothers announces knock-out partnership with pro Latvian fighter Jevgenijs ‘The Hurricane’ Aleksejevs

SEOBrothers, the company behind leading online sportsbook and casino affiliate sites such as Slotsjudge, CasinoCanada, CasinoPortugal and MightyTips, has stepped into the boxing ring by sponsoring Latvian powerhouse Jevgenijs ‘The Hurricane’ Aleksejevs (pictured).

Aleksejevs is currently fighting in the Spanish middleweight division as he looks to make his mark outside of his native country with his next bout taking place on Saturday, August 5, at the Holiday World Resort in Benalmádena, Spain. Aleksejevs will go head-to-head with French fighter Dimitri ‘Hussard’ Trenel in one of eight fights taking place across the event.

The sponsorship of Aleksejevs forms part of wider efforts to increase brand visibility for SEOBrothers and its flagship site, Slotsjudge, among sports fans and is further evidence of the company’s commitment to the sporting community.

By engaging boxing fans and the wider sports community, SEOBrothers will build a deeper connection with those interested in boxing and other sports and make them aware of its roster of sites that provide well-researched reviews of sportsbooks and casinos.

The company is no stranger to headline-grabbing sponsorship deals with its MightyTips brand having recently partnered with The Exotic Queen Poland Competition, which saw professional pole dancers from across Europe compete.

“We have built a network of online sportsbook and casino comparison sites that help sports fans and players find the best sites, odds and bonus offers in the market,” the Head of Sales for SEOBrothers, Pavel Alekseev, said. “We want to make more sports fans aware of our brands and what better way to do that than by joining forces with Jevgenijs ‘The Hurricane’ Aleksejevs as he continues to make his mark on the boxing world in Latvia, Spain and beyond. It’s going to be a great fight and we will be cheering on ‘The Hurricane’ and hoping he can land that winning punch.”

“Sponsoring the right athlete and event can have a major impact on brand awareness and customer acquisition and this deal with ‘The Hurricane’ will do just that,” the Editor in Chief at Slotsjudge, Aleksandra Andrishak, said. “It’s deals such as this that have catapulted Slotsjudge and the other brands owned and managed by SEOBrothers into the stratosphere. Jevgenijs is in great form and we are backing him for victory on the night. A victory will top off what is an important partnership for us and we look forward to seeing more boxing fans come to Slotsjudge following the fight on Saturday night.”

A decade of laughter: My Talking Tom’s Ten-Year Anniversary

My Talking Tom is currently celebrating its ten-year anniversary. What started as an animated cat humorously parroting users’ voices has grown into a hit gaming and entertainment franchise. My Talking Tom is just one of many success stories from Outfit7 and we’re delighted to have made a small contribution through a partnership with AppGallery.

Over the past decade, Outfit7 has found success through entertaining content, strategic partnerships and constant innovation. Here is how Outfit7’s Talking Tom and Friends franchise became a household name.

Ten Years of My Talking Tom

Launched in 2013, My Talking Tom built upon the concept of ‘talking tom cat’ with the introduction of a host of new features. Instead of just talking to Tom, players could now take care of him by feeding him, bathing him and tucking him up in bed. The game also included various mini-games to keep both Tom and the player entertained. The whole concept offered a comprehensive experience, allowing users to connect with Talking Tom on a new, much deeper level.

Following the success of My Talking Tom, Outfit7 followed up with more virtual pet games like My Talking Angela, My Talking Hank, My Talking Tom Friends and My Talking Tom 2 as well as expanding the franchise into hit endless runner games like Talking Tom Gold Run and Talking Tom Hero Dash. Outfit7 now has more than 20 Talking Tom and Friends games under its belt with the franchise drawing up to 470 million monthly active users and achieving over 21 billion downloads.

The Outfit7 Family

And outside of the Talking Tom and Friends franchise, Outfit7 has proved itself a well-rounded developer. Ranging from casual puzzle solving in Jigty Jigsaw Puzzles to midcore strategy role-playing in Mythic Legends, the company has been able to cater to the tastes of a wide variety of gamers around the world.

However, the success of Outfit7 does not solely lie in its ability to create captivating games and apps. Its success stems from a dedication to fostering strong connections with a global community of users through impactful partnerships.

