Press Releases – Page 161

MENA’s Sandsoft Games invests $3.25m in racing game developer, The Tiny Digital Factory

January 21, 2023 Published by EuropeanGaming.eu

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Sandsoft Games, the mobile-first game developer, publisher and investor powered by AAA talent, today proudly announces that it has invested USD $3.25 million (EUR €3 million) in The Tiny Digital Factory (TDF), a leading independent developer of world-class mobile racing and motorsport games.

The investment in the France and Canada-based studio represents a significant addition to Sandsoft Games’ portfolio and will enable the two companies to continue to trailblaze player-first mobile gaming experiences into 2023 and beyond. Sandsoft Games has an established global presence, including its flagship internal game development studio and publishing team based in Riyadh, as well as further publishing teams in Barcelona, Helsinki, and Shanghai. The Sandsoft Games leadership is driven by senior games industry talent, including CEO David Fernandez, and Head of Publishing, Miikka Lindgren, who will team up with The Tiny Digital Factory’s highly experienced team to expand the studio’s successful game development plans. Additionally, Sandsoft will publish TDF’s games in the MENA region, taking advantage of its localization and marketing capabilities to attract players from the Arab world.

The Tiny Digital Factory is led by a veteran of iconic racing game franchises such as Test Drive Unlimited and V-Rally, Stéphane Baudet, who has since created successful mobile-first games including GT Manager. Over the past 18 months, TDF has developed unprecedented expertise in web3 and the power of digital ownership in racing games thanks to collaborations with the early players in the field, F1 Delta Time and Revv Racing. TDF is currently developing a state-of-the-art web3 racer, Infinite Drive, which has already received critical acclaim for its game-first approach and recently announced its official partnership with Aston Martin.

Mr. Abdulaziz Alajlan, Managing Director of Sandsoft, commented:

“Investment in The Tiny Digital Factory is an important step in Sandsoft’s investment vision of facilitating gaming studios on their journey to become the leaders in the mobile and web3 gaming space. This will also contribute to Saudi Arabia’s positive impact to the global gaming industry, in alignment with the national gaming strategy and Kingdom’s Vision 2030. The Tiny Digital Factory’s team has tremendous potential and we are excited to have the opportunity to help drive them forward.”

David Fernandez, CEO at Sandsoft Games, continued:

“We’re thrilled to welcome The Tiny Digital Factory into the Sandsoft Games collective of game makers. It has a tremendous track record of producing world-class racing games, and is a natural partner for Sandsoft Games as we look to create a lasting legacy of innovative, mobile-first core gaming experiences. The Tiny Digital Factory also shares our philosophy for player-first web3 gaming, where any integration of blockchain needs to deliver unique value for players that can’t be achieved with existing technology. Our new alliance is an ideal match because both teams have the player and gameplay experience at the epicentre of our games.”

Stéphane Baudet, CEO at Tiny Digital Factory, added,

“Sandsoft Games is both a major investor in and supporter of global games industry growth and innovation. The team’s ambition enables us to be even bolder, braver and better in the talent and tech we allocate to bring stunning mobile games to new and enthusiastic audiences. We are singularly impressed with the AAA team in place at Sandsoft, and their player first philosophy which is ingrained in their company from top to bottom.”

Sandsoft has recently invested in major IP-linked mobile titles including Rambo: Strike Force, and Pacific Rim: Breach Wars, as well as new and emerging technologies in the gaming space. Sandsoft is the gaming arm of Ajlan & Bros Holding company, one of the MENA region’s largest corporations, providing the company and partners such as The Tiny Digital Factory with access to an unrivalled global infrastructure.

BETBY expands global presence with Montenegro office

January 21, 2023 Published by EuropeanGaming.eu

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BETBY, the innovative sportsbook supplier, has further broadened its footprint after opening an office in Montenegro.

The site, based in the city of Budva, will see more than 15 members of the team relocate to the heart of the Old Town on the Adriatic, across a range of departments.

In addition, the space has the potential to expand capacity and act as a base for global personnel looking to relocate for the summer period, as the supplier continues to focus on employee wellbeing and encourage hybrid working.

