Sports Betting – Page 22

Genius Sports extends bet365 partnership with explorative launch of next generation betting products powered by Second Spectrum tracking technology

October 24, 2022 Published by EuropeanGaming.eu

Reading Time: < 1 minute

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has clinched a long-term extension of its official data partnership with bet365.

Genius Sports will provide bet365 with its exclusive portfolio of official data rights including the Premier League, NFL, CFL, AHL, NASCAR and more. In addition, as the official data partner to the Mid-American Conference, Genius Sports will provide bet365 with the first and only official data feed for betting on NCAA sports.

In another first, Genius Sports and bet365 will explore the implementation of Genius’ unique suite of ground-breaking betting products powered by its Second Spectrum tracking and augmentation technology.

“Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” said Mark Locke, CEO of Genius Sports. “Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”

Liberia: Rep. Kolubah Wants Betting Legislated

October 22, 2022 Published by EuropeanGaming.eu

Reading Time: < 1 minute

Montserrado County District#10 Representative, Yekeh Kolubah, said he will shortly introduce a bill in the Legislature to legalise sports betting in the country.

Representative Kolubah made the disclosure on October 12 when he was seen cutting tickets at one of Winners Incorporated sales centres in his district on Old Road.

The opposition lawmaker, who is on annual break, was spotted placing his drill, ahead of the crucial UEFA Champions’ League group stage round three matches.

According to him, the bill will seek to regulate gambling in Liberia by legalising every aspect of the market, noting that would be nice for the country that is already struggling in poverty under the George Weah administration.

Thousands of unemployed youths across the country have gravitated to sports gambling, which has attracted several international sports betting companies to set up shops in Liberia.

They gather at these betting parlours to gamble on televised soccer matches. Some say it is a good source of income and occupation, but others are not so sure.

In Liberia, sports betting has become a real job opportunity for young people, who converge daily at various betting parlours in Monrovia, including Winner’s Incorporated, DOXXBET, and BETTOMAX Liberia, among others to watch soccer matches on flat-screen televisions via satellite, placing their bets and waiting for the results.

Few youths at a gaming centre in Monrovia said that sports betting for them have become the only option since, in fact, they are jobless and without any source of income.

Winner’s Incorporated marketing manager, Randall Kaybee, said sports betting is “transforming lives of Liberians” for just a few Liberian dollars per bet.

“As you just enter my office, you can see from this evidence. This is a ticket. Somebody bet 50 LRD and won 233,275 Liberian dollars,” Kaybee said.

TENNIS DATA INNOVATIONS AND SPORTRADAR TEAM UP TO EXPAND OFFICIAL TENNIS DATA DISTRIBUTION

October 19, 2022 Published by EuropeanGaming.eu

Reading Time: 2 minutes

Tennis Data Innovations (TDI) and Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors, have announced a new partnership to expand distribution of official ATP Tour and ATP Challenger Tour tennis data and provide enhanced experiences for tennis fans around the world.

The partnership is centered around the introduction of a new secondary feed, which enables the provision of betting-related services based on official ATP Tour and ATP Challenger Tour scores to a suite of global bookmakers. Until now, these bookmakers have not had access to official data. With scores delivered directly from the umpire’s chair, the new feed provides full and uninterrupted coverage of ATP Tour and ATP Challenger Tour events across the season, including all qualifying and doubles matches, allowing bookmakers to offer the most stable and reliable in-play betting markets and an enhanced experience to end-users.

The new feed is being delivered in parallel with the existing official fast data feed and is made possible through a sub-licensing agreement with Sportradar, TDI and IMG Arena. This approach expands the reach of the official data by offering an alternative feed to bookmakers and broadens access to tennis betting experiences powered by official scores.

Under the deal, Sportradar has also joined the list of suppliers licensed to provide odds and trading services based on the official fast data feed. The partnership serves to further enhance the integrity of the sport, by establishing contractual relationships and transparency requirements to a wider group of bookmakers.

David Lampitt, TDI CEO: “We’re delighted to welcome Sportradar, a leader and innovator in the sports data industry, as a supply partner to TDI. Together with our existing family of world-class partners, they are helping us expand the distribution of the best tennis data feeds to customers all around the world and generate new revenue streams to invest back into the sport.”

Moritz Gloeckler, Sportradar MD Partner and Content Management said: “By taking a constructive and innovative commercial approach, TDI has found a way to serve another part of the market with official data. This sub-licence agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP Tour and ATP Challenger Tour events to fans and bettors.”

