Tag: eSports

MAD Lions, a leading esports organisation, and Streamcoi, a platform automating stream management, officially announced their partnership. Streamcoi will enhance the team’s potential for displaying and managing content across pro-player’s streams.

The esports scene is one of the most robust, direct and engaging channels for reaching the younger generation. With more time spent watching live streams than television, Generation Z is one of the hardest groups to reach, even for leading brands. As a result, an increasing number of brands turn to esports to tap into youth culture. The teams use live streaming to communicate with fans, build brand awareness, sell merchandise or promote events.

These needs cannot be satisfied using manual stream management. Lack of tools helping to manage a growing portfolio of partnerships hinders the potential of live streaming as a source of revenue.

Partnership with Streamcoi enables MAD Lions to

Automate the stream management process.
Cutting the time needed to set up, modification and summarising campaigns from many streams at the same time.
Facilitate access to sponsored content, team assets, displays, artworks, clips and other elements
gives access to easily adjustable overlays in real-time
Send instant messages across multiple streams at once to effectively communicate with team’s community.
Access the statistics of each channel. This gives detailed insight in the performance and reception of any message or event MAD Lions presents on its live streams.
Manage the streams from a single dashboard.
Streamcoi allows MAD Lions to focus on the best performance and entertaining content, automating campaign set up.

“Our partnership with Streamcoi and the use of their platform enables our players and influencers to focus exclusively on delivering their best performance and providing entertaining content to our fans,” said Jorge Schnura, Vice-President of Strategy, OverActive Media. “It also gives us the ability to access detailed data and insights, allowing us to continuously evolve how we’re engaging with our community to serve up the best experience possible.”

“Players competing at the highest level rarely find time for streams, but when they do it’s a great opportunity to connect with fans in a break from official matches. It’s especially important that they don’t have to deal with overlays or other assets at such times,” said Jakub Janaszek, Product Lead, Streamcoi. “I am very proud that Streamcoi can help an organization as important as MAD Lions support their players and influencers while delivering effective action for their sponsors.”

Tournament operators Epic Esports Events and Beyond the Summit are expanding cooperation in the field of broadcasting Dota 2 esports competitions. As part of the new agreement, operators will be able to exchange media rights for the airwaves of all their tournaments. RuHub Studio will cover the Beyond the Summit tournaments in Russian, Beyond the Summit will broadcast Epic Esports Events competitions in English, including the Dota 2 Champions League Season 6 matches from January 2022.

David Parker, Product Director at Beyond the Summit: “We are excited to work with EEE for the 2022 Dota 2 season. This partnership sets us up to succeed in growing the audience and viewership of our events to the Russian speaking community. The CIS region has seen huge growth and success over the past year and we can’t wait to broadcast EEE events to our English speaking fans as well.”

Mark Averbukh, CEO of Epic Esports Events: “We welcome the expansion of partnerships with colleagues from Beyond the Summit and we are confident that this partnership will allow us to attract even more attention to English-speaking audiences!”

Nikolay Petrossian, Head of RuHub Studio: “This case once again confirms that the synergy between EEE and RuHub allows us to give new dynamics to the development of our business, turning into an additional competitive advantage in the market. I am sure that all parties to the agreement will be satisfied with the  partnership results.”

Earlier, the companies announced that they would exchange media channels for broadcasts within the Dota Pro Circuit tournament series of the 2021/22 season for Southeast Asia and Eastern Europe. Beyond the Summit plans to cover the matches of the Eastern Europe DPC tournament in English, and the broadcast of the Southeast Asian League in Russian will be conducted by RuHub Studio.

Leading global esports platform Challengermode has teamed up with Allied Esports and Cyberathlete Championship Series to host the European and North American open qualifiers for the 2022 Six Invitational – the last chance for competitors to make it to the Rainbow 6 World Championships in Montreal.

The winner of the open qualifiers for each region will win a spot at the SI2022 finals being held in Montreal, Canada next February. There they will have a chance to compete against the best professional teams in the world for a prize pool of $3million. The Group Stage will take place from February 8th-12th, playoffs from February 14th-20th, with the Grand Final happening on February 20th 2022.

Organised by Allied Esports and the Cyberathlete Championship Series (CCS), the first Qualifier starts 4th December, with tournament sign-up now available for any hopeful teams across Europe or North America. Only one slot is up for grabs from each regional qualifier of North America, Europe, Latin America and Asia Pacific, so expect competition to be fierce.