It becomes the third office opened by BETBY, following locations in Latvia and Malta, as it continues its impressive growth. In 2022, its headcount almost doubled to more than 80, with the provider enjoying another strong commercial year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to be opening our brand new office in Montenegro. In a gorgeous part of the country, it resonates with our ethos of creating work environments that our employees are proud of, and we’re confident it will add to what is set to be a fantastic 2023 for us.

“With it being a full-time office, as well as a space for staff to treat it as a ‘getaway’ destination, we can’t wait to fully utilise the benefits of our latest location, and look forward to growing further over the course of the year.”

BETBY will be attending the ICE London exhibition, hosted at the ExCeL London, between 7^th-9^th February. They can be found at stand S1-130.

iGaming 3.0: Trueplay outlines the future at ICE2023

January 21, 2023 Published by EuropeanGaming.eu

Reading Time: 3 minutes

Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

Enteractive takes over SkyGarden for ICE ’23 networking event

January 20, 2023 Published by EuropeanGaming.eu

Reading Time: 2 minutes

Leading acquisition and retention firm Enteractive will once again host their popular networking event at London’s SkyGarden venue for ICE 2023 attendees on Tuesday 7th February. Following the success of the April 2022 event, the iGaming gathering will take place at the same venue at the top of the Fenchurch Building in the City of London, also known as the ‘Walkie Talkie’.

Enteractive will be welcoming visitors to their stand (N8-342) at ICE London, where they can pick up a wristband for the event and enjoy a barista-made coffee or hot drink and learn more about Enteractive’s services – complementing CRM activities of operators around the world by engaging with their lapsed audience segments directly, delivering more active players and increased revenue generation.

For the Tuesday evening event, Enteractive will be giving out wristbands at their stand, as well as providing transport for attendees, from the expo centre in Royal Victoria Docks to the event location near Monument, in the City of London.

The SkyGarden event will take place between 6.30pm and 9.30pm, with taxis laid on after the event to take guests on to the SBC “London Baby!” event at the Natural History Museum later the same evening.

“We received such positive feedback for our previous event in April 2022 that we are excited to announce this unmissable occasion for the second year running”, commented Enteractive COO Pedram Padidar. “For so many industry professionals, ICE London is one of the biggest expos in the iGaming calendar, where plans are made for the rest of the year. We will be looking forward to welcoming visitors to both our stand at the expo, as well as our SkyGarden evening event.”

Enteractive is a leader in iGaming and sports betting acquisition and retention, driving innovation in player engagement and 1-2-1 conversations through custom-made tech, powered by personal human interaction. As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty in markets around the world.

Criminally fun multiplayer party game Rubber Bandits launches onto Nintendo Switch!

January 20, 2023 Published by EuropeanGaming.eu

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Rubber Bandits, a wild family-friendly party brawler for 1-4 players, is launching on Nintendo Switch on the 19th of January, with online and local multiplayer options (but you can play single-player, too)!

The game has eight different game modes with different objectives – from beating up other players and cops to bombing everyone around you. The game modes are enhanced with modifiers like Speed Boosted, Bomb Rain and Fastball Throws so there are tons of ways to go about winning the round.

In Rubber Bandits, pretty much anything you find in the game can be used as a weapon, including katanas, laser swords, dead fish, rocket launchers, toilet paper and flamethrowers. In addition, the bandit can be stylized however a player wants in order to express their inner criminal.

Rubber Bandits supports crossplay which allows you to beat your friends up regardless of whether they play on Switch, Xbox, Playstation, or PC. The game already has a playerbase of more than 600.000 players ready to welcome Switch players with chaos and loud laughter.

“We are super excited to see Rubber Bandits on Switch. Even when working on the early prototypes years ago, we were talking about how great a match Nintendo Switch is for a game like this!” Says game director Mikkel Thorsted.

Since launch, Rubber Bandits has evolved with new game modes and major updates, as well as regular seasonal updates and events, such as Halloween, Winter Holidays, Lunar New Year and others.

The game is available for $9.99/£9.99/9.99€ and is available on Nintendo eStore.