TENNIS DATA INNOVATIONS AND SPORTRADAR TEAM UP TO EXPAND OFFICIAL TENNIS DATA DISTRIBUTION

October 18, 2022 Published by EuropeanGaming.eu

Reading Time: 2 minutes

Tennis Data Innovations (TDI) and Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors, have announced a new partnership to expand distribution of official ATP tennis data and provide enhanced experiences for tennis fans around the world.

The partnership is centred around the introduction of a new secondary feed, which enables the provision of betting-related services based on official ATP scores to a suite of global bookmakers. Until now, these bookmakers have not had access to official data. With scores delivered directly from the umpire’s chair, the new feed provides full and uninterrupted coverage of ATP Tour and ATP Challenger Tour events across the season, including all qualifying and doubles matches, allowing bookmakers to offer the most stable and reliable in-play betting markets and an enhanced experience to end-users.

The new feed is being delivered in parallel with the existing official fast feed and is made possible through a sub-licensing agreement with Sportradar, TDI and IMG Arena. This approach expands the reach of the official data by offering an alternative feed to bookmakers and broadens access to tennis betting experiences powered by official ATP scores.

Under the terms of the agreement, Sportradar has also joined the list of suppliers licensed to provide odds and trading services based on the official fast feed. The partnership serves to further enhance the integrity of the sport, by establishing contractual relationships and transparency requirements to a wider group of bookmakers.

Moritz Gloeckler, Sportradar MD Partner and Content Management said: “By taking a constructive and innovative commercial approach, TDI have found a way to serve another part of the market with official ATP data. This sub-licence agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP events to fans and bettors.”

BetUK announce sponsorship of the All-Weather Championships

October 14, 2022 Published by EuropeanGaming.eu

Reading Time: 2 minutes

BetUK, part of LeoVegas Group, has announced an exclusive sponsorship deal with Arena Racing Company (ARC), the owners and operators of four of the six all-weather courses in the UK, and pioneers of the Championships. The sponsorship sees BetUK occupy advertising space across 600 races, in addition to naming rights.

Ahead of the tenth season of the All-Weather Championships, BetUK has secured multi-year sponsorship rights to Marathon, Middle Distance, and Sprint races staged during winter meetings at the four ARC-owned racetracks of Southwell, Wolverhampton, Lingfield Park, and Newcastle. The sponsorship deal is for an initial three-year period.

ARC operate 16 racecourses in total across Great Britain, accounting for roughly two-fifths of overall British Racing fixtures. They were a pioneer in the creation of the All-Weather Championships in 2013, established in an effort to promote all-weather racing and encourage owners and trainers to maintain the condition of their horses during the winter months.

As part of the agreement, BetUK banners and adverts will be displayed prominently around these four racecourses, which will reach an audience of both attendees and television viewers, with racecards featuring the brand’s logo, alongside ITV and Sky Racing each broadcasting selected races. BetUK also receives exclusive naming rights to all of the races across the series.

Chris Welch, Chief Commercial Officer at LeoVegas Group, said; “BetUK, Britain’s fastest-growing betting brand, is proud to sponsor The All-Weather Championships in their tenth season. We are thrilled to sponsor 600 races over the next 3 years. As this is our first major Racing sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand. Racing punters are already enjoying over 40,000 live-streamed races from around the world on our site and we are sure this high-profile sponsorship will further cement BetUK as a punters’ favourite”.

Regarding the deal with BetUK, Director of Commercial Strategy & Partnerships at ARC, David Leyden Dunbar, said; “As the All-Weather Championships enter their tenth season, they are now a firmly established part of the British Horse Racing calendar. I’m delighted to welcome our new partner, BetUK, to the Championships and thank them for their support of the Sprint, Middle Distance and Marathon categories. The Championships continue to provide a compelling racing narrative with plenty of exciting action ahead over the winter period taking us through to the crowning of our new Champions on Good Friday with £1 million in prize money on offer”.

The first meeting gets underway at Newcastle Racecourse during the afternoon of October 18th, with BetUK offering exclusive promotions to players ahead of the opening fixture.

Pragmatic Solutions Announces Strategic Collaboration with Sportradar

October 10, 2022 Published by EuropeanGaming.eu

Reading Time: 3 minutes

Pragmatic Solutions announces a strategic collaboration with Sportradar (NASDAQ: SRAD) based on integration of Sportradar’s sportsbook and Managed Trading Services with the Pragmatic Solutions Player Account Management (PAM) platform.
Pragmatic Solutions is a market-leading Player Account Management platform technology supplier that provides core technologies to today’s leading gaming operators in regulated markets.
Sportradar is a globally recognised sports technology company supplying ORAKO, its all-in-one sportsbook solution, through a single unified integration.
The collaboration between the companies brings together the market-leading PAM technology from Pragmatic Solutions with the powerful sports-betting technologies of Sportradar to offer the market a new full-stack solution.
The non-exclusive strategic partnership has already resulted in an enhanced range of products being offered to Pragmatic Solutions clients.