Philip Hubner, CBDO at Challengermode said: “Having Allied Esports and the Cyberathlete Championship Series choose Challengermode as the platform to host open qualifiers for the SI2022 competition is a wonderful endorsement of our ability to make the highest levels of esport competition open to anyone. CCS is a pillar of the community tournament scene for Rainbow 6 in North America, and Allied has been instrumental in elevating the level of competition across Europe. We couldn’t be more excited to be working with such impressive organisers, and hope that players will enjoy competing using the Challengermode platform to play on the biggest stage in the Siege year, and even potentially become World Champions.”

Rob Walker, founder of the Cyberathlete Championship Series said: “The support Challengermode has been able to offer through its automated tournament platform has made scaling the open qualifiers to any size we may need exceptionally easy. We’ve been extremely happy with the usability and versatility of the tools they’ve been able to provide, and we look forward to working closely with Challengermode to offer as many teams as possible the chance to compete at the highest level of competition for Rainbow 6 Siege.”

Leon Groenewoud, CEO Europe and VP Gaming & Esports at Allied Esports added: “We’re incredibly excited to be producing the European qualifiers for the SI2022 in our Hamburg studio. Being able to rely on Challengermode to once again provide the best platform to administrate the tournaments frees us up to focus on providing the best possible production services to elevate creators, competitions and content across the esports industry.”

Interested teams can sign-up for the chance to qualify for the World Championship in R6 with SI2021 through the Challengermode website here. Open qualifiers will run from 4th-18th December, with North American Qualifiers viewable via the official CCS Twitch channel and European Qualifiers via the official Rainbow 6 Twitch Channel.

While we’re being treated to a World Championship battle for the ages in real-world F1, the F1 Esports Series Pro Championship presented by Aramco is matching it for drama with Mercedes and Red Bull going into the second-half of the season level on 140 points, as they fight to get their hands on a share of the $750,000 prize pot.

A hat-trick of wins for Red Bull in Event 2 was crucial as they look to retain their crown in the Teams’ Championship, whilst reigning Drivers’ Champion Jarno Opmeer continues to rack up the points for the challengers. Opmeer, who has had no trouble settling in to Mercedes, leads the way in the Drivers’ standings, but is coming under serious pressure from Lucas Blakeley, who is showing that his form in Event 1 was no fluke.

Event 2 saw drivers take on an iconic trio of circuits, but Event 3 sees them face more ‘modern classics’ as we head for Portimão, Zandvoort and the Circuit of Americas, with the competitors set to give it their all to try and go into the Grand Final in the best possible shape.

The live shows will be streamed online via official Formula 1 channels on Facebook, YouTube, Twitch and Huya, as well as broadcast on television by select international partners including the likes of Sky, ESPN and Fox Sports, whilst Qualifying show content will be streamed exclusively on Twitch, YouTube and Huya.

Ahead of this week’s Event 3, we spoke with five drivers, all looking to enter the second half of the season with a flourish, with all quotes below available for use in editorial:

Brendon Leigh – Ferrari

F1 Esports has become bigger, it has become much more known and much more present in the mainstream media in the last few years. Of course, the depth of talent is getting bigger and bigger each year as more participants sign up. I know I’m driving the best I ever have done and the data behind the scenes proves that so I’m confident within myself and I’m confident that myself and David [Tonizza] will be regular fixtures on the podium and fighting for the championship.

Nicolas Longuet – Alpine

Event 3 has some of the trickiest tracks in the Championship. COTA [Circuit of the Americas] is really technical with the tyre temperatures and you have to keep an eye on managing the tyre temperatures, whereas I enjoy going flat out. Zandvoort is also interesting as overtaking is really tricky. Although they’re difficult races, I feel very good about racing them and look forward to the challenge.

Álvaro Carretón – Williams

Good vibes on the team are important as the mental side of driving is key. It’s probably more important to have confidence and to have the team believing in you. I believe Williams believe in me and I’m very confident here. We want better results and we will keep pushing and hopefully will improve!

Thijmen Schütte – Alfa Romeo

Hopefully I’m getting a drive in Event 3. Portimão could go very well for the team – it’s possible to do some great racing there, especially with the long straight. The track is fun to drive for all of us and I’m enjoying it.