Pocket Gamer Connects branches out to partner with Games Forest Club to reinforce Sustainability Awareness

January 20, 2023 Published by EuropeanGaming.eu

Reading Time: 3 minutes

The UK’s biggest global games industry conference Pocket Gamer Connects hits London this January and has announced its green initiative with GamesForest. Club innovative non-profit organisation creating awareness about nature restoration within the games industry. This project is set to change the way the games industry values sustainability. This innovative project aims to help restore nature with the power of gaming, and shine a light on the importance of sustainable business travel.

Pocket Gamer Connects, the must- attend event, is kickstarting the new year to meet exciting global game makers, developers and publishers from top international games, as well as investors, tools, service providers and platforms. The event is known to bring together and connect the most influential thought leaders in the industry.

Based in Berlin, the founders of GamesForest.Club project bring a strong background in the gaming industry, from co-founding Phoenix Games to being head of games:net Berlin-Brandenburg the founding members of the initiative have worked in the gaming industry in the past and formed this project in 2021. Games Forest is on a mission to create awareness and make the gaming industry as climate-positive as possible, with reforestation and forest protection at the heart of its projects. 52 companies have already signed up for the initiative to invest in carbon absorption via planting and protecting forests. In a short period of time, Games Forest’s community has successfully planted over 73 000 trees and protected 1.4 million square metres of forests.

To kickstart the year Jiri Kupiainen, CEO of Matchmade and ambassador of Games Forest Club launches the “10 weeks to save the games industry” social media challenge with Maria Wagner, Co-Founder of GamesForest.Club, where they will travel together around Europe to game shows and games hotspots by train to provide awareness around sustainable business travel and to find out how games industry thought leaders tackle the biggest opportunities and obstacles the industry faces today. Their trip aims to shine a light on the importance of making ethical travel choices that are sustainable and to find out what game companies are doing to be more environmentally friendly – showing that small can make a great positive impact on our environment. Pocket Gamer Connects will be the official media partner of this movement and the event will be one of their stops on this sustainable trip.

GamesForest.Club Co-Founder Maria Wagner has expressed her gratitude and hopes for what this partnership can achieve with more people on board: “We want to create a global community of leaders, who shape and benefit from a green future within the games industry. We are thrilled to be partnering with such a highly regarded company and are really looking forward to this partnership to create a bigger conversation within the games industry as to how we can all collectively make a change to restore and protect nature.”

This partnership aims to bring more awareness to the gaming community on the importance of climate change and the action each individual needs to take to protect the future of our our planet. Pocket Gamer Connects London is taking to the stage next week on the 23rd and 24th of January and is expected to be the biggest one yet, with more than 2,000 attendees globally. PGC London 2023 will host more than 900 leading companies in technology and mobile games with names such as Meta, Google, Sony Pictures and Disney.

Chris James, CEO of Steel Media, expressed his excitement about this partnership. “It’s great to be involved in this project. We are really proud of being the conference that unites the international gaming community, and that does also come with a responsibility. We aim to support the environment and build an informed and supported community.”

PG Connects has established an outstanding international reputation as a must-attend conference to meet the exciting global game makers, developers and publishers- as well as some of the world’s top investors, tools providers and platforms. Bringing together the best-connected people in the industry, this event will host multiple panels and discussions, matchmaking activities for game makers, as well as networking opportunities and much more throughout the two full days.

Betcris to participate in ICE London in February

January 20, 2023 Published by EuropeanGaming.eu

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Gaming operator Betcris has announced its participation in ICE London, one of the most important events in the gaming industry. Head of Business Development Fernando Garita will be on hand to meet with other industry professionals and discuss the latest trends in the gaming industry.

ICE London will take place February 7-9 at the ExCeL London Exhibtion Centre. It has become a regular go-to for some of the most prestigious gaming companies to showcase their products and services. Betcris is no exception, as it plans to showcase its top-notch online sportsbook, casino games and more with the intention of expanding into new markets.

This year, ICE London will take over 41 halls of the ExCeL London venue, while its sister fair, iGB Affiliate London, will occupy the remaining three halls. This makes it the biggest ICE show to date.