Pragmatic Solutions announces a strategic collaboration with Sportradar to broaden the range of technology and services available to their customers and provide a powerful and competitive combined proposition to new clients who require a full-stack platform and sports-betting technology solution.

By combining technologies, Pragmatic Solutions and Sportradar are offering the market a fast and easy way to set up a sportsbook. The new proposition offers a simple set-up process that benefits from the existing pre-integration to the Pragmatic Solutions PAM technology, enabling operators to enter the market more efficiently and rapidly, including accelerating the completion of their regulatory license application processes.

Pragmatic Solutions provides iGaming operators with enterprise platform technologies built around a core Player Account Management (PAM) platform. The Pragmatic Solutions PAM is designed using a modern microservices architecture and contains a player account, wallet, CRM tools, bonus management tools, payment tools, KYC/AML and fraud-prevention services, and is underpinned by rules-based automation throughout. In addition to the PAM, Pragmatic Solutions provides a Content Management System to power the gaming brand frontend websites and an Integrations Hub to connect the operator to any third-party content, payment gateways and service providers. Pragmatic Solutions is the platform technology sister-company of the industry content leader, Pragmatic Play. Pragmatic Solutions brings these established technologies and extensive bespoke development capabilities to the partnership with Sportradar and, in turn, to the iGaming enterprise market as a new packaged offering.

ORAKO, Sportradar’s all-in-one sportsbook solution, features the sports technology company’s complete portfolio of industry leading betting and gaming products and services. This includes the full sportsbook platform, management tools, promotions engine, sports betting front-end applications for desktop and mobile devices, Managed Trading Services, Artificial Intelligence-led risk and liability management tools, pre-match and live betting content and marketing services such as personalisation to optimise performance for new betting operators.

Jacob Lopez Curciel, Managing Director of Managed Sportsbook Services at Sportradar, said: “The collaboration between Sportradar and Pragmatic Solutions provides a straightforward solution for any business looking to set up a sportsbook integrated with a Player Account Management system. ORAKO, Sportradar’s sophisticated and flexible, yet turnkey, sportsbook solution allows new market entrants to access a range of services to suit their business needs, increase speed to market and, ultimately, create an immersive environment that helps operators engage the end user, the sports fan.”

Ashley Lang, CEO of Pragmatic Solutions, commented on the announcement, “We are very proud to have been selected by Sportradar as a platform technology partner. Sportradar is a globally recognised leader in sports betting and this partnership brings a new and wider range of services and products to our customers. Together our companies have a very strong proposition to succeed in today’s competitive regulated iGaming market. This has already been validated by the business that we are winning. We have a great rapport with the team at Sportradar and share a common vision to provide betting and gaming operators with choice, flexibility, quality, and compatibility in procuring a best-of-breed technology stack for their betting and gaming business.”

888 Holdings Launches 888bet in Kenya, Tanzania, Mozambique and Zambia

October 8, 2022 Published by EuropeanGaming.eu

Reading Time: < 1 minute

888 Holdings has launched 888bet in Kenya, Tanzania, Mozambique and Zambia with local licences through the joint venture 888AFRICA.

Founded in March 2022, 888AFRICA licences 888’s world-class betting and gaming brands with an ambitious strategy to expand across Africa’s regulated online betting and gaming markets. It is managed by a team of highly respected industry leaders, led by Christopher Coyne, former CEO of GOAT Interactive and former CMO of The Stars Group.

“We are delighted to hit our target and launch into four regulated markets within 6 months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future. We have enormous ambitions and believe the strength, history and trust of the 888 brand gives us a real competitive advantage as we look to build market-leading positions across Africa. We look forward to introducing 888bet and its unique offer to new players across the region in the months ahead,” Christopher Coyne, CEO of 888AFRICA, said.

“It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique and Zambia and begin 888AFRICA’s growth story on the continent. As a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months, while introducing consumers to the fantastic 888 brand,” Itai Pazner, CEO of 888 Holdings, said.

AHA NSW Partners with Entain Australia

October 8, 2022 Published by EuropeanGaming.eu

Reading Time: 2 minutes

The Australian Hotels Association NSW (AHA NSW) and Entain Australia, part of one of the world’s largest sports betting groups, have formed a partnership to acknowledge the place of digital wagering platforms in the betting landscape within NSW hotels.

