STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – generated NGR of PLN 663 million in 2022, compared to PLN 565 million in the previous year, which means an increase of 17% year on year. The value of amounts staked by the customers of the STS Group amounted to PLN 4.679 billion, compared to PLN 4.492 billion in the previous year. The number of active users amounted to 783 thousand in 2022 and 693 thousand in 2021. In 2022, the Group recorded 439 thousand new registrations (370 thousand in 2021), and the number of customers who made their first deposit amounted to 317 thousand (249 thousand in 2021). All operational data is at historical highs. The Group’s preliminary estimates show that adjusted EBITDA last year amounted to between PLN 265 and 275 million.
In Q4 2022 alone, the Group generated the historically highest NGR on a quarterly basis; it amounted to PLN 200 million, compared to PLN 136 million in the previous year. The value of amounts staked by the customers of the STS Group in Q4 2022 amounted to PLN 1.38 billion, compared to PLN 1.218 billion in the previous year. In Q4 2022, the number of active customers was 542 thousand, compared to 386 thousand in Q4 2021. The number of registrations in Q4 2022 was 202,000, compared to 87,000 a year earlier. The number of customers making the first deposit in Q4 2021 amounted to 154 thousand, compared to 60 thousand a year earlier.
In line with our earlier announcements, Q4 2022 turned out to be record-breaking. The calendar of sports events and the World Championships held in Qatar contributed to high customer activity. Our offer attracted as many as two hundred thousand new players in the last three months of the year. During the World Cup alone, we had nearly half a million active customers – says Mateusz Juroszek, President of the Management Board of STS Holding.
In 2023, the Group is planning a number of activities aimed at increasing the profitability of its operations. To this end, the company is reorganising its operations, focusing on Poland and phasing out its activities under licenses in the UK and Estonia. The operating results achieved by STS S.A. in 2022 indicate the extremely high attractiveness of the Polish market. The company intends to concentrate its activities in order to be able to use the development potential in the country.
Operating data for last year clearly show that the domestic market is in a growth phase, despite the extremely difficult macroeconomic environment – the war in Ukraine, high inflation and economic stagnation. Therefore, we intend to use this potential as fully as possible and continue to strengthen our leading position in the country. For this purpose, since the beginning of this year, we have been focusing our activity exclusively on Poland. Our goal for the difficult year 2023 is greater efficiency of operations and a number of implemented savings. The new agreement with Polish Football Association, focus on the Polish market and a number of synergies resulting from changes in the structure of the Group will positively affect our profitability and facilitate further EBITDA growth – adds Mateusz Juroszek.