Stuart Hunter of Clarion Gaming, which hosts the event, stated of ICE London, “ICE is vital to the global business all the more so as the industry has waited three years for its return: as a consequence, the eyes of the gaming world will be focused on what for many industry commentators is now World Gaming Week. This builds on the volume and variety of high-profile meetings, industry-leading conferences, content masterclasses and networking that take place during the period when the global industry comes together and is present in London.”

With extensive experience in the gaming industry, Betcris is one of the most trusted names in online gaming. It offers a wide range of gaming options for both casual and hardcore bettors and gamblers alike.

After a successful 2022 that saw it add new partnerships and technology, ICE London will be a great place for it to highlight its accomplishments. Some of the potential benefits that Betcris could see from this participation include increased brand awareness, greater exposure to new markets and improved relationships with existing customers. This is a great opportunity for Betcris to show the world what it’s all about and why it’s one of the top gaming operators around.

ICE London is one of the most important events in the gaming industry calendar, and Betcris is looking forward to showcasing its products and services to a global audience. Betcris has a long history in the gaming industry, and its participation in ICE London 2023 underscores its commitment to being at the forefront of innovation in the sector.

BLAST Premier agrees partnership extension with A.P. Moller – Maersk for the 2023 season

January 19, 2023 Published by EuropeanGaming.eu

Reading Time: 2 minutes

Esports entertainment company BLAST has agreed a partnership extension with global logistics company A.P. Moller – Maersk for a second year.

The deal ensures the Maersk brand will continue to feature across BLAST Premier physical and digital platforms for the 2023 season, which reaches over 150 territories around the world.

In 2022, BLAST became the global logistics company’s first ever long-term partner in esports and gaming. The partnership has become well-known for its MVP (Most Valuable Player) activation, which rewards the best player from each event with a special Maersk MVP trophy.

From digitalising physical infrastructure on a massive scale to developing a seamless digital customer experience, A.P. Moller – Maersk is connecting and simplifying global supply

chains with cutting-edge technology. As Maersk continues to grow its in-house team of

5000+ technologists, the partnership with BLAST creates a connection with a digital native

audience through the power and global appeal of esports and gaming.

Oliver Clarke, Commercial Director at BLAST, said: “We are very proud to extend our partnership with A.P. Moller – Maersk, after becoming their first ever global esports partner last year. It highlights the brilliant work we have achieved together over the last 12 months and our shared commitment to bringing esports closer to those who love it most through integrated digital campaigns and engaging content.”

Samuel Poulter, Head of Corporate Branding and Channel Development at A.P. Moller – Maersk added: “We look forward to our continued engagement with BLAST and the gaming community. The Maersk MVP segment has been incredibly well received, and we are excited to celebrate the fantastic talent in the community and share more stories that highlight what makes an MVP and also a great technologist at Maersk.”

A.P. Moller – Maersk is an integrated container logistics company working to connect and simplify its customers’ supply chains. As the global leader in shipping services, the company operates in 130 countries and employs roughly 100,000 people.

BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.

BLAST Premier 2023 global partners: A.P. Moller – Maersk, CS.MONEY and EPOS

MGA Games continues to grow in Portugal with Caravel Entertainment

January 19, 2023 Published by EuropeanGaming.eu

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MGA Games continues its expansion in Portugal after signing an agreement with Caravel Entertainment to offer its catalogue of premium productions in the innovative online casino, Moosh.

Localised MGA Games products will soon be available on Moosh.pt where the operator’s customers will be able to access hit slot games in the Portuguese Celebrities series. Games starring world-class characters such as Paolo Futre, Chef Chakall, Diego Miranda, Carolina Mendes, Ana Catharina, Fanny Rodrigues, Teresa Guilherme, among many others.

Both companies have decided to join forces to increase their influence in the Portuguese market with great potential. According to the latest report from the Portuguese Gaming Regulation and Inspection Service (SRIJ), online gaming in Portugal registered a growth of 8.6% during the third quarter of 2022. Online slot games accounted for 80% of revenue generated by casino games, demonstrating the capacity to exploit this type of content continues to have.