The long-term agreement will provide an opportunity for Entain Australia to promote its digital wagering brands – Ladbrokes and Neds – in the state’s pubs through a new advertising and sponsorship arrangement.

The arrangement does not interfere with the exclusive license that TAB has in New South Wales for physical outlets. That license was brokered by the State Government in 2013 and runs until 2033.

NSW hotels that decide to enter into the agreement with Entain Australia will display in-venue advertising for Ladbrokes or Neds promoting their digital wagering platforms. They will not install or operate any physical Entain wagering facilities; receive any commission from Entain for any bets placed; have staff operating Entain wagering terminals eg portable iPads or phones; have staff accepting bets from hotel patrons on behalf of Entain; advertise to the general public on the exterior of their hotel; or do anything else which may offend Tabcorp’s retail exclusivity in NSW. The agreement simply markets a form of wagering that many punters already use.

AHA NSW CEO John Whelan said: “The reasons for this new partnership are simple. For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss – primarily due to high Sky Channel and EBT (betting terminal) fees. In country NSW it’s even worse, with the majority of country pubs currently running their PubTAB at a loss.

“Today’s partnership with a world leader in Entain will finally give NSW hotels competition and choice.”

Entain Australia CEO Dean Shannon said: “We applaud AHA NSW for their vision in agreeing to work with us to bring this partnership to life.

“While there is still value in more traditional cash retail wagering, there is a highly engaged audience of punters who like to go down to their local for a bet with their mates, and how they do that has evolved.

“This partnership recognises that evolution and is about offering choice for the benefit of AHA NSW members and their patrons. There is no reason why traditional cash wagering can’t co-exist in a hotel, alongside an advertising sponsorship arrangement with Entain that promotes the digital offering of one of our leading brands.

“Entain recognises the opportunity for us to connect and communicate with the audience inside hotels is valuable and we intend to support the operators of those venues, just as we would any other advertising channel.”

Whelan said it was clear pub patrons had embraced wagering via a smartphone a long time ago.

“Our patrons are already exposed to advertising from corporate bookmakers on our pub TV screens, on the radio, in newspapers and on their phones.

“Increasingly people are choosing to bet on the races or the footy on their phones – not in the traditional retail environment. Today, most people betting on their phone in a NSW pub are placing a bet with Ladbrokes, Neds or another corporate bookmaker.”

The CEO also reiterated that AHA NSW was committed to its supportive partnership with Tabcorp.

“Retail wagering in our venues is extremely important, with NSW pubs generating about half the current national PubTAB turnover,” he said.

“Tabcorp has a long-term exclusive retail licence in NSW and, of course, we will continue to support TAB retail in-venue.”

OddsMatrix breaks EUR 1 billion turnover record for the year

October 6, 2022 Published by EuropeanGaming.eu

Reading Time: < 1 minute

Leading B2B iGaming provider EveryMatrix is delighted to announce EUR 1 billion turnover record in 2022 for its sports product solution, OddsMatrix.

On September 9, OddsMatrix achieved a new milestone, reaching EUR 1 billion turnover for the year. In 2021, turnover finished just below EUR 1b, so to break that milestone in Q3 2022 is a massive achievement. Even more, turnover in both August and September was up by 100% YOY.

This follows another OddsMatrix record which was announced at the beginning of the year when it surpassed the 100 million turnover mark per month in Q4 2021.

Ebbe Groes, Group CEO of EveryMatrix, says: “Another stunning accomplishment for OddsMatrix and EveryMatrix as a whole. We’ll likely be hitting EUR 200m turnover per month in Q4 2022. And the fast growth of volumes can be turned into even more feature investment, positively reinforcing the volume growth!”

2022 was a great year so far for OddsMatrix, signing important deals with Intralot in Morocco for MDJS (La Marocaine des Jeux & des Sports en Ligne) and the German brand bet-at-home. This year, EveryMatrix also acquired sports betting provider Leapbit to elevate its online-first OddsMatrix platform and expand its ecosystem with a mature retail product.

OddsMatrix is designed to provide all the necessary tools for operators to expand their sports business and increase profits. OddsMatrix is completely customizable, offering the freedom, support, and monitoring tools needed to drive betting engagement, improve product performance, and enhance sports and esports betting offerings.

Cricket NSW, Wanderers and Macarthur FC continue to help fans to reclaim the game

October 5, 2022 Published by EuropeanGaming.eu

Reading Time: 3 minutes

Sports fans are set to enjoy more games free of sports betting ads with Cricket NSW and A-League football clubs Western Sydney Wanderers FC and Macarthur FC extending their partnerships under the NSW Government’s Reclaim the Game initiative.