Leveraging Partnerships

Understanding the importance of partnerships, Outfit7 has strategically collaborated with app distribution platforms such as AppGallery to expand its reach and enrich its app offerings. With AppGallery’s establishment as one of the world’s top three app marketplaces, the platform serves 580 million monthly active users globally. It has allowed Outfit7 to reach a broader audience and has provided users worldwide seamless access to the developer’s diverse range of games and apps.

Being named the ‘Best Alternative App Store of the Year’ at this year’s Mobile Games Awards serves as a testament to AppGallery’s goal of maintaining user satisfaction. The platform constantly works on collaborations with top gaming developers to offer users access to popular gaming titles and exclusive promotions. This availability is what sets AppGallery apart from the rest of the industry, solidifying its position as the leading alternative app store in the mobile gaming world.

Now Available on AppGallery

Huawei users can now enjoy various Talking Tom and Friends games on AppGallery, with its latest release My Talking Hank having landed in April this year. Come and experience the fun on AppGallery.

Spotlight Sports Group, a world-leading technology, content and media company specializing in sports betting, has today announced a partnership with Unibet that will see the bookmaker become the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival.

The ’Morning Dash’ show will be filmed live every morning from Tuesday, August 1, through Saturday, August 5, and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning jockey Martin Dwyer.

The show will be hosted by the Racing Post’s Dave Orton with Paul Kealy, Tom Segal, Maddy Playle and Unibet experts joining each day of the festival to provide an in-depth preview of the day’s racing slate with the best tips and offers for the day ahead. The first two episodes of the show will also feature three-time British champion jockey, Oisin Murphy.

Discussing the partnership, Ed Nicholson, the head of racing at Unibet, said: “The Racing Post’s Morning preview shows have become one of the most popular live racing shows in the business delivering informed opinion, detailed analysis and inspired selections from the most revered tipsters within the industry for every major festival throughout the year.

“Here at Unibet we’re passionate about racing so we are delighted to partner with the Racing Post during next week’s Qatar Goodwood Festival to bring you a live ‘Morning Dash’ show each morning.

“There’ll be plenty of Unibet offers and promotions throughout the week plus Goodwood daily specials available exclusively to those tuning in as well as some well-known Unibet ambassadors popping up on the show with some expert guidance. It should be a glorious week.”

Spotlight Sports Group’s Chief Commercial Officer, Sam Houlding, added: “We are delighted to partner with Unibet for this year’s ‘Morning Dash’ preview show. Our digital coverage of racing festivals like the Qatar Goodwood Festival is essential for our audience and this partnership with Unibet will provide the special offers and boosts that our audience covets. I look forward to seeing this show help our audience stay ahead of the field.”

The ‘Morning Dash’ show can be watched live across the Racing Post YouTube channel and Unibet’s Racing Twitter account for immediate insight from the experts each morning.

Bragg expects its content to launch with William Hill brand in UK, Mr Green brand in Italy and the Nordics, and 888casino brand in Italy

Bragg Gaming Group, is pleased to announce the signing of a new global distribution agreement with 888 Holdings, one of the world’s leading betting and gaming companies and owner of several internationally renowned brands including William Hill, 888, Mr Green and SI Sportsbook.

The new agreement further strengthens the companies’ existing collaboration. Under the new agreement, Bragg’s exclusive content is expected to roll out with William Hill in the UK, Mr Green in Italy, Sweden and Denmark, and 888casino in Italy for the first time, following launches with the operator in the UK, Spain and Ontario over the course of the last year.

This collaboration further enhances the distribution of Bragg’s proprietary and exclusive content in multiple regulated markets, offering a wide array of exclusive and popular titles from Bragg Studios brands such as Atomic Slot Lab and Indigo Magic, as well as from its Powered by Bragg partners.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, expressed her enthusiasm about the partnership: “We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry. Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base. This includes key brands in the UK, Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.

“This agreement is a testament to our commitment to expand Bragg’s footprint in key markets and solidify our position as a leading content provider.”

Ofir Gal-Mor, Group Head of Content, added his comments on the partnership: “Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality. We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.