Since Caravel Entertainment obtained the license in November 2019 to operate in the country, its Moosh.pt platform has become one of the favourites of Portuguese players. The brand has always had a clear objective: “to create an innovative, safe, and reliable space for sports betting and online casino enthusiasts”.

Javier Lanfranchi, Sales Director at MGA Games, “We are extremely satisfied that Moosh is betting on us to achieve its goals in the Portuguese market. We are sure our Portuguese Celebrities and wide and varied catalogue of slot games will impress their players. In addition, our contents developed with the best technology are the ideal product for the mobile channel -preferred by casino users- thanks to the Triple View system and sequential downloading.”

Sumsub and Casino Guru launch an online course on KYC/AML for gambling platforms

January 19, 2023 Published by EuropeanGaming.eu

Reading Time: 2 minutes

An all-in-one verification platform joins forces with an independent online casino database to educate businesses on user onboarding and antifraud in the gambling industry

Sumsub, an all-in-one verification provider, has partnered with Casino Guru, a leading online casino database and global gambling authority, to create an online course for gambling platforms titled “iGaming Player Verification and AML”. The course is available for free and focuses on user onboarding, AML/KYC requirements and gambling compliance.

Online gambling is evolving, and regulations change all the time, putting casinos at risk of penalties for non-compliance. In December, Star Entertainment Group, an Australian gambling company, was fined $67.92 million (AU$100 million) by the Queensland regional government due to AML failures. Such sanctions are coupled with the possibility of license suspension or revocation, threatening to destroy platforms’ operational integrity and reputation. So staying compliant is now existential for gambling businesses worldwide, which is why the “iGaming Player Verification and AML” course is in high demand for online casino operators.

The course is a product of the Casino Guru Academy, a Casino Guru initiative aimed at improving the online casino industry through education, promoting fairness, and finding new ways to better protect players from gambling-related harm. It is the fourth course released by the platform, with previous ones dedicated to safer gambling, customer support and casino bonuses.

Sumsub’s gambling and compliance experts have largely contributed to the content of the course, offering insights on how to create effective and AML-compliant user verification flows while keeping conversion high, the common mistakes gambling platforms make and how to avoid them, and ways to deal with problematic player behavior. Sumsub’s experts have also contributed an identity verification checklist to the course, further helping businesses optimize their KYC flows and create the perfect customer journeys.

“Joining forces with Casino Guru to create an online course for casinos and gambling operators is the perfect opportunity for Sumsub to share our compliance, anti-fraud and verification expertise with industry players, as well as promote fair and responsible gambling. This contributes to making the online space safer for everyone–an ambitious goal that truly aligns with our company’s mission. The recommendations our experts share in the course will help businesses avoid painful fines and reputational damage”, says Andrew Sever, co-founder and CEO of Sumsub.

“At Casino Guru, we strongly believe that education is one of the main pillars of sustainable and safer gambling. That’s the main reason why we decided to create the Casino Guru Academy in the first place – to reflect our experience from dealing with player complaints and share that knowledge with the rest of the industry. We’re happy that Sumsub has decided to contribute to this player verification course, as their expert knowledge and experience has proven to be invaluable for it. And since all of our courses are free, I hope this one brings great value to anyone looking to expand their knowledge,” adds Šimon Vincze, Sustainable and Safer Gambling Lead at Casino Guru.

Tag: Press Releases

MENA’s Sandsoft Games invests $3.25m in racing game developer, The Tiny Digital Factory

BETBY expands global presence with Montenegro office

iGaming 3.0: Trueplay outlines the future at ICE2023

Why iGaming needs tokenization

The know-how of Trueplay

Enteractive takes over SkyGarden for ICE ’23 networking event

Criminally fun multiplayer party game Rubber Bandits launches onto Nintendo Switch!

Pocket Gamer Connects branches out to partner with Games Forest Club to reinforce Sustainability Awareness

Betcris to participate in ICE London in February

BLAST Premier agrees partnership extension with A.P. Moller – Maersk for the 2023 season

MGA Games continues to grow in Portugal with Caravel Entertainment

Sumsub and Casino Guru launch an online course on KYC/AML for gambling platforms

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