CEO of Hospitality and Racing, Anthony Keon, said the extensions are a major boost for Reclaim the Game, which is challenging the idea that betting is a normal part of sport.

“The extended partnerships are a strong show of faith in Reclaim the Game as sporting franchises realise the importance of rejecting sports betting advertising and promoting gambling awareness among their supporters,” Mr Keon said.

“We now have fourteen teams from five codes turning down sports betting sponsorships and making gambling awareness and education an important part of their work.”

Cricket NSW’s two-year extension will see the rejection of sports betting advertising at home games of the men’s and women’s Big Bash teams, the Sydney Sixers and Sydney Thunder and also their state teams NSW Blues and NSW Breakers.

Cricket NSW CEO Lee Germon said the partnership extension would allow Cricket NSW to continue to make important inroads in helping to prevent – and reduce – the harm gambling can cause individuals, families, and society.

“Since joining forces with the Office of Responsible Gambling, Cricket NSW has made a meaningful contribution towards changing the community’s attitudes towards betting on sport,” said Mr Germon.

“We’re proud to be able to continue to play an active part in educating children that gambling is not a part of sport, and that gambling on sport is a bad bet.

“Cricket NSW will continue to do all we can to counter the constant sports betting advertising and the adverse effect it has on young people – young men, in particular – and their families.”

Western Sydney Wanderers’ partnership has been extended for a further two seasons and includes the women’s team for the first time, while Macarthur FC has signed on for an extra season. These extensions will be in place for the upcoming A-league season which kicks off on Friday 7 October.

Western Sydney Wanderers CEO Scott Hudson said he was proud to be continuing the relationship for the next two seasons.

“It is important for us to have an impact beyond the field and together with Reclaim the Game we have brought awareness of the impact that sports betting can have in professional sport,” said Mr Hudson.

“We are delighted that this partnership has now extended to our A-League Women’s team, and we look forward to continuing to build our relationship with Reclaim the Game over the next two years.”

Macarthur FC Group CEO, Sam Krslovic said “We are proud to continue our partnership with Reclaim the Game and be part of this positive initiative. Our community wellbeing is our primary focus and we feel it is important to promote a healthy connection between our game and our fans.”

Mr Keon said Reclaim the Game partners play a vital role in educating fans, players and staff about the risks associated with gambling.

“Reclaim the Game is a great way to reach young men who are most at risk of gambling harm with an estimated 41 per cent of regular sports bettors experiencing one or more gambling-related problems,” Mr Keon said.

“Online sports betting is on the rise with one in 20 adults in NSW betting on sports and growing community concern that children and young people are being exposed to too much gambling advertising.

“Research shows that almost 50 per cent of 12–17-year-olds saw gambling advertising on television during sports and racing events on a weekly basis and almost 1 in 3 young people considered betting on sports to be normal.

“Reclaim the Game is about getting back to what sport is all about – watching, enjoying and cheering on your team without intrusive sports betting ads getting in the way.

“We are so pleased that Cricket NSW, Western Sydney Wanderers and Macarthur FC will continue to reclaim the game and provide a family friendly environment for their fans to enjoy games without being bombarded by betting ads.”

If you or someone you care about needs support or advice, please call GambleAware on 1800 858 858 for free and confidential help and support 24/7.

These Reclaim the Game partnership extensions come in the leadup to GambleAware Week, an annual initiative for the NSW community to raise awareness about the risks of gambling and gambling harm. GambleAware Week will take place from Monday 17 October – Sunday 23 October 2022.

Tag: Sports Betting

Genius Sports extends bet365 partnership with explorative launch of next generation betting products powered by Second Spectrum tracking technology

Liberia: Rep. Kolubah Wants Betting Legislated

TENNIS DATA INNOVATIONS AND SPORTRADAR TEAM UP TO EXPAND OFFICIAL TENNIS DATA DISTRIBUTION

TENNIS DATA INNOVATIONS AND SPORTRADAR TEAM UP TO EXPAND OFFICIAL TENNIS DATA DISTRIBUTION

BetUK announce sponsorship of the All-Weather Championships

Pragmatic Solutions Announces Strategic Collaboration with Sportradar

888 Holdings Launches 888bet in Kenya, Tanzania, Mozambique and Zambia

AHA NSW Partners with Entain Australia

OddsMatrix breaks EUR 1 billion turnover record for the year

Cricket NSW, Wanderers and Macarthur FC continue to help fans to reclaim the game

Latest Members

Who is online

Latest Hashtags